CRM vs MSTR Stock Comparison

Salesforce and Strategy Prices as of Oct 23, 2026 Peers: Industry group
CRM Salesforce, Inc.
$248.53 +4.6% 1M -2.6% 1Y
Market cap
$203.08B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
7 wins
MSTR Strategy Inc
$146.01 -10.0% 1M -48.8% 1Y
Market cap
$49.33B
P/E
–
Revenue (TTM)
$498.35M
Div. yield
–
Analytics and BI Technology
2 wins

Head to Head

9 decided of 12

Salesforce leads on 7 of the 12 questions below (Salesforce 7, Strategy 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMMSTRLeader
Larger companyMarket capitalisation $203.08B $49.33B CRM
Cheaper on earningsLower P/E, profitable companies only 21.0x -1.6x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.1x — –
Faster revenue growthRevenue growth, trailing twelve months +11.2% +7.8% CRM
More profitableNet margin, trailing twelve months 22.0% -6,294.3% CRM
Better return on capitalReturn on invested capital 9.0% -73.9% CRM
Less leveragedLower net debt / EBITDA 1.9x -0.1x MSTR
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.6% -48.8% CRM
Better 5-year returnAnnualised price return, 5 years -3.2%/yr +15.2%/yr MSTR
Less volatileAnnualised volatility, 1 year 46.7% 81.1% CRM
Higher overall scoreMean of the five percentile scores vs peers 70/100 21/100 CRM

Percentile Scorecard

CRMMSTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMMSTR
Valuation 75 #26 of 101 8 #93 of 101
Growth 73 #27 of 97 7 #90 of 97
Profitability 88 #12 of 94 8 #87 of 94
Financial Health 44 #61 of 109 80 #23 of 109
Shareholder Returns 70 #20 of 64 3 #62 of 64
Overall 70 21
  • CRM ranked among 114 companies in Business Applications
  • MSTR ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMMSTRSPY
1 month +4.6%-10.0% -1.0%
3 months +51.9%+59.3% +2.9%
6 months +39.5%-14.6% +6.4%
Year to date -6.2%-3.9% +11.4%
1 year -2.6%-48.8% +13.1%
3 years +21.7%+243.6% +79.4%
3 years, per year +6.8%+50.9% +21.5%
5 years -15.0%+103.2% +67.7%
5 years, per year -3.2%+15.2% +10.9%
10 years +235.9%+766.0% +255.2%
10 years, per year +12.9%+24.1% +13.5%

Risk

MeasureCRMMSTRSPY
Volatility, 1Y 46.7%81.1% 12.7%
Downside volatility, 1Y 41.6%74.6% 12.7%
Beta vs S&P 500, 1Y 0.403.16 1.00
Return / volatility, 1Y -0.05-0.60 1.03
Max drawdown, 5Y -59.2%-84.1% -25.4%
From 52-week high -6.6%-50.6% -2.5%
52-week high $266.23$295.63 $779.14
52-week low $150.12$82.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMMSTR
P/E now vs peer median 21.1xmedian 29.9x -1.6xmedian 29.9x
P/S now vs peer median 4.7xmedian 2.8x 103.1xmedian 2.8x
EV/EBITDA now vs peer median 15.6xmedian 17.4x -1.5xmedian 17.4x
P/FCF now vs peer median 13.5xmedian 16.9x -1,962xmedian 16.9x
P/B now vs peer median 5.3xmedian 3.1x 1.7xmedian 3.1x
PEG now vs peer median 0.22median 0.86 0.01median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMMSTR
Revenue $43.94B $498.35M
Gross profit $33.96B $336.89M
Operating income $8.74B -$36.36B
Net income $9.66B -$30.41B
Free cash flow $15.15B -$26.19M
R&D $6.37B $93.13M
EPS (diluted) $11.77 $-88.98
Cash & equivalents $8.31B $1.71B
Total debt $39.29B $6.71B
Shares (diluted) 821.00M 352.53M
Enterprise value $158.96B $42.32B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMMSTR
P/E 21.1x -1.6x
P/FCF 13.5x -1,962x
P/Operating cash flow 13.0x -2,558x
P/S 4.7x 103.1x
P/B 5.3x 1.7x
P/Tangible book 6.3x -2.7x
EV/EBITDA 15.6x -1.5x
EV/EBIT 26.6x -1.5x
EV/Revenue 5.3x 111.7x
EV/FCF 15.3x -2,125x
EV/Operating cash flow 14.8x -2,770x
PEG (3Y EPS CAGR) 0.22 0.01

Growth

14 metrics
MetricCRMMSTR
Revenue growth (1Y) 11.2% 7.8%
Revenue CAGR (3Y) 9.9% -0.1%
Gross profit growth (1Y) 10.7% 4.0%
Gross profit CAGR (3Y) 11.3% -5.0%
Operating income growth (1Y) 9.4% -645.8%
Operating income CAGR (3Y) 47.8% -437.1%
Net income growth (1Y) 45.0% -734.6%
Net income CAGR (3Y) 82.9% -430.3%
EPS growth (1Y) 69.9% -676.7%
EPS CAGR (3Y) 94.5% -314.6%
Operating cash flow growth (1Y) 19.6% 79.0%
Operating cash flow CAGR (3Y) 23.3% -202.3%
Free cash flow growth (1Y) 21.3% 74.1%
Free cash flow CAGR (3Y) 26.1% -109.9%

Profitability

14 metrics
MetricCRMMSTR
Gross margin 77.3% 67.6%
EBITDA margin 34.0% -7,284%
Operating margin 19.9% -7,295%
Pretax margin 28.2% -7,280%
Net margin 22.0% -6,294%
FCF margin 34.5% -5.3%
Operating cash flow margin 35.8% -4.0%
Return on equity 26.7% -90.1%
Return on assets 8.9% -56.9%
Return on invested capital 9.0% -73.9%
Return on capital employed 10.7% -68.7%
Asset turnover 0.4x 0.0x
Cash conversion (OCF / net income) 1.6x 0.0x
Stock comp / revenue 8.3% 10.7%

Financial Health

11 metrics
MetricCRMMSTR
Debt / assets 35.8% 12.8%
Debt / equity 1.0x 0.2x
Net debt / EBITDA 1.9x -0.1x
Debt / FCF 2.6x -256.2x
Liabilities / assets 65.0% 41.2%
Equity / assets 35.0% 58.8%
Interest coverage 9.4x –
Current ratio 0.8x 5.4x
Quick ratio 0.7x 5.2x
Cash ratio 0.4x 4.9x
Altman Z-score 2.69 -1.21

Shareholder Returns

7 metrics
MetricCRMMSTR
Dividend yield 0.7% –
Net buyback yield 16.7% -51.6%
Shareholder yield 17.4% -51.6%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMMSTR
Forward P/E 14.1xFY2026 –
EPS, next fiscal year $17.65FY2026 $-20.12FY2026
EPS growth, next FY +41.0%FY2026 –
EPS growth, the year after -5.3% –
Revenue, next fiscal year $43.90BFY2026 $466.60MFY2026
Revenue growth, next FY +5.7%FY2026 -2.2%FY2026
Revenue growth, the year after +11.7% +14.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMMSTR
Held by institutions 80.7% 57.9%
Institutions holding 2,471 867
Change in shares held, QoQ -4.8% +12.5%
Institutions buying 1,003 501
Institutions selling 1,270 256
Buyers to sellers 0.79 1.96

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMMSTR
CRM 1.00 0.24
MSTR 0.24 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM and MSTR?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $203.08B, Strategy (MSTR) $49.33B.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Strategy (MSTR) +7.8%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Strategy (MSTR) -6,294.3%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, Strategy (MSTR) -73.9%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Salesforce (CRM) -2.6%, Strategy (MSTR) -48.8%. Over five years, Strategy (MSTR) compounded fastest (Salesforce (CRM) -3.2%/yr, Strategy (MSTR) +15.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 46.7%, Strategy (MSTR) 81.1%). Volatility measures how widely the price swings, not the risk of the business.

Do CRM and MSTR move together?

Their daily returns over the past year have a correlation of 0.24, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, CRM and MSTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.