BC vs WGO vs HOG Stock Comparison

Brunswick, Winnebago Industries and Harley-Davidson Prices as of Oct 26, 2026 Peers: Industry group
BC Brunswick Corp
$66.12 -1.7% 1M -8.1% 1Y
Market cap
$4.29B
P/E
–
Revenue (TTM)
$5.63B
Div. yield
2.65%
Recreational Vehicles Consumer Discretionary
3 wins
WGO Winnebago Industries Inc
$28.10 +3.5% 1M -30.0% 1Y
Market cap
$799.28M
P/E
23.0x
Revenue (TTM)
$2.70B
Div. yield
5.02%
Recreational Vehicles Consumer Discretionary
5 wins
HOG Harley-Davidson, Inc.
$28.84 +13.3% 1M +2.2% 1Y
Market cap
$3.00B
P/E
15.0x
Revenue (TTM)
$4.24B
Div. yield
2.60%
Recreational Vehicles Consumer Discretionary
4 wins

Head to Head

12 decided of 12

Winnebago Industries leads on 5 of the 12 questions below (Winnebago Industries 5, Harley-Davidson 4, Brunswick 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBCWGOHOGLeader
Larger companyMarket capitalisation $4.29B $799.28M $3.00B BC
Cheaper on earningsLower P/E, profitable companies only -50.3x 23.0x 15.0x HOG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.3x 12.0x 39.0x WGO
Faster revenue growthRevenue growth, trailing twelve months +10.5% -3.4% -5.2% BC
More profitableNet margin, trailing twelve months -1.5% 1.3% 4.8% HOG
Better return on capitalReturn on invested capital -0.4% 3.1% 2.9% WGO
Less leveragedLower net debt / EBITDA 6.5x 2.0x — WGO
Higher dividend yieldTrailing dividend yield 2.65% 5.02% 2.60% WGO
Better 1-year returnPrice return, last 12 months -8.1% -30.0% +2.2% HOG
Better 5-year returnAnnualised price return, 5 years -6.1%/yr -15.5%/yr -4.7%/yr HOG
Less volatileAnnualised volatility, 1 year 36.9% 45.8% 38.8% BC
Higher overall scoreMean of the five percentile scores vs peers 44/100 74/100 56/100 WGO

Percentile Scorecard

BCWGOHOG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBCWGOHOG
Valuation 43 #29 of 50 94 #4 of 50 45 #28 of 50
Growth 19 #39 of 48 32 #33 of 48 6 #45 of 48
Profitability 62 #18 of 46 69 #15 of 46 64 #17 of 46
Financial Health 39 #32 of 52 90 #6 of 52 77 #13 of 52
Shareholder Returns 55 #14 of 30 83 #6 of 30 90 #4 of 30
Overall 44 74 56
  • BC ranked among 56 companies in Automobiles and Components
  • WGO ranked among 56 companies in Automobiles and Components
  • HOG ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBCWGOHOGSPY
1 month -1.7%+3.5%+13.3% -0.8%
3 months -18.0%-9.7%+16.3% +3.5%
6 months -17.5%-12.7%+25.6% +7.0%
Year to date -10.9%-30.7%+40.8% +12.2%
1 year -8.1%-30.0%+2.2% +13.0%
3 years -2.9%-50.9%+10.2% +86.3%
3 years, per year -1.0%-21.1%+3.3% +23.1%
5 years -26.9%-57.0%-21.5% +68.6%
5 years, per year -6.1%-15.5%-4.7% +11.0%
10 years +42.1%-1.2%-49.0% +258.0%
10 years, per year +3.6%-0.1%-6.5% +13.6%

Risk

MeasureBCWGOHOGSPY
Volatility, 1Y 36.9%45.8%38.8% 12.7%
Downside volatility, 1Y 34.4%43.2%36.0% 12.7%
Beta vs S&P 500, 1Y 1.290.770.85 1.00
Return / volatility, 1Y -0.22-0.660.06 1.02
Max drawdown, 5Y -59.3%-70.7%-66.8% -25.4%
From 52-week high -25.9%-43.6%-0.9% -1.8%
52-week high $89.22$49.85$29.09 $779.14
52-week low $59.34$22.68$17.19 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBCWGOHOG
P/E now vs peer median -50.3xmedian 18.9x 23.0xmedian 18.9x 15.0xmedian 18.9x
P/S now vs peer median 0.8xmedian 0.5x 0.3xmedian 0.5x 0.7xmedian 0.5x
EV/EBITDA now vs peer median 22.0xmedian 8.2x 8.2xmedian 8.2x —median 8.2x
P/FCF now vs peer median 12.4xmedian 9.4x 5.5xmedian 9.4x -22.6xmedian 9.4x
P/B now vs peer median 2.6xmedian 0.9x 0.6xmedian 0.9x 1.0xmedian 0.9x
PEG now vs peer median 1.71median 1.40 -0.55median 1.40 -0.50median 1.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBCWGOHOG
Revenue $5.63B $2.70B $4.24B
Gross profit $1.44B $350.20M $1.42B
Operating income -$20.60M $66.20M $213.20M
Net income -$86.00M $34.50M $195.71M
Free cash flow $346.30M $144.60M -$133.07M
R&D $185.10M – –
EPS (diluted) $-1.31 $1.21 $1.87
Cash & equivalents $299.70M $181.40M $1.90B
Total debt $2.10B $443.30M $2.24B
Shares (diluted) 65.50M 28.40M 108.57M
Enterprise value $3.04B $331.68M -$5.55B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBCWGOHOG
P/E -50.3x 23.0x 15.0x
P/FCF 12.4x 5.5x -22.6x
P/Operating cash flow 8.1x 4.7x -11,770x
P/S 0.8x 0.3x 0.7x
P/B 2.6x 0.6x 1.0x
P/Tangible book 5.0x 1.0x 1.0x
EV/EBITDA 22.0x 8.2x –
EV/EBIT -295.5x 16.0x 15.7x
EV/Revenue 1.1x 0.4x 0.8x
EV/FCF 17.6x 7.3x -25.2x
EV/Operating cash flow 11.5x 6.3x -13,130x
PEG (3Y EPS CAGR) 1.71 -0.55 -0.50

Growth

14 metrics
MetricBCWGOHOG
Revenue growth (1Y) 10.5% -3.4% -5.2%
Revenue CAGR (3Y) -5.8% -8.2% -11.1%
Gross profit growth (1Y) 14.3% -4.1% -25.3%
Gross profit CAGR (3Y) -8.9% -15.8% -18.3%
Operating income growth (1Y) -110.2% 15.7% 15.0%
Operating income CAGR (3Y) -26.5% -39.6% -38.9%
Net income growth (1Y) -306.7% 34.2% -16.4%
Net income CAGR (3Y) -29.2% -45.7% -36.8%
EPS growth (1Y) -308.3% 33.8% -6.1%
EPS CAGR (3Y) -29.4% -41.6% -29.8%
Operating cash flow growth (1Y) -23.6% 30.9% -100.0%
Operating cash flow CAGR (3Y) -8.6% -16.9% -26.0%
Free cash flow growth (1Y) -36.1% 61.6% -116.2%
Free cash flow CAGR (3Y) 2.0% -11.9% -31.0%

Profitability

14 metrics
MetricBCWGOHOG
Gross margin 25.6% 13.0% 33.4%
EBITDA margin 4.9% 4.8% –
Operating margin -0.4% 2.4% 5.0%
Pretax margin -1.9% 1.6% 6.8%
Net margin -1.5% 1.3% 4.8%
FCF margin 6.2% 5.3% -3.1%
Operating cash flow margin 9.4% 6.2% 0.0%
Return on equity -5.2% 2.8% 6.3%
Return on assets -1.6% 1.7% 2.7%
Return on invested capital -0.4% 3.1% 2.9%
Return on capital employed -0.5% 3.9% 4.4%
Asset turnover 1.0x 1.3x 0.6x
Cash conversion (OCF / net income) -6.1x 4.9x 0.0x
Stock comp / revenue 0.5% 0.6% –

Financial Health

11 metrics
MetricBCWGOHOG
Debt / assets 38.2% 21.1% 30.9%
Debt / equity 1.3x 0.4x 0.7x
Net debt / EBITDA 6.5x 2.0x –
Debt / FCF 6.1x 3.1x -16.9x
Liabilities / assets 69.5% 41.2% 57.0%
Equity / assets 30.5% 58.8% 43.0%
Interest coverage -0.2x 3.2x 0.7x
Current ratio 1.4x 2.2x 1.9x
Quick ratio 0.6x 0.9x 0.9x
Cash ratio 0.2x 0.5x 0.8x
Altman Z-score 2.71 3.32 2.21

Shareholder Returns

7 metrics
MetricBCWGOHOG
Dividend yield 2.6% 5.0% 2.6%
Net buyback yield 1.6% 0.2% 12.0%
Shareholder yield 4.2% 5.2% 14.6%
Payout ratio (earnings) -131.6% 115.7% –
Payout ratio (FCF) 32.7% 27.6% –
Dividend growth (1Y) 1.0% 2.6% –
Dividend CAGR (3Y) 1.0% 6.3% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBCWGOHOG
Forward P/E 15.3xFY2026 12.0xFY2027 39.0xFY2026
EPS, next fiscal year $4.33FY2026 $2.34FY2027 $0.74FY2026
EPS growth, next FY +32.4%FY2026 +30.7%FY2027 -73.4%FY2026
EPS growth, the year after +23.3% +18.4% +144.6%
Revenue, next fiscal year $5.64BFY2026 $2.86BFY2027 $4.11BFY2026
Revenue growth, next FY +5.3%FY2026 +6.0%FY2027 +14.8%FY2026
Revenue growth, the year after +3.9% +7.1% +2.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBCWGOHOG
Held by institutions 100.0% 100.0% 100.0%
Institutions holding 470 245 439
Change in shares held, QoQ +0.9% +2.6% +3.1%
Institutions buying 216 125 219
Institutions selling 168 85 122
Buyers to sellers 1.29 1.47 1.80

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BCWGOHOG
BC 1.00 0.61 0.49
WGO 0.61 1.00 0.37
HOG 0.49 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BC, WGO and HOG?

Brunswick (BC) is the largest by market capitalisation: Brunswick (BC) $4.29B, Winnebago Industries (WGO) $799.28M, Harley-Davidson (HOG) $3.00B.

Which stock is cheaper, BC, WGO and HOG?

Harley-Davidson (HOG) trades on the lowest price-to-earnings ratio (Brunswick (BC) -50.3x, Winnebago Industries (WGO) 23.0x, Harley-Davidson (HOG) 15.0x). On next year's consensus earnings, Winnebago Industries (WGO) is cheapest (Brunswick (BC) 15.3x, Winnebago Industries (WGO) 12.0x, Harley-Davidson (HOG) 39.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Brunswick (BC) grew revenue fastest over the trailing twelve months: Brunswick (BC) +10.5%, Winnebago Industries (WGO) -3.4%, Harley-Davidson (HOG) -5.2%.

Which company is more profitable?

Harley-Davidson (HOG) has the highest net margin (Brunswick (BC) -1.5%, Winnebago Industries (WGO) 1.3%, Harley-Davidson (HOG) 4.8%). On return on invested capital, Winnebago Industries (WGO) leads (Brunswick (BC) -0.4%, Winnebago Industries (WGO) 3.1%, Harley-Davidson (HOG) 2.9%).

Which stock has performed better?

Over the past year Harley-Davidson (HOG) returned the most: Brunswick (BC) -8.1%, Winnebago Industries (WGO) -30.0%, Harley-Davidson (HOG) +2.2%. Over five years, Harley-Davidson (HOG) compounded fastest (Brunswick (BC) -6.1%/yr, Winnebago Industries (WGO) -15.5%/yr, Harley-Davidson (HOG) -4.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Winnebago Industries (WGO) has the highest dividend yield: Brunswick (BC) 2.65%, Winnebago Industries (WGO) 5.02%, Harley-Davidson (HOG) 2.60%.

Which stock is riskier?

By one-year price volatility, Brunswick (BC) has been the steadiest (Brunswick (BC) 36.9%, Winnebago Industries (WGO) 45.8%, Harley-Davidson (HOG) 38.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BC, WGO and HOG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Winnebago Industries (WGO) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.