BKNG vs DIS vs IMAX Stock Comparison

Booking Holdings, Walt Disney and Imax Prices as of Nov 5, 2026 Peers: Industry group
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BKNG Booking Holdings Inc.
$168.72 +7.0% 1M -14.1% 1Y
Market cap
$125.48B
P/E
17.6x
Revenue (TTM)
$28.13B
Div. yield
0.74%
Digital Marketplaces Technology
3 wins
DIS Walt Disney Co
$117.23 +12.7% 1M +5.3% 1Y
Market cap
$202.42B
P/E
23.7x
Revenue (TTM)
$98.86B
Div. yield
1.28%
Film and Television Communication Services
4 wins
IMAX Imax Corp
$48.08 -5.0% 1M +43.3% 1Y
Market cap
$2.65B
P/E
19.7x
Revenue (TTM)
$483.98M
Div. yield
–
Industrial Machinery Industrials
5 wins

Head to Head

12 decided of 12

Imax leads on 5 of the 12 questions below (Imax 5, Walt Disney 4, Booking Holdings 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGDISIMAXLeader
Larger companyMarket capitalisation $125.48B $202.42B $2.65B DIS
Cheaper on earningsLower P/E, profitable companies only 17.6x 23.7x 19.7x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.5x 15.9x 20.7x BKNG
Faster revenue growthRevenue growth, trailing twelve months +8.0% +4.6% +28.1% IMAX
More profitableNet margin, trailing twelve months 25.5% 8.7% 27.7% IMAX
Better return on capitalReturn on invested capital 75.1% -18.0% 24.1% BKNG
Less leveragedLower net debt / EBITDA 0.4x -1.2x — DIS
Higher dividend yieldTrailing dividend yield 0.74% 1.28% — DIS
Better 1-year returnPrice return, last 12 months -14.1% +5.3% +43.3% IMAX
Better 5-year returnAnnualised price return, 5 years +10.0%/yr -7.8%/yr +18.3%/yr IMAX
Less volatileAnnualised volatility, 1 year 39.4% 27.6% 43.6% DIS
Higher overall scoreMean of the five percentile scores vs peers 58/100 52/100 68/100 IMAX

Percentile Scorecard

BKNGDISIMAX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGDISIMAX
Valuation 63 #62 of 166 36 #79 of 123 57 #88 of 204
Growth 32 #105 of 154 57 #48 of 109 96 #8 of 191
Profitability 99 #2 of 154 33 #72 of 107 94 #13 of 189
Financial Health 42 #104 of 179 63 #49 of 131 78 #49 of 221
Shareholder Returns 54 #45 of 97 73 #21 of 76 13 #138 of 159
Overall 58 52 68
  • BKNG ranked among 185 companies in Internet Platforms
  • DIS ranked among 135 companies in Communication Services
  • IMAX ranked among 223 companies in Machinery

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGDISIMAXSPY
1 month +7.0%+12.7%-5.0% -5.9%
3 months -18.6%+12.0%-3.3% -4.6%
6 months -1.5%+7.9%+34.9% +0.2%
Year to date -21.2%+3.0%+30.1% +7.5%
1 year -14.1%+5.3%+43.3% +8.2%
3 years +42.0%+39.5%+168.9% +68.3%
3 years, per year +12.4%+11.8%+39.1% +19.0%
5 years +61.1%-33.3%+131.7% +56.5%
5 years, per year +10.0%-7.8%+18.3% +9.4%
10 years +196.2%+26.8%+54.8% +251.5%
10 years, per year +11.5%+2.4%+4.5% +13.4%

Risk

MeasureBKNGDISIMAXSPY
Volatility, 1Y 39.4%27.6%43.6% 13.6%
Downside volatility, 1Y 38.4%27.9%37.7% 14.2%
Beta vs S&P 500, 1Y 0.840.610.32 1.00
Return / volatility, 1Y -0.360.190.99 0.60
Max drawdown, 5Y -39.5%-55.2%-42.3% -25.4%
From 52-week high -23.2%-1.5%-14.7% -5.9%
52-week high $219.68$118.96$56.35 $779.14
52-week low $147.94$92.42$33.09 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGDISIMAX
P/E now vs peer median 17.6xmedian 18.0x 23.7xmedian 14.9x 19.7xmedian 23.4x
P/S now vs peer median 4.5xmedian 1.3x 2.0xmedian 0.9x 5.5xmedian 1.7x
EV/EBITDA now vs peer median 13.2xmedian 15.5x -6.9xmedian 8.5x 11.9xmedian 13.4x
P/FCF now vs peer median 13.6xmedian 11.4x 24.4xmedian 8.7x 18.2xmedian 21.9x
P/B now vs peer median -12.1xmedian 1.7x 1.7xmedian 1.6x 4.5xmedian 2.1x
PEG now vs peer median -0.29median 0.38 0.40median 0.43 0.28median 1.02

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGDISIMAX
Revenue $28.13B $98.86B $483.98M
Gross profit – $43.29B $307.15M
Operating income $9.22B -$40.54B $129.71M
Net income $7.18B $9.24B $141.58M
Free cash flow $9.24B $8.29B $145.98M
R&D – – $6.81M
EPS (diluted) $9.53 $4.93 $2.31
Cash & equivalents $15.81B $5.19B $207.92M
Total debt $20.06B $46.04B –
Shares (diluted) 753.00M 1.74B 58.01M
Enterprise value $59.22B $186.99B $2.09B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGDISIMAX
P/E 17.6x 23.7x 19.7x
P/FCF 13.6x 24.4x 18.2x
P/Operating cash flow 13.1x 11.9x 17.5x
P/S 4.5x 2.0x 5.5x
P/B -12.1x 1.7x 4.5x
P/Tangible book -11.2x 1.9x 4.7x
EV/EBITDA 13.2x -6.9x 11.9x
EV/EBIT 14.1x -6.0x 18.9x
EV/Revenue 4.6x 2.5x 5.1x
EV/FCF 14.0x 29.3x 16.8x
EV/Operating cash flow 13.6x 14.3x 16.1x
PEG (3Y EPS CAGR) -0.29 0.40 0.28

Growth

14 metrics
MetricBKNGDISIMAX
Revenue growth (1Y) 8.0% 4.6% 28.1%
Revenue CAGR (3Y) 10.9% 4.0% 7.8%
Gross profit growth (1Y) – -6.5% 38.1%
Gross profit CAGR (3Y) – 14.6% 11.9%
Operating income growth (1Y) 8.2% -18.3% 86.3%
Operating income CAGR (3Y) 11.9% 7.7% 32.9%
Net income growth (1Y) 42.3% -26.4% 183.9%
Net income CAGR (3Y) 10.6% 46.3% 66.1%
EPS growth (1Y) -93.8% -22.9% 224.8%
EPS CAGR (3Y) -59.9% 58.8% 71.6%
Operating cash flow growth (1Y) 10.7% -11.3% 38.8%
Operating cash flow CAGR (3Y) 5.4% 30.8% 28.5%
Free cash flow growth (1Y) 11.1% -28.2% 49.2%
Free cash flow CAGR (3Y) 5.6% 42.8% 30.5%

Profitability

14 metrics
MetricBKNGDISIMAX
Gross margin – 43.8% 63.5%
EBITDA margin 34.9% -35.4% 42.5%
Operating margin 32.8% -41.0% 26.8%
Pretax margin 32.9% 12.9% 22.4%
Net margin 25.5% 8.7% 27.7%
FCF margin 32.8% 8.4% 30.2%
Operating cash flow margin 34.0% 17.2% 31.3%
Return on equity – 8.0% 27.3%
Return on assets 24.8% 4.5% 14.5%
Return on invested capital 75.1% -18.0% 24.1%
Return on capital employed 96.0% -23.9% –
Asset turnover 1.0x 0.5x 0.5x
Cash conversion (OCF / net income) 1.3x 1.8x 1.1x
Stock comp / revenue 2.1% 1.5% 6.3%

Financial Health

11 metrics
MetricBKNGDISIMAX
Debt / assets 71.0% 22.5% –
Debt / equity -1.9x 0.4x –
Net debt / EBITDA 0.4x -1.2x –
Debt / FCF 2.2x 5.6x –
Liabilities / assets 136.8% 42.9% 42.8%
Equity / assets -36.8% 57.1% 57.2%
Interest coverage 8.3x – 17.4x
Current ratio 1.1x 0.7x –
Quick ratio 1.0x 0.6x –
Cash ratio 0.8x 0.1x –
Altman Z-score 6.36 1.60 –

Shareholder Returns

7 metrics
MetricBKNGDISIMAX
Dividend yield 0.7% 1.3% –
Net buyback yield 9.6% 4.1% -1.1%
Shareholder yield 10.3% 5.4% -1.1%
Payout ratio (earnings) – 18.6% –
Payout ratio (FCF) – 20.7% –
Dividend growth (1Y) – 109.9% –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGDISIMAX
Forward P/E 15.5xFY2026 15.9xFY2026 20.7xFY2026
EPS, next fiscal year $10.90FY2026 $7.38FY2026 $2.32FY2026
EPS growth, next FY +19.5%FY2026 +24.5%FY2026 +60.0%FY2026
EPS growth, the year after +16.7% -2.4% +4.7%
Revenue, next fiscal year $27.55BFY2026 $95.48BFY2026 $499.59MFY2026
Revenue growth, next FY +2.3%FY2026 +1.1%FY2026 +21.8%FY2026
Revenue growth, the year after +11.4% +14.2% -5.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGDISIMAX
Held by institutions 92.9% 75.9% 91.5%
Institutions holding 1,920 2,948 257
Change in shares held, QoQ -9.6% +1.8% +4.5%
Institutions buying 893 1,214 144
Institutions selling 831 1,371 69
Buyers to sellers 1.07 0.89 2.09

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGDISIMAX
BKNG 1.00 0.41 0.07
DIS 0.41 1.00 0.19
IMAX 0.07 0.19 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, BKNG, DIS and IMAX?

Walt Disney (DIS) is the largest by market capitalisation: Booking Holdings (BKNG) $125.48B, Walt Disney (DIS) $202.42B, Imax (IMAX) $2.65B.

Which stock is cheaper, BKNG, DIS and IMAX?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 17.6x, Walt Disney (DIS) 23.7x, Imax (IMAX) 19.7x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 15.5x, Walt Disney (DIS) 15.9x, Imax (IMAX) 20.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Imax (IMAX) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +8.0%, Walt Disney (DIS) +4.6%, Imax (IMAX) +28.1%.

Which company is more profitable?

Imax (IMAX) has the highest net margin (Booking Holdings (BKNG) 25.5%, Walt Disney (DIS) 8.7%, Imax (IMAX) 27.7%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.1%, Walt Disney (DIS) -18.0%, Imax (IMAX) 24.1%).

Which stock has performed better?

Over the past year Imax (IMAX) returned the most: Booking Holdings (BKNG) -14.1%, Walt Disney (DIS) +5.3%, Imax (IMAX) +43.3%. Over five years, Imax (IMAX) compounded fastest (Booking Holdings (BKNG) +10.0%/yr, Walt Disney (DIS) -7.8%/yr, Imax (IMAX) +18.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Walt Disney (DIS) has the highest dividend yield: Booking Holdings (BKNG) 0.74%, Walt Disney (DIS) 1.28%. Imax (IMAX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Walt Disney (DIS) has been the steadiest (Booking Holdings (BKNG) 39.4%, Walt Disney (DIS) 27.6%, Imax (IMAX) 43.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, DIS and IMAX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Imax (IMAX) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.