CBRL vs MCD vs QSR Stock Comparison

Cracker Barrel Old Country Store, Mcdonalds and Restaurant Brands International Prices as of Oct 29, 2026 Peers: Industry group
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MCD Mcdonalds Corp
$257.39 +10.0% 1M -14.9% 1Y
Market cap
$182.14B
P/E
20.8x
Revenue (TTM)
$27.70B
Div. yield
2.89%
Quick-Service Restaurants Consumer Discretionary
6 wins

Head to Head

12 decided of 12

Mcdonalds leads on 6 of the 12 questions below (Mcdonalds 6, Restaurant Brands International 5, Cracker Barrel Old Country Store 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCBRLMCDQSRLeader
Larger companyMarket capitalisation $1.62B $182.14B $25.46B MCD
Cheaper on earningsLower P/E, profitable companies only 51.1x 20.8x 17.0x QSR
Cheaper on forward earningsLower price / next fiscal year consensus EPS 33.9x 19.4x 18.4x QSR
Faster revenue growthRevenue growth, trailing twelve months -4.7% +6.3% +5.5% MCD
More profitableNet margin, trailing twelve months 1.0% 31.7% 15.3% MCD
Better return on capitalReturn on invested capital -1.4% 25.9% 13.7% MCD
Less leveragedLower net debt / EBITDA 2.7x 2.6x 4.1x MCD
Higher dividend yieldTrailing dividend yield 1.38% 2.89% 3.52% QSR
Better 1-year returnPrice return, last 12 months +109.0% -14.9% +10.6% CBRL
Better 5-year returnAnnualised price return, 5 years -11.5%/yr +0.9%/yr +5.2%/yr QSR
Less volatileAnnualised volatility, 1 year 57.4% 20.0% 25.0% MCD
Higher overall scoreMean of the five percentile scores vs peers 36/100 51/100 58/100 QSR

Percentile Scorecard

CBRLMCDQSR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCBRLMCDQSR
Valuation 59 #21 of 50 20 #40 of 50 45 #28 of 50
Growth 9 #43 of 47 41 #28 of 47 67 #16 of 47
Profitability 38 #29 of 46 100 #1 of 46 71 #14 of 46
Financial Health 40 #31 of 51 46 #28 of 51 32 #35 of 51
Shareholder Returns 32 #22 of 32 48 #17 of 32 74 #9 of 32
Overall 36 51 58
  • CBRL ranked among 53 companies in Restaurants
  • MCD ranked among 53 companies in Restaurants
  • QSR ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCBRLMCDQSRSPY
1 month +38.1%+10.0%+2.2% +0.7%
3 months +26.9%-4.1%-1.7% +3.7%
6 months +131.3%-12.3%-9.5% +7.1%
Year to date +185.2%-15.8%+7.0% +12.8%
1 year +109.0%-14.9%+10.6% +11.9%
3 years +12.4%-1.1%+10.0% +85.2%
3 years, per year +4.0%-0.4%+3.2% +22.8%
5 years -45.6%+4.8%+29.0% +67.6%
5 years, per year -11.5%+0.9%+5.2% +10.9%
10 years -47.0%+129.6%+67.6% +262.0%
10 years, per year -6.2%+8.7%+5.3% +13.7%

Risk

MeasureCBRLMCDQSRSPY
Volatility, 1Y 57.4%20.0%25.0% 12.7%
Downside volatility, 1Y 53.8%20.4%25.9% 12.6%
Beta vs S&P 500, 1Y 0.35-0.010.05 1.00
Return / volatility, 1Y 1.90-0.740.43 0.94
Max drawdown, 5Y -83.2%-32.3%-27.5% -25.4%
From 52-week high 0.0%-24.5%-10.6% -1.2%
52-week high $72.45$341.06$81.67 $779.14
52-week low $25.02$230.86$65.69 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCBRLMCDQSR
P/E now vs peer median 51.1xmedian 21.0x 20.8xmedian 21.0x 17.0xmedian 21.0x
P/S now vs peer median 0.5xmedian 1.1x 6.6xmedian 1.1x 2.6xmedian 1.1x
EV/EBITDA now vs peer median 17.0xmedian 12.8x 14.7xmedian 12.8x 12.7xmedian 12.8x
P/FCF now vs peer median 18.3xmedian 17.6x 24.7xmedian 17.6x 16.1xmedian 17.6x
P/B now vs peer median 3.4xmedian 3.4x -178.0xmedian 3.4x 4.6xmedian 3.4x
PEG now vs peer median -1.60median 0.93 4.83median 0.93 0.93median 0.93

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCBRLMCDQSR
Revenue $3.32B $27.70B $9.78B
Gross profit $2.29B $24.86B $5.30B
Operating income -$12.47M $12.80B $2.64B
Net income $31.68M $8.79B $1.97B
Free cash flow $88.42M $7.39B $1.58B
EPS (diluted) $1.40 $12.36 $3.28
Cash & equivalents $36.54M $822.00M $974.00M
Total debt $1.91B $162.65B $13.27B
Shares (diluted) 22.55M 711.10M 457.00M
Enterprise value $1.54B $176.96B $22.84B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCBRLMCDQSR
P/E 51.1x 20.8x 17.0x
P/FCF 18.3x 24.7x 16.1x
P/Operating cash flow 7.9x 16.1x 13.7x
P/S 0.5x 6.6x 2.6x
P/B 3.4x -178.0x 4.6x
P/Tangible book 3.4x -178.0x -4.8x
EV/EBITDA 17.0x 14.7x 12.7x
EV/EBIT -154.0x 17.3x 14.3x
EV/Revenue 0.6x 8.0x 3.9x
EV/FCF 21.7x 30.0x 23.9x
EV/Operating cash flow 9.3x 19.5x 20.3x
PEG (3Y EPS CAGR) -1.60 4.83 0.93

Growth

14 metrics
MetricCBRLMCDQSR
Revenue growth (1Y) -4.7% 6.3% 5.5%
Revenue CAGR (3Y) -1.2% 4.6% 12.4%
Gross profit growth (1Y) -4.6% 5.3% 4.9%
Gross profit CAGR (3Y) -0.3% 4.8% 5.8%
Operating income growth (1Y) -122.7% 7.3% 19.1%
Operating income CAGR (3Y) -28.1% 5.2% 11.0%
Net income growth (1Y) -31.7% 4.7% 53.7%
Net income CAGR (3Y) -31.6% 3.2% 14.0%
EPS growth (1Y) -31.9% 5.7% 62.7%
EPS CAGR (3Y) -31.9% 4.3% 18.3%
Operating cash flow growth (1Y) -5.8% 15.8% 13.6%
Operating cash flow CAGR (3Y) -6.3% 9.1% 11.5%
Free cash flow growth (1Y) 48.0% 18.0% 12.9%
Free cash flow CAGR (3Y) -10.5% 8.3% 8.9%

Profitability

14 metrics
MetricCBRLMCDQSR
Gross margin 69.1% 89.7% 54.2%
EBITDA margin 3.4% 54.4% 30.4%
Operating margin -0.4% 46.2% 27.0%
Pretax margin 0.6% 40.4% 21.9%
Net margin 1.0% 31.7% 15.3%
FCF margin 2.7% 26.7% 16.2%
Operating cash flow margin 6.2% 40.9% 19.1%
Return on equity 6.7% – 36.1%
Return on assets 1.5% 14.6% 7.8%
Return on invested capital -1.4% 25.9% 13.7%
Return on capital employed -0.8% 22.9% 11.6%
Asset turnover 1.6x 0.5x 0.4x
Cash conversion (OCF / net income) 6.5x 1.3x 0.9x
Stock comp / revenue 0.3% 0.6% 1.5%

Financial Health

11 metrics
MetricCBRLMCDQSR
Debt / assets 16.7% 66.5% 52.5%
Debt / equity 0.7x -39.0x 2.4x
Net debt / EBITDA 2.7x 2.6x 4.1x
Debt / FCF 3.8x 5.4x 8.4x
Liabilities / assets 76.4% 101.7% 78.1%
Equity / assets 23.6% -1.7% 21.9%
Interest coverage – 7.9x –
Current ratio 0.6x 1.1x 1.0x
Quick ratio 0.2x 0.8x 0.7x
Cash ratio 0.1x 0.2x 0.4x
Altman Z-score 2.45 4.65 1.64

Shareholder Returns

7 metrics
MetricCBRLMCDQSR
Dividend yield 1.4% 2.9% 3.5%
Net buyback yield – 1.1% 1.5%
Shareholder yield 1.4% 4.0% 5.0%
Payout ratio (earnings) 73.1% 59.5% –
Payout ratio (FCF) 26.2% 70.8% –
Dividend growth (1Y) 0.2% 4.6% –
Dividend CAGR (3Y) -41.6% 6.3% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCBRLMCDQSR
Forward P/E 33.9xFY2027 19.4xFY2026 18.4xFY2026
EPS, next fiscal year $2.14FY2027 $13.24FY2026 $3.96FY2026
EPS growth, next FY +167.5%FY2027 +8.5%FY2026 +7.3%FY2026
EPS growth, the year after +5.6% +6.8% +8.1%
Revenue, next fiscal year $3.54BFY2027 $29.23BFY2026 $10.27BFY2026
Revenue growth, next FY +6.6%FY2027 +8.7%FY2026 +8.9%FY2026
Revenue growth, the year after -8.3% -4.0% -10.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCBRLMCDQSR
Held by institutions 100.0% 74.2% 92.2%
Institutions holding 271 3,477 576
Change in shares held, QoQ +12.2% +0.4% +6.5%
Institutions buying 150 1,536 319
Institutions selling 69 1,487 166
Buyers to sellers 2.17 1.03 1.92

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CBRLMCDQSR
CBRL 1.00 0.15 0.23
MCD 0.15 1.00 0.37
QSR 0.23 0.37 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CBRL, MCD and QSR?

Mcdonalds (MCD) is the largest by market capitalisation: Cracker Barrel Old Country Store (CBRL) $1.62B, Mcdonalds (MCD) $182.14B, Restaurant Brands International (QSR) $25.46B.

Which stock is cheaper, CBRL, MCD and QSR?

Restaurant Brands International (QSR) trades on the lowest price-to-earnings ratio (Cracker Barrel Old Country Store (CBRL) 51.1x, Mcdonalds (MCD) 20.8x, Restaurant Brands International (QSR) 17.0x). On next year's consensus earnings, Restaurant Brands International (QSR) is cheapest (Cracker Barrel Old Country Store (CBRL) 33.9x, Mcdonalds (MCD) 19.4x, Restaurant Brands International (QSR) 18.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Mcdonalds (MCD) grew revenue fastest over the trailing twelve months: Cracker Barrel Old Country Store (CBRL) -4.7%, Mcdonalds (MCD) +6.3%, Restaurant Brands International (QSR) +5.5%.

Which company is more profitable?

Mcdonalds (MCD) has the highest net margin (Cracker Barrel Old Country Store (CBRL) 1.0%, Mcdonalds (MCD) 31.7%, Restaurant Brands International (QSR) 15.3%). On return on invested capital, Mcdonalds (MCD) leads (Cracker Barrel Old Country Store (CBRL) -1.4%, Mcdonalds (MCD) 25.9%, Restaurant Brands International (QSR) 13.7%).

Which stock has performed better?

Over the past year Cracker Barrel Old Country Store (CBRL) returned the most: Cracker Barrel Old Country Store (CBRL) +109.0%, Mcdonalds (MCD) -14.9%, Restaurant Brands International (QSR) +10.6%. Over five years, Restaurant Brands International (QSR) compounded fastest (Cracker Barrel Old Country Store (CBRL) -11.5%/yr, Mcdonalds (MCD) +0.9%/yr, Restaurant Brands International (QSR) +5.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Restaurant Brands International (QSR) has the highest dividend yield: Cracker Barrel Old Country Store (CBRL) 1.38%, Mcdonalds (MCD) 2.89%, Restaurant Brands International (QSR) 3.52%.

Which stock is riskier?

By one-year price volatility, Mcdonalds (MCD) has been the steadiest (Cracker Barrel Old Country Store (CBRL) 57.4%, Mcdonalds (MCD) 20.0%, Restaurant Brands International (QSR) 25.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CBRL, MCD and QSR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Mcdonalds (MCD) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.