BR vs SRAD vs NOW Stock Comparison

Broadridge Financial Solutions, Sportradar Group AG and ServiceNow Prices as of Oct 26, 2026 Peers: Industry group
SRAD Sportradar Group AG
$12.60 -4.8% 1M -53.4% 1Y
Market cap
$12.65B
P/E
634.4x
Revenue (TTM)
$1.62B
Div. yield
–
Data Infrastructure Technology
2 wins
NOW ServiceNow, Inc.
$158.19 +16.6% 1M -15.0% 1Y
Market cap
$159.67B
P/E
95.6x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology
4 wins

Head to Head

11 decided of 12

Broadridge Financial Solutions leads on 5 of the 12 questions below (Broadridge Financial Solutions 5, ServiceNow 4, Sportradar Group AG 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBRSRADNOWLeader
Larger companyMarket capitalisation $20.57B $12.65B $159.67B NOW
Cheaper on earningsLower P/E, profitable companies only 18.3x 634.4x 95.6x BR
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.5x 48.5x 41.1x BR
Faster revenue growthRevenue growth, trailing twelve months +8.5% +24.7% +22.2% SRAD
More profitableNet margin, trailing twelve months 15.0% 1.2% 11.3% BR
Better return on capitalReturn on invested capital 16.7% -8.6% — BR
Less leveragedLower net debt / EBITDA 1.8x 1.4x 0.8x NOW
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -22.0% -53.4% -15.0% NOW
Better 5-year returnAnnualised price return, 5 years 0.0%/yr -9.0%/yr +3.5%/yr NOW
Less volatileAnnualised volatility, 1 year 30.6% 56.6% 58.8% BR
Higher overall scoreMean of the five percentile scores vs peers 56/100 59/100 52/100 SRAD

Percentile Scorecard

BRSRADNOW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBRSRADNOW
Valuation 62 #39 of 102 77 #29 of 124 28 #74 of 102
Growth 40 #59 of 98 63 #43 of 113 58 #42 of 98
Profitability 81 #19 of 95 71 #33 of 110 82 #18 of 95
Financial Health 44 #61 of 109 56 #57 of 129 50 #55 of 109
Shareholder Returns 51 #32 of 64 30 #47 of 67 41 #38 of 64
Overall 56 59 52
  • BR ranked among 115 companies in Business Applications
  • SRAD ranked among 137 companies in Infrastructure Software
  • NOW ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBRSRADNOWSPY
1 month +10.6%-4.8%+16.6% -0.8%
3 months +18.6%-14.2%+49.9% +3.5%
6 months +15.8%-9.5%+74.9% +7.0%
Year to date -18.9%-47.0%+3.3% +12.2%
1 year -22.0%-53.4%-15.0% +13.0%
3 years +8.2%+44.0%+42.8% +86.3%
3 years, per year +2.7%+12.9%+12.6% +23.1%
5 years -0.1%-37.5%+19.0% +68.6%
5 years, per year 0.0%-9.0%+3.5% +11.0%
10 years +180.8%—+902.5% +258.0%
10 years, per year +10.9%—+25.9% +13.6%

Risk

MeasureBRSRADNOWSPY
Volatility, 1Y 30.6%56.6%58.8% 12.7%
Downside volatility, 1Y 32.8%64.4%61.5% 12.7%
Beta vs S&P 500, 1Y 0.030.570.62 1.00
Return / volatility, 1Y -0.72-0.94-0.25 1.02
Max drawdown, 5Y -49.3%-69.0%-64.5% -25.4%
From 52-week high -22.0%-53.5%-16.4% -1.8%
52-week high $232.02$27.11$189.26 $779.14
52-week low $135.44$11.56$83.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBRSRADNOW
P/E now vs peer median 18.7xmedian 28.8x 655.2xmedian 38.1x 97.7xmedian 28.8x
P/S now vs peer median 2.8xmedian 2.8x 2.4xmedian 4.3x 11.1xmedian 2.8x
EV/EBITDA now vs peer median 14.6xmedian 17.7x -14.4xmedian 35.4x 48.7xmedian 17.7x
P/FCF now vs peer median 16.1xmedian 15.8x 7.7xmedian 27.1x 35.7xmedian 15.8x
P/B now vs peer median 7.3xmedian 3.2x 4.4xmedian 3.4x 13.1xmedian 3.2x
PEG now vs peer median 0.85median 0.85 22.63median 1.27 18.80median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBRSRADNOW
Revenue $7.48B $1.62B $14.73B
Gross profit $2.38B – $11.02B
Operating income $1.30B – $1.68B
Net income $1.12B $19.94M $1.67B
Free cash flow $1.28B $510.26M $4.58B
R&D – $44.37M $3.26B
EPS (diluted) $9.60 $64,328.88 $1.61
Cash & equivalents $402.90M $286.82M $2.50B
Total debt $3.25B $49.28M $7.52B
Shares (diluted) 117.10M 310.00 1.03B
Enterprise value $19.20B $10.94B $138.13B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBRSRADNOW
P/E 18.7x 655.2x 97.7x
P/FCF 16.1x 7.7x 35.7x
P/Operating cash flow 15.3x 7.8x 30.8x
P/S 2.8x 2.4x 11.1x
P/B 7.3x 4.4x 13.1x
P/Tangible book 12.6x 4.4x 18.7x
EV/EBITDA 14.6x -14.4x 48.7x
EV/EBIT 18.1x -42.7x 99.1x
EV/Revenue 3.1x 2.2x 11.3x
EV/FCF 18.4x 7.0x 36.3x
EV/Operating cash flow 17.5x 7.2x 31.4x
PEG (3Y EPS CAGR) 0.85 22.63 18.80

Growth

14 metrics
MetricBRSRADNOW
Revenue growth (1Y) 8.5% 24.7% 22.2%
Revenue CAGR (3Y) 7.2% 23.9% 22.5%
Gross profit growth (1Y) 11.2% – 16.4%
Gross profit CAGR (3Y) 10.0% – 20.5%
Operating income growth (1Y) 9.4% – 4.9%
Operating income CAGR (3Y) 11.6% – 49.1%
Net income growth (1Y) 33.9% -83.5% 0.5%
Net income CAGR (3Y) 21.3% 51.8% 5.5%
EPS growth (1Y) 35.3% -94.7% 1.7%
EPS CAGR (3Y) 21.9% 28.9% 5.2%
Operating cash flow growth (1Y) 14.9% 15.0% 13.0%
Operating cash flow CAGR (3Y) 17.8% 30.5% 22.2%
Free cash flow growth (1Y) 13.4% 15.7% 19.0%
Free cash flow CAGR (3Y) 17.7% 30.7% 25.7%

Profitability

14 metrics
MetricBRSRADNOW
Gross margin 31.8% – 74.8%
EBITDA margin 21.5% -15.4% 23.2%
Operating margin 17.4% – 11.4%
Pretax margin 19.3% 1.4% 15.9%
Net margin 15.0% 1.2% 11.3%
FCF margin 17.1% 31.6% 31.1%
Operating cash flow margin 18.0% 31.0% 36.0%
Return on equity 39.7% 2.1% 13.8%
Return on assets 12.7% 0.7% 6.0%
Return on invested capital 16.7% -8.6% –
Return on capital employed 17.5% -3.5% 10.6%
Asset turnover 0.8x 0.5x 0.5x
Cash conversion (OCF / net income) 1.2x 25.1x 3.2x
Stock comp / revenue 1.3% 4.2% 12.3%

Financial Health

11 metrics
MetricBRSRADNOW
Debt / assets 36.4% 0.4% 23.7%
Debt / equity 1.1x 0.0x 0.6x
Net debt / EBITDA 1.8x 1.4x 0.8x
Debt / FCF 2.5x 0.0x 1.6x
Liabilities / assets 68.2% 69.5% 60.5%
Equity / assets 31.8% 30.5% 39.5%
Interest coverage – -0.8x –
Current ratio 1.2x 1.0x 0.7x
Quick ratio 1.1x 0.9x 0.6x
Cash ratio 0.3x 0.6x 0.4x
Altman Z-score 4.10 1.78 5.89

Shareholder Returns

7 metrics
MetricBRSRADNOW
Dividend yield 2.2% – –
Net buyback yield 2.8% -1.0% 1.9%
Shareholder yield 5.0% -1.0% 1.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBRSRADNOW
Forward P/E 17.5xFY2027 48.5xFY2026 41.1xFY2026
EPS, next fiscal year $10.32FY2027 $0.26FY2026 $3.85FY2026
EPS growth, next FY +7.5%FY2027 -27.8%FY2026 +9.7%FY2026
EPS growth, the year after +5.0% +100.0% +27.0%
Revenue, next fiscal year $7.42BFY2027 $1.65BFY2026 $15.25BFY2026
Revenue growth, next FY -0.9%FY2027 +8.4%FY2026 +14.8%FY2026
Revenue growth, the year after +3.8% +10.8% +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBRSRADNOW
Held by institutions 92.3% 17.8% 81.6%
Institutions holding 1,014 151 2,224
Change in shares held, QoQ -1.2% -2.8% -2.1%
Institutions buying 487 88 1,285
Institutions selling 398 42 779
Buyers to sellers 1.22 2.10 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BRSRADNOW
BR 1.00 0.20 0.56
SRAD 0.20 1.00 0.19
NOW 0.56 0.19 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BR, SRAD and NOW?

ServiceNow (NOW) is the largest by market capitalisation: Broadridge Financial Solutions (BR) $20.57B, Sportradar Group AG (SRAD) $12.65B, ServiceNow (NOW) $159.67B.

Which stock is cheaper, BR, SRAD and NOW?

Broadridge Financial Solutions (BR) trades on the lowest price-to-earnings ratio (Broadridge Financial Solutions (BR) 18.3x, Sportradar Group AG (SRAD) 634.4x, ServiceNow (NOW) 95.6x). On next year's consensus earnings, Broadridge Financial Solutions (BR) is cheapest (Broadridge Financial Solutions (BR) 17.5x, Sportradar Group AG (SRAD) 48.5x, ServiceNow (NOW) 41.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sportradar Group AG (SRAD) grew revenue fastest over the trailing twelve months: Broadridge Financial Solutions (BR) +8.5%, Sportradar Group AG (SRAD) +24.7%, ServiceNow (NOW) +22.2%.

Which company is more profitable?

Broadridge Financial Solutions (BR) has the highest net margin (Broadridge Financial Solutions (BR) 15.0%, Sportradar Group AG (SRAD) 1.2%, ServiceNow (NOW) 11.3%). On return on invested capital, Broadridge Financial Solutions (BR) leads (Broadridge Financial Solutions (BR) 16.7%, Sportradar Group AG (SRAD) -8.6%).

Which stock has performed better?

Over the past year ServiceNow (NOW) returned the most: Broadridge Financial Solutions (BR) -22.0%, Sportradar Group AG (SRAD) -53.4%, ServiceNow (NOW) -15.0%. Over five years, ServiceNow (NOW) compounded fastest (Broadridge Financial Solutions (BR) 0.0%/yr, Sportradar Group AG (SRAD) -9.0%/yr, ServiceNow (NOW) +3.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Broadridge Financial Solutions (BR) has been the steadiest (Broadridge Financial Solutions (BR) 30.6%, Sportradar Group AG (SRAD) 56.6%, ServiceNow (NOW) 58.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BR, SRAD and NOW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Broadridge Financial Solutions (BR) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.