BRSL vs NOW vs TRI Stock Comparison

Brightstar Lottery, ServiceNow and Thomson Reuters Prices as of Oct 26, 2026 Peers: Industry group
NOW ServiceNow, Inc.
$158.19 +16.6% 1M -15.0% 1Y
Market cap
$159.00B
P/E
95.2x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology
5 wins
TRI Thomson Reuters Corp /Can/
$122.08 +23.3% 1M -24.9% 1Y
Market cap
$52.95B
P/E
32.7x
Revenue (TTM)
$7.83B
Div. yield
-0.01%
Compliance Software Technology
2 wins

Head to Head

10 decided of 12

ServiceNow leads on 5 of the 12 questions below (ServiceNow 5, Brightstar Lottery 3, Thomson Reuters 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBRSLNOWTRILeader
Larger companyMarket capitalisation $1.85B $159.00B $52.95B NOW
Cheaper on earningsLower P/E, profitable companies only 7.5x 95.2x 32.7x BRSL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.0x 41.1x 27.3x BRSL
Faster revenue growthRevenue growth, trailing twelve months +0.7% +22.2% +7.0% NOW
More profitableNet margin, trailing twelve months 10.0% 11.3% 20.7% TRI
Better return on capitalReturn on invested capital 14.1% — — –
Less leveragedLower net debt / EBITDA 2.4x 0.8x 1.2x NOW
Higher dividend yieldTrailing dividend yield 0.00% 0.00% -0.01% –
Better 1-year returnPrice return, last 12 months -42.7% -15.0% -24.9% NOW
Better 5-year returnAnnualised price return, 5 years -20.4%/yr +3.5%/yr -0.1%/yr NOW
Less volatileAnnualised volatility, 1 year 32.7% 58.8% 51.7% BRSL
Higher overall scoreMean of the five percentile scores vs peers 41/100 52/100 56/100 TRI

Percentile Scorecard

BRSLNOWTRI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBRSLNOWTRI
Valuation 60 #41 of 102 28 #74 of 102 49 #53 of 102
Growth 24 #75 of 98 58 #42 of 98 28 #71 of 98
Profitability 60 #39 of 95 82 #18 of 95 99 #2 of 95
Financial Health 29 #78 of 109 50 #55 of 109 66 #38 of 109
Shareholder Returns 35 #42 of 64 41 #38 of 64 38 #40 of 64
Overall 41 52 56
  • BRSL ranked among 115 companies in Business Applications
  • NOW ranked among 115 companies in Business Applications
  • TRI ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBRSLNOWTRISPY
1 month -4.4%+16.6%+23.3% -0.8%
3 months -9.2%+49.9%+24.9% +3.5%
6 months -26.0%+74.9%+37.1% +7.0%
Year to date -38.6%+3.3%-7.4% +12.2%
1 year -42.7%-15.0%-24.9% +13.0%
3 years -64.7%+42.8%+3.6% +86.3%
3 years, per year -29.4%+12.6%+1.2% +23.1%
5 years -68.1%+19.0%-0.5% +68.6%
5 years, per year -20.4%+3.5%-0.1% +11.0%
10 years -66.5%+902.5%+196.4% +258.0%
10 years, per year -10.4%+25.9%+11.5% +13.6%

Risk

MeasureBRSLNOWTRISPY
Volatility, 1Y 32.7%58.8%51.7% 12.7%
Downside volatility, 1Y 34.3%61.5%52.2% 12.7%
Beta vs S&P 500, 1Y 0.840.620.18 1.00
Return / volatility, 1Y -1.31-0.25-0.48 1.02
Max drawdown, 5Y -72.7%-64.5%-64.3% -25.4%
From 52-week high -44.1%-16.4%-24.8% -1.8%
52-week high $17.00$189.26$162.38 $779.14
52-week low $9.22$83.00$76.55 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBRSLNOWTRI
P/E now vs peer median 7.6xmedian 28.8x 97.7xmedian 28.8x 33.8xmedian 28.8x
P/S now vs peer median 0.7xmedian 2.8x 11.1xmedian 2.8x 6.9xmedian 2.8x
EV/EBITDA now vs peer median 3.5xmedian 17.7x 48.7xmedian 17.7x 27.0xmedian 17.7x
P/FCF now vs peer median -1.2xmedian 15.8x 35.7xmedian 15.8x 17.0xmedian 15.8x
P/B now vs peer median 0.9xmedian 3.2x 13.1xmedian 3.2x 4.9xmedian 3.2x
PEG now vs peer median -0.81median 0.85 18.80median 0.85 3.26median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBRSLNOWTRI
Revenue $2.47B $14.73B $7.83B
Gross profit $1.32B $11.02B –
Operating income $1.07B $1.68B $2.33B
Net income $366.00M $1.67B $1.68B
Free cash flow -$1.47B $4.58B $3.19B
R&D $52.00M $3.26B –
EPS (diluted) $1.26 $1.61 $3.61
Cash & equivalents $558.00M $2.50B $577.00M
Total debt $19.09B $7.52B $3.26B
Shares (diluted) 197.00M 1.03B 449.53M
Enterprise value -$3.00B $137.46B $49.73B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBRSLNOWTRI
P/E 7.6x 97.7x 33.8x
P/FCF -1.2x 35.7x 17.0x
P/Operating cash flow -1.0x 30.8x 18.8x
P/S 0.7x 11.1x 6.9x
P/B 0.9x 13.1x 4.9x
P/Tangible book 0.9x 18.7x 6.7x
EV/EBITDA 3.5x 48.7x 27.0x
EV/EBIT 5.2x 99.1x 24.4x
EV/Revenue 2.3x 11.3x 7.3x
EV/FCF -3.8x 36.3x 17.8x
EV/Operating cash flow -3.0x 31.4x 19.7x
PEG (3Y EPS CAGR) -0.81 18.80 3.26

Growth

14 metrics
MetricBRSLNOWTRI
Revenue growth (1Y) 0.7% 22.2% 7.0%
Revenue CAGR (3Y) 9.1% 22.5% 5.2%
Gross profit growth (1Y) -4.0% 16.4% –
Gross profit CAGR (3Y) 151.4% 20.5% –
Operating income growth (1Y) 88.2% 4.9% 9.1%
Operating income CAGR (3Y) -2.1% 49.1% -0.5%
Net income growth (1Y) 8.9% 0.5% 4.7%
Net income CAGR (3Y) -4.5% 5.5% -6.8%
EPS growth (1Y) 33.1% 1.7% 8.4%
EPS CAGR (3Y) -9.4% 5.2% 10.4%
Operating cash flow growth (1Y) -265.1% 13.0% 14.5%
Operating cash flow CAGR (3Y) -60.6% 22.2% 10.1%
Free cash flow growth (1Y) -207.8% 19.0% 13.0%
Free cash flow CAGR (3Y) -58.7% 25.7% 9.0%

Profitability

14 metrics
MetricBRSLNOWTRI
Gross margin 53.5% 74.8% –
EBITDA margin 65.3% 23.2% 26.9%
Operating margin 43.2% 11.4% 29.7%
Pretax margin 24.4% 15.9% 46.5%
Net margin 10.0% 11.3% 20.7%
FCF margin -59.6% 31.1% 40.7%
Operating cash flow margin -74.7% 36.0% 36.9%
Return on equity 17.7% 13.8% –
Return on assets 4.2% 6.0% –
Return on invested capital 14.1% – –
Return on capital employed 14.2% 10.6% –
Asset turnover 0.3x 0.5x –
Cash conversion (OCF / net income) -5.0x 3.2x 1.7x
Stock comp / revenue 0.7% 12.3% –

Financial Health

11 metrics
MetricBRSLNOWTRI
Debt / assets 54.2% 23.7% 18.0%
Debt / equity 2.2x 0.6x 0.3x
Net debt / EBITDA 2.4x 0.8x 1.2x
Debt / FCF -3.0x 1.6x 1.0x
Liabilities / assets 74.9% 60.5% 38.5%
Equity / assets 25.1% 39.5% 61.5%
Interest coverage – – 116.5x
Current ratio 1.1x 0.7x 0.5x
Quick ratio 0.5x 0.6x -2.5x
Cash ratio 0.5x 0.4x 0.2x
Altman Z-score 0.86 5.89 6.10

Shareholder Returns

7 metrics
MetricBRSLNOWTRI
Dividend yield 9.6% – 3.3%
Net buyback yield -17.7% 1.9% -2.1%
Shareholder yield -8.2% 1.9% 1.1%
Payout ratio (earnings) – – 30.9%
Payout ratio (FCF) – – 16.3%
Dividend growth (1Y) – – -10.6%
Dividend CAGR (3Y) – – -8.5%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBRSLNOWTRI
Forward P/E 17.0xFY2026 41.1xFY2026 27.3xFY2026
EPS, next fiscal year $0.56FY2026 $3.85FY2026 $4.48FY2026
EPS growth, next FY -38.5%FY2026 +9.7%FY2026 +12.8%FY2026
EPS growth, the year after +28.6% +27.3% +7.8%
Revenue, next fiscal year $2.56BFY2026 $15.24BFY2026 $7.75BFY2026
Revenue growth, next FY +2.1%FY2026 +14.8%FY2026 +4.0%FY2026
Revenue growth, the year after -2.1% +17.7% +15.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBRSLNOWTRI
Held by institutions 44.1% 81.6% 90.1%
Institutions holding 200 2,224 421
Change in shares held, QoQ +3.8% -2.1% +0.6%
Institutions buying 97 1,285 408
Institutions selling 58 779 9
Buyers to sellers 1.67 1.65 45.33

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BRSLNOWTRI
BRSL 1.00 0.21 0.36
NOW 0.21 1.00 0.59
TRI 0.36 0.59 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BRSL, NOW and TRI?

ServiceNow (NOW) is the largest by market capitalisation: Brightstar Lottery (BRSL) $1.85B, ServiceNow (NOW) $159.00B, Thomson Reuters (TRI) $52.95B.

Which stock is cheaper, BRSL, NOW and TRI?

Brightstar Lottery (BRSL) trades on the lowest price-to-earnings ratio (Brightstar Lottery (BRSL) 7.5x, ServiceNow (NOW) 95.2x, Thomson Reuters (TRI) 32.7x). On next year's consensus earnings, Brightstar Lottery (BRSL) is cheapest (Brightstar Lottery (BRSL) 17.0x, ServiceNow (NOW) 41.1x, Thomson Reuters (TRI) 27.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: Brightstar Lottery (BRSL) +0.7%, ServiceNow (NOW) +22.2%, Thomson Reuters (TRI) +7.0%.

Which company is more profitable?

Thomson Reuters (TRI) has the highest net margin (Brightstar Lottery (BRSL) 10.0%, ServiceNow (NOW) 11.3%, Thomson Reuters (TRI) 20.7%).

Which stock has performed better?

Over the past year ServiceNow (NOW) returned the most: Brightstar Lottery (BRSL) -42.7%, ServiceNow (NOW) -15.0%, Thomson Reuters (TRI) -24.9%. Over five years, ServiceNow (NOW) compounded fastest (Brightstar Lottery (BRSL) -20.4%/yr, ServiceNow (NOW) +3.5%/yr, Thomson Reuters (TRI) -0.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Brightstar Lottery (BRSL) has been the steadiest (Brightstar Lottery (BRSL) 32.7%, ServiceNow (NOW) 58.8%, Thomson Reuters (TRI) 51.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BRSL, NOW and TRI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.