CHUC vs PM vs TPB Stock Comparison

Charlie's Holdings, Philip Morris International and Turning Point Brands Prices as of Oct 26, 2026 Peers: Industry group
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Head to Head

11 decided of 12

Philip Morris International leads on 8 of the 12 questions below (Philip Morris International 8, Charlie's Holdings 2, Turning Point Brands 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCHUCPMTPBLeader
Larger companyMarket capitalisation $41.11M $317.10B $1.31B PM
Cheaper on earningsLower P/E, profitable companies only -21.0x 29.6x 29.4x TPB
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 23.3x 55.8x PM
Faster revenue growthRevenue growth, trailing twelve months +310.5% +7.9% +24.5% CHUC
More profitableNet margin, trailing twelve months -7.9% 24.8% 8.8% PM
Better return on capitalReturn on invested capital -47.3% 32.1% 9.1% PM
Less leveragedLower net debt / EBITDA -0.6x 2.2x — CHUC
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -37.5% +28.1% -28.4% PM
Better 5-year returnAnnualised price return, 5 years -5.6%/yr +16.3%/yr +11.6%/yr PM
Less volatileAnnualised volatility, 1 year 130.1% 28.3% 56.5% PM
Higher overall scoreMean of the five percentile scores vs peers 32/100 60/100 53/100 PM

Percentile Scorecard

CHUCPMTPB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCHUCPMTPB
Valuation 3 #37 of 38 57 #17 of 38 32 #26 of 38
Growth 47 #19 of 35 59 #15 of 35 50 #18 of 35
Profitability 37 #23 of 36 97 #2 of 36 89 #5 of 36
Financial Health 32 #27 of 39 26 #29 of 39 79 #9 of 39
Shareholder Returns 42 #8 of 13 – 17 #11 of 13
Overall 32 60 53
  • CHUC ranked among 40 companies in Tobacco and Cannabis
  • PM ranked among 40 companies in Tobacco and Cannabis
  • TPB ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCHUCPMTPBSPY
1 month 0.0%+6.0%+5.3% -0.8%
3 months -11.8%+3.2%-17.0% +3.5%
6 months -42.3%+25.5%-18.2% +7.0%
Year to date -50.0%+25.9%-39.8% +12.2%
1 year -37.5%+28.1%-28.4% +13.0%
3 years +66.7%+130.8%+229.2% +86.3%
3 years, per year +18.6%+32.2%+48.8% +23.1%
5 years -25.0%+112.8%+72.8% +68.6%
5 years, per year -5.6%+16.3%+11.6% +11.0%
10 years -98.8%+110.2%+423.7% +258.0%
10 years, per year -35.5%+7.7%+18.0% +13.6%

Risk

MeasureCHUCPMTPBSPY
Volatility, 1Y 130.1%28.3%56.5% 12.7%
Downside volatility, 1Y 156.9%28.6%66.2% 12.7%
Beta vs S&P 500, 1Y 0.59-0.170.61 1.00
Return / volatility, 1Y -0.290.99-0.50 1.02
Max drawdown, 5Y -83.3%-25.8%-61.4% -25.4%
From 52-week high -53.1%-1.8%-54.3% -1.8%
52-week high $0.32$205.60$142.98 $779.14
52-week low $0.09$144.33$55.23 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCHUCPMTPB
P/E now vs peer median -21.0xmedian 16.5x 29.4xmedian 16.5x 29.2xmedian 16.5x
P/S now vs peer median 1.7xmedian 0.9x 7.3xmedian 0.9x 2.6xmedian 0.9x
EV/EBITDA now vs peer median -16.5xmedian 12.3x 19.0xmedian 12.3x —median 12.3x
P/FCF now vs peer median -9.5xmedian 23.1x 23.1xmedian 23.1x 66.7xmedian 23.1x
P/B now vs peer median 13.4xmedian 1.0x -39.6xmedian 1.0x 2.9xmedian 1.0x
PEG now vs peer median -1.27median 0.56 2.94median 0.56 0.56median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCHUCPMTPB
Revenue $24.67M $43.14B $507.23M
Gross profit $6.76M $29.20B $300.08M
Operating income -$2.67M $16.66B $75.01M
Net income -$2.14M $11.34B $59.64M
Free cash flow -$4.42M $13.60B $19.63M
EPS (diluted) $-0.01 $6.86 $2.21
Cash & equivalents $527.00K $6.68B $270.20M
Total debt $9.45M $47.56B $1.18B
Shares (diluted) 274.07M 1.56B 20.16M
Enterprise value $37.47M $294.10B $416.77M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCHUCPMTPB
P/E -21.0x 29.4x 29.2x
P/FCF -9.5x 23.1x 66.7x
P/Operating cash flow -9.5x 20.8x 40.6x
P/S 1.7x 7.3x 2.6x
P/B 13.4x -39.6x 2.9x
P/Tangible book 13.4x -17.7x 3.4x
EV/EBITDA -16.5x 19.0x –
EV/EBIT -16.4x 21.3x 17.8x
EV/Revenue 1.8x 8.2x 2.6x
EV/FCF -9.9x 26.2x 67.9x
EV/Operating cash flow -9.9x 23.5x 41.4x
PEG (3Y EPS CAGR) -1.27 2.94 0.56

Growth

14 metrics
MetricCHUCPMTPB
Revenue growth (1Y) 310.5% 7.9% 24.5%
Revenue CAGR (3Y) 9.2% 8.0% 11.1%
Gross profit growth (1Y) 233.5% 9.0% 31.0%
Gross profit CAGR (3Y) – 10.5% 16.3%
Operating income growth (1Y) 22.8% 12.7% -15.0%
Operating income CAGR (3Y) 5.7% 12.9% 0.3%
Net income growth (1Y) 22.0% 24.4% 23.8%
Net income CAGR (3Y) 10.9% 10.3% 69.6%
EPS growth (1Y) 26.5% 24.0% -7.6%
EPS CAGR (3Y) 16.6% 10.0% 52.4%
Operating cash flow growth (1Y) 12.8% 31.5% -46.5%
Operating cash flow CAGR (3Y) -139.9% 19.0% -14.0%
Free cash flow growth (1Y) 12.8% 34.3% -62.4%
Free cash flow CAGR (3Y) -121.4% 32.4% -24.4%

Profitability

14 metrics
MetricCHUCPMTPB
Gross margin 27.4% 67.7% 59.2%
EBITDA margin -10.7% 43.4% –
Operating margin -10.8% 38.6% 14.8%
Pretax margin -9.3% 36.4% 13.6%
Net margin -7.9% 24.8% 8.8%
FCF margin -17.9% 31.5% 3.9%
Operating cash flow margin -17.9% 35.1% 6.4%
Return on equity -68.5% – 14.2%
Return on assets -15.5% 16.8% 7.3%
Return on invested capital -47.3% 32.1% 9.1%
Return on capital employed -40.6% 39.4% 10.3%
Asset turnover 1.8x 0.6x 0.6x
Cash conversion (OCF / net income) 2.1x 1.3x 0.5x
Stock comp / revenue 0.6% – 1.8%

Financial Health

11 metrics
MetricCHUCPMTPB
Debt / assets 16.8% 71.3% 34.4%
Debt / equity 0.7x -6.0x 0.6x
Net debt / EBITDA -0.6x 2.2x –
Debt / FCF -0.5x 3.5x 15.0x
Liabilities / assets 75.5% 111.9% 46.9%
Equity / assets 24.5% -11.9% 53.1%
Interest coverage -9.9x – 2.7x
Current ratio 1.7x 1.0x 5.7x
Quick ratio 0.1x 0.5x 3.5x
Cash ratio 0.1x 0.3x 3.1x
Altman Z-score 3.10 4.78 3.77

Shareholder Returns

7 metrics
MetricCHUCPMTPB
Dividend yield – 3.0% 0.5%
Net buyback yield -1.9% – -12.2%
Shareholder yield -1.9% 3.0% -11.7%
Payout ratio (earnings) – – 10.2%
Payout ratio (FCF) – – 30.9%
Dividend growth (1Y) – – 15.9%
Dividend CAGR (3Y) – – 11.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCHUCPMTPB
Forward P/E – 23.3xFY2026 55.8xFY2026
EPS, next fiscal year – $8.68FY2026 $1.17FY2026
EPS growth, next FY – +15.1%FY2026 -62.4%FY2026
EPS growth, the year after – -0.8% +59.0%
Revenue, next fiscal year – $42.48BFY2026 $597.82MFY2026
Revenue growth, next FY – +4.5%FY2026 +29.1%FY2026
Revenue growth, the year after – +4.1% +4.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCHUCPMTPB
Held by institutions – 83.5% 99.9%
Institutions holding – 2,926 231
Change in shares held, QoQ – +0.5% +8.1%
Institutions buying – 1,470 138
Institutions selling – 1,000 66
Buyers to sellers – 1.47 2.09

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CHUCPMTPB
CHUC 1.00 -0.05 -0.01
PM -0.05 1.00 0.36
TPB -0.01 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CHUC, PM and TPB?

Philip Morris International (PM) is the largest by market capitalisation: Charlie's Holdings (CHUC) $41.11M, Philip Morris International (PM) $317.10B, Turning Point Brands (TPB) $1.31B.

Which stock is cheaper, CHUC, PM and TPB?

Turning Point Brands (TPB) trades on the lowest price-to-earnings ratio (Charlie's Holdings (CHUC) -21.0x, Philip Morris International (PM) 29.6x, Turning Point Brands (TPB) 29.4x). On next year's consensus earnings, Philip Morris International (PM) is cheapest (Philip Morris International (PM) 23.3x, Turning Point Brands (TPB) 55.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Charlie's Holdings (CHUC) grew revenue fastest over the trailing twelve months: Charlie's Holdings (CHUC) +310.5%, Philip Morris International (PM) +7.9%, Turning Point Brands (TPB) +24.5%.

Which company is more profitable?

Philip Morris International (PM) has the highest net margin (Charlie's Holdings (CHUC) -7.9%, Philip Morris International (PM) 24.8%, Turning Point Brands (TPB) 8.8%). On return on invested capital, Philip Morris International (PM) leads (Charlie's Holdings (CHUC) -47.3%, Philip Morris International (PM) 32.1%, Turning Point Brands (TPB) 9.1%).

Which stock has performed better?

Over the past year Philip Morris International (PM) returned the most: Charlie's Holdings (CHUC) -37.5%, Philip Morris International (PM) +28.1%, Turning Point Brands (TPB) -28.4%. Over five years, Philip Morris International (PM) compounded fastest (Charlie's Holdings (CHUC) -5.6%/yr, Philip Morris International (PM) +16.3%/yr, Turning Point Brands (TPB) +11.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Charlie's Holdings (CHUC) 0.00%, Philip Morris International (PM) 0.00%, Turning Point Brands (TPB) 0.00%. Charlie's Holdings (CHUC) and Philip Morris International (PM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Philip Morris International (PM) has been the steadiest (Charlie's Holdings (CHUC) 130.1%, Philip Morris International (PM) 28.3%, Turning Point Brands (TPB) 56.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CHUC, PM and TPB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Philip Morris International (PM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.