CHUC vs BTI vs MO Stock Comparison

Charlie's Holdings, British American Tobacco p.l.c and Altria Prices as of Oct 26, 2026 Peers: Industry group
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MO Altria Group, Inc.
$73.61 +7.0% 1M +13.8% 1Y
Market cap
$122.36B
P/E
15.3x
Revenue (TTM)
$23.46B
Div. yield
0.06%
Tobacco Consumer Staples
4 wins

Head to Head

10 decided of 12

British American Tobacco p.l.c leads on 4 of the 12 questions below (British American Tobacco p.l.c 4, Altria 4, Charlie's Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCHUCBTIMOLeader
Larger companyMarket capitalisation $41.11M $130.94B $122.36B BTI
Cheaper on earningsLower P/E, profitable companies only -21.0x — 15.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 13.2x 12.6x MO
Faster revenue growthRevenue growth, trailing twelve months +310.5% — -0.6% CHUC
More profitableNet margin, trailing twelve months -7.9% — 34.0% MO
Better return on capitalReturn on invested capital -47.3% — 38.9% MO
Less leveragedLower net debt / EBITDA -0.6x — 2.0x CHUC
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.06% –
Better 1-year returnPrice return, last 12 months -37.5% +15.5% +13.8% BTI
Better 5-year returnAnnualised price return, 5 years -5.6%/yr +10.9%/yr +9.2%/yr BTI
Less volatileAnnualised volatility, 1 year 130.1% 26.0% 26.8% BTI
Higher overall scoreMean of the five percentile scores vs peers 32/100 — 65/100 MO

Percentile Scorecard

CHUCBTIMO

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCHUCBTIMO
Valuation 3 #37 of 38 – 76 #10 of 38
Growth 47 #19 of 35 – 27 #26 of 35
Profitability 37 #23 of 36 – 100 #1 of 36
Financial Health 32 #27 of 39 24 #30 of 39 21 #31 of 39
Shareholder Returns 42 #8 of 13 – 100 #1 of 13
Overall 32 – 65
  • CHUC ranked among 40 companies in Tobacco and Cannabis
  • BTI ranked among 40 companies in Tobacco and Cannabis
  • MO ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCHUCBTIMOSPY
1 month 0.0%+8.1%+7.0% -0.8%
3 months -11.8%-1.2%+1.0% +3.5%
6 months -42.3%+4.9%+11.5% +7.0%
Year to date -50.0%+6.2%+27.7% +12.2%
1 year -37.5%+15.5%+13.8% +13.0%
3 years +66.7%+107.5%+87.3% +86.3%
3 years, per year +18.6%+27.6%+23.3% +23.1%
5 years -25.0%+67.9%+55.0% +68.6%
5 years, per year -5.6%+10.9%+9.2% +11.0%
10 years -98.8%+7.8%+14.1% +258.0%
10 years, per year -35.5%+0.7%+1.3% +13.6%

Risk

MeasureCHUCBTIMOSPY
Volatility, 1Y 130.1%26.0%26.8% 12.7%
Downside volatility, 1Y 156.9%24.8%29.6% 12.7%
Beta vs S&P 500, 1Y 0.590.13-0.52 1.00
Return / volatility, 1Y -0.290.590.52 1.02
Max drawdown, 5Y -83.3%-39.8%-30.6% -25.4%
From 52-week high -53.1%-9.9%-3.2% -1.8%
52-week high $0.32$66.70$76.07 $779.14
52-week low $0.09$51.19$54.72 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCHUCBTIMO
P/E now vs peer median -21.0xmedian 16.5x —median 16.5x 15.4xmedian 16.5x
P/S now vs peer median 1.7xmedian 0.9x —median 0.9x 5.2xmedian 0.9x
EV/EBITDA now vs peer median -16.5xmedian 12.3x —median 12.3x 12.9xmedian 12.3x
P/FCF now vs peer median -9.5xmedian 23.1x —median 23.1x 13.5xmedian 23.1x
P/B now vs peer median 13.4xmedian 1.0x 2.3xmedian 1.0x -46.1xmedian 1.0x
PEG now vs peer median -1.27median 0.56 —median 0.56 2.01median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCHUCBTIMO
Revenue $24.67M – $23.46B
Gross profit $6.76M – $14.77B
Operating income -$2.67M – $10.97B
Net income -$2.14M – $7.97B
Free cash flow -$4.42M – $9.11B
EPS (diluted) $-0.01 – $4.77
Cash & equivalents $527.00K $3.34B $2.37B
Total debt $9.45M $198.75B $24.58B
Shares (diluted) 274.07M 2.20B 1.67B
Enterprise value $37.47M $107.30B $108.52B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCHUCBTIMO
P/E -21.0x – 15.4x
P/FCF -9.5x – 13.5x
P/Operating cash flow -9.5x – 13.1x
P/S 1.7x – 5.2x
P/B 13.4x 2.3x -46.1x
P/Tangible book 13.4x 2.3x -8.5x
EV/EBITDA -16.5x – 12.9x
EV/EBIT -16.4x – 13.2x
EV/Revenue 1.8x – 6.2x
EV/FCF -9.9x – 15.9x
EV/Operating cash flow -9.9x – 15.4x
PEG (3Y EPS CAGR) -1.27 – 2.01

Growth

14 metrics
MetricCHUCBTIMO
Revenue growth (1Y) 310.5% – -0.6%
Revenue CAGR (3Y) 9.2% – -2.0%
Gross profit growth (1Y) 233.5% – 1.8%
Gross profit CAGR (3Y) – – 1.1%
Operating income growth (1Y) 22.8% – -0.7%
Operating income CAGR (3Y) 5.7% – -1.8%
Net income growth (1Y) 22.0% – -9.3%
Net income CAGR (3Y) 10.9% – 5.4%
EPS growth (1Y) 26.5% – -8.5%
EPS CAGR (3Y) 16.6% – 7.7%
Operating cash flow growth (1Y) 12.8% – 6.0%
Operating cash flow CAGR (3Y) -139.9% – 2.2%
Free cash flow growth (1Y) 12.8% – 4.4%
Free cash flow CAGR (3Y) -121.4% – 2.0%

Profitability

14 metrics
MetricCHUCBTIMO
Gross margin 27.4% – 63.0%
EBITDA margin -10.7% – 47.8%
Operating margin -10.8% – 46.8%
Pretax margin -9.3% – 44.2%
Net margin -7.9% – 34.0%
FCF margin -17.9% – 38.8%
Operating cash flow margin -17.9% – 40.1%
Return on equity -68.5% – –
Return on assets -15.5% – 23.5%
Return on invested capital -47.3% – 38.9%
Return on capital employed -40.6% – 41.9%
Asset turnover 1.8x – 0.7x
Cash conversion (OCF / net income) 2.1x – 1.2x
Stock comp / revenue 0.6% – –

Financial Health

11 metrics
MetricCHUCBTIMO
Debt / assets 16.8% 32.3% 73.6%
Debt / equity 0.7x 0.8x -9.2x
Net debt / EBITDA -0.6x – 2.0x
Debt / FCF -0.5x – 2.7x
Liabilities / assets 75.5% 57.1% 108.0%
Equity / assets 24.5% 42.9% -8.0%
Interest coverage -9.9x – –
Current ratio 1.7x 0.8x 0.5x
Quick ratio 0.1x 0.5x 0.4x
Cash ratio 0.1x 0.2x 0.3x
Altman Z-score 3.10 – 5.23

Shareholder Returns

7 metrics
MetricCHUCBTIMO
Dividend yield – 5.4% 5.8%
Net buyback yield -1.9% – 0.6%
Shareholder yield -1.9% 5.4% 6.4%
Payout ratio (earnings) – – 88.6%
Payout ratio (FCF) – – 77.5%
Dividend growth (1Y) – – 2.7%
Dividend CAGR (3Y) – – 1.8%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCHUCBTIMO
Forward P/E – 13.2xFY2026 12.6xFY2026
EPS, next fiscal year – $4.57FY2026 $5.84FY2026
EPS growth, next FY – -5.0%FY2026 +7.7%FY2026
EPS growth, the year after – +18.2% +4.1%
Revenue, next fiscal year – $32.96BFY2026 $19.71BFY2026
Revenue growth, next FY – -8.6%FY2026 -2.1%FY2026
Revenue growth, the year after – +12.8% -0.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCHUCBTIMO
Held by institutions – 15.0% 64.0%
Institutions holding – 906 2,547
Change in shares held, QoQ – +2.7% +3.6%
Institutions buying – 488 1,348
Institutions selling – 264 821
Buyers to sellers – 1.85 1.64

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CHUCBTIMO
CHUC 1.00 -0.02 0.02
BTI -0.02 1.00 0.54
MO 0.02 0.54 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CHUC, BTI and MO?

British American Tobacco p.l.c (BTI) is the largest by market capitalisation: Charlie's Holdings (CHUC) $41.11M, British American Tobacco p.l.c (BTI) $130.94B, Altria (MO) $122.36B.

Which company is growing faster?

Charlie's Holdings (CHUC) grew revenue fastest over the trailing twelve months: Charlie's Holdings (CHUC) +310.5%, Altria (MO) -0.6%.

Which company is more profitable?

Altria (MO) has the highest net margin (Charlie's Holdings (CHUC) -7.9%, Altria (MO) 34.0%). On return on invested capital, Altria (MO) leads (Charlie's Holdings (CHUC) -47.3%, Altria (MO) 38.9%).

Which stock has performed better?

Over the past year British American Tobacco p.l.c (BTI) returned the most: Charlie's Holdings (CHUC) -37.5%, British American Tobacco p.l.c (BTI) +15.5%, Altria (MO) +13.8%. Over five years, British American Tobacco p.l.c (BTI) compounded fastest (Charlie's Holdings (CHUC) -5.6%/yr, British American Tobacco p.l.c (BTI) +10.9%/yr, Altria (MO) +9.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Charlie's Holdings (CHUC) 0.00%, British American Tobacco p.l.c (BTI) 0.00%, Altria (MO) 0.06%. Charlie's Holdings (CHUC) and British American Tobacco p.l.c (BTI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, British American Tobacco p.l.c (BTI) has been the steadiest (Charlie's Holdings (CHUC) 130.1%, British American Tobacco p.l.c (BTI) 26.0%, Altria (MO) 26.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CHUC, BTI and MO?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, British American Tobacco p.l.c (BTI) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.