COTY vs NUS vs ELF Stock Comparison

Coty, Nu Skin Enterprises and e.l.f. Beauty Prices as of Oct 26, 2026 Peers: Industry group
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COTY Coty Inc.
$3.22 +22.0% 1M -22.2% 1Y
Market cap
$2.88B
P/E
–
Revenue (TTM)
$5.81B
Div. yield
0.00%
Cosmetics Consumer Staples
ELF e.l.f. Beauty, Inc.
$112.97 +13.5% 1M -8.0% 1Y
Market cap
$6.74B
P/E
113.1x
Revenue (TTM)
$1.76B
Div. yield
–
Cosmetics Consumer Staples
7 wins

Head to Head

11 decided of 12

e.l.f. Beauty leads on 7 of the 12 questions below (e.l.f. Beauty 7, Nu Skin Enterprises 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCOTYNUSELFLeader
Larger companyMarket capitalisation $2.88B $225.42M $6.74B ELF
Cheaper on earningsLower P/E, profitable companies only -4.7x -1.0x 113.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.7x 6.0x 33.0x NUS
Faster revenue growthRevenue growth, trailing twelve months -1.5% -15.4% +31.2% ELF
More profitableNet margin, trailing twelve months -10.6% -15.7% 3.4% ELF
Better return on capitalReturn on invested capital -1.2% -1.2% 4.6% ELF
Less leveragedLower net debt / EBITDA 7.2x 0.6x 2.2x NUS
Higher dividend yieldTrailing dividend yield 0.00% 0.05% 0.00% NUS
Better 1-year returnPrice return, last 12 months -22.2% -57.4% -8.0% ELF
Better 5-year returnAnnualised price return, 5 years -17.1%/yr -34.8%/yr +29.0%/yr ELF
Less volatileAnnualised volatility, 1 year 51.6% 48.0% 70.6% NUS
Higher overall scoreMean of the five percentile scores vs peers 38/100 55/100 60/100 ELF

Percentile Scorecard

COTYNUSELF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCOTYNUSELF
Valuation 77 #13 of 52 86 #8 of 52 41 #31 of 52
Growth 20 #40 of 50 10 #45 of 50 86 #8 of 50
Profitability 39 #28 of 45 43 #26 of 45 64 #17 of 45
Financial Health 26 #42 of 56 64 #21 of 56 67 #19 of 56
Shareholder Returns 30 #22 of 31 73 #9 of 31 40 #19 of 31
Overall 38 55 60
  • COTY ranked among 60 companies in Household and Personal Products
  • NUS ranked among 60 companies in Household and Personal Products
  • ELF ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCOTYNUSELFSPY
1 month +22.0%+1.3%+13.5% -0.8%
3 months +18.4%-8.8%+34.5% +3.5%
6 months +34.2%-37.3%+77.3% +7.0%
Year to date +4.5%-51.2%+48.6% +12.2%
1 year -22.2%-57.4%-8.0% +13.0%
3 years -64.8%-74.6%+10.5% +86.3%
3 years, per year -29.4%-36.7%+3.4% +23.1%
5 years -60.9%-88.2%+257.3% +68.6%
5 years, per year -17.1%-34.8%+29.0% +11.0%
10 years -86.0%-92.4%+323.7% +258.0%
10 years, per year -17.8%-22.7%+15.5% +13.6%

Risk

MeasureCOTYNUSELFSPY
Volatility, 1Y 51.6%48.0%70.6% 12.7%
Downside volatility, 1Y 56.8%57.2%82.7% 12.7%
Beta vs S&P 500, 1Y 0.640.601.69 1.00
Return / volatility, 1Y -0.43-1.20-0.11 1.02
Max drawdown, 5Y -86.0%-91.9%-77.3% -25.4%
From 52-week high -21.5%-59.4%-14.2% -1.8%
52-week high $4.10$11.54$131.70 $779.14
52-week low $1.85$4.53$49.57 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCOTYNUSELF
P/E now vs peer median -4.6xmedian 18.6x -1.1xmedian 18.6x 112.1xmedian 18.6x
P/S now vs peer median 0.5xmedian 1.6x 0.2xmedian 1.6x 3.8xmedian 1.6x
EV/EBITDA now vs peer median 14.2xmedian 13.0x 6.3xmedian 13.0x 32.3xmedian 13.0x
P/FCF now vs peer median 8.1xmedian 18.4x 21.2xmedian 18.4x 23.8xmedian 18.4x
P/B now vs peer median 0.9xmedian 2.1x 0.4xmedian 2.1x 5.7xmedian 2.1x
PEG now vs peer median 0.09median 0.97 0.01median 0.97 -6.57median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCOTYNUSELF
Revenue $5.81B $1.38B $1.76B
Gross profit $3.65B $951.49M $1.31B
Operating income -$81.50M -$10.41M $127.36M
Net income -$598.70M -$216.39M $59.61M
Free cash flow $348.20M $10.78M $280.16M
EPS (diluted) $-0.70 $-4.45 $1.00
Cash & equivalents $176.10M $189.64M $344.24M
Total debt $3.05B $213.66M $832.00M
Shares (diluted) 877.40M 48.60M 59.73M
Enterprise value $1.74B -$659.21M $5.71B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCOTYNUSELF
P/E -4.6x -1.1x 112.1x
P/FCF 8.1x 21.2x 23.8x
P/Operating cash flow 5.3x 4.5x 22.4x
P/S 0.5x 0.2x 3.8x
P/B 0.9x 0.4x 5.7x
P/Tangible book 7.3x 0.5x 10.6x
EV/EBITDA 14.2x 6.3x 32.3x
EV/EBIT -70.0x -24.1x 56.1x
EV/Revenue 1.0x 0.2x 4.1x
EV/FCF 16.4x 23.2x 25.5x
EV/Operating cash flow 10.6x 4.9x 24.1x
PEG (3Y EPS CAGR) 0.09 0.01 -6.57

Growth

14 metrics
MetricCOTYNUSELF
Revenue growth (1Y) -1.5% -15.4% 31.2%
Revenue CAGR (3Y) 1.5% -12.3% 37.9%
Gross profit growth (1Y) -4.4% -13.0% 38.2%
Gross profit CAGR (3Y) 1.0% -13.1% 41.8%
Operating income growth (1Y) -133.8% 25.5% -18.4%
Operating income CAGR (3Y) -29.1% -29.2% 5.9%
Net income growth (1Y) -69.5% -314.6% -39.1%
Net income CAGR (3Y) -46.5% -72.0% -15.9%
EPS growth (1Y) -61.0% -318.6% -41.2%
EPS CAGR (3Y) -48.3% -73.1% -17.1%
Operating cash flow growth (1Y) 9.2% -45.6% 85.8%
Operating cash flow CAGR (3Y) -4.9% -9.0% 46.4%
Free cash flow growth (1Y) 25.4% -81.6% 107.6%
Free cash flow CAGR (3Y) -4.7% 76.1% 44.7%

Profitability

14 metrics
MetricCOTYNUSELF
Gross margin 62.9% 69.2% 74.4%
EBITDA margin 6.9% 2.9% 12.6%
Operating margin -1.4% -0.8% 7.2%
Pretax margin -10.5% -1.9% 4.7%
Net margin -10.6% -15.7% 3.4%
FCF margin 6.0% 0.8% 15.9%
Operating cash flow margin 9.3% 3.7% 16.9%
Return on equity -18.3% -32.4% 5.2%
Return on assets -5.8% -17.3% 2.5%
Return on invested capital -1.2% -1.2% 4.6%
Return on capital employed -1.1% -1.0% 6.1%
Asset turnover 0.6x 1.1x 0.7x
Cash conversion (OCF / net income) -0.9x -0.2x 5.0x
Stock comp / revenue 0.8% 0.1% 5.5%

Financial Health

11 metrics
MetricCOTYNUSELF
Debt / assets 29.9% 19.1% 33.8%
Debt / equity 1.0x 0.4x 0.7x
Net debt / EBITDA 7.2x 0.6x 2.2x
Debt / FCF 8.8x 19.8x 3.0x
Liabilities / assets 69.0% 51.6% 52.5%
Equity / assets 31.0% 48.4% 47.5%
Interest coverage – -0.7x –
Current ratio 0.8x 2.0x 2.5x
Quick ratio 0.3x 0.9x 1.5x
Cash ratio 0.1x 0.7x 1.0x
Altman Z-score -0.10 3.71 4.18

Shareholder Returns

7 metrics
MetricCOTYNUSELF
Dividend yield 0.0% 5.1% –
Net buyback yield – 10.9% 1.4%
Shareholder yield 0.0% 16.0% 1.4%
Payout ratio (earnings) -2.2% -5.4% –
Payout ratio (FCF) 3.8% 108.1% –
Dividend growth (1Y) -0.8% -2.3% –
Dividend CAGR (3Y) -1.2% -46.8% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCOTYNUSELF
Forward P/E 10.7xFY2027 6.0xFY2026 33.0xFY2026
EPS, next fiscal year $0.30FY2027 $0.78FY2026 $3.42FY2026
EPS growth, next FY +42.9%FY2027 -38.6%FY2026 +9.3%FY2026
EPS growth, the year after -13.3% +43.6% +7.9%
Revenue, next fiscal year $5.51BFY2027 $1.24BFY2026 $2.10BFY2026
Revenue growth, next FY -5.1%FY2027 -17.1%FY2026 +27.8%FY2026
Revenue growth, the year after -9.7% +24.7% -2.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCOTYNUSELF
Held by institutions 43.5% 74.1% 87.3%
Institutions holding 313 161 430
Change in shares held, QoQ +14.9% -0.9% -9.9%
Institutions buying 169 77 214
Institutions selling 98 61 158
Buyers to sellers 1.72 1.26 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

COTYNUSELF
COTY 1.00 0.28 0.34
NUS 0.28 1.00 0.26
ELF 0.34 0.26 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, COTY, NUS and ELF?

e.l.f. Beauty (ELF) is the largest by market capitalisation: Coty (COTY) $2.88B, Nu Skin Enterprises (NUS) $225.42M, e.l.f. Beauty (ELF) $6.74B.

Which company is growing faster?

e.l.f. Beauty (ELF) grew revenue fastest over the trailing twelve months: Coty (COTY) -1.5%, Nu Skin Enterprises (NUS) -15.4%, e.l.f. Beauty (ELF) +31.2%.

Which company is more profitable?

e.l.f. Beauty (ELF) has the highest net margin (Coty (COTY) -10.6%, Nu Skin Enterprises (NUS) -15.7%, e.l.f. Beauty (ELF) 3.4%). On return on invested capital, e.l.f. Beauty (ELF) leads (Coty (COTY) -1.2%, Nu Skin Enterprises (NUS) -1.2%, e.l.f. Beauty (ELF) 4.6%).

Which stock has performed better?

Over the past year e.l.f. Beauty (ELF) returned the most: Coty (COTY) -22.2%, Nu Skin Enterprises (NUS) -57.4%, e.l.f. Beauty (ELF) -8.0%. Over five years, e.l.f. Beauty (ELF) compounded fastest (Coty (COTY) -17.1%/yr, Nu Skin Enterprises (NUS) -34.8%/yr, e.l.f. Beauty (ELF) +29.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Nu Skin Enterprises (NUS) has the highest dividend yield: Coty (COTY) 0.00%, Nu Skin Enterprises (NUS) 0.05%, e.l.f. Beauty (ELF) 0.00%. e.l.f. Beauty (ELF) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Nu Skin Enterprises (NUS) has been the steadiest (Coty (COTY) 51.6%, Nu Skin Enterprises (NUS) 48.0%, e.l.f. Beauty (ELF) 70.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, COTY, NUS and ELF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, e.l.f. Beauty (ELF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.