BFH vs HTT vs ZBRA Stock Comparison

Bread Financial Holdings, High Templar Tech and Zebra Technologies Prices as of Oct 26, 2026 Peers: Industry group
HTT High Templar Tech Ltd
$1.90 -20.8% 1M -57.2% 1Y
Market cap
$841.52M
P/E
–
Revenue (TTM)
—
Div. yield
–
Consumer Lending Financial Services
ZBRA Zebra Technologies Corp
$384.15 +3.8% 1M +24.4% 1Y
Market cap
$18.18B
P/E
33.7x
Revenue (TTM)
$5.85B
Div. yield
–
Electronic Components Technology
2 wins

Head to Head

11 decided of 12

Bread Financial Holdings leads on 9 of the 12 questions below (Bread Financial Holdings 9, Zebra Technologies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBFHHTTZBRALeader
Larger companyMarket capitalisation $4.11B $841.52M $18.18B ZBRA
Cheaper on earningsLower P/E, profitable companies only 7.3x — 33.7x BFH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.3x — 17.0x BFH
Faster revenue growthRevenue growth, trailing twelve months +3.9% — +12.7% ZBRA
More profitableNet margin, trailing twelve months 14.3% — 9.2% BFH
Better return on capitalReturn on invested capital 20.2% — 10.6% BFH
Less leveragedLower net debt / EBITDA -0.8x — 2.4x BFH
Higher dividend yieldTrailing dividend yield 0.01% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +55.4% -57.2% +24.4% BFH
Better 5-year returnAnnualised price return, 5 years +7.6%/yr +1.8%/yr -5.8%/yr BFH
Less volatileAnnualised volatility, 1 year 39.9% 56.9% 47.3% BFH
Higher overall scoreMean of the five percentile scores vs peers 81/100 — 61/100 BFH

Percentile Scorecard

BFHHTTZBRA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBFHHTTZBRA
Valuation 96 #7 of 170 – 63 #42 of 111
Growth 67 #53 of 160 – 48 #57 of 108
Profitability 86 #22 of 149 – 85 #17 of 104
Financial Health 73 #43 of 158 93 #12 of 158 18 #95 of 115
Shareholder Returns 84 #23 of 135 – 93 #7 of 81
Overall 81 – 61
  • BFH ranked among 175 companies in Lending and Credit
  • HTT ranked among 175 companies in Lending and Credit
  • ZBRA ranked among 121 companies in Computer Hardware

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBFHHTTZBRASPY
1 month -1.1%-20.8%+3.8% -0.8%
3 months -4.0%-21.5%+45.2% +3.5%
6 months +15.7%-21.8%+73.8% +7.0%
Year to date +37.5%-46.5%+58.2% +12.2%
1 year +55.4%-57.2%+24.4% +13.0%
3 years +280.3%+5.6%+85.4% +86.3%
3 years, per year +56.1%+1.8%+22.9% +23.1%
5 years +44.1%+9.2%-25.8% +68.6%
5 years, per year +7.6%+1.8%-5.8% +11.0%
10 years -37.1%—+472.1% +258.0%
10 years, per year -4.5%—+19.1% +13.6%

Risk

MeasureBFHHTTZBRASPY
Volatility, 1Y 39.9%56.9%47.3% 12.7%
Downside volatility, 1Y 45.6%59.8%42.0% 12.7%
Beta vs S&P 500, 1Y 1.181.151.69 1.00
Return / volatility, 1Y 1.39-1.010.52 1.02
Max drawdown, 5Y -70.4%-64.4%-67.8% -25.4%
From 52-week high -10.2%-61.6%-1.8% -1.8%
52-week high $113.40$4.95$391.00 $779.14
52-week low $59.98$1.90$199.30 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBFHHTTZBRA
P/E now vs peer median 7.2xmedian 11.0x —median 11.0x 34.0xmedian 32.0x
P/S now vs peer median 1.0xmedian 2.6x —median 2.6x 3.1xmedian 2.8x
EV/EBITDA now vs peer median 1.7xmedian 13.1x —median 13.1x 19.4xmedian 19.4x
P/FCF now vs peer median 1.8xmedian 6.9x —median 6.9x 20.1xmedian 29.0x
P/B now vs peer median 1.2xmedian 0.7x 0.5xmedian 0.7x 5.3xmedian 2.9x
PEG now vs peer median 0.62median 0.32 —median 0.32 -9.00median 1.13

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBFHHTTZBRA
Revenue $3.96B – $5.85B
Gross profit – – $2.90B
Operating income – – $858.00M
Net income $569.00M – $539.00M
Free cash flow $2.19B – $904.00M
R&D – – $622.00M
EPS (diluted) $13.88 – $11.20
Cash & equivalents $3.68B $561.74M $157.00M
Total debt $2.45B $879.65M $2.77B
Shares (diluted) 40.70M 500.73M 48.13M
Enterprise value -$10.57B -$2.19B $16.73B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBFHHTTZBRA
P/E 7.2x – 34.0x
P/FCF 1.8x – 20.1x
P/Operating cash flow 1.8x – 18.6x
P/S 1.0x – 3.1x
P/B 1.2x 0.5x 5.3x
P/Tangible book 1.2x 0.5x 6.7x
EV/EBITDA 1.7x – 19.4x
EV/EBIT 1.8x – 24.2x
EV/Revenue 0.7x – 3.6x
EV/FCF 1.2x – 23.0x
EV/Operating cash flow 1.2x – 21.2x
PEG (3Y EPS CAGR) 0.62 – -9.00

Growth

14 metrics
MetricBFHHTTZBRA
Revenue growth (1Y) 3.9% – 12.7%
Revenue CAGR (3Y) -2.4% – 2.1%
Gross profit growth (1Y) – – 14.9%
Gross profit CAGR (3Y) – – 4.2%
Operating income growth (1Y) – – 8.1%
Operating income CAGR (3Y) – – -0.9%
Net income growth (1Y) 99.0% – -1.6%
Net income CAGR (3Y) 4.2% – -6.1%
EPS growth (1Y) 129.1% – 4.8%
EPS CAGR (3Y) 11.6% – -3.8%
Operating cash flow growth (1Y) 18.3% – 5.8%
Operating cash flow CAGR (3Y) 5.9% – 63.5%
Free cash flow growth (1Y) 18.3% – 6.0%
Free cash flow CAGR (3Y) 6.4% – 83.6%

Profitability

14 metrics
MetricBFHHTTZBRA
Gross margin – – 49.6%
EBITDA margin 39.7% – 18.3%
Operating margin – – 14.7%
Pretax margin 17.3% – 12.1%
Net margin 14.3% – 9.2%
FCF margin 55.4% – 15.5%
Operating cash flow margin 55.4% – 16.7%
Return on equity 17.0% – 15.6%
Return on assets 2.5% – 6.4%
Return on invested capital 20.2% – 10.6%
Return on capital employed – – 19.1%
Asset turnover 0.2x – 0.7x
Cash conversion (OCF / net income) 3.9x – 1.8x
Stock comp / revenue 1.5% – 3.0%

Financial Health

11 metrics
MetricBFHHTTZBRA
Debt / assets 10.9% 16.0% 32.0%
Debt / equity 0.7x 0.2x 0.8x
Net debt / EBITDA -0.8x – 2.4x
Debt / FCF 1.1x – 3.1x
Liabilities / assets 85.0% 21.2% 60.2%
Equity / assets 15.0% 78.8% 39.8%
Interest coverage 1.9x – –
Current ratio – 4.8x 0.5x
Quick ratio – 2.4x 0.3x
Cash ratio – 2.4x 0.0x
Altman Z-score – – 3.75

Shareholder Returns

7 metrics
MetricBFHHTTZBRA
Dividend yield 0.9% – –
Net buyback yield 14.2% – 5.0%
Shareholder yield 15.1% – 5.0%
Payout ratio (earnings) 7.9% – –
Payout ratio (FCF) 2.1% – –
Dividend growth (1Y) 4.7% – –
Dividend CAGR (3Y) 1.5% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBFHHTTZBRA
Forward P/E 8.3xFY2026 – 17.0xFY2026
EPS, next fiscal year $12.23FY2026 $-0.04FY2024 $22.59FY2026
EPS growth, next FY +0.6%FY2026 -233.3%FY2024 +42.6%FY2026
EPS growth, the year after +7.8% – -4.5%
Revenue, next fiscal year $3.93BFY2026 $47.00MFY2024 $6.35BFY2026
Revenue growth, next FY +2.2%FY2026 +164.2%FY2024 +17.7%FY2026
Revenue growth, the year after +11.2% – +1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBFHHTTZBRA
Held by institutions 98.3% 2.2% 100.0%
Institutions holding 421 42 644
Change in shares held, QoQ -14.5% -26.1% +4.5%
Institutions buying 205 14 309
Institutions selling 155 21 242
Buyers to sellers 1.32 0.67 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BFHHTTZBRA
BFH 1.00 0.11 0.25
HTT 0.11 1.00 0.13
ZBRA 0.25 0.13 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BFH, HTT and ZBRA?

Zebra Technologies (ZBRA) is the largest by market capitalisation: Bread Financial Holdings (BFH) $4.11B, High Templar Tech (HTT) $841.52M, Zebra Technologies (ZBRA) $18.18B.

Which stock is cheaper, BFH, HTT and ZBRA?

Bread Financial Holdings (BFH) trades on the lowest price-to-earnings ratio (Bread Financial Holdings (BFH) 7.3x, Zebra Technologies (ZBRA) 33.7x). On next year's consensus earnings, Bread Financial Holdings (BFH) is cheapest (Bread Financial Holdings (BFH) 8.3x, Zebra Technologies (ZBRA) 17.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Zebra Technologies (ZBRA) grew revenue fastest over the trailing twelve months: Bread Financial Holdings (BFH) +3.9%, Zebra Technologies (ZBRA) +12.7%.

Which company is more profitable?

Bread Financial Holdings (BFH) has the highest net margin (Bread Financial Holdings (BFH) 14.3%, Zebra Technologies (ZBRA) 9.2%). On return on invested capital, Bread Financial Holdings (BFH) leads (Bread Financial Holdings (BFH) 20.2%, Zebra Technologies (ZBRA) 10.6%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Bread Financial Holdings (BFH) +55.4%, High Templar Tech (HTT) -57.2%, Zebra Technologies (ZBRA) +24.4%. Over five years, Bread Financial Holdings (BFH) compounded fastest (Bread Financial Holdings (BFH) +7.6%/yr, High Templar Tech (HTT) +1.8%/yr, Zebra Technologies (ZBRA) -5.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Bread Financial Holdings (BFH) 0.01%, High Templar Tech (HTT) 0.00%, Zebra Technologies (ZBRA) 0.00%. High Templar Tech (HTT) and Zebra Technologies (ZBRA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Bread Financial Holdings (BFH) has been the steadiest (Bread Financial Holdings (BFH) 39.9%, High Templar Tech (HTT) 56.9%, Zebra Technologies (ZBRA) 47.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BFH, HTT and ZBRA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bread Financial Holdings (BFH) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.