CRCT vs GMM vs AXIL Stock Comparison

Cricut, Global Mofy AI and Axil Brands Prices as of Nov 5, 2026 Peers: Industry group
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CRCT Cricut, Inc.
$9.24 +44.8% 1M +94.5% 1Y
Market cap
$1.86B
P/E
19.6x
Revenue (TTM)
$707.98M
Div. yield
–
Consumer Electronics Consumer Discretionary
4 wins
GMM Global Mofy AI Ltd
$0.93 -46.9% 1M -99.0% 1Y
Market cap
$278.89K
P/E
–
Revenue (TTM)
—
Div. yield
–
Creative Software Technology
AXIL Axil Brands, Inc.
$5.30 -15.5% 1M +2.5% 1Y
Market cap
$34.03M
P/E
12.2x
Revenue (TTM)
$30.08M
Div. yield
–
Consumer Electronics Consumer Discretionary
4 wins

Head to Head

8 decided of 12

Cricut leads on 4 of the 12 questions below (Cricut 4, Axil Brands 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRCTGMMAXILLeader
Larger companyMarket capitalisation $1.86B $278.89K $34.03M CRCT
Cheaper on earningsLower P/E, profitable companies only 19.6x — 12.2x AXIL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 25.7x — 11.0x AXIL
Faster revenue growthRevenue growth, trailing twelve months -0.9% — +10.3% AXIL
More profitableNet margin, trailing twelve months 13.4% — 9.3% CRCT
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +94.5% -99.0% +2.5% CRCT
Better 5-year returnAnnualised price return, 5 years -19.9%/yr — — –
Less volatileAnnualised volatility, 1 year 57.4% 207.7% 75.7% CRCT
Higher overall scoreMean of the five percentile scores vs peers 66/100 — 86/100 AXIL

Percentile Scorecard

CRCTGMMAXIL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRCTGMMAXIL
Valuation 39 #26 of 42 – 76 #11 of 42
Growth 45 #23 of 41 – 78 #10 of 41
Profitability 100 #1 of 39 – 95 #3 of 39
Financial Health 91 #5 of 44 67 #11 of 31 95 #3 of 44
Shareholder Returns 54 #13 of 27 – –
Overall 66 – 86
  • CRCT ranked among 44 companies in Household Durables
  • GMM ranked among 31 companies in Workplace Software
  • AXIL ranked among 44 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRCTGMMAXILSPY
1 month +44.8%-46.9%-15.5% -5.9%
3 months +52.2%-69.8%-7.2% -4.6%
6 months +111.9%-98.4%-24.8% +0.2%
Year to date +86.7%-98.4%-23.5% +7.5%
1 year +94.5%-99.0%+2.5% +8.2%
3 years +10.0%-99.9%— +68.3%
3 years, per year +3.2%-89.1%— +19.0%
5 years -67.0%—— +56.5%
5 years, per year -19.9%—— +9.4%

Risk

MeasureCRCTGMMAXILSPY
Volatility, 1Y 57.4%207.7%75.7% 13.6%
Downside volatility, 1Y 39.9%224.0%56.5% 14.2%
Beta vs S&P 500, 1Y 0.711.520.09 1.00
Return / volatility, 1Y 1.65-0.480.03 0.60
Max drawdown, 5Y -87.5%-99.9%-74.3% -25.4%
From 52-week high 0.0%-99.0%-39.0% -5.9%
52-week high $9.24$92.50$8.69 $779.14
52-week low $3.74$0.87$4.75 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRCTGMMAXIL
P/E now vs peer median 20.3xmedian 16.0x —median 34.8x 12.9xmedian 16.0x
P/S now vs peer median 2.7xmedian 0.7x —median 2.1x 1.2xmedian 0.7x
EV/EBITDA now vs peer median 11.6xmedian 10.7x —median 11.9x 8.7xmedian 10.7x
P/FCF now vs peer median 13.0xmedian 12.4x —median 13.6x 8.3xmedian 12.4x
P/B now vs peer median 4.8xmedian 1.2x 0.0xmedian 3.1x 2.6xmedian 1.2x
PEG now vs peer median 0.89median 0.54 —median 0.73 0.25median 0.54

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRCTGMMAXIL
Revenue $707.98M – $30.08M
Gross profit $414.43M – $21.78M
Operating income $118.13M – $3.00M
Net income $95.01M – $2.79M
Free cash flow $147.61M – $4.37M
R&D $67.78M – –
EPS (diluted) $0.45 – $0.34
Cash & equivalents $174.58M $2.83M $7.93M
Total debt – $2.25M –
Shares (diluted) 212.81M 281.73K 8.25M
Enterprise value $768.45M -$23.90M $11.14M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRCTGMMAXIL
P/E 20.3x – 12.9x
P/FCF 13.0x – 8.3x
P/Operating cash flow 10.5x – 8.0x
P/S 2.7x – 1.2x
P/B 4.8x 0.0x 2.6x
P/Tangible book 4.8x 0.0x 2.7x
EV/EBITDA 11.6x – 8.7x
EV/EBIT 14.0x – 9.4x
EV/Revenue 2.3x – 0.9x
EV/FCF 11.2x – 6.5x
EV/Operating cash flow 9.0x – 6.3x
PEG (3Y EPS CAGR) 0.89 – 0.25

Growth

14 metrics
MetricCRCTGMMAXIL
Revenue growth (1Y) -0.9% – 10.3%
Revenue CAGR (3Y) -4.6% – -5.7%
Gross profit growth (1Y) 6.8% – 13.9%
Gross profit CAGR (3Y) 7.9% – -6.9%
Operating income growth (1Y) 23.1% – 75.2%
Operating income CAGR (3Y) 22.3% – -2.0%
Net income growth (1Y) 17.5% – 114.4%
Net income CAGR (3Y) 21.3% – 15.6%
EPS growth (1Y) 18.9% – 114.3%
EPS CAGR (3Y) 22.7% – 51.6%
Operating cash flow growth (1Y) -17.0% – 1,438%
Operating cash flow CAGR (3Y) -16.3% – 21.5%
Free cash flow growth (1Y) -26.1% – 3,108%
Free cash flow CAGR (3Y) -19.9% – 22.1%

Profitability

14 metrics
MetricCRCTGMMAXIL
Gross margin 58.5% – 72.4%
EBITDA margin 20.1% – 10.8%
Operating margin 16.7% – 10.0%
Pretax margin 18.0% – 10.7%
Net margin 13.4% – 9.3%
FCF margin 20.8% – 14.5%
Operating cash flow margin 25.9% – 14.9%
Return on equity 24.7% – 20.6%
Return on assets 15.4% – 15.2%
Return on invested capital – – –
Return on capital employed 30.8% – 21.7%
Asset turnover 1.1x – 1.6x
Cash conversion (OCF / net income) 1.9x – 1.6x
Stock comp / revenue 3.6% – 4.8%

Financial Health

11 metrics
MetricCRCTGMMAXIL
Debt / assets – 4.9% –
Debt / equity – 0.1x –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 38.6% 32.6% 25.3%
Equity / assets 61.4% 67.4% 74.7%
Interest coverage 254.0x – –
Current ratio 2.4x 1.9x 3.3x
Quick ratio 1.6x 1.1x 2.1x
Cash ratio 1.2x 0.2x 1.8x
Altman Z-score 7.05 – 7.72

Shareholder Returns

7 metrics
MetricCRCTGMMAXIL
Dividend yield 2.2% – –
Net buyback yield 1.6% – –
Shareholder yield 3.8% 0.0% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRCTGMMAXIL
Forward P/E 25.7xFY2026 – 11.0xFY2026
EPS, next fiscal year $0.36FY2026 – $0.48FY2026
EPS growth, next FY +2.9%FY2026 – +45.5%FY2026
EPS growth, the year after -30.6% – +64.6%
Revenue, next fiscal year $663.76MFY2026 – $35.77MFY2026
Revenue growth, next FY -6.4%FY2026 – +15.9%FY2026
Revenue growth, the year after +11.9% – +21.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRCTGMMAXIL
Held by institutions 54.8% – 13.8%
Institutions holding 154 – 16
Change in shares held, QoQ +5.1% – -3.6%
Institutions buying 86 – 8
Institutions selling 43 – 2
Buyers to sellers 2.00 – 4.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRCTGMMAXIL
CRCT 1.00 0.03 -0.04
GMM 0.03 1.00 -0.04
AXIL -0.04 -0.04 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRCT, GMM and AXIL?

Cricut (CRCT) is the largest by market capitalisation: Cricut (CRCT) $1.86B, Global Mofy AI (GMM) $278.89K, Axil Brands (AXIL) $34.03M.

Which stock is cheaper, CRCT, GMM and AXIL?

Axil Brands (AXIL) trades on the lowest price-to-earnings ratio (Cricut (CRCT) 19.6x, Axil Brands (AXIL) 12.2x). On next year's consensus earnings, Axil Brands (AXIL) is cheapest (Cricut (CRCT) 25.7x, Axil Brands (AXIL) 11.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Axil Brands (AXIL) grew revenue fastest over the trailing twelve months: Cricut (CRCT) -0.9%, Axil Brands (AXIL) +10.3%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Cricut (CRCT) 13.4%, Axil Brands (AXIL) 9.3%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Cricut (CRCT) +94.5%, Global Mofy AI (GMM) -99.0%, Axil Brands (AXIL) +2.5%. Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Cricut (CRCT) 57.4%, Global Mofy AI (GMM) 207.7%, Axil Brands (AXIL) 75.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRCT, GMM and AXIL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.