ATHM vs BKNG vs SE Stock Comparison

Autohome, Booking Holdings and Sea Prices as of Oct 28, 2026 Peers: Industry group
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ATHM Autohome Inc.
$20.14 -5.1% 1M -22.4% 1Y
Market cap
$2.38B
P/E
17.8x
Revenue (TTM)
$787.39M
Div. yield
–
Digital Marketplaces Technology
2 wins
BKNG Booking Holdings Inc.
$147.94 -9.7% 1M -27.8% 1Y
Market cap
$116.40B
P/E
16.1x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
5 wins
SE Sea Ltd
$75.19 -24.0% 1M -52.9% 1Y
Market cap
$45.37B
P/E
27.0x
Revenue (TTM)
$26.55B
Div. yield
–
Digital Marketplaces Technology
2 wins

Head to Head

9 decided of 12

Booking Holdings leads on 5 of the 12 questions below (Booking Holdings 5, Sea 2, Autohome 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionATHMBKNGSELeader
Larger companyMarket capitalisation $2.38B $116.40B $45.37B BKNG
Cheaper on earningsLower P/E, profitable companies only 17.8x 16.1x 27.0x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.0x 13.6x 19.8x BKNG
Faster revenue growthRevenue growth, trailing twelve months -16.5% +12.9% +43.5% SE
More profitableNet margin, trailing twelve months 17.0% 25.5% 6.3% BKNG
Better return on capitalReturn on invested capital — 75.5% — –
Less leveragedLower net debt / EBITDA — 0.3x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -22.4% -27.8% -52.9% ATHM
Better 5-year returnAnnualised price return, 5 years -12.5%/yr +8.9%/yr -26.2%/yr BKNG
Less volatileAnnualised volatility, 1 year 32.3% 37.9% 52.2% ATHM
Higher overall scoreMean of the five percentile scores vs peers 61/100 60/100 71/100 SE

Percentile Scorecard

ATHMBKNGSE

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisATHMBKNGSE
Valuation 71 #49 of 166 65 #59 of 166 78 #37 of 166
Growth 5 #144 of 152 38 #95 of 152 68 #49 of 152
Profitability 60 #61 of 152 100 #1 of 152 70 #47 of 152
Financial Health 92 #16 of 179 40 #107 of 179 70 #55 of 179
Shareholder Returns 75 #24 of 94 57 #41 of 94 –
Overall 61 60 71
  • ATHM ranked among 185 companies in Internet Platforms
  • BKNG ranked among 185 companies in Internet Platforms
  • SE ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodATHMBKNGSESPY
1 month -5.1%-9.7%-24.0% +0.9%
3 months -11.5%-26.5%-30.7% +5.9%
6 months +10.6%-15.0%-9.6% +8.5%
Year to date -9.5%-30.9%-41.1% +13.3%
1 year -22.4%-27.8%-52.9% +12.4%
3 years -24.9%+34.7%+88.1% +88.1%
3 years, per year -9.1%+10.4%+23.5% +23.5%
5 years -48.8%+52.8%-78.1% +68.2%
5 years, per year -12.5%+8.9%-26.2% +11.0%
10 years -15.9%+150.8%— +263.4%
10 years, per year -1.7%+9.6%— +13.8%

Risk

MeasureATHMBKNGSESPY
Volatility, 1Y 32.3%37.9%52.2% 12.7%
Downside volatility, 1Y 30.8%38.0%55.1% 12.7%
Beta vs S&P 500, 1Y 0.850.841.28 1.00
Return / volatility, 1Y -0.70-0.73-1.01 0.98
Max drawdown, 5Y -59.7%-39.5%-90.3% -25.4%
From 52-week high -22.4%-32.7%-52.9% -0.9%
52-week high $25.97$219.68$159.71 $779.14
52-week low $16.38$147.94$74.01 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleATHMBKNGSE
P/E now vs peer median 17.6xmedian 16.8x 15.8xmedian 16.8x 26.6xmedian 16.8x
P/S now vs peer median 3.0xmedian 1.4x 3.9xmedian 1.4x 1.7xmedian 1.4x
EV/EBITDA now vs peer median —median 13.9x 11.6xmedian 13.9x —median 13.9x
P/FCF now vs peer median —median 11.4x 11.7xmedian 11.4x 8.8xmedian 11.4x
P/B now vs peer median 0.7xmedian 1.8x -10.3xmedian 1.8x —median 1.8x
PEG now vs peer median -0.88median 0.36 -0.27median 0.36 0.36median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsATHMBKNGSE
Revenue $787.39M $28.24B $26.55B
Gross profit $573.40M – $12.29B
Operating income $48.02M $9.28B $2.28B
Net income $129.13M $7.21B $3.91B
Free cash flow – $9.54B $5.22B
R&D $148.61M – $1.17B
EPS (diluted) $1.14 $9.36 $2.64
Cash & equivalents $367.84M $17.21B $3.53B
Total debt – $20.18B $2.37B
Shares (diluted) 118.02M 770.00M 638.23M
Enterprise value -$8.79B $49.45B $5.26B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricATHMBKNGSE
P/E 17.6x 15.8x 26.6x
P/FCF – 11.7x 8.8x
P/Operating cash flow – 11.3x 8.8x
P/S 3.0x 3.9x 1.7x
P/B 0.7x -10.3x –
P/Tangible book 0.7x -9.6x –
EV/EBITDA – 11.6x –
EV/EBIT -7.2x 12.3x 16.3x
EV/Revenue -0.4x 4.0x 1.4x
EV/FCF – 12.0x 7.1x
EV/Operating cash flow – 11.6x 7.1x
PEG (3Y EPS CAGR) -0.88 -0.27 0.36

Growth

14 metrics
MetricATHMBKNGSE
Revenue growth (1Y) -16.5% 12.9% 43.5%
Revenue CAGR (3Y) -8.0% 13.4% 27.7%
Gross profit growth (1Y) -19.5% – 41.1%
Gross profit CAGR (3Y) -11.0% – -83.4%
Operating income growth (1Y) -59.0% 12.9% 57.3%
Operating income CAGR (3Y) -36.4% 15.3% 26.1%
Net income growth (1Y) -37.6% 49.8% -97.5%
Net income CAGR (3Y) -23.3% 17.4% 26.3%
EPS growth (1Y) -32.5% -93.7% 31.1%
EPS CAGR (3Y) -20.1% -57.3% 73.7%
Operating cash flow growth (1Y) – 2.9% 14.3%
Operating cash flow CAGR (3Y) – 13.2% 56.7%
Free cash flow growth (1Y) – 3.2% 14.3%
Free cash flow CAGR (3Y) – 13.9% 56.7%

Profitability

14 metrics
MetricATHMBKNGSE
Gross margin 72.8% – 46.3%
EBITDA margin – 34.9% –
Operating margin 6.1% 32.9% 8.6%
Pretax margin 17.9% 32.9% 11.6%
Net margin 17.0% 25.5% 6.3%
FCF margin – 33.8% 19.6%
Operating cash flow margin – 34.9% 19.6%
Return on equity 3.9% – –
Return on assets 3.3% 25.1% 12.5%
Return on invested capital – 75.5% –
Return on capital employed 1.4% 121.7% 15.0%
Asset turnover 0.2x 1.0x 0.8x
Cash conversion (OCF / net income) – 1.4x 1.3x
Stock comp / revenue – 2.1% –

Financial Health

11 metrics
MetricATHMBKNGSE
Debt / assets – 68.0% 1.0%
Debt / equity – -1.9x –
Net debt / EBITDA – 0.3x –
Debt / FCF – 2.1x 0.1x
Liabilities / assets 17.8% 136.3% 59.2%
Equity / assets 82.2% -36.3% –
Interest coverage – 8.4x 123.4x
Current ratio 6.8x 1.1x 1.5x
Quick ratio 6.5x 1.0x 0.6x
Cash ratio 6.0x 0.8x 0.6x
Altman Z-score – 5.74 –

Shareholder Returns

7 metrics
MetricATHMBKNGSE
Dividend yield 9.2% 0.8% –
Net buyback yield – 9.5% –
Shareholder yield 9.2% 10.3% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusATHMBKNGSE
Forward P/E 19.0xFY2026 13.6xFY2026 19.8xFY2026
EPS, next fiscal year $1.06FY2026 $10.90FY2026 $3.79FY2026
EPS growth, next FY -36.9%FY2026 +19.5%FY2026 +8.3%FY2026
EPS growth, the year after +9.4% +16.7% +14.2%
Revenue, next fiscal year $770.59MFY2026 $27.56BFY2026 $30.91BFY2026
Revenue growth, next FY -16.5%FY2026 +2.4%FY2026 +34.7%FY2026
Revenue growth, the year after -0.9% +11.4% +21.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersATHMBKNGSE
Held by institutions 42.5% 92.9% 63.6%
Institutions holding 127 1,916 773
Change in shares held, QoQ +1.6% -9.6% +0.6%
Institutions buying 64 892 436
Institutions selling 44 828 223
Buyers to sellers 1.45 1.08 1.96

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ATHMBKNGSE
ATHM 1.00 0.22 0.32
BKNG 0.22 1.00 0.33
SE 0.32 0.33 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ATHM, BKNG and SE?

Booking Holdings (BKNG) is the largest by market capitalisation: Autohome (ATHM) $2.38B, Booking Holdings (BKNG) $116.40B, Sea (SE) $45.37B.

Which stock is cheaper, ATHM, BKNG and SE?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Autohome (ATHM) 17.8x, Booking Holdings (BKNG) 16.1x, Sea (SE) 27.0x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Autohome (ATHM) 19.0x, Booking Holdings (BKNG) 13.6x, Sea (SE) 19.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sea (SE) grew revenue fastest over the trailing twelve months: Autohome (ATHM) -16.5%, Booking Holdings (BKNG) +12.9%, Sea (SE) +43.5%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Autohome (ATHM) 17.0%, Booking Holdings (BKNG) 25.5%, Sea (SE) 6.3%).

Which stock has performed better?

Over the past year Autohome (ATHM) returned the most: Autohome (ATHM) -22.4%, Booking Holdings (BKNG) -27.8%, Sea (SE) -52.9%. Over five years, Booking Holdings (BKNG) compounded fastest (Autohome (ATHM) -12.5%/yr, Booking Holdings (BKNG) +8.9%/yr, Sea (SE) -26.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Autohome (ATHM) has been the steadiest (Autohome (ATHM) 32.3%, Booking Holdings (BKNG) 37.9%, Sea (SE) 52.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ATHM, BKNG and SE?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.