BBWI vs CL vs REYN Stock Comparison

Bath & Body Works, Colgate Palmolive and Reynolds Consumer Products Prices as of Nov 3, 2026 Peers: Industry group
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BBWI Bath & Body Works, Inc.
$22.62 +40.8% 1M -6.6% 1Y
Market cap
$5.09B
P/E
6.5x
Revenue (TTM)
$7.21B
Div. yield
–
Personal Care Products Consumer Staples
5 wins
CL Colgate Palmolive Co
$95.61 +13.5% 1M +27.5% 1Y
Market cap
$78.67B
P/E
38.3x
Revenue (TTM)
$21.28B
Div. yield
0.02%
Personal Care Products Consumer Staples
6 wins

Head to Head

11 decided of 12

Colgate Palmolive leads on 6 of the 12 questions below (Colgate Palmolive 6, Bath & Body Works 5). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBBWICLREYNLeader
Larger companyMarket capitalisation $5.09B $78.67B $5.33B CL
Cheaper on earningsLower P/E, profitable companies only 6.5x 38.3x 15.5x BBWI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.1x 25.5x 14.5x BBWI
Faster revenue growthRevenue growth, trailing twelve months -2.2% +5.9% +2.7% CL
More profitableNet margin, trailing twelve months 10.8% 9.6% 9.1% BBWI
Better return on capitalReturn on invested capital 38.5% 27.6% 11.1% BBWI
Less leveragedLower net debt / EBITDA 1.9x 1.6x 2.1x CL
Higher dividend yieldTrailing dividend yield 0.00% 0.02% 0.00% –
Better 1-year returnPrice return, last 12 months -6.6% +27.5% -1.7% CL
Better 5-year returnAnnualised price return, 5 years -21.5%/yr +4.3%/yr -3.1%/yr CL
Less volatileAnnualised volatility, 1 year 61.8% 23.3% 25.8% CL
Higher overall scoreMean of the five percentile scores vs peers 71/100 61/100 68/100 BBWI

Percentile Scorecard

BBWICLREYN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBBWICLREYN
Valuation 98 #2 of 51 46 #28 of 51 78 #12 of 51
Growth 48 #26 of 49 56 #22 of 49 67 #17 of 49
Profitability 93 #4 of 45 96 #3 of 45 68 #15 of 45
Financial Health 34 #36 of 54 51 #27 of 54 57 #24 of 54
Shareholder Returns 81 #7 of 32 58 #14 of 32 71 #10 of 32
Overall 71 61 68
  • BBWI ranked among 58 companies in Household and Personal Products
  • CL ranked among 58 companies in Household and Personal Products
  • REYN ranked among 58 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBBWICLREYNSPY
1 month +40.8%+13.5%+7.9% -2.0%
3 months +7.4%+3.3%-8.4% -2.2%
6 months +22.9%+10.7%+13.2% +4.2%
Year to date +12.6%+21.0%+5.1% +10.6%
1 year -6.6%+27.5%-1.7% +10.4%
3 years -30.6%+27.8%-6.2% +73.6%
3 years, per year -11.5%+8.5%-2.1% +20.2%
5 years -70.2%+23.7%-14.7% +61.6%
5 years, per year -21.5%+4.3%-3.1% +10.1%
10 years -57.0%+35.5%— +261.3%
10 years, per year -8.1%+3.1%— +13.7%

Risk

MeasureBBWICLREYNSPY
Volatility, 1Y 61.8%23.3%25.8% 12.8%
Downside volatility, 1Y 63.5%21.9%24.9% 12.8%
Beta vs S&P 500, 1Y 1.34-0.180.18 1.00
Return / volatility, 1Y -0.111.18-0.07 0.81
Max drawdown, 5Y -81.1%-31.1%-36.7% -25.4%
From 52-week high -8.3%-3.6%-11.4% -3.2%
52-week high $24.67$99.14$27.18 $779.14
52-week low $14.85$74.98$20.56 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBBWICLREYN
P/E now vs peer median 6.3xmedian 19.0x 37.1xmedian 19.0x 14.7xmedian 19.0x
P/S now vs peer median 0.6xmedian 1.7x 3.6xmedian 1.7x 1.3xmedian 1.7x
EV/EBITDA now vs peer median 5.1xmedian 13.3x 21.6xmedian 13.3x 9.5xmedian 13.3x
P/FCF now vs peer median 4.4xmedian 15.9x 20.1xmedian 15.9x 15.9xmedian 15.9x
P/B now vs peer median -4.3xmedian 2.2x 118.8xmedian 2.2x 2.2xmedian 2.2x
PEG now vs peer median 0.79median 0.87 3.64median 0.87 1.14median 0.87

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBBWICLREYN
Revenue $7.21B $21.28B $3.79B
Gross profit $3.18B $12.90B $951.00M
Operating income $1.21B $3.16B $554.00M
Net income $781.00M $2.17B $344.00M
Free cash flow $1.03B $3.79B $320.00M
EPS (diluted) $3.87 $2.57 $1.62
Cash & equivalents $794.00M $1.53B $66.00M
Total debt $3.61B $7.72B $1.53B
Shares (diluted) 202.00M 799.70M 211.90M
Enterprise value $2.28B $73.15B $5.00B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBBWICLREYN
P/E 6.3x 37.1x 14.7x
P/FCF 4.4x 20.1x 15.9x
P/Operating cash flow 3.6x 17.4x 10.1x
P/S 0.6x 3.6x 1.3x
P/B -4.3x 118.8x 2.2x
P/Tangible book -3.7x -91.3x 3.7x
EV/EBITDA 5.1x 21.6x 9.5x
EV/EBIT 6.1x 26.0x 11.8x
EV/Revenue 1.0x 3.9x 1.7x
EV/FCF 7.2x 21.7x 20.4x
EV/Operating cash flow 5.8x 18.8x 13.0x
PEG (3Y EPS CAGR) 0.79 3.64 1.14

Growth

14 metrics
MetricBBWICLREYN
Revenue growth (1Y) -2.2% 5.9% 2.7%
Revenue CAGR (3Y) -1.1% 3.6% -0.7%
Gross profit growth (1Y) -3.2% 6.7% 1.8%
Gross profit CAGR (3Y) 0.4% 5.6% 5.6%
Operating income growth (1Y) -4.4% -26.1% 3.9%
Operating income CAGR (3Y) -0.5% 0.5% 8.9%
Net income growth (1Y) 7.3% -28.6% 10.6%
Net income CAGR (3Y) 3.5% 7.7% 13.2%
EPS growth (1Y) 12.1% -28.5% 9.8%
EPS CAGR (3Y) 7.9% 10.2% 12.9%
Operating cash flow growth (1Y) 27.2% 8.8% 11.0%
Operating cash flow CAGR (3Y) 3.7% 10.0% 15.7%
Free cash flow growth (1Y) 31.7% 10.0% 6.0%
Free cash flow CAGR (3Y) 9.1% 14.1% 16.6%

Profitability

14 metrics
MetricBBWICLREYN
Gross margin 44.1% 60.6% 25.1%
EBITDA margin 20.2% 17.9% 18.2%
Operating margin 16.7% 14.8% 14.6%
Pretax margin 13.5% 13.9% 11.8%
Net margin 10.8% 9.6% 9.1%
FCF margin 14.3% 17.8% 8.5%
Operating cash flow margin 17.7% 20.5% 13.3%
Return on equity – 360.5% 23.4%
Return on assets 15.4% 13.0% 10.7%
Return on invested capital 38.5% 27.6% 11.1%
Return on capital employed 36.0% 31.2% 12.8%
Asset turnover 1.4x 1.3x 0.8x
Cash conversion (OCF / net income) 1.6x 2.0x 1.5x
Stock comp / revenue 0.3% 0.8% 0.5%

Financial Health

11 metrics
MetricBBWICLREYN
Debt / assets 70.1% 46.1% 30.1%
Debt / equity -3.4x 12.1x 0.7x
Net debt / EBITDA 1.9x 1.6x 2.1x
Debt / FCF 3.5x 2.0x 4.8x
Liabilities / assets 120.5% 96.2% 54.5%
Equity / assets -20.5% 3.8% 45.5%
Interest coverage 4.5x 12.6x 6.4x
Current ratio 1.2x 1.0x 1.8x
Quick ratio 0.6x 0.5x 0.6x
Cash ratio 0.5x 0.2x 0.1x
Altman Z-score 2.36 7.00 2.56

Shareholder Returns

7 metrics
MetricBBWICLREYN
Dividend yield 3.5% 2.2% 3.8%
Net buyback yield 3.2% 1.5% –
Shareholder yield 6.8% 3.7% 3.8%
Payout ratio (earnings) – 84.2% –
Payout ratio (FCF) – 48.3% –
Dividend growth (1Y) – 0.9% –
Dividend CAGR (3Y) – 1.9% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBBWICLREYN
Forward P/E 8.1xFY2026 25.5xFY2026 14.5xFY2026
EPS, next fiscal year $2.80FY2026 $3.75FY2026 $1.66FY2026
EPS growth, next FY -12.8%FY2026 +1.6%FY2026 +1.2%FY2026
EPS growth, the year after -5.7% +11.7% -3.0%
Revenue, next fiscal year $7.36BFY2026 $22.42BFY2026 $3.93BFY2026
Revenue growth, next FY +1.0%FY2026 +10.0%FY2026 +6.3%FY2026
Revenue growth, the year after +0.2% +2.1% -4.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBBWICLREYN
Held by institutions 100.0% 83.8% 31.1%
Institutions holding 465 2,019 295
Change in shares held, QoQ +1.6% 0.0% +6.3%
Institutions buying 245 921 182
Institutions selling 171 722 89
Buyers to sellers 1.43 1.28 2.04

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BBWICLREYN
BBWI 1.00 0.17 0.25
CL 0.17 1.00 0.49
REYN 0.25 0.49 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, BBWI, CL and REYN?

Colgate Palmolive (CL) is the largest by market capitalisation: Bath & Body Works (BBWI) $5.09B, Colgate Palmolive (CL) $78.67B, Reynolds Consumer Products (REYN) $5.33B.

Which stock is cheaper, BBWI, CL and REYN?

Bath & Body Works (BBWI) trades on the lowest price-to-earnings ratio (Bath & Body Works (BBWI) 6.5x, Colgate Palmolive (CL) 38.3x, Reynolds Consumer Products (REYN) 15.5x). On next year's consensus earnings, Bath & Body Works (BBWI) is cheapest (Bath & Body Works (BBWI) 8.1x, Colgate Palmolive (CL) 25.5x, Reynolds Consumer Products (REYN) 14.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Colgate Palmolive (CL) grew revenue fastest over the trailing twelve months: Bath & Body Works (BBWI) -2.2%, Colgate Palmolive (CL) +5.9%, Reynolds Consumer Products (REYN) +2.7%.

Which company is more profitable?

Bath & Body Works (BBWI) has the highest net margin (Bath & Body Works (BBWI) 10.8%, Colgate Palmolive (CL) 9.6%, Reynolds Consumer Products (REYN) 9.1%). On return on invested capital, Bath & Body Works (BBWI) leads (Bath & Body Works (BBWI) 38.5%, Colgate Palmolive (CL) 27.6%, Reynolds Consumer Products (REYN) 11.1%).

Which stock has performed better?

Over the past year Colgate Palmolive (CL) returned the most: Bath & Body Works (BBWI) -6.6%, Colgate Palmolive (CL) +27.5%, Reynolds Consumer Products (REYN) -1.7%. Over five years, Colgate Palmolive (CL) compounded fastest (Bath & Body Works (BBWI) -21.5%/yr, Colgate Palmolive (CL) +4.3%/yr, Reynolds Consumer Products (REYN) -3.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Bath & Body Works (BBWI) 0.00%, Colgate Palmolive (CL) 0.02%, Reynolds Consumer Products (REYN) 0.00%. Bath & Body Works (BBWI) and Reynolds Consumer Products (REYN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Colgate Palmolive (CL) has been the steadiest (Bath & Body Works (BBWI) 61.8%, Colgate Palmolive (CL) 23.3%, Reynolds Consumer Products (REYN) 25.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BBWI, CL and REYN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Colgate Palmolive (CL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.