CBOE vs MCO vs NOW Stock Comparison

Cboe Global Markets, Moodys and ServiceNow Prices as of Oct 28, 2026 Peers: Industry group
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MCO Moodys Corp /De/
$477.35 +3.7% 1M -2.7% 1Y
Market cap
$84.31B
P/E
29.2x
Revenue (TTM)
$8.18B
Div. yield
0.01%
Financial Data and Analytics Financial Services
3 wins
NOW ServiceNow, Inc.
$149.85 +14.0% 1M -20.1% 1Y
Market cap
$113.78B
P/E
78.7x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
2 wins

Head to Head

12 decided of 12

Cboe Global Markets leads on 7 of the 12 questions below (Cboe Global Markets 7, Moodys 3, ServiceNow 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCBOEMCONOWLeader
Larger companyMarket capitalisation $32.80B $84.31B $113.78B NOW
Cheaper on earningsLower P/E, profitable companies only 24.3x 29.2x 78.7x CBOE
Cheaper on forward earningsLower price / next fiscal year consensus EPS 24.2x 26.6x 38.9x CBOE
Faster revenue growthRevenue growth, trailing twelve months +11.7% +9.0% +21.8% NOW
More profitableNet margin, trailing twelve months 26.6% 35.3% 9.4% MCO
Better return on capitalReturn on invested capital 18.1% 27.9% 5.2% MCO
Less leveragedLower net debt / EBITDA -0.5x 1.3x 0.8x CBOE
Higher dividend yieldTrailing dividend yield 0.01% 0.01% 0.00% CBOE
Better 1-year returnPrice return, last 12 months +34.5% -2.7% -20.1% CBOE
Better 5-year returnAnnualised price return, 5 years +19.5%/yr +3.4%/yr +1.4%/yr CBOE
Less volatileAnnualised volatility, 1 year 36.1% 28.4% 58.8% MCO
Higher overall scoreMean of the five percentile scores vs peers 70/100 60/100 51/100 CBOE

Percentile Scorecard

CBOEMCONOW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCBOEMCONOW
Valuation 55 #44 of 96 19 #763 of 941 33 #68 of 101
Growth 70 #20 of 65 73 #172 of 636 50 #49 of 97
Profitability 97 #3 of 65 96 #25 of 612 80 #20 of 94
Financial Health 82 #17 of 92 53 #325 of 693 53 #51 of 108
Shareholder Returns 46 #21 of 38 61 #279 of 706 38 #40 of 64
Overall 70 60 51
  • CBOE ranked among 110 companies in Capital Markets
  • MCO ranked among 1,003 companies in Financial Services
  • NOW ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCBOEMCONOWSPY
1 month +26.7%+3.7%+14.0% +0.9%
3 months +4.3%-1.2%+29.4% +5.9%
6 months +5.0%+3.7%+68.6% +8.5%
Year to date +27.8%-6.6%-2.2% +13.3%
1 year +34.5%-2.7%-20.1% +12.4%
3 years +98.9%+58.1%+35.2% +88.1%
3 years, per year +25.8%+16.5%+10.6% +23.5%
5 years +143.1%+18.1%+7.4% +68.2%
5 years, per year +19.5%+3.4%+1.4% +11.0%
10 years +407.2%+371.8%+770.2% +263.4%
10 years, per year +17.6%+16.8%+24.2% +13.8%

Risk

MeasureCBOEMCONOWSPY
Volatility, 1Y 36.1%28.4%58.8% 12.7%
Downside volatility, 1Y 39.4%30.4%61.5% 12.7%
Beta vs S&P 500, 1Y -0.430.490.60 1.00
Return / volatility, 1Y 0.95-0.10-0.34 0.98
Max drawdown, 5Y -36.9%-41.8%-64.5% -25.4%
From 52-week high -12.5%-11.5%-20.1% -0.9%
52-week high $366.70$539.61$187.58 $779.14
52-week low $231.51$412.23$83.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCBOEMCONOW
P/E now vs peer median 24.9xmedian 30.1x 28.6xmedian 12.9x 107.3xmedian 27.6x
P/S now vs peer median 6.6xmedian 3.0x 10.1xmedian 3.2x 10.1xmedian 2.7x
EV/EBITDA now vs peer median 17.4xmedian 14.1x 21.2xmedian 7.5x 46.0xmedian 17.4x
P/FCF now vs peer median 17.9xmedian 15.8x 27.6xmedian 10.8x 32.7xmedian 15.8x
P/B now vs peer median 6.0xmedian 2.4x 24.1xmedian 1.2x 11.9xmedian 3.2x
PEG now vs peer median 0.89median 0.54 1.08median 0.87 -31.41median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCBOEMCONOW
Revenue $5.06B $8.18B $15.43B
Gross profit $2.74B $6.10B $11.28B
Operating income $1.76B $3.64B $1.49B
Net income $1.35B $2.89B $1.45B
Free cash flow $1.87B $2.98B $4.75B
R&D – – $3.47B
EPS (diluted) $12.84 $16.64 $1.39
Cash & equivalents $2.28B $1.51B $2.39B
Total debt $1.44B $6.91B $7.52B
Shares (diluted) 104.90M 173.30M 1.04B
Enterprise value $24.45B $77.24B $93.04B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCBOEMCONOW
P/E 24.9x 28.6x 107.3x
P/FCF 17.9x 27.6x 32.7x
P/Operating cash flow 17.1x 24.7x 29.2x
P/S 6.6x 10.1x 10.1x
P/B 6.0x 24.1x 11.9x
P/Tangible book 7.6x 47.9x 16.4x
EV/EBITDA 17.4x 21.2x 46.0x
EV/EBIT 18.6x 24.0x 106.1x
EV/Revenue 6.4x 10.7x 10.3x
EV/FCF 17.4x 29.4x 33.4x
EV/Operating cash flow 16.6x 26.3x 29.7x
PEG (3Y EPS CAGR) 0.89 1.08 -31.41

Growth

14 metrics
MetricCBOEMCONOW
Revenue growth (1Y) 11.7% 9.0% 21.8%
Revenue CAGR (3Y) 9.1% 12.6% 22.1%
Gross profit growth (1Y) 23.9% 10.3% 14.1%
Gross profit CAGR (3Y) 14.2% 14.6% 19.2%
Operating income growth (1Y) 35.2% 16.0% -14.9%
Operating income CAGR (3Y) 21.5% 23.3% 32.1%
Net income growth (1Y) 50.2% 28.5% -16.5%
Net income CAGR (3Y) 27.6% 24.0% -3.1%
EPS growth (1Y) 50.5% 33.1% -16.2%
EPS CAGR (3Y) 28.1% 26.5% -3.4%
Operating cash flow growth (1Y) 4,740% 22.5% 10.2%
Operating cash flow CAGR (3Y) 52.5% 17.5% 21.8%
Free cash flow growth (1Y) 1,757% 24.1% 20.0%
Free cash flow CAGR (3Y) 55.8% 18.8% 25.9%

Profitability

14 metrics
MetricCBOEMCONOW
Gross margin 54.1% 74.6% 73.1%
EBITDA margin 37.1% 50.6% 22.3%
Operating margin 34.7% 44.6% 9.7%
Pretax margin 37.4% 45.2% 13.1%
Net margin 26.6% 35.3% 9.4%
FCF margin 37.0% 36.4% 30.8%
Operating cash flow margin 38.8% 40.7% 34.6%
Return on equity 24.6% 87.8% 11.3%
Return on assets 12.5% 19.6% 4.6%
Return on invested capital 18.1% 27.9% 5.2%
Return on capital employed 24.9% 31.8% 7.5%
Asset turnover 0.5x 0.6x 0.5x
Cash conversion (OCF / net income) 1.5x 1.2x 3.7x
Stock comp / revenue 1.1% 2.8% 10.4%

Financial Health

11 metrics
MetricCBOEMCONOW
Debt / assets 13.6% 46.6% 23.6%
Debt / equity 0.3x 2.0x 0.6x
Net debt / EBITDA -0.5x 1.3x 0.8x
Debt / FCF 0.8x 2.3x 1.6x
Liabilities / assets 47.0% 77.0% 58.9%
Equity / assets 53.0% 23.0% 41.1%
Interest coverage 33.1x – 14.6x
Current ratio 1.6x 1.3x 0.7x
Quick ratio 0.8x 1.3x 0.6x
Cash ratio 0.6x 0.5x 0.4x
Altman Z-score 5.85 7.61 5.77

Shareholder Returns

7 metrics
MetricCBOEMCONOW
Dividend yield 0.9% 0.8% –
Net buyback yield 0.2% 3.6% 1.7%
Shareholder yield 1.2% 4.4% 1.7%
Payout ratio (earnings) 22.4% 24.6% –
Payout ratio (FCF) 16.2% 23.8% –
Dividend growth (1Y) 14.1% 3.0% –
Dividend CAGR (3Y) – 8.8% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCBOEMCONOW
Forward P/E 24.2xFY2026 26.6xFY2026 38.9xFY2026
EPS, next fiscal year $13.28FY2026 $17.93FY2026 $3.85FY2026
EPS growth, next FY +24.5%FY2026 +20.0%FY2026 +9.7%FY2026
EPS growth, the year after +6.9% -1.5% +27.0%
Revenue, next fiscal year $2.99BFY2026 $8.69BFY2026 $15.25BFY2026
Revenue growth, next FY +23.2%FY2026 +12.6%FY2026 +14.8%FY2026
Revenue growth, the year after +4.9% -2.0% +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCBOEMCONOW
Held by institutions 88.4% 90.8% 81.6%
Institutions holding 985 1,404 2,224
Change in shares held, QoQ +1.2% -1.6% -2.1%
Institutions buying 523 644 1,285
Institutions selling 342 522 779
Buyers to sellers 1.53 1.23 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CBOEMCONOW
CBOE 1.00 0.07 0.08
MCO 0.07 1.00 0.43
NOW 0.08 0.43 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CBOE, MCO and NOW?

ServiceNow (NOW) is the largest by market capitalisation: Cboe Global Markets (CBOE) $32.80B, Moodys (MCO) $84.31B, ServiceNow (NOW) $113.78B.

Which stock is cheaper, CBOE, MCO and NOW?

Cboe Global Markets (CBOE) trades on the lowest price-to-earnings ratio (Cboe Global Markets (CBOE) 24.3x, Moodys (MCO) 29.2x, ServiceNow (NOW) 78.7x). On next year's consensus earnings, Cboe Global Markets (CBOE) is cheapest (Cboe Global Markets (CBOE) 24.2x, Moodys (MCO) 26.6x, ServiceNow (NOW) 38.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: Cboe Global Markets (CBOE) +11.7%, Moodys (MCO) +9.0%, ServiceNow (NOW) +21.8%.

Which company is more profitable?

Moodys (MCO) has the highest net margin (Cboe Global Markets (CBOE) 26.6%, Moodys (MCO) 35.3%, ServiceNow (NOW) 9.4%). On return on invested capital, Moodys (MCO) leads (Cboe Global Markets (CBOE) 18.1%, Moodys (MCO) 27.9%, ServiceNow (NOW) 5.2%).

Which stock has performed better?

Over the past year Cboe Global Markets (CBOE) returned the most: Cboe Global Markets (CBOE) +34.5%, Moodys (MCO) -2.7%, ServiceNow (NOW) -20.1%. Over five years, Cboe Global Markets (CBOE) compounded fastest (Cboe Global Markets (CBOE) +19.5%/yr, Moodys (MCO) +3.4%/yr, ServiceNow (NOW) +1.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Cboe Global Markets (CBOE) has the highest dividend yield: Cboe Global Markets (CBOE) 0.01%, Moodys (MCO) 0.01%, ServiceNow (NOW) 0.00%. ServiceNow (NOW) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Moodys (MCO) has been the steadiest (Cboe Global Markets (CBOE) 36.1%, Moodys (MCO) 28.4%, ServiceNow (NOW) 58.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CBOE, MCO and NOW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cboe Global Markets (CBOE) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.