BILI vs SNAP vs RUM Stock Comparison

Bilibili, Snap and Rum Prices as of Oct 23, 2026 Peers: Industry group
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BILI Bilibili Inc.
$13.48 -10.2% 1M -53.4% 1Y
Market cap
$11.19B
P/E
51.1x
Revenue (TTM)
$4.49B
Div. yield
–
Social Media Technology
4 wins
SNAP Snap Inc
$6.34 +19.6% 1M -19.4% 1Y
Market cap
$10.55B
P/E
–
Revenue (TTM)
$6.35B
Div. yield
–
Social Media Technology
3 wins
RUM RUM Group Inc.
$5.64 -31.8% 1M -20.6% 1Y
Market cap
$1.53B
P/E
–
Revenue (TTM)
$117.28M
Div. yield
–
Social Media Technology
2 wins

Head to Head

9 decided of 12

Bilibili leads on 4 of the 12 questions below (Bilibili 4, Snap 3, Rum 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBILISNAPRUMLeader
Larger companyMarket capitalisation $11.19B $10.55B $1.53B BILI
Cheaper on earningsLower P/E, profitable companies only 51.1x -33.9x -9.6x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.6x — — –
Faster revenue growthRevenue growth, trailing twelve months +10.2% +12.6% +12.7% RUM
More profitableNet margin, trailing twelve months 4.9% -4.9% -135.0% BILI
Better return on capitalReturn on invested capital 4.9% -5.8% — BILI
Less leveragedLower net debt / EBITDA — -5.9x -1.2x SNAP
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -53.4% -19.4% -20.6% SNAP
Better 5-year returnAnnualised price return, 5 years -30.3%/yr -35.1%/yr -10.4%/yr RUM
Less volatileAnnualised volatility, 1 year 46.7% 58.1% 77.1% BILI
Higher overall scoreMean of the five percentile scores vs peers 54/100 56/100 33/100 SNAP

Percentile Scorecard

BILISNAPRUM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBILISNAPRUM
Valuation 28 #120 of 167 43 #96 of 167 19 #135 of 167
Growth 88 #20 of 153 87 #21 of 153 38 #95 of 153
Profitability 55 #70 of 153 35 #100 of 153 9 #140 of 153
Financial Health 45 #99 of 179 42 #105 of 179 66 #62 of 179
Shareholder Returns – 72 #27 of 94 –
Overall 54 56 33
  • BILI ranked among 185 companies in Internet Platforms
  • SNAP ranked among 185 companies in Internet Platforms
  • RUM ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBILISNAPRUMSPY
1 month -10.2%+19.6%-31.8% -1.0%
3 months -21.4%+46.1%-1.2% +2.9%
6 months -39.4%+12.2%-13.5% +6.4%
Year to date -45.2%-21.4%-10.8% +11.4%
1 year -53.4%-19.4%-20.6% +13.1%
3 years -0.7%-34.7%+11.9% +79.4%
3 years, per year -0.2%-13.3%+3.8% +21.5%
5 years -83.6%-88.5%-42.2% +67.7%
5 years, per year -30.3%-35.1%-10.4% +10.9%

Risk

MeasureBILISNAPRUMSPY
Volatility, 1Y 46.7%58.1%77.1% 12.7%
Downside volatility, 1Y 48.0%58.0%71.2% 12.7%
Beta vs S&P 500, 1Y 1.512.203.21 1.00
Return / volatility, 1Y -1.14-0.33-0.27 1.03
Max drawdown, 5Y -90.0%-92.9%-79.8% -25.4%
From 52-week high -62.5%-30.3%-44.9% -2.5%
52-week high $35.92$9.09$10.23 $779.14
52-week low $13.47$3.93$4.67 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBILISNAPRUM
P/E now vs peer median 51.6xmedian 17.5x -33.9xmedian 17.5x -10.1xmedian 17.5x
P/S now vs peer median 2.5xmedian 1.4x 1.7xmedian 1.4x 23.8xmedian 1.4x
EV/EBITDA now vs peer median —median 14.9x -79.6xmedian 14.9x -22.1xmedian 14.9x
P/FCF now vs peer median —median 11.2x 15.5xmedian 11.2x —median 11.2x
P/B now vs peer median 4.8xmedian 1.7x 5.7xmedian 1.7x 2.0xmedian 1.7x
PEG now vs peer median 1.66median 0.42 -0.86median 0.42 0.45median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBILISNAPRUM
Revenue $4.49B $6.35B $117.28M
Gross profit $1.66B $3.64B –
Operating income $199.33M -$323.82M -$161.05M
Net income $232.09M -$311.24M -$160.12M
Free cash flow – $705.55M –
R&D $537.35M $1.95B $20.75M
EPS (diluted) $0.25 $-0.19 $-0.56
Cash & equivalents $760.10M $958.85M $203.27M
Total debt $6.23B $3.53B $364.26M
Shares (diluted) 888.05M 1.66B 283.92M
Enterprise value $1.66B -$862.01M $531.29M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBILISNAPRUM
P/E 51.6x -33.9x -10.1x
P/FCF – 15.5x –
P/Operating cash flow – 11.9x –
P/S 2.5x 1.7x 23.8x
P/B 4.8x 5.7x 2.0x
P/Tangible book 5.9x 6.0x 2.3x
EV/EBITDA – -79.6x -22.1x
EV/EBIT 56.6x -36.5x -18.3x
EV/Revenue 2.5x 1.9x 25.2x
EV/FCF – 16.7x –
EV/Operating cash flow – 12.9x –
PEG (3Y EPS CAGR) 1.66 -0.86 0.45

Growth

14 metrics
MetricBILISNAPRUM
Revenue growth (1Y) 10.2% 12.6% 12.7%
Revenue CAGR (3Y) 11.9% 12.3% 16.8%
Gross profit growth (1Y) 13.6% 20.0% –
Gross profit CAGR (3Y) 35.6% 11.9% –
Operating income growth (1Y) 341.5% 50.5% -34.1%
Operating income CAGR (3Y) 30.1% 39.9% -23.7%
Net income growth (1Y) 733.2% 43.0% 46.8%
Net income CAGR (3Y) 32.0% 38.7% -38.0%
EPS growth (1Y) 239.4% 42.6% 51.8%
EPS CAGR (3Y) 31.1% 39.5% -22.6%
Operating cash flow growth (1Y) – 56.7% –
Operating cash flow CAGR (3Y) – 54.3% –
Free cash flow growth (1Y) – 79.8% –
Free cash flow CAGR (3Y) – 105.7% –

Profitability

14 metrics
MetricBILISNAPRUM
Gross margin 37.0% 57.3% –
EBITDA margin – -2.3% -113.8%
Operating margin 4.4% -5.1% -137.3%
Pretax margin 4.9% -4.9% -136.3%
Net margin 4.9% -4.9% -135.0%
FCF margin – 11.1% –
Operating cash flow margin – 14.5% –
Return on equity 10.1% -15.5% -18.8%
Return on assets 3.8% -4.2% -13.0%
Return on invested capital 4.9% -5.8% –
Return on capital employed 6.7% -5.3% -15.6%
Asset turnover 0.7x 0.8x 0.1x
Cash conversion (OCF / net income) – -3.0x –
Stock comp / revenue – 16.2% 19.5%

Financial Health

11 metrics
MetricBILISNAPRUM
Debt / assets 33.9% 47.3% 16.9%
Debt / equity 0.9x 1.8x 0.3x
Net debt / EBITDA – -5.9x -1.2x
Debt / FCF – 5.0x –
Liabilities / assets 62.5% 74.2% 32.9%
Equity / assets 37.5% 25.8% 67.1%
Interest coverage 8.8x -2.2x –
Current ratio 1.3x 2.9x 2.1x
Quick ratio 0.8x 2.7x 1.3x
Cash ratio 0.7x 1.9x 1.0x
Altman Z-score – -0.44 1.89

Shareholder Returns

7 metrics
MetricBILISNAPRUM
Dividend yield – – –
Net buyback yield – 7.8% –
Shareholder yield – 7.8% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBILISNAPRUM
Forward P/E 13.6xFY2026 – –
EPS, next fiscal year $0.99FY2026 $-0.05FY2026 $-0.50FY2026
EPS growth, next FY +17.9%FY2026 – –
EPS growth, the year after +35.4% – –
Revenue, next fiscal year $5.22BFY2026 $7.07BFY2026 $255.32MFY2026
Revenue growth, next FY +20.3%FY2026 +19.2%FY2026 +153.7%FY2026
Revenue growth, the year after -0.6% -0.1% +161.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBILISNAPRUM
Held by institutions 3.2% 37.8% 11.3%
Institutions holding 155 534 224
Change in shares held, QoQ +2.0% -2.3% +8.7%
Institutions buying 92 254 128
Institutions selling 44 177 40
Buyers to sellers 2.09 1.44 3.20

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BILISNAPRUM
BILI 1.00 0.26 0.22
SNAP 0.26 1.00 0.37
RUM 0.22 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BILI, SNAP and RUM?

Bilibili (BILI) is the largest by market capitalisation: Bilibili (BILI) $11.19B, Snap (SNAP) $10.55B, Rum (RUM) $1.53B.

Which company is growing faster?

Rum (RUM) grew revenue fastest over the trailing twelve months: Bilibili (BILI) +10.2%, Snap (SNAP) +12.6%, Rum (RUM) +12.7%.

Which company is more profitable?

Bilibili (BILI) has the highest net margin (Bilibili (BILI) 4.9%, Snap (SNAP) -4.9%, Rum (RUM) -135.0%). On return on invested capital, Bilibili (BILI) leads (Bilibili (BILI) 4.9%, Snap (SNAP) -5.8%).

Which stock has performed better?

Over the past year Snap (SNAP) returned the most: Bilibili (BILI) -53.4%, Snap (SNAP) -19.4%, Rum (RUM) -20.6%. Over five years, Rum (RUM) compounded fastest (Bilibili (BILI) -30.3%/yr, Snap (SNAP) -35.1%/yr, Rum (RUM) -10.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Bilibili (BILI) has been the steadiest (Bilibili (BILI) 46.7%, Snap (SNAP) 58.1%, Rum (RUM) 77.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BILI, SNAP and RUM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bilibili (BILI) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.