BKNG vs MELI vs QFIN Stock Comparison

Booking Holdings, Mercadolibre and Qfin Holdings Prices as of Nov 4, 2026 Peers: Industry group
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BKNG Booking Holdings Inc.
$170.97 +8.0% 1M -14.4% 1Y
Market cap
$127.15B
P/E
17.9x
Revenue (TTM)
$28.13B
Div. yield
0.73%
Digital Marketplaces Technology
7 wins
MELI Mercadolibre Inc
$1,739.88 -6.5% 1M -24.5% 1Y
Market cap
$88.21B
P/E
47.3x
Revenue (TTM)
$35.18B
Div. yield
–
Digital Marketplaces Technology
1 win
QFIN Qfin Holdings, Inc.
$5.51 -15.9% 1M -75.2% 1Y
Market cap
$671.73M
P/E
1.4x
Revenue (TTM)
$2.41B
Div. yield
22.50%
Digital Lending Technology
4 wins

Head to Head

12 decided of 12

Booking Holdings leads on 7 of the 12 questions below (Booking Holdings 7, Qfin Holdings 4, Mercadolibre 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGMELIQFINLeader
Larger companyMarket capitalisation $127.15B $88.21B $671.73M BKNG
Cheaper on earningsLower P/E, profitable companies only 17.9x 47.3x 1.4x QFIN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.7x 42.9x 1.9x QFIN
Faster revenue growthRevenue growth, trailing twelve months +8.0% +46.0% -7.8% MELI
More profitableNet margin, trailing twelve months 25.5% 5.3% 22.2% BKNG
Better return on capitalReturn on invested capital 75.1% 11.7% 17.5% BKNG
Less leveragedLower net debt / EBITDA 0.4x 1.1x — BKNG
Higher dividend yieldTrailing dividend yield 0.73% 0.00% 22.50% QFIN
Better 1-year returnPrice return, last 12 months -14.4% -24.5% -75.2% BKNG
Better 5-year returnAnnualised price return, 5 years +10.3%/yr +1.3%/yr -23.2%/yr BKNG
Less volatileAnnualised volatility, 1 year 39.4% 41.4% 55.6% BKNG
Higher overall scoreMean of the five percentile scores vs peers 59/100 63/100 79/100 QFIN

Percentile Scorecard

BKNGMELIQFIN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGMELIQFIN
Valuation 63 #62 of 166 52 #80 of 166 97 #4 of 99
Growth 34 #102 of 154 78 #34 of 154 37 #60 of 94
Profitability 99 #3 of 154 86 #22 of 154 94 #6 of 90
Financial Health 43 #103 of 179 34 #119 of 179 71 #31 of 105
Shareholder Returns 55 #44 of 97 – 94 #5 of 63
Overall 59 63 79
  • BKNG ranked among 185 companies in Internet Platforms
  • MELI ranked among 185 companies in Internet Platforms
  • QFIN ranked among 109 companies in Fintech

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGMELIQFINSPY
1 month +8.0%-6.5%-15.9% -1.0%
3 months -17.4%-9.5%-58.1% -0.4%
6 months +1.6%-5.5%-59.9% +4.5%
Year to date -20.2%-13.6%-71.4% +12.4%
1 year -14.4%-24.5%-75.2% +13.6%
3 years +49.5%+25.4%-65.4% +76.4%
3 years, per year +14.4%+7.8%-29.8% +20.8%
5 years +63.2%+6.8%-73.2% +63.7%
5 years, per year +10.3%+1.3%-23.2% +10.4%
10 years +200.1%+942.5%— +267.7%
10 years, per year +11.6%+26.4%— +13.9%

Risk

MeasureBKNGMELIQFINSPY
Volatility, 1Y 39.4%41.4%55.6% 12.8%
Downside volatility, 1Y 38.4%44.8%55.8% 12.7%
Beta vs S&P 500, 1Y 0.911.091.11 1.00
Return / volatility, 1Y -0.37-0.59-1.35 1.06
Max drawdown, 5Y -39.5%-64.2%-89.3% -25.4%
From 52-week high -22.2%-24.5%-76.6% -1.6%
52-week high $219.68$2,305.69$23.53 $779.14
52-week low $147.94$1,546.81$5.17 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGMELIQFIN
P/E now vs peer median 17.9xmedian 18.2x 47.3xmedian 18.2x 1.4xmedian 21.9x
P/S now vs peer median 4.5xmedian 1.5x 2.5xmedian 1.5x 0.3xmedian 2.3x
EV/EBITDA now vs peer median 13.4xmedian 15.3x 21.6xmedian 15.3x —median 16.4x
P/FCF now vs peer median 13.8xmedian 12.2x 7.1xmedian 12.2x 0.5xmedian 17.4x
P/B now vs peer median -12.2xmedian 1.8x 11.3xmedian 1.8x 0.2xmedian 1.7x
PEG now vs peer median -0.30median 0.38 1.34median 0.38 0.28median 0.91

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGMELIQFIN
Revenue $28.13B $35.18B $2.41B
Gross profit – $15.01B –
Operating income $9.22B $2.91B $675.86M
Net income $7.18B $1.86B $533.22M
Free cash flow $9.24B $12.41B $1.27B
R&D – $2.58B –
EPS (diluted) $9.53 $36.75 $3.93
Cash & equivalents $15.81B $3.65B $607.06M
Total debt $20.06B $10.63B $321.88M
Shares (diluted) 753.00M 50.70M 136.09M
Enterprise value $60.90B $64.23B -$3.89B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGMELIQFIN
P/E 17.9x 47.3x 1.4x
P/FCF 13.8x 7.1x 0.5x
P/Operating cash flow 13.3x 6.3x 0.5x
P/S 4.5x 2.5x 0.3x
P/B -12.2x 11.3x 0.2x
P/Tangible book -11.4x 11.3x 0.2x
EV/EBITDA 13.4x 21.6x –
EV/EBIT 14.3x 32.0x 0.0x
EV/Revenue 4.7x 2.6x 0.0x
EV/FCF 14.2x 7.5x 0.0x
EV/Operating cash flow 13.7x 6.7x 0.0x
PEG (3Y EPS CAGR) -0.30 1.34 0.28

Growth

14 metrics
MetricBKNGMELIQFIN
Revenue growth (1Y) 8.0% 46.0% -7.8%
Revenue CAGR (3Y) 10.9% 41.3% 3.1%
Gross profit growth (1Y) – 35.8% –
Gross profit CAGR (3Y) – 33.9% –
Operating income growth (1Y) 8.2% -2.0% -41.5%
Operating income CAGR (3Y) 11.9% 18.1% 3.8%
Net income growth (1Y) 42.3% -9.3% -47.1%
Net income CAGR (3Y) 10.6% 35.0% -1.2%
EPS growth (1Y) -93.8% -9.3% -40.9%
EPS CAGR (3Y) -59.9% 35.3% 4.9%
Operating cash flow growth (1Y) 10.7% 64.1% -16.1%
Operating cash flow CAGR (3Y) 5.4% 45.3% 8.8%
Free cash flow growth (1Y) 11.1% 68.0% -16.1%
Free cash flow CAGR (3Y) 5.6% 44.5% 8.9%

Profitability

14 metrics
MetricBKNGMELIQFIN
Gross margin – 42.7% –
EBITDA margin 34.9% 12.3% –
Operating margin 32.8% 8.3% 28.1%
Pretax margin 32.9% 7.4% 31.1%
Net margin 25.5% 5.3% 22.2%
FCF margin 32.8% 35.3% 52.6%
Operating cash flow margin 34.0% 39.5% 52.6%
Return on equity – 24.7% 14.8%
Return on assets 24.8% 3.8% 6.8%
Return on invested capital 75.1% 11.7% 17.5%
Return on capital employed 96.0% 22.8% 13.6%
Asset turnover 1.0x 0.7x 0.3x
Cash conversion (OCF / net income) 1.3x 7.5x 2.4x
Stock comp / revenue 2.1% 0.8% –

Financial Health

11 metrics
MetricBKNGMELIQFIN
Debt / assets 71.0% 20.7% 4.1%
Debt / equity -1.9x 1.4x 0.1x
Net debt / EBITDA 0.4x 1.1x –
Debt / FCF 2.2x 0.9x 0.3x
Liabilities / assets 136.8% 84.7% 53.3%
Equity / assets -36.8% 15.3% 46.7%
Interest coverage 8.3x 13.7x 8.7x
Current ratio 1.1x 1.1x 2.2x
Quick ratio 1.0x 0.2x 0.4x
Cash ratio 0.8x 0.2x 0.3x
Altman Z-score 6.39 2.37 –

Shareholder Returns

7 metrics
MetricBKNGMELIQFIN
Dividend yield 0.7% – 22.5%
Net buyback yield 9.5% – –
Shareholder yield 10.2% 0.0% 22.5%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGMELIQFIN
Forward P/E 15.7xFY2026 42.9xFY2026 1.9xFY2026
EPS, next fiscal year $10.90FY2026 $40.52FY2026 $2.84FY2026
EPS growth, next FY +19.5%FY2026 +2.8%FY2026 -54.8%FY2026
EPS growth, the year after +16.7% +42.0% -10.2%
Revenue, next fiscal year $27.56BFY2026 $39.34BFY2026 $1.84BFY2026
Revenue growth, next FY +2.4%FY2026 +36.2%FY2026 -33.0%FY2026
Revenue growth, the year after +11.4% +45.2% -13.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGMELIQFIN
Held by institutions 92.9% 77.9% 61.8%
Institutions holding 1,920 1,442 158
Change in shares held, QoQ -9.6% +3.7% +3.0%
Institutions buying 894 717 71
Institutions selling 830 525 64
Buyers to sellers 1.08 1.37 1.11

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGMELIQFIN
BKNG 1.00 0.38 0.24
MELI 0.38 1.00 0.16
QFIN 0.24 0.16 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, BKNG, MELI and QFIN?

Booking Holdings (BKNG) is the largest by market capitalisation: Booking Holdings (BKNG) $127.15B, Mercadolibre (MELI) $88.21B, Qfin Holdings (QFIN) $671.73M.

Which stock is cheaper, BKNG, MELI and QFIN?

Qfin Holdings (QFIN) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 17.9x, Mercadolibre (MELI) 47.3x, Qfin Holdings (QFIN) 1.4x). On next year's consensus earnings, Qfin Holdings (QFIN) is cheapest (Booking Holdings (BKNG) 15.7x, Mercadolibre (MELI) 42.9x, Qfin Holdings (QFIN) 1.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Mercadolibre (MELI) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +8.0%, Mercadolibre (MELI) +46.0%, Qfin Holdings (QFIN) -7.8%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Mercadolibre (MELI) 5.3%, Qfin Holdings (QFIN) 22.2%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.1%, Mercadolibre (MELI) 11.7%, Qfin Holdings (QFIN) 17.5%).

Which stock has performed better?

Over the past year Booking Holdings (BKNG) returned the most: Booking Holdings (BKNG) -14.4%, Mercadolibre (MELI) -24.5%, Qfin Holdings (QFIN) -75.2%. Over five years, Booking Holdings (BKNG) compounded fastest (Booking Holdings (BKNG) +10.3%/yr, Mercadolibre (MELI) +1.3%/yr, Qfin Holdings (QFIN) -23.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Qfin Holdings (QFIN) has the highest dividend yield: Booking Holdings (BKNG) 0.73%, Mercadolibre (MELI) 0.00%, Qfin Holdings (QFIN) 22.50%. Mercadolibre (MELI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Booking Holdings (BKNG) 39.4%, Mercadolibre (MELI) 41.4%, Qfin Holdings (QFIN) 55.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, MELI and QFIN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.