CRM vs HUCK vs MFI Stock Comparison

Salesforce, Huckleberry.ai and mF International Prices as of Oct 26, 2026 Peers: Industry group
CRM Salesforce, Inc.
$247.58 +5.8% 1M -2.8% 1Y
Market cap
$198.18B
P/E
20.5x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
9 wins
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.2% 1Y
Market cap
$142.37M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
MFI mF International Ltd
$8.07 -14.0% 1M -70.7% 1Y
Market cap
$45.55M
P/E
–
Revenue (TTM)
—
Div. yield
–
AI Platforms Technology

Head to Head

9 decided of 12

Salesforce leads on 9 of the 12 questions below (Salesforce 9). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMHUCKMFILeader
Larger companyMarket capitalisation $198.18B $142.37M $45.55M CRM
Cheaper on earningsLower P/E, profitable companies only 20.5x -3.4x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x 44.4x — CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% -1.0% — CRM
More profitableNet margin, trailing twelve months 22.0% -13.4% — CRM
Better return on capitalReturn on invested capital 9.0% — — –
Less leveragedLower net debt / EBITDA 1.9x 67.5x — CRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.8% -77.2% -70.7% CRM
Better 5-year returnAnnualised price return, 5 years -3.5%/yr -48.7%/yr — CRM
Less volatileAnnualised volatility, 1 year 46.8% 101.1% 119.5% CRM
Higher overall scoreMean of the five percentile scores vs peers 70/100 27/100 — CRM

Percentile Scorecard

CRMHUCKMFI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMHUCKMFI
Valuation 76 #25 of 102 37 #65 of 102 –
Growth 73 #27 of 98 36 #63 of 98 –
Profitability 88 #12 of 95 37 #60 of 95 –
Financial Health 43 #63 of 109 6 #103 of 109 100 #1 of 129
Shareholder Returns 70 #20 of 64 18 #53 of 64 –
Overall 70 27 –
  • CRM ranked among 115 companies in Business Applications
  • HUCK ranked among 115 companies in Business Applications
  • MFI ranked among 137 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMHUCKMFISPY
1 month +5.8%-7.7%-14.0% -0.8%
3 months +42.7%-12.9%-2.8% +3.5%
6 months +37.4%-12.6%-25.3% +7.0%
Year to date -6.5%-63.1%-56.6% +12.2%
1 year -2.8%-77.2%-70.7% +13.0%
3 years +26.0%-61.2%— +86.3%
3 years, per year +8.0%-27.1%— +23.1%
5 years -16.1%-96.5%— +68.6%
5 years, per year -3.5%-48.7%— +11.0%
10 years +230.3%—— +258.0%
10 years, per year +12.7%—— +13.6%

Risk

MeasureCRMHUCKMFISPY
Volatility, 1Y 46.8%101.1%119.5% 12.7%
Downside volatility, 1Y 41.6%107.6%123.9% 12.7%
Beta vs S&P 500, 1Y 0.402.181.65 1.00
Return / volatility, 1Y -0.06-0.76-0.59 1.02
Max drawdown, 5Y -59.2%-97.8%-95.8% -25.4%
From 52-week high -7.0%-77.8%-71.6% -1.8%
52-week high $266.23$14.01$28.38 $779.14
52-week low $150.12$2.00$6.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMHUCKMFI
P/E now vs peer median 21.0xmedian 28.8x -3.4xmedian 28.8x —median 38.1x
P/S now vs peer median 4.6xmedian 2.8x 0.4xmedian 2.8x —median 4.3x
EV/EBITDA now vs peer median 15.5xmedian 17.7x 149.4xmedian 17.7x —median 35.4x
P/FCF now vs peer median 13.4xmedian 15.8x -15.5xmedian 15.8x —median 27.1x
P/B now vs peer median 5.3xmedian 3.2x -0.7xmedian 3.2x 0.2xmedian 3.4x
PEG now vs peer median 0.22median 0.85 -0.13median 0.85 —median 1.27

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMHUCKMFI
Revenue $43.94B $315.21M –
Gross profit $33.96B $237.80M –
Operating income $8.74B -$30.85M –
Net income $9.66B -$42.15M –
Free cash flow $15.15B -$8.79M –
R&D $6.37B $74.68M –
EPS (diluted) $11.77 $-0.92 –
Cash & equivalents $8.31B $25.10M $29.02M
Total debt $39.29B – $4.09M
Shares (diluted) 821.00M 46.00M 5.81M
Enterprise value $154.05B -$12.65M -$36.55M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMHUCKMFI
P/E 21.0x -3.4x –
P/FCF 13.4x -15.5x –
P/Operating cash flow 12.9x -228.0x –
P/S 4.6x 0.4x –
P/B 5.3x -0.7x 0.2x
P/Tangible book 6.3x -0.7x 0.2x
EV/EBITDA 15.5x 149.4x –
EV/EBIT 26.5x -8.0x –
EV/Revenue 5.3x 0.8x –
EV/FCF 15.3x -28.2x –
EV/Operating cash flow 14.7x -415.9x –
PEG (3Y EPS CAGR) 0.22 -0.13 –

Growth

14 metrics
MetricCRMHUCKMFI
Revenue growth (1Y) 11.2% -1.0% –
Revenue CAGR (3Y) 9.9% -0.3% –
Gross profit growth (1Y) 10.7% 0.1% –
Gross profit CAGR (3Y) 11.3% -0.7% –
Operating income growth (1Y) 9.4% 31.3% –
Operating income CAGR (3Y) 47.8% 22.0% –
Net income growth (1Y) 45.0% 45.6% –
Net income CAGR (3Y) 82.9% 20.5% –
EPS growth (1Y) 69.9% 51.9% –
EPS CAGR (3Y) 94.5% 26.9% –
Operating cash flow growth (1Y) 19.6% -123.5% –
Operating cash flow CAGR (3Y) 23.3% 57.6% –
Free cash flow growth (1Y) 21.3% -17.9% –
Free cash flow CAGR (3Y) 26.1% 22.6% –

Profitability

14 metrics
MetricCRMHUCKMFI
Gross margin 77.3% 75.4% –
EBITDA margin 34.0% 0.5% –
Operating margin 19.9% -9.8% –
Pretax margin 28.2% -12.8% –
Net margin 22.0% -13.4% –
FCF margin 34.5% -2.8% –
Operating cash flow margin 35.8% -0.2% –
Return on equity 26.7% – –
Return on assets 8.9% -22.7% –
Return on invested capital 9.0% – –
Return on capital employed 10.7% – –
Asset turnover 0.4x 1.7x –
Cash conversion (OCF / net income) 1.6x 0.0x –
Stock comp / revenue 8.3% 16.2% –

Financial Health

11 metrics
MetricCRMHUCKMFI
Debt / assets 35.8% 78.4% 0.0%
Debt / equity 1.0x -0.7x 0.0x
Net debt / EBITDA 1.9x 67.5x –
Debt / FCF 2.6x -15.6x –
Liabilities / assets 65.0% 207.1% 0.4%
Equity / assets 35.0% -107.1% 99.6%
Interest coverage 9.4x – –
Current ratio 0.8x 0.3x 254.0x
Quick ratio 0.7x 0.2x 51.9x
Cash ratio 0.4x 0.1x 51.9x
Altman Z-score 2.68 -12.86 –

Shareholder Returns

7 metrics
MetricCRMHUCKMFI
Dividend yield 0.7% – –
Net buyback yield 16.8% -0.7% –
Shareholder yield 17.5% -0.7% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMHUCKMFI
Forward P/E 14.0xFY2026 44.4xFY2026 –
EPS, next fiscal year $17.65FY2026 $0.07FY2026 $-0.07FY2026
EPS growth, next FY +41.0%FY2026 – –
EPS growth, the year after -5.3% -28.6% –
Revenue, next fiscal year $43.89BFY2026 $301.44MFY2026 $5.85MFY2026
Revenue growth, next FY +5.7%FY2026 -5.5%FY2026 +44.8%FY2026
Revenue growth, the year after +11.7% -1.9% +2.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMHUCKMFI
Held by institutions 80.7% – –
Institutions holding 2,471 – –
Change in shares held, QoQ -4.8% – –
Institutions buying 1,003 – –
Institutions selling 1,270 – –
Buyers to sellers 0.79 – –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMHUCKMFI
CRM 1.00 0.27 0.01
HUCK 0.27 1.00 0.15
MFI 0.01 0.15 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM, HUCK and MFI?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $198.18B, Huckleberry.ai (HUCK) $142.37M, mF International (MFI) $45.55M.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Huckleberry.ai (HUCK) -1.0%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Huckleberry.ai (HUCK) -13.4%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Salesforce (CRM) -2.8%, Huckleberry.ai (HUCK) -77.2%, mF International (MFI) -70.7%. Over five years, Salesforce (CRM) compounded fastest (Salesforce (CRM) -3.5%/yr, Huckleberry.ai (HUCK) -48.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 46.8%, Huckleberry.ai (HUCK) 101.1%, mF International (MFI) 119.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, HUCK and MFI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.