AS vs RCKY vs RGR Stock Comparison

Amer Sports, Rocky Brands and Sturm Ruger Prices as of Nov 5, 2026 Peers: Industry group
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AS Amer Sports, Inc.
$31.27 +12.6% 1M 0.0% 1Y
Market cap
$17.70B
P/E
32.4x
Revenue (TTM)
$7.44B
Div. yield
–
Sporting Goods Consumer Discretionary
4 wins
RCKY Rocky Brands, Inc.
$51.98 +11.6% 1M +77.5% 1Y
Market cap
$386.72M
P/E
11.2x
Revenue (TTM)
$521.30M
Div. yield
–
Footwear Consumer Discretionary
6 wins
RGR Sturm Ruger & Co Inc
$49.56 +13.5% 1M +13.0% 1Y
Market cap
$797.69M
P/E
48.6x
Revenue (TTM)
$598.10M
Div. yield
–
Sporting Goods Consumer Discretionary
1 win

Head to Head

11 decided of 12

Rocky Brands leads on 6 of the 12 questions below (Rocky Brands 6, Amer Sports 4, Sturm Ruger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionASRCKYRGRLeader
Larger companyMarket capitalisation $17.70B $386.72M $797.69M AS
Cheaper on earningsLower P/E, profitable companies only 32.4x 11.2x 48.6x RCKY
Cheaper on forward earningsLower price / next fiscal year consensus EPS 25.2x 9.2x 32.4x RCKY
Faster revenue growthRevenue growth, trailing twelve months +30.5% +10.8% +10.6% AS
More profitableNet margin, trailing twelve months 7.3% 6.6% 2.7% AS
Better return on capitalReturn on invested capital 9.7% 10.6% — RCKY
Less leveragedLower net debt / EBITDA -0.4x 1.8x — AS
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months 0.0% +77.5% +13.0% RCKY
Better 5-year returnAnnualised price return, 5 years — +4.4%/yr -7.5%/yr RCKY
Less volatileAnnualised volatility, 1 year 40.4% 51.8% 39.2% RGR
Higher overall scoreMean of the five percentile scores vs peers 57/100 58/100 49/100 RCKY

Percentile Scorecard

ASRCKYRGR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisASRCKYRGR
Valuation 36 #22 of 34 79 #11 of 48 39 #21 of 34
Growth 97 #2 of 32 67 #16 of 46 52 #16 of 32
Profitability 81 #7 of 32 55 #21 of 45 55 #15 of 32
Financial Health 59 #14 of 33 53 #25 of 52 81 #7 of 33
Shareholder Returns 11 #17 of 19 35 #23 of 35 17 #16 of 19
Overall 57 58 49
  • AS ranked among 34 companies in Leisure Products
  • RCKY ranked among 52 companies in Apparel and Luxury
  • RGR ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodASRCKYRGRSPY
1 month +12.6%+11.6%+13.5% -5.9%
3 months -13.4%+4.6%+30.9% -4.6%
6 months -14.3%+43.2%+26.6% +0.2%
Year to date -16.3%+77.2%+51.8% +7.5%
1 year 0.0%+77.5%+13.0% +8.2%
3 years —+136.7%+8.5% +68.3%
3 years, per year —+33.3%+2.8% +19.0%
5 years —+24.0%-32.4% +56.5%
5 years, per year —+4.4%-7.5% +9.4%
10 years —+395.0%-22.4% +251.5%
10 years, per year —+17.3%-2.5% +13.4%

Risk

MeasureASRCKYRGRSPY
Volatility, 1Y 40.4%51.8%39.2% 13.6%
Downside volatility, 1Y 38.3%41.0%45.2% 14.2%
Beta vs S&P 500, 1Y 1.370.680.81 1.00
Return / volatility, 1Y 0.001.500.33 0.60
Max drawdown, 5Y -40.7%-74.2%-61.9% -25.4%
From 52-week high -25.5%-4.8%-1.4% -5.9%
52-week high $41.96$54.60$50.25 $779.14
52-week low $26.25$28.67$28.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleASRCKYRGR
P/E now vs peer median 31.8xmedian 18.6x 11.3xmedian 17.1x 48.2xmedian 18.6x
P/S now vs peer median 2.3xmedian 1.0x 0.8xmedian 0.8x 1.3xmedian 1.0x
EV/EBITDA now vs peer median 12.1xmedian 9.9x 8.2xmedian 10.6x 17.7xmedian 9.9x
P/FCF now vs peer median 25.1xmedian 10.6x 14.0xmedian 11.6x 28.7xmedian 10.6x
P/B now vs peer median 2.5xmedian 1.5x 1.4xmedian 2.4x 2.7xmedian 1.5x
PEG now vs peer median —median 0.94 0.23median 0.57 -1.51median 0.94

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsASRCKYRGR
Revenue $7.44B $521.30M $598.10M
Gross profit $4.45B $226.46M $119.30M
Operating income $956.70M $51.08M $15.09M
Net income $567.80M $34.50M $16.40M
Free cash flow $694.70M $27.87M $27.63M
EPS (diluted) $0.97 $4.53 $1.01
Cash & equivalents $720.40M $2.29M $24.22M
Total debt $147.40M $116.03M –
Shares (diluted) 563.08M 7.62M 16.30M
Enterprise value $15.29B $377.23M $381.14M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricASRCKYRGR
P/E 31.8x 11.3x 48.2x
P/FCF 25.1x 14.0x 28.7x
P/Operating cash flow 18.1x 10.9x 19.9x
P/S 2.3x 0.8x 1.3x
P/B 2.5x 1.4x 2.7x
P/Tangible book 4.2x 2.2x 2.7x
EV/EBITDA 12.1x 8.2x 17.7x
EV/EBIT 17.6x 9.9x 45.8x
EV/Revenue 2.3x 1.0x 1.2x
EV/FCF 24.3x 18.1x 25.0x
EV/Operating cash flow 17.6x 14.1x 17.4x
PEG (3Y EPS CAGR) – 0.23 -1.51

Growth

14 metrics
MetricASRCKYRGR
Revenue growth (1Y) 30.5% 10.8% 10.6%
Revenue CAGR (3Y) – 3.2% 2.1%
Gross profit growth (1Y) 37.3% 17.5% 36.5%
Gross profit CAGR (3Y) – 7.1% -5.4%
Operating income growth (1Y) 52.3% 41.5% 449.3%
Operating income CAGR (3Y) – 14.2% -37.4%
Net income growth (1Y) 142.9% 67.8% 530.5%
Net income CAGR (3Y) – 50.0% -34.0%
EPS growth (1Y) 117.4% 66.1% 533.2%
EPS CAGR (3Y) – 48.3% -31.9%
Operating cash flow growth (1Y) 106.4% 55.0% -32.3%
Operating cash flow CAGR (3Y) – -15.6% -3.5%
Free cash flow growth (1Y) 170.6% 75.2% -35.0%
Free cash flow CAGR (3Y) – -20.6% 7.7%

Profitability

14 metrics
MetricASRCKYRGR
Gross margin 59.8% 43.4% 19.9%
EBITDA margin 18.8% 11.8% 6.5%
Operating margin 12.9% 9.8% 2.5%
Pretax margin 10.8% 8.2% 3.5%
Net margin 7.3% 6.6% 2.7%
FCF margin 9.3% 5.3% 4.6%
Operating cash flow margin 12.9% 6.9% 6.7%
Return on equity 8.3% 12.8% 5.6%
Return on assets 5.6% 6.9% 4.4%
Return on invested capital 9.7% 10.6% –
Return on capital employed 11.7% 13.1% 5.2%
Asset turnover 0.7x 1.0x 1.6x
Cash conversion (OCF / net income) 1.7x 1.0x 2.4x
Stock comp / revenue 0.7% 0.3% 1.1%

Financial Health

11 metrics
MetricASRCKYRGR
Debt / assets 1.4% 22.5% –
Debt / equity 0.0x 0.4x –
Net debt / EBITDA -0.4x 1.8x –
Debt / FCF 0.2x 4.2x –
Liabilities / assets 32.9% 46.3% 23.2%
Equity / assets 67.1% 53.7% 76.8%
Interest coverage 10.6x – 75.1x
Current ratio 1.8x 2.7x 3.0x
Quick ratio 0.7x 1.0x 2.4x
Cash ratio 0.4x 0.0x 1.2x
Altman Z-score 4.31 3.31 9.18

Shareholder Returns

7 metrics
MetricASRCKYRGR
Dividend yield – 1.2% 0.9%
Net buyback yield -5.0% 0.1% –
Shareholder yield -5.0% 1.4% 0.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusASRCKYRGR
Forward P/E 25.2xFY2026 9.2xFY2026 32.4xFY2026
EPS, next fiscal year $1.24FY2026 $5.63FY2026 $1.53FY2026
EPS growth, next FY +27.8%FY2026 +72.7%FY2026 +82.1%FY2026
EPS growth, the year after +40.3% -28.6% +28.1%
Revenue, next fiscal year $7.73BFY2026 $562.59MFY2026 $550.45MFY2026
Revenue growth, next FY +17.7%FY2026 +16.7%FY2026 +0.8%FY2026
Revenue growth, the year after +16.5% -4.8% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersASRCKYRGR
Held by institutions 38.1% 80.8% 59.6%
Institutions holding 355 118 172
Change in shares held, QoQ +4.1% +5.3% -1.4%
Institutions buying 237 56 76
Institutions selling 87 37 45
Buyers to sellers 2.72 1.51 1.69

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ASRCKYRGR
AS 1.00 0.21 0.17
RCKY 0.21 1.00 0.07
RGR 0.17 0.07 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AS, RCKY and RGR?

Amer Sports (AS) is the largest by market capitalisation: Amer Sports (AS) $17.70B, Rocky Brands (RCKY) $386.72M, Sturm Ruger (RGR) $797.69M.

Which stock is cheaper, AS, RCKY and RGR?

Rocky Brands (RCKY) trades on the lowest price-to-earnings ratio (Amer Sports (AS) 32.4x, Rocky Brands (RCKY) 11.2x, Sturm Ruger (RGR) 48.6x). On next year's consensus earnings, Rocky Brands (RCKY) is cheapest (Amer Sports (AS) 25.2x, Rocky Brands (RCKY) 9.2x, Sturm Ruger (RGR) 32.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amer Sports (AS) grew revenue fastest over the trailing twelve months: Amer Sports (AS) +30.5%, Rocky Brands (RCKY) +10.8%, Sturm Ruger (RGR) +10.6%.

Which company is more profitable?

Amer Sports (AS) has the highest net margin (Amer Sports (AS) 7.3%, Rocky Brands (RCKY) 6.6%, Sturm Ruger (RGR) 2.7%). On return on invested capital, Rocky Brands (RCKY) leads (Amer Sports (AS) 9.7%, Rocky Brands (RCKY) 10.6%).

Which stock has performed better?

Over the past year Rocky Brands (RCKY) returned the most: Amer Sports (AS) 0.0%, Rocky Brands (RCKY) +77.5%, Sturm Ruger (RGR) +13.0%. Over five years, Rocky Brands (RCKY) compounded fastest (Rocky Brands (RCKY) +4.4%/yr, Sturm Ruger (RGR) -7.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sturm Ruger (RGR) has been the steadiest (Amer Sports (AS) 40.4%, Rocky Brands (RCKY) 51.8%, Sturm Ruger (RGR) 39.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AS, RCKY and RGR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Rocky Brands (RCKY) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.