CRM vs HUCK vs SDA Stock Comparison

Salesforce, Huckleberry.ai and SunCar Technology Prices as of Oct 26, 2026 Peers: Industry group
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CRM Salesforce, Inc.
$247.58 +5.8% 1M -2.8% 1Y
Market cap
$199.41B
P/E
20.6x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
8 wins
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.2% 1Y
Market cap
$141.68M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology

Head to Head

11 decided of 12

Salesforce leads on 8 of the 12 questions below (Salesforce 8, SunCar Technology 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMHUCKSDALeader
Larger companyMarket capitalisation $199.41B $141.68M $24.09M CRM
Cheaper on earningsLower P/E, profitable companies only 20.6x -3.4x 4.0x SDA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x 44.4x 5.8x SDA
Faster revenue growthRevenue growth, trailing twelve months +11.2% -1.0% +17.9% SDA
More profitableNet margin, trailing twelve months 22.0% -13.4% 1.1% CRM
Better return on capitalReturn on invested capital 9.0% — 5.6% CRM
Less leveragedLower net debt / EBITDA 1.9x 67.5x 2.4x CRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.8% -77.2% -85.3% CRM
Better 5-year returnAnnualised price return, 5 years -3.5%/yr -48.7%/yr -50.7%/yr CRM
Less volatileAnnualised volatility, 1 year 46.8% 101.1% 96.5% CRM
Higher overall scoreMean of the five percentile scores vs peers 70/100 27/100 50/100 CRM

Percentile Scorecard

CRMHUCKSDA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMHUCKSDA
Valuation 76 #25 of 102 37 #65 of 102 98 #4 of 119
Growth 73 #27 of 98 36 #63 of 98 100 #1 of 115
Profitability 88 #12 of 95 37 #60 of 95 21 #90 of 113
Financial Health 43 #63 of 109 6 #103 of 109 30 #80 of 114
Shareholder Returns 70 #20 of 64 18 #53 of 64 0 #107 of 107
Overall 70 27 50
  • CRM ranked among 115 companies in Business Applications
  • HUCK ranked among 115 companies in Business Applications
  • SDA ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMHUCKSDASPY
1 month +5.8%-7.7%-44.2% -0.8%
3 months +42.7%-12.9%-61.8% +3.5%
6 months +37.4%-12.6%-79.6% +7.0%
Year to date -6.5%-63.1%-85.6% +12.2%
1 year -2.8%-77.2%-85.3% +13.0%
3 years +26.0%-61.2%-96.4% +86.3%
3 years, per year +8.0%-27.1%-67.0% +23.1%
5 years -16.1%-96.5%-97.1% +68.6%
5 years, per year -3.5%-48.7%-50.7% +11.0%
10 years +230.3%—— +258.0%
10 years, per year +12.7%—— +13.6%

Risk

MeasureCRMHUCKSDASPY
Volatility, 1Y 46.8%101.1%96.5% 12.7%
Downside volatility, 1Y 41.6%107.6%100.9% 12.7%
Beta vs S&P 500, 1Y 0.402.180.73 1.00
Return / volatility, 1Y -0.06-0.76-0.88 1.02
Max drawdown, 5Y -59.2%-97.8%-99.3% -25.4%
From 52-week high -7.0%-77.8%-87.9% -1.8%
52-week high $266.23$14.01$2.39 $779.14
52-week low $150.12$2.00$0.29 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMHUCKSDA
P/E now vs peer median 21.0xmedian 28.8x -3.4xmedian 28.8x 4.9xmedian 10.6x
P/S now vs peer median 4.6xmedian 2.8x 0.4xmedian 2.8x 0.1xmedian 1.4x
EV/EBITDA now vs peer median 15.5xmedian 17.7x 149.4xmedian 17.7x 4.2xmedian 7.6x
P/FCF now vs peer median 13.4xmedian 15.8x -15.5xmedian 15.8x 4.6xmedian 8.6x
P/B now vs peer median 5.3xmedian 3.2x -0.7xmedian 3.2x 0.3xmedian 1.5x
PEG now vs peer median 0.22median 0.85 -0.13median 0.85 —median 0.52

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMHUCKSDA
Revenue $43.94B $315.21M $543.49M
Gross profit $33.96B $237.80M –
Operating income $8.74B -$30.85M $11.38M
Net income $9.66B -$42.15M $6.51M
Free cash flow $15.15B -$8.79M $6.42M
R&D $6.37B $74.68M $9.73M
EPS (diluted) $11.77 $-0.92 $0.06
Cash & equivalents $8.31B $25.10M $19.90M
Total debt $39.29B – $81.89M
Shares (diluted) 821.00M 46.00M 102.08M
Enterprise value $155.28B -$13.35M -$150.86M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMHUCKSDA
P/E 21.0x -3.4x 4.9x
P/FCF 13.4x -15.5x 4.6x
P/Operating cash flow 12.9x -228.0x 1.9x
P/S 4.6x 0.4x 0.1x
P/B 5.3x -0.7x 0.3x
P/Tangible book 6.3x -0.7x 0.3x
EV/EBITDA 15.5x 149.4x 4.2x
EV/EBIT 26.5x -8.0x 6.1x
EV/Revenue 5.3x 0.8x 0.1x
EV/FCF 15.3x -28.2x 10.8x
EV/Operating cash flow 14.7x -415.9x 4.4x
PEG (3Y EPS CAGR) 0.22 -0.13 –

Growth

14 metrics
MetricCRMHUCKSDA
Revenue growth (1Y) 11.2% -1.0% 17.9%
Revenue CAGR (3Y) 9.9% -0.3% –
Gross profit growth (1Y) 10.7% 0.1% –
Gross profit CAGR (3Y) 11.3% -0.7% –
Operating income growth (1Y) 9.4% 31.3% 1,304%
Operating income CAGR (3Y) 47.8% 22.0% –
Net income growth (1Y) 45.0% 45.6% 166.1%
Net income CAGR (3Y) 82.9% 20.5% –
EPS growth (1Y) 69.9% 51.9% 141.9%
EPS CAGR (3Y) 94.5% 26.9% –
Operating cash flow growth (1Y) 19.6% -123.5% 201.4%
Operating cash flow CAGR (3Y) 23.3% 57.6% –
Free cash flow growth (1Y) 21.3% -17.9% 245.4%
Free cash flow CAGR (3Y) 26.1% 22.6% –

Profitability

14 metrics
MetricCRMHUCKSDA
Gross margin 77.3% 75.4% –
EBITDA margin 34.0% 0.5% 3.1%
Operating margin 19.9% -9.8% 2.1%
Pretax margin 28.2% -12.8% 1.4%
Net margin 22.0% -13.4% 1.1%
FCF margin 34.5% -2.8% 1.2%
Operating cash flow margin 35.8% -0.2% 2.9%
Return on equity 26.7% – 6.9%
Return on assets 8.9% -22.7% 2.5%
Return on invested capital 9.0% – 5.6%
Return on capital employed 10.7% – 10.6%
Asset turnover 0.4x 1.7x 2.1x
Cash conversion (OCF / net income) 1.6x 0.0x 2.4x
Stock comp / revenue 8.3% 16.2% –

Financial Health

11 metrics
MetricCRMHUCKSDA
Debt / assets 35.8% 78.4% 30.7%
Debt / equity 1.0x -0.7x 0.9x
Net debt / EBITDA 1.9x 67.5x 2.4x
Debt / FCF 2.6x -15.6x 12.8x
Liabilities / assets 65.0% 207.1% 63.9%
Equity / assets 35.0% -107.1% 36.1%
Interest coverage 9.4x – –
Current ratio 0.8x 0.3x 1.3x
Quick ratio 0.7x 0.2x 0.6x
Cash ratio 0.4x 0.1x 0.3x
Altman Z-score 2.68 -12.86 1.43

Shareholder Returns

7 metrics
MetricCRMHUCKSDA
Dividend yield 0.7% – –
Net buyback yield 16.8% -0.7% -64.1%
Shareholder yield 17.5% -0.7% -64.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMHUCKSDA
Forward P/E 14.0xFY2026 44.4xFY2026 5.8xFY2026
EPS, next fiscal year $17.65FY2026 $0.07FY2026 $0.05FY2026
EPS growth, next FY +41.0%FY2026 – –
EPS growth, the year after -5.3% -28.6% +180.0%
Revenue, next fiscal year $43.89BFY2026 $301.44MFY2026 $568.83MFY2026
Revenue growth, next FY +5.7%FY2026 -5.5%FY2026 +16.3%FY2026
Revenue growth, the year after +11.7% -1.9% +22.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMHUCKSDA
Held by institutions 80.7% – 0.3%
Institutions holding 2,471 – 9
Change in shares held, QoQ -4.8% – -7.2%
Institutions buying 1,003 – 4
Institutions selling 1,270 – 1
Buyers to sellers 0.79 – 4.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMHUCKSDA
CRM 1.00 0.27 0.07
HUCK 0.27 1.00 0.06
SDA 0.07 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM, HUCK and SDA?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $199.41B, Huckleberry.ai (HUCK) $141.68M, SunCar Technology (SDA) $24.09M.

Which stock is cheaper, CRM, HUCK and SDA?

SunCar Technology (SDA) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 20.6x, Huckleberry.ai (HUCK) -3.4x, SunCar Technology (SDA) 4.0x). On next year's consensus earnings, SunCar Technology (SDA) is cheapest (Salesforce (CRM) 14.0x, Huckleberry.ai (HUCK) 44.4x, SunCar Technology (SDA) 5.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

SunCar Technology (SDA) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Huckleberry.ai (HUCK) -1.0%, SunCar Technology (SDA) +17.9%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Huckleberry.ai (HUCK) -13.4%, SunCar Technology (SDA) 1.1%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, SunCar Technology (SDA) 5.6%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Salesforce (CRM) -2.8%, Huckleberry.ai (HUCK) -77.2%, SunCar Technology (SDA) -85.3%. Over five years, Salesforce (CRM) compounded fastest (Salesforce (CRM) -3.5%/yr, Huckleberry.ai (HUCK) -48.7%/yr, SunCar Technology (SDA) -50.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 46.8%, Huckleberry.ai (HUCK) 101.1%, SunCar Technology (SDA) 96.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, HUCK and SDA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.