COST vs TCOM vs BKNG Stock Comparison

Costco Wholesale, Trip.com and Booking Holdings Prices as of Nov 2, 2026 Peers: Industry group
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COST Costco Wholesale Corp /New
$1,040.55 +13.0% 1M +14.2% 1Y
Market cap
$461.24B
P/E
50.1x
Revenue (TTM)
$303.15B
Div. yield
0.55%
Warehouse Clubs Consumer Staples
5 wins
TCOM Trip.com Group Ltd
$40.99 +7.6% 1M -42.0% 1Y
Market cap
$26.63B
P/E
7.9x
Revenue (TTM)
$9.45B
Div. yield
–
Travel Services Consumer Discretionary
5 wins
BKNG Booking Holdings Inc.
$153.75 -3.3% 1M -24.3% 1Y
Market cap
$115.52B
P/E
16.4x
Revenue (TTM)
$28.24B
Div. yield
0.81%
Digital Marketplaces Technology
2 wins

Head to Head

12 decided of 12

Costco Wholesale leads on 5 of the 12 questions below (Costco Wholesale 5, Trip.com 5, Booking Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCOSTTCOMBKNGLeader
Larger companyMarket capitalisation $461.24B $26.63B $115.52B COST
Cheaper on earningsLower P/E, profitable companies only 50.1x 7.9x 16.4x TCOM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 49.0x 11.3x 14.1x TCOM
Faster revenue growthRevenue growth, trailing twelve months +10.1% +18.1% +12.9% TCOM
More profitableNet margin, trailing twelve months 3.0% 36.1% 25.5% TCOM
Better return on capitalReturn on invested capital 21.7% 5.3% 75.5% BKNG
Less leveragedLower net debt / EBITDA -1.1x — 0.3x COST
Higher dividend yieldTrailing dividend yield 0.55% 0.00% 0.81% BKNG
Better 1-year returnPrice return, last 12 months +14.2% -42.0% -24.3% COST
Better 5-year returnAnnualised price return, 5 years +15.7%/yr +7.5%/yr +9.6%/yr COST
Less volatileAnnualised volatility, 1 year 20.2% 36.5% 38.2% COST
Higher overall scoreMean of the five percentile scores vs peers 50/100 81/100 59/100 TCOM

Percentile Scorecard

COSTTCOMBKNG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCOSTTCOMBKNG
Valuation 8 #37 of 40 89 #4 of 28 65 #58 of 165
Growth 76 #10 of 38 75 #7 of 25 37 #97 of 153
Profitability 72 #11 of 37 67 #9 of 25 99 #2 of 153
Financial Health 85 #7 of 40 93 #3 of 30 40 #108 of 179
Shareholder Returns 11 #25 of 28 – 56 #42 of 94
Overall 50 81 59
  • COST ranked among 41 companies in Staples Retail
  • TCOM ranked among 31 companies in Travel and Lodging
  • BKNG ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCOSTTCOMBKNGSPY
1 month +13.0%+7.6%-3.3% -2.3%
3 months +9.1%-13.3%-20.2% -0.7%
6 months +2.7%-22.4%-7.1% +4.8%
Year to date +20.7%-43.0%-28.2% +10.3%
1 year +14.2%-42.0%-24.3% +10.3%
3 years +85.5%+22.1%+34.5% +73.0%
3 years, per year +22.9%+6.9%+10.4% +20.1%
5 years +107.1%+43.2%+57.8% +61.9%
5 years, per year +15.7%+7.5%+9.6% +10.1%
10 years +611.4%-3.2%+165.9% +258.6%
10 years, per year +21.7%-0.3%+10.3% +13.6%

Risk

MeasureCOSTTCOMBKNGSPY
Volatility, 1Y 20.2%36.5%38.2% 12.8%
Downside volatility, 1Y 19.8%42.8%38.3% 12.8%
Beta vs S&P 500, 1Y -0.220.510.82 1.00
Return / volatility, 1Y 0.70-1.15-0.64 0.80
Max drawdown, 5Y -31.5%-51.9%-39.5% -25.4%
From 52-week high -4.9%-48.1%-30.0% -3.5%
52-week high $1,094.32$78.96$219.68 $779.14
52-week low $850.00$37.96$147.94 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCOSTTCOMBKNG
P/E now vs peer median 50.1xmedian 21.7x 7.9xmedian 19.3x 16.4xmedian 17.3x
P/S now vs peer median 1.5xmedian 0.5x 2.8xmedian 1.5x 4.1xmedian 1.4x
EV/EBITDA now vs peer median 31.1xmedian 9.7x —median 14.7x 12.0xmedian 14.5x
P/FCF now vs peer median 49.2xmedian 15.2x —median 17.3x 12.1xmedian 10.8x
P/B now vs peer median 12.9xmedian 2.8x 1.1xmedian 2.4x -10.7xmedian 1.7x
PEG now vs peer median 3.68median 1.01 0.15median 0.34 -0.29median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCOSTTCOMBKNG
Revenue $303.15B $9.45B $28.24B
Gross profit $38.88B $7.55B –
Operating income $11.69B $1.50B $9.28B
Net income $9.23B $3.42B $7.21B
Free cash flow $9.38B – $9.54B
R&D – $2.30B –
EPS (diluted) $20.76 $4.88 $9.36
Cash & equivalents $20.21B $8.26B $17.21B
Total debt $6.16B $3.89B $20.18B
Shares (diluted) 444.43M 698.38M 770.00M
Enterprise value $384.52B -$18.17B $48.57B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCOSTTCOMBKNG
P/E 50.1x 7.9x 16.4x
P/FCF 49.2x – 12.1x
P/Operating cash flow 29.2x – 11.7x
P/S 1.5x 2.8x 4.1x
P/B 12.9x 1.1x -10.7x
P/Tangible book 12.9x 1.2x -9.9x
EV/EBITDA 31.1x – 12.0x
EV/EBIT 38.2x 12.5x 12.8x
EV/Revenue 1.5x 2.0x 4.2x
EV/FCF 47.5x – 12.4x
EV/Operating cash flow 28.2x – 12.0x
PEG (3Y EPS CAGR) 3.68 0.15 -0.29

Growth

14 metrics
MetricCOSTTCOMBKNG
Revenue growth (1Y) 10.1% 18.1% 12.9%
Revenue CAGR (3Y) 7.8% 27.2% 13.4%
Gross profit growth (1Y) 10.0% 16.9% –
Gross profit CAGR (3Y) 9.4% 40.9% –
Operating income growth (1Y) 12.5% -28.2% 12.9%
Operating income CAGR (3Y) 12.9% 42.4% 15.3%
Net income growth (1Y) 13.9% 34.1% 49.8%
Net income CAGR (3Y) 13.6% 54.9% 17.4%
EPS growth (1Y) 14.0% 33.2% -93.7%
EPS CAGR (3Y) 13.6% 51.8% -57.3%
Operating cash flow growth (1Y) 18.6% – 2.9%
Operating cash flow CAGR (3Y) 12.6% – 13.2%
Free cash flow growth (1Y) 19.7% – 3.2%
Free cash flow CAGR (3Y) 11.6% – 13.9%

Profitability

14 metrics
MetricCOSTTCOMBKNG
Gross margin 12.8% 80.0% –
EBITDA margin 4.7% – 34.9%
Operating margin 3.9% 15.9% 32.9%
Pretax margin 4.0% 45.7% 32.9%
Net margin 3.0% 36.1% 25.5%
FCF margin 3.1% – 33.8%
Operating cash flow margin 5.2% – 34.9%
Return on equity 26.6% 14.3% –
Return on assets 10.5% 8.9% 25.1%
Return on invested capital 21.7% 5.3% 75.5%
Return on capital employed 26.7% 6.1% 121.7%
Asset turnover 3.5x 0.2x 1.0x
Cash conversion (OCF / net income) 1.7x – 1.4x
Stock comp / revenue 0.3% – 2.1%

Financial Health

11 metrics
MetricCOSTTCOMBKNG
Debt / assets 6.9% 10.2% 68.0%
Debt / equity 0.2x 0.2x -1.9x
Net debt / EBITDA -1.1x – 0.3x
Debt / FCF 0.7x – 2.1x
Liabilities / assets 59.8% 38.0% 136.3%
Equity / assets 40.2% 62.0% -36.3%
Interest coverage 80.6x 19.8x 8.4x
Current ratio 1.1x 1.3x 1.1x
Quick ratio 0.6x 1.0x 1.0x
Cash ratio 0.5x 0.9x 0.8x
Altman Z-score 9.52 – 5.81

Shareholder Returns

7 metrics
MetricCOSTTCOMBKNG
Dividend yield 0.5% – 0.8%
Net buyback yield 0.2% – 9.1%
Shareholder yield 0.7% 0.0% 9.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCOSTTCOMBKNG
Forward P/E 49.0xFY2027 11.3xFY2026 14.1xFY2026
EPS, next fiscal year $21.22FY2027 $3.64FY2026 $10.90FY2026
EPS growth, next FY +2.2%FY2027 -44.2%FY2026 +19.5%FY2026
EPS growth, the year after +22.4% +17.0% +16.7%
Revenue, next fiscal year $345.44BFY2027 $9.46BFY2026 $27.56BFY2026
Revenue growth, next FY +14.0%FY2027 +6.0%FY2026 +2.4%FY2026
Revenue growth, the year after -4.4% +20.9% +11.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCOSTTCOMBKNG
Held by institutions 73.2% 23.0% 92.9%
Institutions holding 4,212 321 1,918
Change in shares held, QoQ +5.0% +1.2% -9.6%
Institutions buying 1,921 152 893
Institutions selling 1,707 119 829
Buyers to sellers 1.13 1.28 1.08

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

COSTTCOMBKNG
COST 1.00 0.06 0.10
TCOM 0.06 1.00 0.29
BKNG 0.10 0.29 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, COST, TCOM and BKNG?

Costco Wholesale (COST) is the largest by market capitalisation: Costco Wholesale (COST) $461.24B, Trip.com (TCOM) $26.63B, Booking Holdings (BKNG) $115.52B.

Which stock is cheaper, COST, TCOM and BKNG?

Trip.com (TCOM) trades on the lowest price-to-earnings ratio (Costco Wholesale (COST) 50.1x, Trip.com (TCOM) 7.9x, Booking Holdings (BKNG) 16.4x). On next year's consensus earnings, Trip.com (TCOM) is cheapest (Costco Wholesale (COST) 49.0x, Trip.com (TCOM) 11.3x, Booking Holdings (BKNG) 14.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Trip.com (TCOM) grew revenue fastest over the trailing twelve months: Costco Wholesale (COST) +10.1%, Trip.com (TCOM) +18.1%, Booking Holdings (BKNG) +12.9%.

Which company is more profitable?

Trip.com (TCOM) has the highest net margin (Costco Wholesale (COST) 3.0%, Trip.com (TCOM) 36.1%, Booking Holdings (BKNG) 25.5%). On return on invested capital, Booking Holdings (BKNG) leads (Costco Wholesale (COST) 21.7%, Trip.com (TCOM) 5.3%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year Costco Wholesale (COST) returned the most: Costco Wholesale (COST) +14.2%, Trip.com (TCOM) -42.0%, Booking Holdings (BKNG) -24.3%. Over five years, Costco Wholesale (COST) compounded fastest (Costco Wholesale (COST) +15.7%/yr, Trip.com (TCOM) +7.5%/yr, Booking Holdings (BKNG) +9.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Booking Holdings (BKNG) has the highest dividend yield: Costco Wholesale (COST) 0.55%, Trip.com (TCOM) 0.00%, Booking Holdings (BKNG) 0.81%. Trip.com (TCOM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Costco Wholesale (COST) has been the steadiest (Costco Wholesale (COST) 20.2%, Trip.com (TCOM) 36.5%, Booking Holdings (BKNG) 38.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, COST, TCOM and BKNG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Costco Wholesale (COST) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.