CRM vs GTM vs HUCK Stock Comparison

Salesforce, ZoomInfo Technologies and Huckleberry.ai Prices as of Oct 27, 2026 Peers: Industry group
CRM Salesforce, Inc.
$240.90 +2.9% 1M -5.7% 1Y
Market cap
$197.82B
P/E
20.5x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
8 wins
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.7% 1Y
Market cap
$143.29M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology

Head to Head

10 decided of 12

Salesforce leads on 8 of the 12 questions below (Salesforce 8, ZoomInfo Technologies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMGTMHUCKLeader
Larger companyMarket capitalisation $197.82B $1.29B $143.29M CRM
Cheaper on earningsLower P/E, profitable companies only 20.5x -2.4x -3.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.6x 3.7x 44.4x GTM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +2.7% -1.0% CRM
More profitableNet margin, trailing twelve months 22.0% -43.0% -13.4% CRM
Better return on capitalReturn on invested capital 9.0% -18.1% — CRM
Less leveragedLower net debt / EBITDA 1.9x -4.3x 67.5x GTM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -5.7% -61.9% -77.7% CRM
Better 5-year returnAnnualised price return, 5 years -4.2%/yr -42.2%/yr -48.7%/yr CRM
Less volatileAnnualised volatility, 1 year 46.8% 71.8% 100.9% CRM
Higher overall scoreMean of the five percentile scores vs peers 69/100 49/100 26/100 CRM

Percentile Scorecard

CRMGTMHUCK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMGTMHUCK
Valuation 76 #25 of 101 79 #22 of 101 35 #66 of 101
Growth 71 #29 of 97 9 #88 of 97 35 #63 of 97
Profitability 88 #12 of 94 38 #59 of 94 37 #60 of 94
Financial Health 42 #63 of 108 22 #85 of 108 5 #103 of 108
Shareholder Returns 70 #20 of 64 95 #4 of 64 18 #53 of 64
Overall 69 49 26
  • CRM ranked among 114 companies in Business Applications
  • GTM ranked among 114 companies in Business Applications
  • HUCK ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMGTMHUCKSPY
1 month +2.9%+16.0%-7.7% -0.2%
3 months +32.7%+32.6%-17.3% +3.9%
6 months +32.9%-29.6%-17.1% +8.2%
Year to date -9.1%-57.2%-63.1% +12.9%
1 year -5.7%-61.9%-77.7% +12.3%
3 years +22.6%-71.6%-61.2% +87.4%
3 years, per year +7.0%-34.3%-27.1% +23.3%
5 years -19.3%-93.5%-96.5% +67.9%
5 years, per year -4.2%-42.2%-48.7% +10.9%
10 years +222.3%—— +261.1%
10 years, per year +12.4%—— +13.7%

Risk

MeasureCRMGTMHUCKSPY
Volatility, 1Y 46.8%71.8%100.9% 12.7%
Downside volatility, 1Y 41.6%83.8%107.6% 12.7%
Beta vs S&P 500, 1Y 0.390.952.18 1.00
Return / volatility, 1Y -0.12-0.86-0.77 0.97
Max drawdown, 5Y -59.2%-96.6%-97.8% -25.4%
From 52-week high -9.5%-63.1%-77.8% -1.2%
52-week high $266.23$11.80$14.01 $779.14
52-week low $150.12$2.61$2.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMGTMHUCK
P/E now vs peer median 20.4xmedian 28.3x -2.4xmedian 28.3x -3.4xmedian 28.3x
P/S now vs peer median 4.5xmedian 2.8x 1.0xmedian 2.8x 0.4xmedian 2.8x
EV/EBITDA now vs peer median 15.1xmedian 17.3x -9.2xmedian 17.3x 149.4xmedian 17.3x
P/FCF now vs peer median 13.1xmedian 15.8x 3.5xmedian 15.8x -15.5xmedian 15.8x
P/B now vs peer median 5.2xmedian 3.2x 1.5xmedian 3.2x -0.7xmedian 3.2x
PEG now vs peer median 0.22median 0.85 0.02median 0.85 -0.13median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMGTMHUCK
Revenue $43.94B $1.26B $315.21M
Gross profit $33.96B $1.05B $237.80M
Operating income $8.74B -$442.40M -$30.85M
Net income $9.66B -$541.00M -$42.15M
Free cash flow $15.15B $358.30M -$8.79M
R&D $6.37B $185.20M $74.68M
EPS (diluted) $11.77 $-1.84 $-0.92
Cash & equivalents $8.31B $147.60M $25.10M
Total debt $39.29B $1.26B –
Shares (diluted) 821.00M 294.50M 46.00M
Enterprise value $153.69B $648.25M -$11.73M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMGTMHUCK
P/E 20.4x -2.4x -3.4x
P/FCF 13.1x 3.5x -15.5x
P/Operating cash flow 12.6x 2.9x -228.0x
P/S 4.5x 1.0x 0.4x
P/B 5.2x 1.5x -0.7x
P/Tangible book 6.2x 2.0x -0.7x
EV/EBITDA 15.1x -9.2x 149.4x
EV/EBIT 25.9x -5.4x -8.0x
EV/Revenue 5.1x 1.9x 0.8x
EV/FCF 14.9x 6.7x -28.2x
EV/Operating cash flow 14.4x 5.4x -415.9x
PEG (3Y EPS CAGR) 0.22 0.02 -0.13

Growth

14 metrics
MetricCRMGTMHUCK
Revenue growth (1Y) 11.2% 2.7% -1.0%
Revenue CAGR (3Y) 9.9% 1.6% -0.3%
Gross profit growth (1Y) 10.7% 2.2% 0.1%
Gross profit CAGR (3Y) 11.3% 1.3% -0.7%
Operating income growth (1Y) 9.4% -348.0% 31.3%
Operating income CAGR (3Y) 47.8% -57.7% 22.0%
Net income growth (1Y) 45.0% -706.5% 45.6%
Net income CAGR (3Y) 82.9% -85.4% 20.5%
EPS growth (1Y) 69.9% -773.9% 51.9%
EPS CAGR (3Y) 94.5% -99.7% 26.9%
Operating cash flow growth (1Y) 19.6% 23.6% -123.5%
Operating cash flow CAGR (3Y) 23.3% 0.6% 57.6%
Free cash flow growth (1Y) 21.3% 29.1% -17.9%
Free cash flow CAGR (3Y) 26.1% -3.9% 22.6%

Profitability

14 metrics
MetricCRMGTMHUCK
Gross margin 77.3% 83.5% 75.4%
EBITDA margin 34.0% -20.6% 0.5%
Operating margin 19.9% -35.2% -9.8%
Pretax margin 28.2% -37.9% -12.8%
Net margin 22.0% -43.0% -13.4%
FCF margin 34.5% 28.5% -2.8%
Operating cash flow margin 35.8% 34.9% -0.2%
Return on equity 26.7% -47.0% –
Return on assets 8.9% -9.0% -22.7%
Return on invested capital 9.0% -18.1% –
Return on capital employed 10.7% -8.2% –
Asset turnover 0.4x 0.2x 1.7x
Cash conversion (OCF / net income) 1.6x -0.8x 0.0x
Stock comp / revenue 8.3% 8.6% 16.2%

Financial Health

11 metrics
MetricCRMGTMHUCK
Debt / assets 35.8% 22.3% 78.4%
Debt / equity 1.0x 1.5x -0.7x
Net debt / EBITDA 1.9x -4.3x 67.5x
Debt / FCF 2.6x 3.5x -15.6x
Liabilities / assets 65.0% 85.4% 207.1%
Equity / assets 35.0% 14.6% -107.1%
Interest coverage 9.4x -8.8x –
Current ratio 0.8x 0.7x 0.3x
Quick ratio 0.7x 0.6x 0.2x
Cash ratio 0.4x 0.2x 0.1x
Altman Z-score 2.63 0.03 -12.86

Shareholder Returns

7 metrics
MetricCRMGTMHUCK
Dividend yield 0.7% – –
Net buyback yield 17.3% 22.7% -0.7%
Shareholder yield 18.0% 22.7% -0.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMGTMHUCK
Forward P/E 13.6xFY2026 3.7xFY2026 44.4xFY2026
EPS, next fiscal year $17.65FY2026 $1.17FY2026 $0.07FY2026
EPS growth, next FY +41.0%FY2026 +7.3%FY2026 –
EPS growth, the year after -5.3% -10.3% -28.6%
Revenue, next fiscal year $43.89BFY2026 $1.24BFY2026 $301.44MFY2026
Revenue growth, next FY +5.7%FY2026 -1.2%FY2026 -5.5%FY2026
Revenue growth, the year after +11.7% -8.1% -1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMGTMHUCK
Held by institutions 80.7% – –
Institutions holding 2,471 – –
Change in shares held, QoQ -4.8% – –
Institutions buying 1,003 – –
Institutions selling 1,270 – –
Buyers to sellers 0.79 – –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMGTMHUCK
CRM 1.00 0.57 0.27
GTM 0.57 1.00 0.30
HUCK 0.27 0.30 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRM, GTM and HUCK?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $197.82B, ZoomInfo Technologies (GTM) $1.29B, Huckleberry.ai (HUCK) $143.29M.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, ZoomInfo Technologies (GTM) +2.7%, Huckleberry.ai (HUCK) -1.0%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, ZoomInfo Technologies (GTM) -43.0%, Huckleberry.ai (HUCK) -13.4%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, ZoomInfo Technologies (GTM) -18.1%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Salesforce (CRM) -5.7%, ZoomInfo Technologies (GTM) -61.9%, Huckleberry.ai (HUCK) -77.7%. Over five years, Salesforce (CRM) compounded fastest (Salesforce (CRM) -4.2%/yr, ZoomInfo Technologies (GTM) -42.2%/yr, Huckleberry.ai (HUCK) -48.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 46.8%, ZoomInfo Technologies (GTM) 71.8%, Huckleberry.ai (HUCK) 100.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, GTM and HUCK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.