CRM vs NIQ vs PLTR Stock Comparison

Salesforce, NIQ Global Intelligence and Palantir Technologies Prices as of Oct 23, 2026 Peers: Industry group
CRM Salesforce, Inc.
$248.53 +4.6% 1M -2.6% 1Y
Market cap
$203.08B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
6 wins

Head to Head

11 decided of 12

Salesforce leads on 6 of the 12 questions below (Salesforce 6, Palantir Technologies 4, NIQ Global Intelligence 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMNIQPLTRLeader
Larger companyMarket capitalisation $203.08B $5.87B $477.64B PLTR
Cheaper on earningsLower P/E, profitable companies only 21.0x -22.2x 158.3x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.1x 18.1x 118.5x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +7.5% +78.9% PLTR
More profitableNet margin, trailing twelve months 22.0% -6.1% 49.0% PLTR
Better return on capitalReturn on invested capital 9.0% 2.8% — CRM
Less leveragedLower net debt / EBITDA 1.9x 4.0x — CRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.6% +46.0% +9.0% NIQ
Better 5-year returnAnnualised price return, 5 years -3.2%/yr — +51.8%/yr PLTR
Less volatileAnnualised volatility, 1 year 46.7% 67.3% 59.5% CRM
Higher overall scoreMean of the five percentile scores vs peers 70/100 54/100 68/100 CRM

Percentile Scorecard

CRMNIQPLTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMNIQPLTR
Valuation 75 #26 of 101 71 #30 of 101 22 #79 of 101
Growth 73 #27 of 97 74 #26 of 97 100 #1 of 97
Profitability 88 #12 of 94 46 #51 of 94 96 #5 of 94
Financial Health 44 #61 of 109 25 #82 of 109 98 #3 of 109
Shareholder Returns 70 #20 of 64 – 25 #48 of 64
Overall 70 54 68
  • CRM ranked among 114 companies in Business Applications
  • NIQ ranked among 114 companies in Business Applications
  • PLTR ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMNIQPLTRSPY
1 month +4.6%+13.2%+2.6% -1.0%
3 months +51.9%+86.4%+60.1% +2.9%
6 months +39.5%+73.5%+37.5% +6.4%
Year to date -6.2%+21.5%+10.7% +11.4%
1 year -2.6%+46.0%+9.0% +13.1%
3 years +21.7%—+1,082.4% +79.4%
3 years, per year +6.8%—+127.9% +21.5%
5 years -15.0%—+705.4% +67.7%
5 years, per year -3.2%—+51.8% +10.9%
10 years +235.9%—— +255.2%
10 years, per year +12.9%—— +13.5%

Risk

MeasureCRMNIQPLTRSPY
Volatility, 1Y 46.7%67.3%59.5% 12.7%
Downside volatility, 1Y 41.6%63.1%56.1% 12.7%
Beta vs S&P 500, 1Y 0.400.451.98 1.00
Return / volatility, 1Y -0.050.680.15 1.03
Max drawdown, 5Y -59.2%-59.6%-77.6% -25.4%
From 52-week high -6.6%0.0%-5.9% -2.5%
52-week high $266.23$20.04$209.05 $779.14
52-week low $150.12$7.97$107.27 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMNIQPLTR
P/E now vs peer median 21.1xmedian 29.9x -22.4xmedian 29.9x 156.5xmedian 29.9x
P/S now vs peer median 4.7xmedian 2.8x 1.4xmedian 2.8x 76.8xmedian 2.8x
EV/EBITDA now vs peer median 15.6xmedian 17.4x 11.4xmedian 17.4x 174.0xmedian 17.4x
P/FCF now vs peer median 13.5xmedian 16.9x —median 16.9x 140.8xmedian 16.9x
P/B now vs peer median 5.3xmedian 3.1x 5.2xmedian 3.1x 47.8xmedian 3.1x
PEG now vs peer median 0.22median 0.86 —median 0.86 0.55median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMNIQPLTR
Revenue $43.94B $4.36B $6.16B
Gross profit $33.96B $2.43B $5.22B
Operating income $8.74B $135.00M $2.63B
Net income $9.66B -$264.00M $3.03B
Free cash flow $15.15B – $3.36B
R&D $6.37B – $641.24M
EPS (diluted) $11.77 $-0.89 $1.17
Cash & equivalents $8.31B $416.60M $2.03B
Total debt $39.29B $3.55B –
Shares (diluted) 821.00M 295.06M 2.57B
Enterprise value $158.96B $4.23B $446.59B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMNIQPLTR
P/E 21.1x -22.4x 156.5x
P/FCF 13.5x – 140.8x
P/Operating cash flow 13.0x – 139.0x
P/S 4.7x 1.4x 76.8x
P/B 5.3x 5.2x 47.8x
P/Tangible book 6.3x -6.8x 47.8x
EV/EBITDA 15.6x 11.4x 174.0x
EV/EBIT 26.6x 67.0x 175.9x
EV/Revenue 5.3x 2.1x 75.3x
EV/FCF 15.3x – 138.0x
EV/Operating cash flow 14.8x – 136.3x
PEG (3Y EPS CAGR) 0.22 – 0.55

Growth

14 metrics
MetricCRMNIQPLTR
Revenue growth (1Y) 11.2% 7.5% 78.9%
Revenue CAGR (3Y) 9.9% – 44.4%
Gross profit growth (1Y) 10.7% 6.6% 89.6%
Gross profit CAGR (3Y) 11.3% – 47.7%
Operating income growth (1Y) 9.4% 577.0% 362.6%
Operating income CAGR (3Y) 47.8% – 247.7%
Net income growth (1Y) 45.0% 55.3% 292.3%
Net income CAGR (3Y) 82.9% – 308.7%
EPS growth (1Y) 69.9% 62.2% 294.3%
EPS CAGR (3Y) 94.5% – 286.3%
Operating cash flow growth (1Y) 19.6% – 96.6%
Operating cash flow CAGR (3Y) 23.3% – 103.5%
Free cash flow growth (1Y) 21.3% – 96.5%
Free cash flow CAGR (3Y) 26.1% – 107.6%

Profitability

14 metrics
MetricCRMNIQPLTR
Gross margin 77.3% 55.7% 84.8%
EBITDA margin 34.0% 18.2% 43.3%
Operating margin 19.9% 3.1% 42.8%
Pretax margin 28.2% -2.4% 49.9%
Net margin 22.0% -6.1% 49.0%
FCF margin 34.5% – 54.6%
Operating cash flow margin 35.8% – 55.2%
Return on equity 26.7% -21.5% 32.9%
Return on assets 8.9% -3.8% 27.7%
Return on invested capital 9.0% 2.8% –
Return on capital employed 10.7% 2.6% 28.0%
Asset turnover 0.4x 0.6x 0.6x
Cash conversion (OCF / net income) 1.6x – 1.1x
Stock comp / revenue 8.3% – 13.6%

Financial Health

11 metrics
MetricCRMNIQPLTR
Debt / assets 35.8% 52.5% –
Debt / equity 1.0x 3.1x –
Net debt / EBITDA 1.9x 4.0x –
Debt / FCF 2.6x – –
Liabilities / assets 65.0% 83.0% 15.4%
Equity / assets 35.0% 17.0% 84.6%
Interest coverage 9.4x – –
Current ratio 0.8x 1.1x 7.2x
Quick ratio 0.7x 1.0x 7.1x
Cash ratio 0.4x 0.3x 6.1x
Altman Z-score 2.69 0.88 160.20

Shareholder Returns

7 metrics
MetricCRMNIQPLTR
Dividend yield 0.7% – –
Net buyback yield 16.7% – 0.0%
Shareholder yield 17.4% 0.0% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMNIQPLTR
Forward P/E 14.1xFY2026 18.1xFY2026 118.5xFY2026
EPS, next fiscal year $17.65FY2026 $1.11FY2026 $1.66FY2026
EPS growth, next FY +41.0%FY2026 +382.6%FY2026 +121.3%FY2026
EPS growth, the year after -5.3% +19.8% +45.8%
Revenue, next fiscal year $43.90BFY2026 $4.21BFY2026 $8.41BFY2026
Revenue growth, next FY +5.7%FY2026 +0.2%FY2026 +87.8%FY2026
Revenue growth, the year after +11.7% +18.6% +37.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMNIQPLTR
Held by institutions 80.7% 84.4% 60.3%
Institutions holding 2,471 162 2,836
Change in shares held, QoQ -4.8% +4.0% +10.9%
Institutions buying 1,003 101 1,480
Institutions selling 1,270 51 1,093
Buyers to sellers 0.79 1.98 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMNIQPLTR
CRM 1.00 0.33 0.41
NIQ 0.33 1.00 0.10
PLTR 0.41 0.10 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM, NIQ and PLTR?

Palantir Technologies (PLTR) is the largest by market capitalisation: Salesforce (CRM) $203.08B, NIQ Global Intelligence (NIQ) $5.87B, Palantir Technologies (PLTR) $477.64B.

Which stock is cheaper, CRM, NIQ and PLTR?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 21.0x, NIQ Global Intelligence (NIQ) -22.2x, Palantir Technologies (PLTR) 158.3x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Salesforce (CRM) 14.1x, NIQ Global Intelligence (NIQ) 18.1x, Palantir Technologies (PLTR) 118.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Palantir Technologies (PLTR) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, NIQ Global Intelligence (NIQ) +7.5%, Palantir Technologies (PLTR) +78.9%.

Which company is more profitable?

Palantir Technologies (PLTR) has the highest net margin (Salesforce (CRM) 22.0%, NIQ Global Intelligence (NIQ) -6.1%, Palantir Technologies (PLTR) 49.0%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, NIQ Global Intelligence (NIQ) 2.8%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Salesforce (CRM) -2.6%, NIQ Global Intelligence (NIQ) +46.0%, Palantir Technologies (PLTR) +9.0%. Over five years, Palantir Technologies (PLTR) compounded fastest (Salesforce (CRM) -3.2%/yr, Palantir Technologies (PLTR) +51.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 46.7%, NIQ Global Intelligence (NIQ) 67.3%, Palantir Technologies (PLTR) 59.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, NIQ and PLTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.