CRM vs CXM vs FRSH Stock Comparison

Salesforce, Sprinklr and Freshworks Prices as of Oct 29, 2026 Peers: Industry group
CRM Salesforce, Inc.
$230.92 +2.4% 1M -8.2% 1Y
Market cap
$187.67B
P/E
19.4x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
5 wins
CXM Sprinklr, Inc.
$6.82 +41.5% 1M -10.3% 1Y
Market cap
$1.60B
P/E
69.1x
Revenue (TTM)
$872.88M
Div. yield
–
CRM and Sales Software Technology
1 win
FRSH Freshworks Inc.
$15.01 +19.3% 1M +37.1% 1Y
Market cap
$3.97B
P/E
21.4x
Revenue (TTM)
$903.87M
Div. yield
–
CRM and Sales Software Technology
3 wins

Head to Head

9 decided of 12

Salesforce leads on 5 of the 12 questions below (Salesforce 5, Freshworks 3, Sprinklr 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMCXMFRSHLeader
Larger companyMarket capitalisation $187.67B $1.60B $3.97B CRM
Cheaper on earningsLower P/E, profitable companies only 19.4x 69.1x 21.4x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.1x 13.9x 21.8x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +6.3% +15.6% FRSH
More profitableNet margin, trailing twelve months 22.0% 2.7% 20.5% CRM
Better return on capitalReturn on invested capital 9.0% — — –
Less leveragedLower net debt / EBITDA 1.9x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -8.2% -10.3% +37.1% FRSH
Better 5-year returnAnnualised price return, 5 years -5.1%/yr -18.8%/yr -21.5%/yr CRM
Less volatileAnnualised volatility, 1 year 47.0% 44.7% 50.5% CXM
Higher overall scoreMean of the five percentile scores vs peers 70/100 67/100 77/100 FRSH

Percentile Scorecard

CRMCXMFRSH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMCXMFRSH
Valuation 77 #24 of 101 81 #20 of 101 63 #38 of 101
Growth 74 #26 of 97 48 #51 of 97 94 #7 of 97
Profitability 87 #13 of 93 63 #35 of 93 70 #29 of 93
Financial Health 41 #64 of 108 63 #41 of 108 75 #28 of 108
Shareholder Returns 71 #19 of 63 79 #14 of 63 84 #11 of 63
Overall 70 67 77
  • CRM ranked among 114 companies in Business Applications
  • CXM ranked among 114 companies in Business Applications
  • FRSH ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMCXMFRSHSPY
1 month +2.4%+41.5%+19.3% +0.7%
3 months +27.8%+10.0%+33.3% +3.7%
6 months +30.8%+38.6%+83.9% +7.1%
Year to date -12.8%-12.3%+22.5% +12.8%
1 year -8.2%-10.3%+37.1% +11.9%
3 years +15.9%-49.0%-14.8% +85.2%
3 years, per year +5.0%-20.1%-5.2% +22.8%
5 years -22.9%-64.7%-70.1% +67.6%
5 years, per year -5.1%-18.8%-21.5% +10.9%
10 years +207.4%—— +262.0%
10 years, per year +11.9%—— +13.7%

Risk

MeasureCRMCXMFRSHSPY
Volatility, 1Y 47.0%44.7%50.5% 12.7%
Downside volatility, 1Y 42.2%48.7%54.0% 12.6%
Beta vs S&P 500, 1Y 0.410.210.60 1.00
Return / volatility, 1Y -0.17-0.230.73 0.94
Max drawdown, 5Y -59.2%-75.9%-86.3% -25.4%
From 52-week high -13.3%-17.0%-3.1% -1.2%
52-week high $266.23$8.22$15.49 $779.14
52-week low $150.12$4.82$6.88 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMCXMFRSH
P/E now vs peer median 19.6xmedian 28.0x 69.4xmedian 28.0x 22.0xmedian 28.0x
P/S now vs peer median 4.3xmedian 2.8x 1.9xmedian 2.8x 4.4xmedian 2.8x
EV/EBITDA now vs peer median 14.6xmedian 16.9x 21.3xmedian 16.9x 35.1xmedian 16.9x
P/FCF now vs peer median 12.5xmedian 15.9x 12.7xmedian 15.9x 16.9xmedian 15.9x
P/B now vs peer median 5.0xmedian 3.2x 3.1xmedian 3.2x 4.4xmedian 3.2x
PEG now vs peer median 0.21median 0.89 1.16median 0.89 0.49median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMCXMFRSH
Revenue $43.94B $872.88M $903.87M
Gross profit $33.96B $572.53M $767.96M
Operating income $8.74B $46.29M $30.28M
Net income $9.66B $23.16M $185.20M
Free cash flow $15.15B $127.75M $233.75M
R&D $6.37B $97.82M $176.34M
EPS (diluted) $11.77 $0.10 $0.68
Cash & equivalents $8.31B $231.42M $494.67M
Total debt $39.29B – –
Shares (diluted) 821.00M 237.84M 272.99M
Enterprise value $143.55B $852.12M $932.53M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMCXMFRSH
P/E 19.6x 69.4x 22.0x
P/FCF 12.5x 12.7x 16.9x
P/Operating cash flow 12.1x 12.5x 16.0x
P/S 4.3x 1.9x 4.4x
P/B 5.0x 3.1x 4.4x
P/Tangible book 5.9x 3.1x 4.9x
EV/EBITDA 14.6x 21.3x 35.1x
EV/EBIT 24.9x 29.9x 108.4x
EV/Revenue 5.0x 1.6x 3.6x
EV/FCF 14.4x 10.8x 14.0x
EV/Operating cash flow 13.8x 10.7x 13.3x
PEG (3Y EPS CAGR) 0.21 1.16 0.49

Growth

14 metrics
MetricCRMCXMFRSH
Revenue growth (1Y) 11.2% 6.3% 15.6%
Revenue CAGR (3Y) 9.9% 9.0% 18.4%
Gross profit growth (1Y) 10.7% -0.3% 16.0%
Gross profit CAGR (3Y) 11.3% 4.0% 19.9%
Operating income growth (1Y) 9.4% 40.8% 137.0%
Operating income CAGR (3Y) 47.8% 136.5% 28.9%
Net income growth (1Y) 45.0% -80.7% 437.3%
Net income CAGR (3Y) 82.9% 50.7% 43.7%
EPS growth (1Y) 69.9% -78.7% 463.8%
EPS CAGR (3Y) 94.5% 59.9% 44.8%
Operating cash flow growth (1Y) 19.6% -3.0% 23.2%
Operating cash flow CAGR (3Y) 23.3% 31.5% 93.0%
Free cash flow growth (1Y) 21.3% -2.3% 21.5%
Free cash flow CAGR (3Y) 26.1% 37.9% 98.5%

Profitability

14 metrics
MetricCRMCXMFRSH
Gross margin 77.3% 65.6% 85.0%
EBITDA margin 34.0% 7.5% 10.3%
Operating margin 19.9% 5.3% 3.3%
Pretax margin 28.2% 7.7% 5.6%
Net margin 22.0% 2.7% 20.5%
FCF margin 34.5% 14.6% 25.9%
Operating cash flow margin 35.8% 14.8% 27.3%
Return on equity 26.7% 4.6% 19.3%
Return on assets 8.9% 2.2% 12.0%
Return on invested capital 9.0% – –
Return on capital employed 10.7% 8.0% 3.0%
Asset turnover 0.4x 0.8x 0.6x
Cash conversion (OCF / net income) 1.6x 5.6x 1.3x
Stock comp / revenue 8.3% 9.4% 14.1%

Financial Health

11 metrics
MetricCRMCXMFRSH
Debt / assets 35.8% – –
Debt / equity 1.0x – –
Net debt / EBITDA 1.9x – –
Debt / FCF 2.6x – –
Liabilities / assets 65.0% 50.6% 39.9%
Equity / assets 35.0% 49.4% 60.1%
Interest coverage 9.4x – –
Current ratio 0.8x 1.6x 1.7x
Quick ratio 0.7x 0.9x 1.5x
Cash ratio 0.4x 0.5x 1.2x
Altman Z-score 2.56 2.71 1.61

Shareholder Returns

7 metrics
MetricCRMCXMFRSH
Dividend yield 0.8% – –
Net buyback yield 18.0% 8.0% 9.1%
Shareholder yield 18.8% 8.0% 9.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMCXMFRSH
Forward P/E 13.1xFY2026 13.9xFY2026 21.8xFY2026
EPS, next fiscal year $17.65FY2026 $0.49FY2026 $0.69FY2026
EPS growth, next FY +41.0%FY2026 0.0%FY2026 +4.5%FY2026
EPS growth, the year after -5.3% +6.1% +23.2%
Revenue, next fiscal year $43.89BFY2026 $812.15MFY2026 $1.01BFY2026
Revenue growth, next FY +5.7%FY2026 -5.3%FY2026 +20.3%FY2026
Revenue growth, the year after +11.7% +3.8% +15.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMCXMFRSH
Held by institutions 80.7% 52.0% 87.8%
Institutions holding 2,472 266 340
Change in shares held, QoQ -4.8% -17.2% +0.7%
Institutions buying 1,004 131 217
Institutions selling 1,270 100 74
Buyers to sellers 0.79 1.31 2.93

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMCXMFRSH
CRM 1.00 0.65 0.71
CXM 0.65 1.00 0.70
FRSH 0.71 0.70 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM, CXM and FRSH?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $187.67B, Sprinklr (CXM) $1.60B, Freshworks (FRSH) $3.97B.

Which stock is cheaper, CRM, CXM and FRSH?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 19.4x, Sprinklr (CXM) 69.1x, Freshworks (FRSH) 21.4x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Salesforce (CRM) 13.1x, Sprinklr (CXM) 13.9x, Freshworks (FRSH) 21.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Freshworks (FRSH) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Sprinklr (CXM) +6.3%, Freshworks (FRSH) +15.6%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Sprinklr (CXM) 2.7%, Freshworks (FRSH) 20.5%).

Which stock has performed better?

Over the past year Freshworks (FRSH) returned the most: Salesforce (CRM) -8.2%, Sprinklr (CXM) -10.3%, Freshworks (FRSH) +37.1%. Over five years, Salesforce (CRM) compounded fastest (Salesforce (CRM) -5.1%/yr, Sprinklr (CXM) -18.8%/yr, Freshworks (FRSH) -21.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sprinklr (CXM) has been the steadiest (Salesforce (CRM) 47.0%, Sprinklr (CXM) 44.7%, Freshworks (FRSH) 50.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, CXM and FRSH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.