BRO vs BWIN vs AON Stock Comparison

Brown & Brown, Baldwin Insurance and Aon Prices as of Oct 23, 2026 Peers: Industry group
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BRO Brown & Brown, Inc.
$72.97 +18.2% 1M -17.8% 1Y
Market cap
$23.78B
P/E
19.7x
Revenue (TTM)
$6.79B
Div. yield
–
Insurance Brokers Financial Services
2 wins
AON Aon plc
$303.56 +7.8% 1M -11.1% 1Y
Market cap
$64.41B
P/E
16.5x
Revenue (TTM)
$17.58B
Div. yield
0.01%
Insurance Brokers Financial Services
7 wins

Head to Head

11 decided of 12

Aon leads on 7 of the 12 questions below (Aon 7, Baldwin Insurance 2, Brown & Brown 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBROBWINAONLeader
Larger companyMarket capitalisation $23.78B $2.97B $64.41B AON
Cheaper on earningsLower P/E, profitable companies only 19.7x -36.5x 16.5x AON
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.0x 14.9x 16.7x BWIN
Faster revenue growthRevenue growth, trailing twelve months +34.2% +7.6% +4.9% BRO
More profitableNet margin, trailing twelve months 17.7% -611.2% 22.3% AON
Better return on capitalReturn on invested capital 7.5% -1.5% 14.8% AON
Less leveragedLower net debt / EBITDA 2.5x 28.2x 2.5x AON
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.01% –
Better 1-year returnPrice return, last 12 months -17.8% +30.9% -11.1% BWIN
Better 5-year returnAnnualised price return, 5 years +1.9%/yr -3.7%/yr -1.1%/yr BRO
Less volatileAnnualised volatility, 1 year 32.4% 58.9% 29.2% AON
Higher overall scoreMean of the five percentile scores vs peers 38/100 17/100 41/100 AON

Percentile Scorecard

BROBWINAON

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBROBWINAON
Valuation 18 #98 of 119 3 #116 of 119 11 #106 of 119
Growth 60 #48 of 117 35 #77 of 117 47 #63 of 117
Profitability 65 #42 of 117 9 #107 of 117 87 #16 of 117
Financial Health 31 #82 of 118 4 #113 of 118 7 #110 of 118
Shareholder Returns 15 #92 of 108 37 #68 of 108 53 #51 of 108
Overall 38 17 41
  • BRO ranked among 126 companies in Insurance
  • BWIN ranked among 126 companies in Insurance
  • AON ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBROBWINAONSPY
1 month +18.2%+0.3%+7.8% -1.0%
3 months +7.8%+20.7%-16.1% +2.9%
6 months +10.7%+27.2%-5.5% +6.4%
Year to date -8.4%+33.0%-14.0% +11.4%
1 year -17.8%+30.9%-11.1% +13.1%
3 years +4.7%+50.5%-5.1% +79.4%
3 years, per year +1.5%+14.6%-1.7% +21.5%
5 years +9.7%-17.2%-5.4% +67.7%
5 years, per year +1.9%-3.7%-1.1% +10.9%
10 years +287.9%—+177.1% +255.2%
10 years, per year +14.5%—+10.7% +13.5%

Risk

MeasureBROBWINAONSPY
Volatility, 1Y 32.4%58.9%29.2% 12.7%
Downside volatility, 1Y 32.5%50.6%30.9% 12.7%
Beta vs S&P 500, 1Y -0.43-0.03-0.31 1.00
Return / volatility, 1Y -0.550.52-0.38 1.03
Max drawdown, 5Y -56.3%-70.2%-34.2% -25.4%
From 52-week high -17.8%-0.1%-20.3% -2.5%
52-week high $88.77$32.00$381.11 $779.14
52-week low $54.38$16.50$269.45 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBROBWINAON
P/E now vs peer median 20.2xmedian 10.5x -36.5xmedian 10.5x 16.5xmedian 10.5x
P/S now vs peer median 3.5xmedian 1.4x 335.2xmedian 1.4x 3.7xmedian 1.4x
EV/EBITDA now vs peer median 11.4xmedian 8.0x 83.6xmedian 8.0x 14.1xmedian 8.0x
P/FCF now vs peer median 16.7xmedian 8.4x 102.0xmedian 8.4x 19.8xmedian 8.4x
P/B now vs peer median 1.9xmedian 1.5x 3.1xmedian 1.5x 6.6xmedian 1.5x
PEG now vs peer median 1.77median 0.47 -1.65median 0.47 1.36median 0.47

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBROBWINAON
Revenue $6.79B $13.29M $17.58B
Operating income – -$119.63M $4.65B
Net income $1.21B -$127.55M $3.99B
Free cash flow $1.45B $43.71M $3.25B
EPS (diluted) $3.61 $-0.88 $18.30
Cash & equivalents $918.00M $184.50M $1.06B
Total debt $30.99B $8.10B $63.71B
Shares (diluted) 334.00M 92.76M 213.90M
Enterprise value $19.59B $2.42B $57.63B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBROBWINAON
P/E 20.2x -36.5x 16.5x
P/FCF 16.7x 102.0x 19.8x
P/Operating cash flow 15.8x 49.1x 18.2x
P/S 3.5x 335.2x 3.7x
P/B 1.9x 3.1x 6.6x
P/Tangible book 3.0x -154.4x 16.0x
EV/EBITDA 11.4x 83.6x 14.1x
EV/EBIT 15.9x -56.2x 16.8x
EV/Revenue 4.6x 505.9x 4.4x
EV/FCF 21.4x 153.9x 24.0x
EV/Operating cash flow 20.3x 74.1x 22.1x
PEG (3Y EPS CAGR) 1.77 -1.65 1.36

Growth

14 metrics
MetricBROBWINAON
Revenue growth (1Y) 34.2% 7.6% 4.9%
Revenue CAGR (3Y) 19.4% -76.2% 10.9%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – -227.4% 15.4%
Operating income CAGR (3Y) – -3.1% 5.9%
Net income growth (1Y) 19.2% -331.5% 49.7%
Net income CAGR (3Y) 18.3% 15.0% 13.4%
EPS growth (1Y) 5.1% -235.3% 52.8%
EPS CAGR (3Y) 11.4% 22.1% 12.2%
Operating cash flow growth (1Y) 13.5% 279.4% 12.1%
Operating cash flow CAGR (3Y) 18.1% 34.1% 3.1%
Free cash flow growth (1Y) 14.4% 146.9% 11.5%
Free cash flow CAGR (3Y) 18.7% 36.2% 3.3%

Profitability

14 metrics
MetricBROBWINAON
Gross margin – – –
EBITDA margin 39.9% 605.3% 31.6%
Operating margin – -900.0% 26.5%
Pretax margin 22.8% -2,082% 28.9%
Net margin 17.7% -611.2% 22.3%
FCF margin 21.3% 328.8% 18.5%
Operating cash flow margin 22.4% 682.9% 20.1%
Return on equity 9.6% -8.9% 40.6%
Return on assets 4.1% -2.2% 7.6%
Return on invested capital 7.5% -1.5% 14.8%
Return on capital employed 8.8% -2.8% 18.5%
Asset turnover 0.2x 0.0x 0.3x
Cash conversion (OCF / net income) 1.3x -0.7x 0.9x
Stock comp / revenue 1.3% 563.3% 2.1%

Financial Health

11 metrics
MetricBROBWINAON
Debt / assets 26.0% 39.7% 28.1%
Debt / equity 0.6x 1.7x 1.5x
Net debt / EBITDA 2.5x 28.2x 2.5x
Debt / FCF 5.4x 56.1x 4.6x
Liabilities / assets 57.8% 77.0% 81.8%
Equity / assets 42.2% 23.0% 18.2%
Interest coverage 4.9x – 6.2x
Current ratio 1.1x 1.1x 1.0x
Quick ratio 0.1x 0.6x 0.3x
Cash ratio 0.1x 0.1x 0.0x
Altman Z-score 1.67 0.44 1.52

Shareholder Returns

7 metrics
MetricBROBWINAON
Dividend yield 0.9% – 1.0%
Net buyback yield 1.9% 2.8% 2.4%
Shareholder yield 2.8% 2.8% 3.4%
Payout ratio (earnings) – – 16.5%
Payout ratio (FCF) – – 20.3%
Dividend growth (1Y) – – 9.5%
Dividend CAGR (3Y) – – 11.5%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBROBWINAON
Forward P/E 17.0xFY2026 14.9xFY2026 16.7xFY2026
EPS, next fiscal year $4.30FY2026 $2.14FY2026 $18.15FY2026
EPS growth, next FY +0.9%FY2026 +28.1%FY2026 +6.3%FY2026
EPS growth, the year after +19.1% +20.6% +8.1%
Revenue, next fiscal year $7.37BFY2026 $2.08BFY2026 $19.12BFY2026
Revenue growth, next FY +25.0%FY2026 +38.8%FY2026 +11.3%FY2026
Revenue growth, the year after -4.2% +1.6% +8.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBROBWINAON
Held by institutions 84.6% 64.5% 90.5%
Institutions holding 807 229 1,254
Change in shares held, QoQ +1.1% +0.2% +3.1%
Institutions buying 438 112 603
Institutions selling 273 76 448
Buyers to sellers 1.60 1.47 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BROBWINAON
BRO 1.00 0.48 0.74
BWIN 0.48 1.00 0.37
AON 0.74 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BRO, BWIN and AON?

Aon (AON) is the largest by market capitalisation: Brown & Brown (BRO) $23.78B, Baldwin Insurance (BWIN) $2.97B, Aon (AON) $64.41B.

Which stock is cheaper, BRO, BWIN and AON?

Aon (AON) trades on the lowest price-to-earnings ratio (Brown & Brown (BRO) 19.7x, Baldwin Insurance (BWIN) -36.5x, Aon (AON) 16.5x). On next year's consensus earnings, Baldwin Insurance (BWIN) is cheapest (Brown & Brown (BRO) 17.0x, Baldwin Insurance (BWIN) 14.9x, Aon (AON) 16.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Brown & Brown (BRO) grew revenue fastest over the trailing twelve months: Brown & Brown (BRO) +34.2%, Baldwin Insurance (BWIN) +7.6%, Aon (AON) +4.9%.

Which company is more profitable?

Aon (AON) has the highest net margin (Brown & Brown (BRO) 17.7%, Baldwin Insurance (BWIN) -611.2%, Aon (AON) 22.3%). On return on invested capital, Aon (AON) leads (Brown & Brown (BRO) 7.5%, Baldwin Insurance (BWIN) -1.5%, Aon (AON) 14.8%).

Which stock has performed better?

Over the past year Baldwin Insurance (BWIN) returned the most: Brown & Brown (BRO) -17.8%, Baldwin Insurance (BWIN) +30.9%, Aon (AON) -11.1%. Over five years, Brown & Brown (BRO) compounded fastest (Brown & Brown (BRO) +1.9%/yr, Baldwin Insurance (BWIN) -3.7%/yr, Aon (AON) -1.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Brown & Brown (BRO) 0.00%, Baldwin Insurance (BWIN) 0.00%, Aon (AON) 0.01%. Brown & Brown (BRO) and Baldwin Insurance (BWIN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Aon (AON) has been the steadiest (Brown & Brown (BRO) 32.4%, Baldwin Insurance (BWIN) 58.9%, Aon (AON) 29.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BRO, BWIN and AON?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Aon (AON) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.