CHD vs CLX vs PG Stock Comparison

Church & Dwight, Clorox and Procter & Gamble Prices as of Oct 23, 2026 Peers: Industry group
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CLX Clorox Co /De/
$86.40 +2.9% 1M -25.7% 1Y
Market cap
$10.56B
P/E
18.0x
Revenue (TTM)
$6.72B
Div. yield
0.06%
Household Products Consumer Staples
3 wins
PG PROCTER & GAMBLE Co
$161.12 +9.3% 1M +5.9% 1Y
Market cap
$369.54B
P/E
23.1x
Revenue (TTM)
$87.92B
Div. yield
–
Household Products Consumer Staples
5 wins

Head to Head

11 decided of 12

Procter & Gamble leads on 5 of the 12 questions below (Procter & Gamble 5, Clorox 3, Church & Dwight 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCHDCLXPGLeader
Larger companyMarket capitalisation $24.86B $10.56B $369.54B PG
Cheaper on earningsLower P/E, profitable companies only 33.4x 18.0x 23.1x CLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 26.7x 14.5x 23.9x CLX
Faster revenue growthRevenue growth, trailing twelve months +2.7% -5.4% +3.5% PG
More profitableNet margin, trailing twelve months 12.0% 8.7% 18.2% PG
Better return on capitalReturn on invested capital 13.1% 26.6% 17.2% CLX
Less leveragedLower net debt / EBITDA 1.3x 2.6x 1.0x PG
Higher dividend yieldTrailing dividend yield 0.00% 0.06% 0.00% –
Better 1-year returnPrice return, last 12 months +21.3% -25.7% +5.9% CHD
Better 5-year returnAnnualised price return, 5 years +4.4%/yr -11.8%/yr +2.7%/yr CHD
Less volatileAnnualised volatility, 1 year 23.2% 32.7% 20.9% PG
Higher overall scoreMean of the five percentile scores vs peers 62/100 51/100 57/100 CHD

Percentile Scorecard

CHDCLXPG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCHDCLXPG
Valuation 41 #30 of 50 61 #20 of 50 37 #32 of 50
Growth 83 #9 of 49 40 #30 of 49 52 #24 of 49
Profitability 77 #11 of 44 79 #10 of 44 91 #5 of 44
Financial Health 72 #16 of 55 17 #46 of 55 61 #22 of 55
Shareholder Returns 37 #20 of 31 57 #14 of 31 43 #18 of 31
Overall 62 51 57
  • CHD ranked among 59 companies in Household and Personal Products
  • CLX ranked among 59 companies in Household and Personal Products
  • PG ranked among 59 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCHDCLXPGSPY
1 month +9.5%+2.9%+9.3% -1.0%
3 months +7.8%-9.6%+9.3% +2.9%
6 months +10.7%-12.4%+8.7% +6.4%
Year to date +25.5%-14.3%+12.4% +11.4%
1 year +21.3%-25.7%+5.9% +13.1%
3 years +14.9%-29.0%+7.5% +79.4%
3 years, per year +4.7%-10.8%+2.4% +21.5%
5 years +24.2%-46.5%+14.4% +67.7%
5 years, per year +4.4%-11.8%+2.7% +10.9%
10 years +121.4%-28.0%+91.1% +255.2%
10 years, per year +8.3%-3.2%+6.7% +13.5%

Risk

MeasureCHDCLXPGSPY
Volatility, 1Y 23.2%32.7%20.9% 12.7%
Downside volatility, 1Y 21.5%35.7%20.4% 12.7%
Beta vs S&P 500, 1Y -0.050.28-0.08 1.00
Return / volatility, 1Y 0.92-0.790.28 1.03
Max drawdown, 5Y -32.1%-56.9%-24.6% -25.4%
From 52-week high -3.4%-32.1%-3.6% -2.5%
52-week high $108.86$127.16$167.20 $779.14
52-week low $81.60$80.38$138.04 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCHDCLXPG
P/E now vs peer median 33.4xmedian 18.7x 17.9xmedian 18.7x 23.4xmedian 18.7x
P/S now vs peer median 4.0xmedian 1.6x 1.6xmedian 1.6x 4.2xmedian 1.6x
EV/EBITDA now vs peer median 17.8xmedian 13.0x 8.1xmedian 13.0x 17.2xmedian 13.0x
P/FCF now vs peer median 22.4xmedian 19.0x 25.8xmedian 19.0x 24.3xmedian 19.0x
P/B now vs peer median 5.7xmedian 2.3x 41.5xmedian 2.3x 6.7xmedian 2.3x
PEG now vs peer median 1.66median 0.97 0.30median 0.97 8.81median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCHDCLXPG
Revenue $6.23B $6.72B $87.92B
Gross profit $2.84B $2.84B $43.77B
Operating income $1.09B $1.66B $19.83B
Net income $744.80M $601.00M $16.12B
Free cash flow $1.12B $405.00M $15.34B
R&D – $116.00M –
EPS (diluted) $3.13 $4.81 $6.66
Cash & equivalents $254.80M $143.00M $15.37B
Total debt $8.87B $5.07B $146.73B
Shares (diluted) 238.20M 122.13M 2.41B
Enterprise value $23.39B $8.83B $321.10B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCHDCLXPG
P/E 33.4x 17.9x 23.4x
P/FCF 22.4x 25.8x 24.3x
P/Operating cash flow 19.8x 17.1x 18.8x
P/S 4.0x 1.6x 4.2x
P/B 5.7x 41.5x 6.7x
P/Tangible book 41.3x -29.5x 11.0x
EV/EBITDA 17.8x 8.1x 17.2x
EV/EBIT 24.8x 9.2x 20.0x
EV/Revenue 4.3x 2.3x 4.5x
EV/FCF 24.2x 38.0x 25.9x
EV/Operating cash flow 21.4x 25.1x 19.9x
PEG (3Y EPS CAGR) 1.66 0.30 8.81

Growth

14 metrics
MetricCHDCLXPG
Revenue growth (1Y) 2.7% -5.4% 3.5%
Revenue CAGR (3Y) 3.4% -3.1% 1.8%
Gross profit growth (1Y) 5.4% -11.5% 1.1%
Gross profit CAGR (3Y) 5.6% -0.7% 2.3%
Operating income growth (1Y) 50.7% -15.5% -3.3%
Operating income CAGR (3Y) 19.3% 1.6% 1.5%
Net income growth (1Y) 41.8% -27.1% -4.4%
Net income CAGR (3Y) 18.6% 53.6% 1.7%
EPS growth (1Y) 46.7% -26.3% -3.2%
EPS CAGR (3Y) 20.2% 58.8% 2.7%
Operating cash flow growth (1Y) 17.5% -37.6% 5.2%
Operating cash flow CAGR (3Y) 5.2% -19.1% 4.0%
Free cash flow growth (1Y) 19.8% -46.8% 2.7%
Free cash flow CAGR (3Y) 8.2% -24.2% 1.7%

Profitability

14 metrics
MetricCHDCLXPG
Gross margin 45.6% 42.3% 49.8%
EBITDA margin 24.3% 28.4% 26.2%
Operating margin 17.5% 24.7% 22.6%
Pretax margin 15.3% 11.8% 23.2%
Net margin 12.0% 8.7% 18.2%
FCF margin 17.9% 6.0% 17.4%
Operating cash flow margin 20.2% 9.1% 22.7%
Return on equity 17.5% 349.4% 29.4%
Return on assets 8.2% 8.4% 12.4%
Return on invested capital 13.1% 26.6% 17.2%
Return on capital employed 14.1% 38.3% 23.4%
Asset turnover 0.7x 0.9x 0.7x
Cash conversion (OCF / net income) 1.7x 1.0x 1.2x
Stock comp / revenue 1.1% 0.7% 0.6%

Financial Health

11 metrics
MetricCHDCLXPG
Debt / assets 24.8% 65.0% 29.2%
Debt / equity 0.5x 20.1x 0.7x
Net debt / EBITDA 1.3x 2.6x 1.0x
Debt / FCF 2.0x 12.5x 2.5x
Liabilities / assets 52.3% 96.8% 58.4%
Equity / assets 47.7% 3.2% 41.6%
Interest coverage 11.3x 12.8x 22.0x
Current ratio 1.1x 0.7x 0.7x
Quick ratio 0.6x 0.3x 0.5x
Cash ratio 0.2x 0.1x 0.3x
Altman Z-score 5.33 2.32 5.37

Shareholder Returns

7 metrics
MetricCHDCLXPG
Dividend yield 1.2% 4.3% 3.3%
Net buyback yield 2.2% 2.7% 0.9%
Shareholder yield 3.4% 7.0% 4.2%
Payout ratio (earnings) – 100.2% –
Payout ratio (FCF) – 148.6% –
Dividend growth (1Y) – 0.0% –
Dividend CAGR (3Y) – 1.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCHDCLXPG
Forward P/E 26.7xFY2026 14.5xFY2027 23.9xFY2027
EPS, next fiscal year $3.94FY2026 $5.96FY2027 $6.75FY2027
EPS growth, next FY +11.6%FY2026 +7.8%FY2027 -2.0%FY2027
EPS growth, the year after -1.3% -1.3% +16.4%
Revenue, next fiscal year $6.57BFY2026 $8.09BFY2027 $85.17BFY2027
Revenue growth, next FY +5.9%FY2026 +20.4%FY2027 -2.1%FY2027
Revenue growth, the year after -4.0% -8.6% -0.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCHDCLXPG
Held by institutions 92.1% 85.6% 69.8%
Institutions holding 1,065 1,053 4,026
Change in shares held, QoQ +3.4% +4.2% +2.0%
Institutions buying 475 542 1,873
Institutions selling 404 353 1,697
Buyers to sellers 1.18 1.54 1.10

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CHDCLXPG
CHD 1.00 0.58 0.69
CLX 0.58 1.00 0.55
PG 0.69 0.55 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CHD, CLX and PG?

Procter & Gamble (PG) is the largest by market capitalisation: Church & Dwight (CHD) $24.86B, Clorox (CLX) $10.56B, Procter & Gamble (PG) $369.54B.

Which stock is cheaper, CHD, CLX and PG?

Clorox (CLX) trades on the lowest price-to-earnings ratio (Church & Dwight (CHD) 33.4x, Clorox (CLX) 18.0x, Procter & Gamble (PG) 23.1x). On next year's consensus earnings, Clorox (CLX) is cheapest (Church & Dwight (CHD) 26.7x, Clorox (CLX) 14.5x, Procter & Gamble (PG) 23.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Procter & Gamble (PG) grew revenue fastest over the trailing twelve months: Church & Dwight (CHD) +2.7%, Clorox (CLX) -5.4%, Procter & Gamble (PG) +3.5%.

Which company is more profitable?

Procter & Gamble (PG) has the highest net margin (Church & Dwight (CHD) 12.0%, Clorox (CLX) 8.7%, Procter & Gamble (PG) 18.2%). On return on invested capital, Clorox (CLX) leads (Church & Dwight (CHD) 13.1%, Clorox (CLX) 26.6%, Procter & Gamble (PG) 17.2%).

Which stock has performed better?

Over the past year Church & Dwight (CHD) returned the most: Church & Dwight (CHD) +21.3%, Clorox (CLX) -25.7%, Procter & Gamble (PG) +5.9%. Over five years, Church & Dwight (CHD) compounded fastest (Church & Dwight (CHD) +4.4%/yr, Clorox (CLX) -11.8%/yr, Procter & Gamble (PG) +2.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Church & Dwight (CHD) 0.00%, Clorox (CLX) 0.06%, Procter & Gamble (PG) 0.00%. Church & Dwight (CHD) and Procter & Gamble (PG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Procter & Gamble (PG) has been the steadiest (Church & Dwight (CHD) 23.2%, Clorox (CLX) 32.7%, Procter & Gamble (PG) 20.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CHD, CLX and PG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Procter & Gamble (PG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.