BABA vs EXPE vs MSFT Stock Comparison

Alibaba Group Holding, Expedia and Microsoft Prices as of Oct 26, 2026 Peers: Industry group
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EXPE Expedia Group, Inc.
$283.97 +7.5% 1M +29.8% 1Y
Market cap
$33.73B
P/E
16.6x
Revenue (TTM)
$15.70B
Div. yield
0.01%
Digital Marketplaces Technology
6 wins
MSFT Microsoft Corp
$532.60 +3.2% 1M +1.7% 1Y
Market cap
$3.97T
P/E
29.6x
Revenue (TTM)
$331.84B
Div. yield
0.01%
Cloud Platforms Technology
6 wins

Head to Head

12 decided of 12

Microsoft leads on 6 of the 12 questions below (Microsoft 6, Expedia 6). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBABAEXPEMSFTLeader
Larger companyMarket capitalisation $231.75B $33.73B $3.97T MSFT
Cheaper on earningsLower P/E, profitable companies only 22.0x 16.6x 29.6x EXPE
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.3x 14.1x 26.1x EXPE
Faster revenue growthRevenue growth, trailing twelve months +8.1% +12.0% +17.8% MSFT
More profitableNet margin, trailing twelve months 7.0% 13.0% 40.3% MSFT
Better return on capitalReturn on invested capital 2.4% 29.5% 26.7% EXPE
Less leveragedLower net debt / EBITDA — -0.5x -0.2x EXPE
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.01% MSFT
Better 1-year returnPrice return, last 12 months -42.6% +29.8% +1.7% EXPE
Better 5-year returnAnnualised price return, 5 years -9.9%/yr +11.6%/yr +10.5%/yr EXPE
Less volatileAnnualised volatility, 1 year 40.4% 51.1% 32.8% MSFT
Higher overall scoreMean of the five percentile scores vs peers 46/100 63/100 79/100 MSFT

Percentile Scorecard

BABAEXPEMSFT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBABAEXPEMSFT
Valuation 70 #51 of 167 65 #59 of 167 57 #17 of 38
Growth 17 #127 of 153 77 #36 of 153 77 #9 of 36
Profitability 53 #72 of 153 96 #7 of 153 97 #2 of 34
Financial Health 59 #74 of 179 33 #121 of 179 84 #7 of 38
Shareholder Returns 30 #66 of 94 44 #53 of 94 80 #5 of 21
Overall 46 63 79
  • BABA ranked among 185 companies in Internet Platforms
  • EXPE ranked among 185 companies in Internet Platforms
  • MSFT ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBABAEXPEMSFTSPY
1 month -8.7%+7.5%+3.2% -0.8%
3 months -12.8%+2.0%+36.9% +3.5%
6 months -24.3%+15.8%+25.4% +7.0%
Year to date -31.6%+0.2%+10.1% +12.2%
1 year -42.6%+29.8%+1.7% +13.0%
3 years +21.1%+205.1%+61.5% +86.3%
3 years, per year +6.6%+45.1%+17.3% +23.1%
5 years -40.8%+73.0%+64.8% +68.6%
5 years, per year -9.9%+11.6%+10.5% +11.0%
10 years -2.5%+126.2%+778.4% +258.0%
10 years, per year -0.2%+8.5%+24.3% +13.6%

Risk

MeasureBABAEXPEMSFTSPY
Volatility, 1Y 40.4%51.1%32.8% 12.7%
Downside volatility, 1Y 36.0%50.5%30.9% 12.7%
Beta vs S&P 500, 1Y 1.110.961.00 1.00
Return / volatility, 1Y -1.060.580.05 1.02
Max drawdown, 5Y -62.9%-60.9%-37.6% -25.4%
From 52-week high -44.3%-16.3%-2.0% -1.8%
52-week high $179.97$339.12$543.45 $779.14
52-week low $94.81$188.51$352.83 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBABAEXPEMSFT
P/E now vs peer median 22.1xmedian 17.5x 16.8xmedian 17.5x 29.6xmedian 29.6x
P/S now vs peer median 1.5xmedian 1.4x 2.1xmedian 1.4x 11.9xmedian 4.2x
EV/EBITDA now vs peer median —median 14.5x 9.0xmedian 14.5x 19.7xmedian 24.2x
P/FCF now vs peer median 7.0xmedian 12.1x 7.3xmedian 12.1x 59.1xmedian 15.1x
P/B now vs peer median 1.4xmedian 1.7x 13.2xmedian 1.7x 8.9xmedian 3.9x
PEG now vs peer median -15.35median 0.41 0.41median 0.41 1.30median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBABAEXPEMSFT
Revenue $150.46B $15.70B $331.84B
Gross profit $57.45B $14.20B $225.47B
Operating income $4.39B $2.51B $155.24B
Net income $10.08B $2.04B $133.75B
Free cash flow $33.19B $4.46B $66.99B
R&D $10.68B $1.28B $35.56B
EPS (diluted) $4.38 $16.61 $17.95
Cash & equivalents $21.06B $6.68B $20.94B
Total debt $83.76B $5.46B $40.29B
Shares (diluted) 2.40B 122.55M 7.45B
Enterprise value $45.38B $8.90B $3.89T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBABAEXPEMSFT
P/E 22.1x 16.8x 29.6x
P/FCF 7.0x 7.3x 59.1x
P/Operating cash flow 20.6x 6.2x 21.6x
P/S 1.5x 2.1x 11.9x
P/B 1.4x 13.2x 8.9x
P/Tangible book 1.5x 20.4x 9.3x
EV/EBITDA – 9.0x 19.7x
EV/EBIT 48.0x 12.3x 25.2x
EV/Revenue 1.4x 2.0x 11.8x
EV/FCF 6.3x 6.9x 58.5x
EV/Operating cash flow 18.6x 5.9x 21.4x
PEG (3Y EPS CAGR) -15.35 0.41 1.30

Growth

14 metrics
MetricBABAEXPEMSFT
Revenue growth (1Y) 8.1% 12.0% 17.8%
Revenue CAGR (3Y) 5.6% 8.6% 16.1%
Gross profit growth (1Y) 0.2% 13.0% 16.3%
Gross profit CAGR (3Y) 6.5% 10.3% 15.6%
Operating income growth (1Y) -77.5% 80.0% 20.8%
Operating income CAGR (3Y) -35.9% 27.9% 20.6%
Net income growth (1Y) -50.0% 83.5% 31.3%
Net income CAGR (3Y) -3.6% 31.4% 22.7%
EPS growth (1Y) -47.9% 98.2% 31.6%
EPS CAGR (3Y) -1.4% 41.0% 22.8%
Operating cash flow growth (1Y) -45.8% 87.8% 34.4%
Operating cash flow CAGR (3Y) -27.8% 18.6% 27.8%
Free cash flow growth (1Y) -8.5% 123.3% -6.5%
Free cash flow CAGR (3Y) -0.6% 24.3% 4.0%

Profitability

14 metrics
MetricBABAEXPEMSFT
Gross margin 38.2% 90.4% 67.9%
EBITDA margin – 21.7% 59.9%
Operating margin 2.9% 16.0% 46.8%
Pretax margin 9.7% 15.5% 50.0%
Net margin 7.0% 13.0% 40.3%
FCF margin 22.1% 28.4% 20.2%
Operating cash flow margin 7.5% 33.2% 55.1%
Return on equity 6.2% 94.7% 31.2%
Return on assets 3.6% 7.3% 18.4%
Return on invested capital 2.4% 29.5% 26.7%
Return on capital employed 2.1% 33.9% 27.8%
Asset turnover 0.5x 0.6x 0.5x
Cash conversion (OCF / net income) 1.1x 2.6x 1.4x
Stock comp / revenue 1.1% 2.6% 3.7%

Financial Health

11 metrics
MetricBABAEXPEMSFT
Debt / assets 7.5% 18.8% 5.3%
Debt / equity 0.1x 2.2x 0.1x
Net debt / EBITDA – -0.5x -0.2x
Debt / FCF 0.6x 1.2x 0.6x
Liabilities / assets 43.6% 91.5% 41.7%
Equity / assets 56.4% 8.5% 58.3%
Interest coverage 3.2x 7.1x 50.9x
Current ratio 1.4x 0.8x 1.2x
Quick ratio 0.6x 0.6x 0.9x
Cash ratio 0.6x 0.4x 0.5x
Altman Z-score 2.30 1.51 9.29

Shareholder Returns

7 metrics
MetricBABAEXPEMSFT
Dividend yield 1.0% 0.6% 0.7%
Net buyback yield – 5.7% 0.5%
Shareholder yield 1.0% 6.4% 1.2%
Payout ratio (earnings) – 10.5% 19.8%
Payout ratio (FCF) – 4.8% 39.5%
Dividend growth (1Y) – 109.8% 9.8%
Dividend CAGR (3Y) – – 10.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBABAEXPEMSFT
Forward P/E 14.3xFY2026 14.1xFY2026 26.1xFY2027
EPS, next fiscal year $7.02FY2026 $20.20FY2026 $20.39FY2027
EPS growth, next FY +80.9%FY2026 +27.4%FY2026 +18.0%FY2027
EPS growth, the year after +22.8% +16.4% +11.6%
Revenue, next fiscal year $174.00BFY2026 $16.58BFY2026 $402.39BFY2027
Revenue growth, next FY +17.3%FY2026 +12.5%FY2026 +21.3%FY2027
Revenue growth, the year after +14.7% +1.5% +12.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBABAEXPEMSFT
Held by institutions 10.1% 100.0% 73.9%
Institutions holding 1,218 1,118 6,227
Change in shares held, QoQ -5.4% +7.8% +3.3%
Institutions buying 555 602 3,432
Institutions selling 421 361 2,425
Buyers to sellers 1.32 1.67 1.42

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BABAEXPEMSFT
BABA 1.00 0.10 0.14
EXPE 0.10 1.00 0.17
MSFT 0.14 0.17 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BABA, EXPE and MSFT?

Microsoft (MSFT) is the largest by market capitalisation: Alibaba Group Holding (BABA) $231.75B, Expedia (EXPE) $33.73B, Microsoft (MSFT) $3.97T.

Which stock is cheaper, BABA, EXPE and MSFT?

Expedia (EXPE) trades on the lowest price-to-earnings ratio (Alibaba Group Holding (BABA) 22.0x, Expedia (EXPE) 16.6x, Microsoft (MSFT) 29.6x). On next year's consensus earnings, Expedia (EXPE) is cheapest (Alibaba Group Holding (BABA) 14.3x, Expedia (EXPE) 14.1x, Microsoft (MSFT) 26.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Microsoft (MSFT) grew revenue fastest over the trailing twelve months: Alibaba Group Holding (BABA) +8.1%, Expedia (EXPE) +12.0%, Microsoft (MSFT) +17.8%.

Which company is more profitable?

Microsoft (MSFT) has the highest net margin (Alibaba Group Holding (BABA) 7.0%, Expedia (EXPE) 13.0%, Microsoft (MSFT) 40.3%). On return on invested capital, Expedia (EXPE) leads (Alibaba Group Holding (BABA) 2.4%, Expedia (EXPE) 29.5%, Microsoft (MSFT) 26.7%).

Which stock has performed better?

Over the past year Expedia (EXPE) returned the most: Alibaba Group Holding (BABA) -42.6%, Expedia (EXPE) +29.8%, Microsoft (MSFT) +1.7%. Over five years, Expedia (EXPE) compounded fastest (Alibaba Group Holding (BABA) -9.9%/yr, Expedia (EXPE) +11.6%/yr, Microsoft (MSFT) +10.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Microsoft (MSFT) has the highest dividend yield: Alibaba Group Holding (BABA) 0.00%, Expedia (EXPE) 0.01%, Microsoft (MSFT) 0.01%. Alibaba Group Holding (BABA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Alibaba Group Holding (BABA) 40.4%, Expedia (EXPE) 51.1%, Microsoft (MSFT) 32.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BABA, EXPE and MSFT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Microsoft (MSFT) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.