CLX vs UL vs REYN Stock Comparison

Clorox, Unilever and Reynolds Consumer Products Prices as of Oct 26, 2026 Peers: Industry group
CLX Clorox Co /De/
$86.77 +3.6% 1M -25.1% 1Y
Market cap
$10.49B
P/E
18.0x
Revenue (TTM)
$6.72B
Div. yield
4.30%
Household Products Consumer Staples
2 wins
UL Unilever Plc
$65.61 +4.9% 1M -6.9% 1Y
Market cap
$143.10B
P/E
–
Revenue (TTM)
$64.28B
Div. yield
3.27%
Packaged Foods Consumer Staples
3 wins

Head to Head

12 decided of 12

Reynolds Consumer Products leads on 7 of the 12 questions below (Reynolds Consumer Products 7, Unilever 3, Clorox 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCLXULREYNLeader
Larger companyMarket capitalisation $10.49B $143.10B $4.85B UL
Cheaper on earningsLower P/E, profitable companies only 18.0x — 14.1x REYN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.6x 19.3x 13.9x REYN
Faster revenue growthRevenue growth, trailing twelve months -5.4% -2.6% +2.7% REYN
More profitableNet margin, trailing twelve months 8.7% — 9.1% REYN
Better return on capitalReturn on invested capital 26.6% — 11.1% CLX
Less leveragedLower net debt / EBITDA 2.6x — 2.1x REYN
Higher dividend yieldTrailing dividend yield 4.30% 3.27% 4.00% CLX
Better 1-year returnPrice return, last 12 months -25.1% -6.9% -1.8% REYN
Better 5-year returnAnnualised price return, 5 years -11.5%/yr +1.7%/yr -3.3%/yr UL
Less volatileAnnualised volatility, 1 year 32.8% 24.9% 26.4% UL
Higher overall scoreMean of the five percentile scores vs peers 52/100 19/100 70/100 REYN

Percentile Scorecard

CLXULREYN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCLXULREYN
Valuation 67 #18 of 52 0 #45 of 45 78 #12 of 52
Growth 37 #32 of 50 – 63 #19 of 50
Profitability 80 #10 of 45 – 73 #13 of 45
Financial Health 18 #46 of 56 41 #28 of 47 56 #25 of 56
Shareholder Returns 57 #14 of 31 17 #26 of 31 80 #7 of 31
Overall 52 19 70
  • CLX ranked among 60 companies in Household and Personal Products
  • UL ranked among 48 companies in Branded Foods
  • REYN ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCLXULREYNSPY
1 month +3.6%+4.9%+6.2% -0.8%
3 months -11.0%+6.9%-9.8% +3.5%
6 months -10.2%+14.1%+10.4% +7.0%
Year to date -13.9%+0.3%+0.4% +12.2%
1 year -25.1%-6.9%-1.8% +13.0%
3 years -26.4%+26.1%-7.8% +86.3%
3 years, per year -9.7%+8.0%-2.7% +23.1%
5 years -45.6%+8.9%-15.5% +68.6%
5 years, per year -11.5%+1.7%-3.3% +11.0%
10 years -27.2%+39.6%— +258.0%
10 years, per year -3.1%+3.4%— +13.6%

Risk

MeasureCLXULREYNSPY
Volatility, 1Y 32.8%24.9%26.4% 12.7%
Downside volatility, 1Y 35.9%24.2%25.6% 12.7%
Beta vs S&P 500, 1Y 0.290.020.18 1.00
Return / volatility, 1Y -0.77-0.28-0.07 1.02
Max drawdown, 5Y -56.9%-26.2%-36.7% -25.4%
From 52-week high -31.8%-12.0%-15.3% -1.8%
52-week high $127.16$74.59$27.18 $779.14
52-week low $80.38$55.05$20.56 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCLXULREYN
P/E now vs peer median 18.0xmedian 18.6x —median 20.5x 14.1xmedian 18.6x
P/S now vs peer median 1.6xmedian 1.6x 2.2xmedian 0.8x 1.3xmedian 1.6x
EV/EBITDA now vs peer median 8.1xmedian 13.0x —median 12.3x 9.2xmedian 13.0x
P/FCF now vs peer median 25.9xmedian 18.4x —median 14.0x 15.2xmedian 18.4x
P/B now vs peer median 41.6xmedian 2.1x 7.7xmedian 1.4x 2.1xmedian 2.1x
PEG now vs peer median 0.31median 0.97 —median 0.42 1.09median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCLXULREYN
Revenue $6.72B $64.28B $3.79B
Gross profit $2.84B – $951.00M
Operating income $1.66B – $554.00M
Net income $601.00M – $344.00M
Free cash flow $405.00M – $320.00M
R&D $116.00M – –
EPS (diluted) $4.81 – $1.62
Cash & equivalents $143.00M $5.40B $66.00M
Total debt $5.07B $27.38B $1.53B
Shares (diluted) 122.13M 2.20B 211.90M
Enterprise value $8.93B $96.97B $4.51B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCLXULREYN
P/E 18.0x – 14.1x
P/FCF 25.9x – 15.2x
P/Operating cash flow 17.1x – 9.6x
P/S 1.6x 2.2x 1.3x
P/B 41.6x 7.7x 2.1x
P/Tangible book -29.6x -91.7x 3.5x
EV/EBITDA 8.1x – 9.2x
EV/EBIT 9.3x – 11.4x
EV/Revenue 2.3x 2.5x 1.7x
EV/FCF 38.1x – 19.7x
EV/Operating cash flow 25.2x – 12.6x
PEG (3Y EPS CAGR) 0.31 – 1.09

Growth

14 metrics
MetricCLXULREYN
Revenue growth (1Y) -5.4% -2.6% 2.7%
Revenue CAGR (3Y) -3.1% 147.1% -0.7%
Gross profit growth (1Y) -11.5% – 1.8%
Gross profit CAGR (3Y) -0.7% – 5.6%
Operating income growth (1Y) -15.5% – 3.9%
Operating income CAGR (3Y) 1.6% – 8.9%
Net income growth (1Y) -27.1% – 10.6%
Net income CAGR (3Y) 53.6% – 13.2%
EPS growth (1Y) -26.3% – 9.8%
EPS CAGR (3Y) 58.8% – 12.9%
Operating cash flow growth (1Y) -37.6% – 11.0%
Operating cash flow CAGR (3Y) -19.1% – 15.7%
Free cash flow growth (1Y) -46.8% – 6.0%
Free cash flow CAGR (3Y) -24.2% – 16.6%

Profitability

14 metrics
MetricCLXULREYN
Gross margin 42.3% – 25.1%
EBITDA margin 28.4% – 18.2%
Operating margin 24.7% – 14.6%
Pretax margin 11.8% – 11.8%
Net margin 8.7% – 9.1%
FCF margin 6.0% – 8.5%
Operating cash flow margin 9.1% – 13.3%
Return on equity 349.4% – 23.4%
Return on assets 8.4% – 10.7%
Return on invested capital 26.6% – 11.1%
Return on capital employed 38.3% – 12.8%
Asset turnover 0.9x 0.8x 0.8x
Cash conversion (OCF / net income) 1.0x – 1.5x
Stock comp / revenue 0.7% – 0.5%

Financial Health

11 metrics
MetricCLXULREYN
Debt / assets 65.0% 31.2% 30.1%
Debt / equity 20.1x 1.5x 0.7x
Net debt / EBITDA 2.6x – 2.1x
Debt / FCF 12.5x – 4.8x
Liabilities / assets 96.8% 79.0% 54.5%
Equity / assets 3.2% 21.0% 45.5%
Interest coverage 12.8x – 6.4x
Current ratio 0.7x 0.7x 1.8x
Quick ratio 0.3x 0.7x 0.6x
Cash ratio 0.1x 0.4x 0.1x
Altman Z-score 2.32 – 2.52

Shareholder Returns

7 metrics
MetricCLXULREYN
Dividend yield 4.3% 3.3% 4.0%
Net buyback yield 2.7% – –
Shareholder yield 7.0% 3.3% 4.0%
Payout ratio (earnings) 100.2% – –
Payout ratio (FCF) 148.6% – –
Dividend growth (1Y) 0.0% – –
Dividend CAGR (3Y) 1.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCLXULREYN
Forward P/E 14.6xFY2027 19.3xFY2026 13.9xFY2026
EPS, next fiscal year $5.94FY2027 $3.40FY2026 $1.66FY2026
EPS growth, next FY +7.4%FY2027 -7.1%FY2026 +1.2%FY2026
EPS growth, the year after -1.3% +7.6% -3.0%
Revenue, next fiscal year $8.09BFY2027 $54.73BFY2026 $3.93BFY2026
Revenue growth, next FY +20.4%FY2027 -8.8%FY2026 +6.3%FY2026
Revenue growth, the year after -8.6% +7.9% -4.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCLXULREYN
Held by institutions 85.6% 11.8% 31.1%
Institutions holding 1,053 1,190 295
Change in shares held, QoQ +4.2% +7.2% +6.3%
Institutions buying 542 576 182
Institutions selling 353 440 89
Buyers to sellers 1.54 1.31 2.04

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CLXULREYN
CLX 1.00 0.52 0.47
UL 0.52 1.00 0.41
REYN 0.47 0.41 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CLX, UL and REYN?

Unilever (UL) is the largest by market capitalisation: Clorox (CLX) $10.49B, Unilever (UL) $143.10B, Reynolds Consumer Products (REYN) $4.85B.

Which stock is cheaper, CLX, UL and REYN?

Reynolds Consumer Products (REYN) trades on the lowest price-to-earnings ratio (Clorox (CLX) 18.0x, Reynolds Consumer Products (REYN) 14.1x). On next year's consensus earnings, Reynolds Consumer Products (REYN) is cheapest (Clorox (CLX) 14.6x, Unilever (UL) 19.3x, Reynolds Consumer Products (REYN) 13.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Reynolds Consumer Products (REYN) grew revenue fastest over the trailing twelve months: Clorox (CLX) -5.4%, Unilever (UL) -2.6%, Reynolds Consumer Products (REYN) +2.7%.

Which company is more profitable?

Reynolds Consumer Products (REYN) has the highest net margin (Clorox (CLX) 8.7%, Reynolds Consumer Products (REYN) 9.1%). On return on invested capital, Clorox (CLX) leads (Clorox (CLX) 26.6%, Reynolds Consumer Products (REYN) 11.1%).

Which stock has performed better?

Over the past year Reynolds Consumer Products (REYN) returned the most: Clorox (CLX) -25.1%, Unilever (UL) -6.9%, Reynolds Consumer Products (REYN) -1.8%. Over five years, Unilever (UL) compounded fastest (Clorox (CLX) -11.5%/yr, Unilever (UL) +1.7%/yr, Reynolds Consumer Products (REYN) -3.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Clorox (CLX) has the highest dividend yield: Clorox (CLX) 4.30%, Unilever (UL) 3.27%, Reynolds Consumer Products (REYN) 4.00%.

Which stock is riskier?

By one-year price volatility, Unilever (UL) has been the steadiest (Clorox (CLX) 32.8%, Unilever (UL) 24.9%, Reynolds Consumer Products (REYN) 26.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CLX, UL and REYN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Reynolds Consumer Products (REYN) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.