BAC vs BULL vs MS Stock Comparison

Bank Of America, Webull and Morgan Stanley Prices as of Nov 2, 2026 Peers: Industry group
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BAC Bank Of America Corp /De/
$49.56 -7.8% 1M -7.3% 1Y
Market cap
$366.18B
P/E
11.9x
Revenue (TTM)
$120.16B
Div. yield
0.03%
Money Center Banks Financial Services
7 wins
BULL Webull Corp
$5.20 -29.2% 1M -51.9% 1Y
Market cap
$2.14B
P/E
50.4x
Revenue (TTM)
$680.89M
Div. yield
–
Retail Brokerage Financial Services
2 wins
MS Morgan Stanley
$185.74 -2.4% 1M +13.3% 1Y
Market cap
$299.63B
P/E
15.3x
Revenue (TTM)
$78.04B
Div. yield
–
Money Center Banks Financial Services
2 wins

Head to Head

11 decided of 12

Bank Of America leads on 7 of the 12 questions below (Bank Of America 7, Webull 2, Morgan Stanley 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBACBULLMSLeader
Larger companyMarket capitalisation $366.18B $2.14B $299.63B BAC
Cheaper on earningsLower P/E, profitable companies only 11.9x 50.4x 15.3x BAC
Cheaper on forward earningsLower price / next fiscal year consensus EPS 11.0x 23.6x 13.6x BAC
Faster revenue growthRevenue growth, trailing twelve months +5.4% +47.9% +18.0% BULL
More profitableNet margin, trailing twelve months 25.6% 6.3% 25.0% BAC
Better return on capitalReturn on invested capital 13.0% -1.9% 12.0% BAC
Less leveragedLower net debt / EBITDA -1.8x — 2.9x BAC
Higher dividend yieldTrailing dividend yield 0.03% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -7.3% -51.9% +13.3% MS
Better 5-year returnAnnualised price return, 5 years +0.5%/yr — +12.6%/yr MS
Less volatileAnnualised volatility, 1 year 22.0% 64.1% 28.7% BAC
Higher overall scoreMean of the five percentile scores vs peers 48/100 59/100 39/100 BULL

Percentile Scorecard

BACBULLMS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBACBULLMS
Valuation 93 #26 of 359 46 #52 of 96 6 #338 of 359
Growth 14 #293 of 340 100 #1 of 68 87 #44 of 340
Profitability 40 #205 of 343 22 #55 of 70 24 #261 of 343
Financial Health 18 #278 of 338 68 #32 of 99 2 #330 of 338
Shareholder Returns 74 #92 of 351 – 75 #87 of 351
Overall 48 59 39
  • BAC ranked among 368 companies in Banking
  • BULL ranked among 110 companies in Capital Markets
  • MS ranked among 368 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBACBULLMSSPY
1 month -7.8%-29.2%-2.4% -2.3%
3 months -20.7%-28.4%-12.1% -0.7%
6 months -5.0%-27.5%-1.2% +4.8%
Year to date -9.9%-33.1%+4.6% +10.3%
1 year -7.3%-51.9%+13.3% +10.3%
3 years +74.4%-52.1%+143.6% +73.0%
3 years, per year +20.4%-21.8%+34.6% +20.1%
5 years +2.5%—+81.0% +61.9%
5 years, per year +0.5%—+12.6% +10.1%
10 years +200.7%—+464.2% +258.6%
10 years, per year +11.6%—+18.9% +13.6%

Risk

MeasureBACBULLMSSPY
Volatility, 1Y 22.0%64.1%28.7% 12.8%
Downside volatility, 1Y 25.9%65.7%30.3% 12.8%
Beta vs S&P 500, 1Y 0.742.251.44 1.00
Return / volatility, 1Y -0.33-0.810.46 0.80
Max drawdown, 5Y -49.0%-92.6%-35.3% -25.4%
From 52-week high -23.5%-49.8%-18.7% -3.5%
52-week high $64.82$10.35$228.55 $779.14
52-week low $46.72$4.63$154.37 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBACBULLMS
P/E now vs peer median 11.5xmedian 12.7x 48.5xmedian 29.1x 14.8xmedian 12.7x
P/S now vs peer median 2.9xmedian 3.5x 3.4xmedian 2.5x 3.7xmedian 3.5x
EV/EBITDA now vs peer median 1.3xmedian 4.9x —median 13.6x 6.4xmedian 4.9x
P/FCF now vs peer median 8.4xmedian 11.4x —median 16.8x -15.7xmedian 11.4x
P/B now vs peer median 1.2xmedian 1.2x 2.2xmedian 2.2x 2.5xmedian 1.2x
PEG now vs peer median 2.06median 1.46 —median 0.52 0.50median 1.46

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBACBULLMS
Revenue $120.16B $680.89M $78.04B
Net income $32.24B $42.56M $20.37B
Free cash flow $41.37B – -$18.58B
R&D – $89.14M –
EPS (diluted) $4.22 $0.11 $12.46
Cash & equivalents $249.64B $701.62M $160.14B
Total debt $380.92B $50.00M $392.56B
Shares (diluted) 7.29B 397.00M 1.57B
Enterprise value -$2.01T -$542.97M -$209.47B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBACBULLMS
P/E 11.5x 48.5x 14.8x
P/FCF 8.4x – -15.7x
P/Operating cash flow 8.4x – -18.7x
P/S 2.9x 3.4x 3.7x
P/B 1.2x 2.2x 2.5x
P/Tangible book 1.2x 2.3x 2.6x
EV/EBITDA 1.3x – 6.4x
EV/EBIT 1.3x -49.2x 6.8x
EV/Revenue 1.2x 2.4x 6.7x
EV/FCF 3.5x – -28.2x
EV/Operating cash flow 3.5x – -33.6x
PEG (3Y EPS CAGR) 2.06 – 0.50

Growth

14 metrics
MetricBACBULLMS
Revenue growth (1Y) 5.4% 47.9% 18.0%
Revenue CAGR (3Y) 5.9% – 13.3%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – – –
Operating income CAGR (3Y) – – –
Net income growth (1Y) 9.8% 404.3% 36.7%
Net income CAGR (3Y) 1.9% – 26.0%
EPS growth (1Y) 15.0% 101.3% 40.3%
EPS CAGR (3Y) 5.6% – 29.4%
Operating cash flow growth (1Y) -32.7% – 11.8%
Operating cash flow CAGR (3Y) -1.5% – 27.6%
Free cash flow growth (1Y) -32.7% – 11.3%
Free cash flow CAGR (3Y) -1.5% – 25.1%

Profitability

14 metrics
MetricBACBULLMS
Gross margin – – –
EBITDA margin 95.5% – 104.2%
Operating margin – – –
Pretax margin 33.8% 10.1% 33.5%
Net margin 25.6% 6.3% 25.0%
FCF margin 34.4% – -23.8%
Operating cash flow margin 34.4% – -20.0%
Return on equity 10.8% 4.1% 17.5%
Return on assets 0.9% 1.1% 1.3%
Return on invested capital 13.0% -1.9% 12.0%
Return on capital employed – -3.8% –
Asset turnover 0.0x 0.2x 0.0x
Cash conversion (OCF / net income) 1.3x – -0.8x
Stock comp / revenue 3.5% 7.8% 2.6%

Financial Health

11 metrics
MetricBACBULLMS
Debt / assets 11.1% 1.2% 23.4%
Debt / equity 1.3x 0.0x 3.3x
Net debt / EBITDA -1.8x – 2.9x
Debt / FCF 9.2x – -21.1x
Liabilities / assets 91.3% 74.6% 93.0%
Equity / assets 8.7% 25.4% 7.0%
Interest coverage 1.6x – 1.5x
Current ratio – 1.3x –
Quick ratio – 0.6x –
Cash ratio – 0.2x –
Altman Z-score – 0.10 –

Shareholder Returns

7 metrics
MetricBACBULLMS
Dividend yield 2.3% – 2.3%
Net buyback yield 7.6% – 2.5%
Shareholder yield 10.0% – 4.8%
Payout ratio (earnings) 30.8% – –
Payout ratio (FCF) 24.0% – –
Dividend growth (1Y) 4.8% – –
Dividend CAGR (3Y) 3.5% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBACBULLMS
Forward P/E 11.0xFY2026 23.6xFY2026 13.6xFY2026
EPS, next fiscal year $4.52FY2026 $0.22FY2026 $13.66FY2026
EPS growth, next FY +18.6%FY2026 +4.8%FY2026 +33.8%FY2026
EPS growth, the year after +19.9% +40.9% -4.2%
Revenue, next fiscal year $127.79BFY2026 $753.47MFY2026 $80.05BFY2026
Revenue growth, next FY +13.0%FY2026 +32.0%FY2026 +13.3%FY2026
Revenue growth, the year after -2.4% +32.9% +13.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBACBULLMS
Held by institutions 75.0% 49.8% 85.7%
Institutions holding 3,617 205 2,745
Change in shares held, QoQ +0.7% +9.0% +1.5%
Institutions buying 1,828 148 1,470
Institutions selling 1,344 45 940
Buyers to sellers 1.36 3.29 1.56

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BACBULLMS
BAC 1.00 0.29 0.66
BULL 0.29 1.00 0.44
MS 0.66 0.44 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BAC, BULL and MS?

Bank Of America (BAC) is the largest by market capitalisation: Bank Of America (BAC) $366.18B, Webull (BULL) $2.14B, Morgan Stanley (MS) $299.63B.

Which stock is cheaper, BAC, BULL and MS?

Bank Of America (BAC) trades on the lowest price-to-earnings ratio (Bank Of America (BAC) 11.9x, Webull (BULL) 50.4x, Morgan Stanley (MS) 15.3x). On next year's consensus earnings, Bank Of America (BAC) is cheapest (Bank Of America (BAC) 11.0x, Webull (BULL) 23.6x, Morgan Stanley (MS) 13.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Webull (BULL) grew revenue fastest over the trailing twelve months: Bank Of America (BAC) +5.4%, Webull (BULL) +47.9%, Morgan Stanley (MS) +18.0%.

Which company is more profitable?

Bank Of America (BAC) has the highest net margin (Bank Of America (BAC) 25.6%, Webull (BULL) 6.3%, Morgan Stanley (MS) 25.0%). On return on invested capital, Bank Of America (BAC) leads (Bank Of America (BAC) 13.0%, Webull (BULL) -1.9%, Morgan Stanley (MS) 12.0%).

Which stock has performed better?

Over the past year Morgan Stanley (MS) returned the most: Bank Of America (BAC) -7.3%, Webull (BULL) -51.9%, Morgan Stanley (MS) +13.3%. Over five years, Morgan Stanley (MS) compounded fastest (Bank Of America (BAC) +0.5%/yr, Morgan Stanley (MS) +12.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Bank Of America (BAC) 0.03%, Webull (BULL) 0.00%, Morgan Stanley (MS) 0.00%. Webull (BULL) and Morgan Stanley (MS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Bank Of America (BAC) has been the steadiest (Bank Of America (BAC) 22.0%, Webull (BULL) 64.1%, Morgan Stanley (MS) 28.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BAC, BULL and MS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bank Of America (BAC) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.