BTI vs TPB vs VPRB Stock Comparison

British American Tobacco p.l.c, Turning Point Brands and VPR Brands Prices as of Oct 23, 2026 Peers: Industry group
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VPRB VPR Brands, LP.
$0.08 0.0% 1M +100.0% 1Y
Market cap
$7.80M
P/E
7.8x
Revenue (TTM)
$2.94M
Div. yield
–
Tobacco Consumer Staples
4 wins

Head to Head

10 decided of 12

British American Tobacco p.l.c leads on 4 of the 12 questions below (British American Tobacco p.l.c 4, VPR Brands 4, Turning Point Brands 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBTITPBVPRBLeader
Larger companyMarket capitalisation $131.57B $1.29B $7.80M BTI
Cheaper on earningsLower P/E, profitable companies only — 29.0x 7.8x VPRB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.0x 54.7x — BTI
Faster revenue growthRevenue growth, trailing twelve months — +24.5% -32.5% TPB
More profitableNet margin, trailing twelve months — 8.8% 34.1% VPRB
Better return on capitalReturn on invested capital — 9.1% -50.3% TPB
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +14.7% -27.1% +100.0% VPRB
Better 5-year returnAnnualised price return, 5 years +10.5%/yr +6.2%/yr +9.9%/yr BTI
Less volatileAnnualised volatility, 1 year 26.0% 56.5% 306.6% BTI
Higher overall scoreMean of the five percentile scores vs peers — 53/100 59/100 VPRB

Percentile Scorecard

BTITPBVPRB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBTITPBVPRB
Valuation – 32 #26 of 38 68 #13 of 38
Growth – 50 #18 of 35 32 #24 of 35
Profitability – 89 #5 of 36 80 #8 of 36
Financial Health 24 #30 of 39 79 #9 of 39 58 #17 of 39
Shareholder Returns – 17 #11 of 13 –
Overall – 53 59
  • BTI ranked among 40 companies in Tobacco and Cannabis
  • TPB ranked among 40 companies in Tobacco and Cannabis
  • VPRB ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBTITPBVPRBSPY
1 month +6.5%+6.0%0.0% -1.0%
3 months -2.4%-16.0%-38.5% +2.9%
6 months +2.4%-18.2%+300.0% +6.4%
Year to date +5.1%-40.9%+166.7% +11.4%
1 year +14.7%-27.1%+100.0% +13.1%
3 years +100.1%+198.5%-50.0% +79.4%
3 years, per year +26.0%+44.0%-20.6% +21.5%
5 years +64.5%+34.8%+60.0% +67.7%
5 years, per year +10.5%+6.2%+9.9% +10.9%
10 years +5.0%+380.6%-85.5% +255.2%
10 years, per year +0.5%+17.0%-17.5% +13.5%

Risk

MeasureBTITPBVPRBSPY
Volatility, 1Y 26.0%56.5%306.6% 12.7%
Downside volatility, 1Y 24.8%66.0%480.7% 12.7%
Beta vs S&P 500, 1Y 0.130.60-2.75 1.00
Return / volatility, 1Y 0.57-0.480.33 1.03
Max drawdown, 5Y -39.8%-61.4%-90.9% -25.4%
From 52-week high -10.8%-55.2%-38.5% -2.5%
52-week high $66.70$142.98$0.13 $779.14
52-week low $51.19$55.23$0.02 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBTITPBVPRB
P/E now vs peer median —median 16.7x 28.6xmedian 16.7x 7.3xmedian 16.7x
P/S now vs peer median —median 0.9x 2.5xmedian 0.9x 2.5xmedian 0.9x
EV/EBITDA now vs peer median —median 12.2x —median 12.2x —median 12.2x
P/FCF now vs peer median —median 22.9x 65.4xmedian 22.9x 4.9xmedian 22.9x
P/B now vs peer median 2.2xmedian 1.0x 2.8xmedian 1.0x 6.6xmedian 1.0x
PEG now vs peer median —median 0.55 0.55median 0.55 0.89median 0.55

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBTITPBVPRB
Revenue – $507.23M $2.94M
Gross profit – $300.08M $737.52K
Operating income – $75.01M -$1.71M
Net income – $59.64M $1.00M
Free cash flow – $19.63M $1.51M
EPS (diluted) – $2.21 $0.01
Cash & equivalents $3.34B $270.20M $2.14M
Total debt $198.75B $1.18B $2.40M
Shares (diluted) 2.20B 20.16M 91.75M
Enterprise value $107.94B $400.16M $2.31M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBTITPBVPRB
P/E – 28.6x 7.3x
P/FCF – 65.4x 4.9x
P/Operating cash flow – 39.8x 4.9x
P/S – 2.5x 2.5x
P/B 2.2x 2.8x 6.6x
P/Tangible book 2.2x 3.3x 6.9x
EV/EBITDA – – –
EV/EBIT – 17.4x -3.5x
EV/Revenue – 2.6x 2.0x
EV/FCF – 66.6x 3.9x
EV/Operating cash flow – 40.6x 3.9x
PEG (3Y EPS CAGR) – 0.55 0.89

Growth

14 metrics
MetricBTITPBVPRB
Revenue growth (1Y) – 24.5% -32.5%
Revenue CAGR (3Y) – 11.1% -28.2%
Gross profit growth (1Y) – 31.0% -38.8%
Gross profit CAGR (3Y) – 16.3% -33.1%
Operating income growth (1Y) – -15.0% -12.3%
Operating income CAGR (3Y) – 0.3% -62.2%
Net income growth (1Y) – 23.8% 188.4%
Net income CAGR (3Y) – 69.6% 6.8%
EPS growth (1Y) – -7.6% 188.4%
EPS CAGR (3Y) – 52.4% 8.2%
Operating cash flow growth (1Y) – -46.5% 767.4%
Operating cash flow CAGR (3Y) – -14.0% 6.5%
Free cash flow growth (1Y) – -62.4% 767.4%
Free cash flow CAGR (3Y) – -24.4% 6.5%

Profitability

14 metrics
MetricBTITPBVPRB
Gross margin – 59.2% 25.1%
EBITDA margin – – –
Operating margin – 14.8% -58.1%
Pretax margin – 13.6% 39.2%
Net margin – 8.8% 34.1%
FCF margin – 3.9% 51.4%
Operating cash flow margin – 6.4% 51.4%
Return on equity – 14.2% 46.4%
Return on assets – 7.3% 16.1%
Return on invested capital – 9.1% -50.3%
Return on capital employed – 10.3% -105.1%
Asset turnover – 0.6x 0.8x
Cash conversion (OCF / net income) – 0.5x 1.5x
Stock comp / revenue – 1.8% –

Financial Health

11 metrics
MetricBTITPBVPRB
Debt / assets 32.3% 34.4% 21.0%
Debt / equity 0.8x 0.6x 0.6x
Net debt / EBITDA – – –
Debt / FCF – 15.0x 0.5x
Liabilities / assets 57.1% 46.9% 66.7%
Equity / assets 42.9% 53.1% 33.3%
Interest coverage – 2.7x -10.1x
Current ratio 0.8x 5.7x 1.6x
Quick ratio 0.5x 3.5x 1.3x
Cash ratio 0.2x 3.1x 1.0x
Altman Z-score – 3.73 -1.44

Shareholder Returns

7 metrics
MetricBTITPBVPRB
Dividend yield 5.4% 0.5% –
Net buyback yield – -12.5% –
Shareholder yield 5.4% -12.0% –
Payout ratio (earnings) – 10.2% –
Payout ratio (FCF) – 30.9% –
Dividend growth (1Y) – 15.9% –
Dividend CAGR (3Y) – 11.9% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBTITPBVPRB
Forward P/E 13.0xFY2026 54.7xFY2026 –
EPS, next fiscal year $4.57FY2026 $1.17FY2026 –
EPS growth, next FY -5.0%FY2026 -62.4%FY2026 –
EPS growth, the year after +18.2% +59.0% –
Revenue, next fiscal year $32.96BFY2026 $597.82MFY2026 –
Revenue growth, next FY -8.6%FY2026 +29.1%FY2026 –
Revenue growth, the year after +12.8% +4.7% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBTITPBVPRB
Held by institutions 15.0% 99.9% –
Institutions holding 906 231 –
Change in shares held, QoQ +2.7% +8.1% –
Institutions buying 488 138 –
Institutions selling 264 66 –
Buyers to sellers 1.85 2.09 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BTITPBVPRB
BTI 1.00 0.29 0.01
TPB 0.29 1.00 -0.04
VPRB 0.01 -0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BTI, TPB and VPRB?

British American Tobacco p.l.c (BTI) is the largest by market capitalisation: British American Tobacco p.l.c (BTI) $131.57B, Turning Point Brands (TPB) $1.29B, VPR Brands (VPRB) $7.80M.

Which stock is cheaper, BTI, TPB and VPRB?

VPR Brands (VPRB) trades on the lowest price-to-earnings ratio (Turning Point Brands (TPB) 29.0x, VPR Brands (VPRB) 7.8x). On next year's consensus earnings, British American Tobacco p.l.c (BTI) is cheapest (British American Tobacco p.l.c (BTI) 13.0x, Turning Point Brands (TPB) 54.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Turning Point Brands (TPB) grew revenue fastest over the trailing twelve months: Turning Point Brands (TPB) +24.5%, VPR Brands (VPRB) -32.5%.

Which company is more profitable?

VPR Brands (VPRB) has the highest net margin (Turning Point Brands (TPB) 8.8%, VPR Brands (VPRB) 34.1%). On return on invested capital, Turning Point Brands (TPB) leads (Turning Point Brands (TPB) 9.1%, VPR Brands (VPRB) -50.3%).

Which stock has performed better?

Over the past year VPR Brands (VPRB) returned the most: British American Tobacco p.l.c (BTI) +14.7%, Turning Point Brands (TPB) -27.1%, VPR Brands (VPRB) +100.0%. Over five years, British American Tobacco p.l.c (BTI) compounded fastest (British American Tobacco p.l.c (BTI) +10.5%/yr, Turning Point Brands (TPB) +6.2%/yr, VPR Brands (VPRB) +9.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: British American Tobacco p.l.c (BTI) 0.00%, Turning Point Brands (TPB) 0.00%, VPR Brands (VPRB) 0.00%. British American Tobacco p.l.c (BTI) and VPR Brands (VPRB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, British American Tobacco p.l.c (BTI) has been the steadiest (British American Tobacco p.l.c (BTI) 26.0%, Turning Point Brands (TPB) 56.5%, VPR Brands (VPRB) 306.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BTI, TPB and VPRB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, British American Tobacco p.l.c (BTI) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.