CRM vs NIQ Stock Comparison

Salesforce and NIQ Global Intelligence Prices as of Oct 26, 2026 Peers: Industry group
CRM Salesforce, Inc.
$247.58 +5.8% 1M -2.8% 1Y
Market cap
$199.49B
P/E
20.6x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
8 wins

Head to Head

9 decided of 12

Salesforce leads on 8 of the 12 questions below (Salesforce 8, NIQ Global Intelligence 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMNIQLeader
Larger companyMarket capitalisation $199.49B $5.82B CRM
Cheaper on earningsLower P/E, profitable companies only 20.6x -22.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x 17.9x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +7.5% CRM
More profitableNet margin, trailing twelve months 22.0% -6.1% CRM
Better return on capitalReturn on invested capital 9.0% 2.8% CRM
Less leveragedLower net debt / EBITDA 1.9x 4.0x CRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.8% +46.9% NIQ
Better 5-year returnAnnualised price return, 5 years -3.5%/yr — –
Less volatileAnnualised volatility, 1 year 46.8% 67.4% CRM
Higher overall scoreMean of the five percentile scores vs peers 70/100 54/100 CRM

Percentile Scorecard

CRMNIQ

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMNIQ
Valuation 76 #25 of 102 73 #28 of 102
Growth 73 #27 of 98 72 #28 of 98
Profitability 88 #12 of 95 48 #50 of 95
Financial Health 43 #63 of 109 24 #83 of 109
Shareholder Returns 70 #20 of 64 –
Overall 70 54
  • CRM ranked among 115 companies in Business Applications
  • NIQ ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMNIQSPY
1 month +5.8%+11.7% -0.8%
3 months +42.7%+80.1% +3.5%
6 months +37.4%+76.3% +7.0%
Year to date -6.5%+20.8% +12.2%
1 year -2.8%+46.9% +13.0%
3 years +26.0%— +86.3%
3 years, per year +8.0%— +23.1%
5 years -16.1%— +68.6%
5 years, per year -3.5%— +11.0%
10 years +230.3%— +258.0%
10 years, per year +12.7%— +13.6%

Risk

MeasureCRMNIQSPY
Volatility, 1Y 46.8%67.4% 12.7%
Downside volatility, 1Y 41.6%63.1% 12.7%
Beta vs S&P 500, 1Y 0.400.45 1.00
Return / volatility, 1Y -0.060.70 1.02
Max drawdown, 5Y -59.2%-59.6% -25.4%
From 52-week high -7.0%-0.6% -1.8%
52-week high $266.23$20.04 $779.14
52-week low $150.12$7.97 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMNIQ
P/E now vs peer median 21.0xmedian 28.8x -22.3xmedian 28.8x
P/S now vs peer median 4.6xmedian 2.8x 1.3xmedian 2.8x
EV/EBITDA now vs peer median 15.5xmedian 17.7x 11.4xmedian 17.7x
P/FCF now vs peer median 13.4xmedian 15.8x —median 15.8x
P/B now vs peer median 5.3xmedian 3.2x 5.1xmedian 3.2x
PEG now vs peer median 0.22median 0.85 —median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMNIQ
Revenue $43.94B $4.36B
Gross profit $33.96B $2.43B
Operating income $8.74B $135.00M
Net income $9.66B -$264.00M
Free cash flow $15.15B –
R&D $6.37B –
EPS (diluted) $11.77 $-0.89
Cash & equivalents $8.31B $416.60M
Total debt $39.29B $3.55B
Shares (diluted) 821.00M 295.06M
Enterprise value $155.36B $4.18B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMNIQ
P/E 21.0x -22.3x
P/FCF 13.4x –
P/Operating cash flow 12.9x –
P/S 4.6x 1.3x
P/B 5.3x 5.1x
P/Tangible book 6.3x -6.8x
EV/EBITDA 15.5x 11.4x
EV/EBIT 26.5x 66.7x
EV/Revenue 5.3x 2.1x
EV/FCF 15.3x –
EV/Operating cash flow 14.7x –
PEG (3Y EPS CAGR) 0.22 –

Growth

14 metrics
MetricCRMNIQ
Revenue growth (1Y) 11.2% 7.5%
Revenue CAGR (3Y) 9.9% –
Gross profit growth (1Y) 10.7% 6.6%
Gross profit CAGR (3Y) 11.3% –
Operating income growth (1Y) 9.4% 577.0%
Operating income CAGR (3Y) 47.8% –
Net income growth (1Y) 45.0% 55.3%
Net income CAGR (3Y) 82.9% –
EPS growth (1Y) 69.9% 62.2%
EPS CAGR (3Y) 94.5% –
Operating cash flow growth (1Y) 19.6% –
Operating cash flow CAGR (3Y) 23.3% –
Free cash flow growth (1Y) 21.3% –
Free cash flow CAGR (3Y) 26.1% –

Profitability

14 metrics
MetricCRMNIQ
Gross margin 77.3% 55.7%
EBITDA margin 34.0% 18.2%
Operating margin 19.9% 3.1%
Pretax margin 28.2% -2.4%
Net margin 22.0% -6.1%
FCF margin 34.5% –
Operating cash flow margin 35.8% –
Return on equity 26.7% -21.5%
Return on assets 8.9% -3.8%
Return on invested capital 9.0% 2.8%
Return on capital employed 10.7% 2.6%
Asset turnover 0.4x 0.6x
Cash conversion (OCF / net income) 1.6x –
Stock comp / revenue 8.3% –

Financial Health

11 metrics
MetricCRMNIQ
Debt / assets 35.8% 52.5%
Debt / equity 1.0x 3.1x
Net debt / EBITDA 1.9x 4.0x
Debt / FCF 2.6x –
Liabilities / assets 65.0% 83.0%
Equity / assets 35.0% 17.0%
Interest coverage 9.4x –
Current ratio 0.8x 1.1x
Quick ratio 0.7x 1.0x
Cash ratio 0.4x 0.3x
Altman Z-score 2.68 0.88

Shareholder Returns

7 metrics
MetricCRMNIQ
Dividend yield 0.7% –
Net buyback yield 16.8% –
Shareholder yield 17.5% 0.0%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMNIQ
Forward P/E 14.0xFY2026 17.9xFY2026
EPS, next fiscal year $17.65FY2026 $1.11FY2026
EPS growth, next FY +41.0%FY2026 +382.6%FY2026
EPS growth, the year after -5.3% +19.8%
Revenue, next fiscal year $43.89BFY2026 $4.21BFY2026
Revenue growth, next FY +5.7%FY2026 +0.2%FY2026
Revenue growth, the year after +11.7% +18.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMNIQ
Held by institutions 80.7% 84.4%
Institutions holding 2,471 162
Change in shares held, QoQ -4.8% +4.0%
Institutions buying 1,003 101
Institutions selling 1,270 51
Buyers to sellers 0.79 1.98

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMNIQ
CRM 1.00 0.33
NIQ 0.33 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRM and NIQ?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $199.49B, NIQ Global Intelligence (NIQ) $5.82B.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, NIQ Global Intelligence (NIQ) +7.5%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, NIQ Global Intelligence (NIQ) -6.1%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, NIQ Global Intelligence (NIQ) 2.8%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Salesforce (CRM) -2.8%, NIQ Global Intelligence (NIQ) +46.9%. Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 46.8%, NIQ Global Intelligence (NIQ) 67.4%). Volatility measures how widely the price swings, not the risk of the business.

Do CRM and NIQ move together?

Their daily returns over the past year have a correlation of 0.33, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, CRM and NIQ?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.