CRON vs PM vs VREOF Stock Comparison

Cronos, Philip Morris International and Vireo Growth Prices as of Nov 5, 2026 Peers: Industry group
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CRON Cronos Group Inc.
$3.72 +13.1% 1M +51.8% 1Y
Market cap
$1.38B
P/E
19.9x
Revenue (TTM)
$236.78M
Div. yield
–
Cannabis Consumer Staples
4 wins
VREOF Vireo Growth Inc.
$6.76 -26.4% 1M -60.8% 1Y
Market cap
$304.50M
P/E
–
Revenue (TTM)
$511.67M
Div. yield
–
Cannabis Consumer Staples
1 win

Head to Head

10 decided of 12

Philip Morris International leads on 5 of the 12 questions below (Philip Morris International 5, Cronos 4, Vireo Growth 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRONPMVREOFLeader
Larger companyMarket capitalisation $1.38B $313.90B $304.50M PM
Cheaper on earningsLower P/E, profitable companies only 19.9x 29.3x -4.5x CRON
Cheaper on forward earningsLower price / next fiscal year consensus EPS 23.3x 23.2x — PM
Faster revenue growthRevenue growth, trailing twelve months +36.1% +7.9% +316.7% VREOF
More profitableNet margin, trailing twelve months 29.6% 24.8% -13.1% CRON
Better return on capitalReturn on invested capital — 32.1% — –
Less leveragedLower net debt / EBITDA — 2.2x 4.7x PM
Higher dividend yieldTrailing dividend yield — 2.98% — –
Better 1-year returnPrice return, last 12 months +51.8% +35.7% -60.8% CRON
Better 5-year returnAnnualised price return, 5 years -7.0%/yr +16.4%/yr -30.2%/yr PM
Less volatileAnnualised volatility, 1 year 39.8% 28.5% 75.3% PM
Higher overall scoreMean of the five percentile scores vs peers 89/100 61/100 54/100 CRON

Percentile Scorecard

CRONPMVREOF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRONPMVREOF
Valuation 70 #12 of 38 60 #16 of 38 62 #15 of 38
Growth 100 #1 of 35 62 #14 of 35 59 #15 of 35
Profitability 83 #7 of 36 97 #2 of 36 51 #18 of 36
Financial Health 100 #1 of 39 24 #30 of 39 45 #22 of 39
Shareholder Returns 93 #2 of 15 – –
Overall 89 61 54
  • CRON ranked among 40 companies in Tobacco and Cannabis
  • PM ranked among 40 companies in Tobacco and Cannabis
  • VREOF ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRONPMVREOFSPY
1 month +13.1%+5.8%-26.4% -5.9%
3 months +21.2%+7.1%-32.5% -4.6%
6 months +44.7%+17.7%-45.1% +0.2%
Year to date +41.4%+25.6%-63.2% +7.5%
1 year +51.8%+35.7%-60.8% +8.2%
3 years +95.8%+121.4%+22.0% +68.3%
3 years, per year +25.1%+30.4%+6.9% +19.0%
5 years -30.3%+113.6%-83.4% +56.5%
5 years, per year -7.0%+16.4%-30.2% +9.4%
10 years —+110.9%— +251.5%
10 years, per year —+7.7%— +13.4%

Risk

MeasureCRONPMVREOFSPY
Volatility, 1Y 39.8%28.5%75.3% 13.6%
Downside volatility, 1Y 36.0%29.2%70.5% 14.2%
Beta vs S&P 500, 1Y 0.40-0.011.14 1.00
Return / volatility, 1Y 1.301.25-0.81 0.60
Max drawdown, 5Y -75.9%-25.8%-96.1% -25.4%
From 52-week high 0.0%-4.7%-66.5% -5.9%
52-week high $3.72$211.30$20.19 $779.14
52-week low $2.30$147.81$6.76 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRONPMVREOF
P/E now vs peer median 19.9xmedian 19.9x 29.3xmedian 19.9x -4.5xmedian 19.9x
P/S now vs peer median 5.8xmedian 1.0x 7.3xmedian 1.0x 0.6xmedian 1.0x
EV/EBITDA now vs peer median 49.1xmedian 13.0x 19.0xmedian 13.0x 12.7xmedian 13.0x
P/FCF now vs peer median 27.7xmedian 18.9x 23.1xmedian 18.9x -2.6xmedian 18.9x
P/B now vs peer median 1.2xmedian 1.1x -39.5xmedian 1.1x 0.7xmedian 1.1x
PEG now vs peer median 0.56median 0.57 2.93median 0.57 0.06median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRONPMVREOF
Revenue $236.78M $43.14B $511.67M
Gross profit $82.13M $29.20B $248.87M
Operating income -$2.43M $16.66B $1.69M
Net income $77.88M $11.34B -$67.11M
Free cash flow $49.82M $13.60B -$116.31M
R&D $5.36M – –
EPS (diluted) $0.19 $6.86 $-1.49
Cash & equivalents $467.02M $6.68B $122.70M
Total debt – $47.56B $300.10M
Shares (diluted) 375.06M 1.56B 45.09M
Enterprise value -$1.85B $292.89B -$200.05M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRONPMVREOF
P/E 19.9x 29.3x -4.5x
P/FCF 27.7x 23.1x -2.6x
P/Operating cash flow 23.0x 20.7x 11.6x
P/S 5.8x 7.3x 0.6x
P/B 1.2x -39.5x 0.7x
P/Tangible book 1.2x -17.7x 1.4x
EV/EBITDA 49.1x 19.0x 12.7x
EV/EBIT -239.7x 21.3x 283.8x
EV/Revenue 2.5x 8.2x 0.9x
EV/FCF 11.7x 26.1x -4.1x
EV/Operating cash flow 9.7x 23.4x 18.3x
PEG (3Y EPS CAGR) 0.56 2.93 0.06

Growth

14 metrics
MetricCRONPMVREOF
Revenue growth (1Y) 36.1% 7.9% 316.7%
Revenue CAGR (3Y) 30.1% 8.0% 87.9%
Gross profit growth (1Y) 92.5% 9.0% 330.7%
Gross profit CAGR (3Y) 98.9% 10.5% 88.9%
Operating income growth (1Y) 95.5% 12.7% -43.7%
Operating income CAGR (3Y) 70.6% 12.9% 132.3%
Net income growth (1Y) 264.6% 24.4% -59.7%
Net income CAGR (3Y) 36.5% 10.3% -21.5%
EPS growth (1Y) 288.8% 24.0% -1,879%
EPS CAGR (3Y) 35.6% 10.0% -72.0%
Operating cash flow growth (1Y) 199.9% 31.5% 252.1%
Operating cash flow CAGR (3Y) 37.8% 19.0% 65.4%
Free cash flow growth (1Y) 651.8% 34.3% -292.4%
Free cash flow CAGR (3Y) 35.7% 32.4% -100.1%

Profitability

14 metrics
MetricCRONPMVREOF
Gross margin 34.7% 67.7% 48.6%
EBITDA margin 5.0% 43.4% 7.4%
Operating margin -1.0% 38.6% 0.3%
Pretax margin 28.9% 36.4% -2.9%
Net margin 29.6% 24.8% -13.1%
FCF margin 21.0% 31.5% -22.7%
Operating cash flow margin 25.4% 35.1% 5.1%
Return on equity 7.1% – -4.1%
Return on assets 6.7% 16.8% -1.4%
Return on invested capital – 32.1% –
Return on capital employed -0.2% 39.4% 0.2%
Asset turnover 0.2x 0.6x 0.5x
Cash conversion (OCF / net income) 0.8x 1.3x -0.4x
Stock comp / revenue 2.7% – 4.3%

Financial Health

11 metrics
MetricCRONPMVREOF
Debt / assets – 71.3% 23.6%
Debt / equity – -6.0x 0.7x
Net debt / EBITDA – 2.2x 4.7x
Debt / FCF – 3.5x -2.6x
Liabilities / assets 5.3% 111.9% 65.3%
Equity / assets 94.7% -11.9% 34.7%
Interest coverage – – 0.1x
Current ratio 16.2x 1.0x 1.0x
Quick ratio 14.8x 0.5x 0.3x
Cash ratio 14.1x 0.3x 0.3x
Altman Z-score 14.91 4.78 0.28

Shareholder Returns

7 metrics
MetricCRONPMVREOF
Dividend yield – 3.0% –
Net buyback yield 2.8% – –
Shareholder yield 2.8% 3.0% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRONPMVREOF
Forward P/E 23.3xFY2026 23.2xFY2026 –
EPS, next fiscal year $0.16FY2026 $8.68FY2026 $-0.07FY2026
EPS growth, next FY – +15.1%FY2026 –
EPS growth, the year after +18.8% -1.0% –
Revenue, next fiscal year $206.33MFY2026 $42.54BFY2026 $728.10MFY2026
Revenue growth, next FY +40.7%FY2026 +4.6%FY2026 +170.9%FY2026
Revenue growth, the year after +26.5% +4.1% +63.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRONPMVREOF
Held by institutions 12.8% 83.5% –
Institutions holding 197 2,933 –
Change in shares held, QoQ -2.5% +0.5% –
Institutions buying 71 1,472 –
Institutions selling 41 1,005 –
Buyers to sellers 1.73 1.46 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRONPMVREOF
CRON 1.00 0.01 0.34
PM 0.01 1.00 0.08
VREOF 0.34 0.08 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRON, PM and VREOF?

Philip Morris International (PM) is the largest by market capitalisation: Cronos (CRON) $1.38B, Philip Morris International (PM) $313.90B, Vireo Growth (VREOF) $304.50M.

Which stock is cheaper, CRON, PM and VREOF?

Cronos (CRON) trades on the lowest price-to-earnings ratio (Cronos (CRON) 19.9x, Philip Morris International (PM) 29.3x, Vireo Growth (VREOF) -4.5x). On next year's consensus earnings, Philip Morris International (PM) is cheapest (Cronos (CRON) 23.3x, Philip Morris International (PM) 23.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Vireo Growth (VREOF) grew revenue fastest over the trailing twelve months: Cronos (CRON) +36.1%, Philip Morris International (PM) +7.9%, Vireo Growth (VREOF) +316.7%.

Which company is more profitable?

Cronos (CRON) has the highest net margin (Cronos (CRON) 29.6%, Philip Morris International (PM) 24.8%, Vireo Growth (VREOF) -13.1%).

Which stock has performed better?

Over the past year Cronos (CRON) returned the most: Cronos (CRON) +51.8%, Philip Morris International (PM) +35.7%, Vireo Growth (VREOF) -60.8%. Over five years, Philip Morris International (PM) compounded fastest (Cronos (CRON) -7.0%/yr, Philip Morris International (PM) +16.4%/yr, Vireo Growth (VREOF) -30.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Philip Morris International (PM) 2.98%. Cronos (CRON) and Vireo Growth (VREOF) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Philip Morris International (PM) has been the steadiest (Cronos (CRON) 39.8%, Philip Morris International (PM) 28.5%, Vireo Growth (VREOF) 75.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRON, PM and VREOF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Philip Morris International (PM) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.