BABA vs PDD vs BKNG Stock Comparison

Alibaba Group Holding, PDD Holdings and Booking Holdings Prices as of Oct 23, 2026 Peers: Industry group
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BABA Alibaba Group Holding Ltd
$99.63 -10.1% 1M -42.0% 1Y
Market cap
$232.58B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win
PDD PDD Holdings Inc.
$79.04 -0.2% 1M -40.7% 1Y
Market cap
$109.18B
P/E
8.1x
Revenue (TTM)
$64.89B
Div. yield
–
Digital Marketplaces Technology
5 wins
BKNG Booking Holdings Inc.
$155.83 0.0% 1M -23.5% 1Y
Market cap
$117.57B
P/E
16.3x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
4 wins

Head to Head

10 decided of 12

PDD Holdings leads on 5 of the 12 questions below (PDD Holdings 5, Booking Holdings 4, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBABAPDDBKNGLeader
Larger companyMarket capitalisation $232.58B $109.18B $117.57B BABA
Cheaper on earningsLower P/E, profitable companies only 22.1x 8.1x 16.3x PDD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 7.3x 14.3x PDD
Faster revenue growthRevenue growth, trailing twelve months +8.1% +13.8% +12.9% PDD
More profitableNet margin, trailing twelve months 7.0% 20.7% 25.5% BKNG
Better return on capitalReturn on invested capital 2.4% — 75.5% BKNG
Less leveragedLower net debt / EBITDA — — 0.3x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -42.0% -40.7% -23.5% BKNG
Better 5-year returnAnnualised price return, 5 years -10.9%/yr -4.4%/yr +10.2%/yr BKNG
Less volatileAnnualised volatility, 1 year 40.4% 33.6% 38.0% PDD
Higher overall scoreMean of the five percentile scores vs peers 46/100 78/100 60/100 PDD

Percentile Scorecard

BABAPDDBKNG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBABAPDDBKNG
Valuation 71 #49 of 167 88 #21 of 167 66 #57 of 167
Growth 17 #127 of 153 60 #62 of 153 38 #96 of 153
Profitability 54 #71 of 153 84 #25 of 153 99 #2 of 153
Financial Health 59 #74 of 179 80 #36 of 179 39 #109 of 179
Shareholder Returns 30 #66 of 94 – 59 #39 of 94
Overall 46 78 60
  • BABA ranked among 185 companies in Internet Platforms
  • PDD ranked among 185 companies in Internet Platforms
  • BKNG ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBABAPDDBKNGSPY
1 month -10.1%-0.2%0.0% -1.0%
3 months -11.2%-4.4%-12.2% +2.9%
6 months -26.6%-19.4%-13.5% +6.4%
Year to date -32.0%-30.3%-27.3% +11.4%
1 year -42.0%-40.7%-23.5% +13.1%
3 years +20.2%-27.0%+37.4% +79.4%
3 years, per year +6.3%-10.0%+11.2% +21.5%
5 years -43.9%-20.2%+62.7% +67.7%
5 years, per year -10.9%-4.4%+10.2% +10.9%
10 years -4.1%—+165.5% +255.2%
10 years, per year -0.4%—+10.3% +13.5%

Risk

MeasureBABAPDDBKNGSPY
Volatility, 1Y 40.4%33.6%38.0% 12.7%
Downside volatility, 1Y 36.0%35.7%38.2% 12.7%
Beta vs S&P 500, 1Y 1.130.880.86 1.00
Return / volatility, 1Y -1.04-1.21-0.62 1.03
Max drawdown, 5Y -64.2%-74.6%-39.5% -25.4%
From 52-week high -44.6%-42.8%-29.1% -2.5%
52-week high $179.97$138.13$219.68 $779.14
52-week low $94.81$73.30$154.13 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBABAPDDBKNG
P/E now vs peer median 22.0xmedian 17.5x 8.2xmedian 17.5x 16.6xmedian 17.5x
P/S now vs peer median 1.5xmedian 1.4x 1.7xmedian 1.4x 4.1xmedian 1.4x
EV/EBITDA now vs peer median —median 14.9x —median 14.9x 12.2xmedian 14.9x
P/FCF now vs peer median 7.0xmedian 11.2x 7.0xmedian 11.2x 12.3xmedian 11.2x
P/B now vs peer median 1.4xmedian 1.7x 1.7xmedian 1.7x -10.9xmedian 1.7x
PEG now vs peer median -15.25median 0.42 0.27median 0.42 -0.29median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBABAPDDBKNG
Revenue $150.46B $64.89B $28.24B
Gross profit $57.45B $36.55B –
Operating income $4.39B $14.41B $9.28B
Net income $10.08B $13.45B $7.21B
Free cash flow $33.19B $16.02B $9.54B
R&D $10.68B $2.64B –
EPS (diluted) $4.38 $9.08 $9.36
Cash & equivalents $21.06B $19.00B $17.21B
Total debt $83.76B – $20.18B
Shares (diluted) 2.40B 1.48B 770.00M
Enterprise value $46.21B -$134.87B $50.62B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBABAPDDBKNG
P/E 22.0x 8.2x 16.6x
P/FCF 7.0x 7.0x 12.3x
P/Operating cash flow 20.4x 7.0x 11.9x
P/S 1.5x 1.7x 4.1x
P/B 1.4x 1.7x -10.9x
P/Tangible book 1.4x 1.7x -10.1x
EV/EBITDA – – 12.2x
EV/EBIT 47.7x 3.1x 12.9x
EV/Revenue 1.4x 0.7x 4.3x
EV/FCF 6.3x 2.8x 12.6x
EV/Operating cash flow 18.5x 2.8x 12.2x
PEG (3Y EPS CAGR) -15.25 0.27 -0.29

Growth

14 metrics
MetricBABAPDDBKNG
Revenue growth (1Y) 8.1% 13.8% 12.9%
Revenue CAGR (3Y) 5.6% 40.4% 13.4%
Gross profit growth (1Y) 0.2% 11.6% –
Gross profit CAGR (3Y) 6.5% 29.3% –
Operating income growth (1Y) -77.5% 12.7% 12.9%
Operating income CAGR (3Y) -35.9% 37.4% 15.3%
Net income growth (1Y) -50.0% -1.4% 49.8%
Net income CAGR (3Y) -3.6% 32.0% 17.4%
EPS growth (1Y) -47.9% -1.6% -93.7%
EPS CAGR (3Y) -1.4% 30.8% -57.3%
Operating cash flow growth (1Y) -45.8% 22.0% 2.9%
Operating cash flow CAGR (3Y) -27.8% 21.6% 13.2%
Free cash flow growth (1Y) -8.5% 22.0% 3.2%
Free cash flow CAGR (3Y) -0.6% 21.6% 13.9%

Profitability

14 metrics
MetricBABAPDDBKNG
Gross margin 38.2% 56.3% –
EBITDA margin – – 34.9%
Operating margin 2.9% 22.2% 32.9%
Pretax margin 9.7% 28.4% 32.9%
Net margin 7.0% 20.7% 25.5%
FCF margin 22.1% 24.7% 33.8%
Operating cash flow margin 7.5% 24.7% 34.9%
Return on equity 6.2% 21.1% –
Return on assets 3.6% 14.1% 25.1%
Return on invested capital 2.4% – 75.5%
Return on capital employed 2.1% 22.6% 121.7%
Asset turnover 0.5x 0.7x 1.0x
Cash conversion (OCF / net income) 1.1x 1.2x 1.4x
Stock comp / revenue 1.1% – 2.1%

Financial Health

11 metrics
MetricBABAPDDBKNG
Debt / assets 7.5% – 68.0%
Debt / equity 0.1x – -1.9x
Net debt / EBITDA – – 0.3x
Debt / FCF 0.6x – 2.1x
Liabilities / assets 43.6% 32.5% 136.3%
Equity / assets 56.4% 67.5% -36.3%
Interest coverage 3.2x – 8.4x
Current ratio 1.4x 2.6x 1.1x
Quick ratio 0.6x 2.1x 1.0x
Cash ratio 0.6x 2.1x 0.8x
Altman Z-score 2.29 4.58 5.83

Shareholder Returns

7 metrics
MetricBABAPDDBKNG
Dividend yield 1.1% – 1.1%
Net buyback yield – – 9.0%
Shareholder yield 1.1% 0.0% 10.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBABAPDDBKNG
Forward P/E 14.3xFY2026 7.3xFY2026 14.3xFY2026
EPS, next fiscal year $6.97FY2026 $10.77FY2026 $10.90FY2026
EPS growth, next FY +79.6%FY2026 +4.1%FY2026 +19.5%FY2026
EPS growth, the year after +23.0% +19.3% +16.8%
Revenue, next fiscal year $173.52BFY2026 $72.03BFY2026 $27.56BFY2026
Revenue growth, next FY +17.0%FY2026 +16.7%FY2026 +2.4%FY2026
Revenue growth, the year after +14.6% +9.5% +11.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBABAPDDBKNG
Held by institutions 10.1% 30.3% 92.9%
Institutions holding 1,218 507 1,915
Change in shares held, QoQ -5.4% +4.8% -9.6%
Institutions buying 555 213 891
Institutions selling 421 234 828
Buyers to sellers 1.32 0.91 1.08

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BABAPDDBKNG
BABA 1.00 0.49 0.08
PDD 0.49 1.00 0.21
BKNG 0.08 0.21 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, BABA, PDD and BKNG?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Alibaba Group Holding (BABA) $232.58B, PDD Holdings (PDD) $109.18B, Booking Holdings (BKNG) $117.57B.

Which stock is cheaper, BABA, PDD and BKNG?

PDD Holdings (PDD) trades on the lowest price-to-earnings ratio (Alibaba Group Holding (BABA) 22.1x, PDD Holdings (PDD) 8.1x, Booking Holdings (BKNG) 16.3x). On next year's consensus earnings, PDD Holdings (PDD) is cheapest (Alibaba Group Holding (BABA) 14.3x, PDD Holdings (PDD) 7.3x, Booking Holdings (BKNG) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

PDD Holdings (PDD) grew revenue fastest over the trailing twelve months: Alibaba Group Holding (BABA) +8.1%, PDD Holdings (PDD) +13.8%, Booking Holdings (BKNG) +12.9%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Alibaba Group Holding (BABA) 7.0%, PDD Holdings (PDD) 20.7%, Booking Holdings (BKNG) 25.5%). On return on invested capital, Booking Holdings (BKNG) leads (Alibaba Group Holding (BABA) 2.4%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year Booking Holdings (BKNG) returned the most: Alibaba Group Holding (BABA) -42.0%, PDD Holdings (PDD) -40.7%, Booking Holdings (BKNG) -23.5%. Over five years, Booking Holdings (BKNG) compounded fastest (Alibaba Group Holding (BABA) -10.9%/yr, PDD Holdings (PDD) -4.4%/yr, Booking Holdings (BKNG) +10.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, PDD Holdings (PDD) has been the steadiest (Alibaba Group Holding (BABA) 40.4%, PDD Holdings (PDD) 33.6%, Booking Holdings (BKNG) 38.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BABA, PDD and BKNG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, PDD Holdings (PDD) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.