APPS vs DSP vs GOOGL Stock Comparison

Digital Turbine, Viant Technology and Alphabet Prices as of Oct 28, 2026 Peers: Industry group
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APPS Digital Turbine, Inc.
$9.91 -11.7% 1M +54.1% 1Y
Market cap
$1.19B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
1 win
DSP Viant Technology Inc.
$14.30 +16.8% 1M +58.4% 1Y
Market cap
$950.30M
P/E
32.4x
Revenue (TTM)
$388.50M
Div. yield
–
Digital Advertising Technology
2 wins
GOOGL Alphabet Inc.
$324.89 -5.2% 1M +21.5% 1Y
Market cap
$3.95T
P/E
16.8x
Revenue (TTM)
$471.10B
Div. yield
0.26%
Digital Advertising Technology
5 wins

Head to Head

8 decided of 12

Alphabet leads on 5 of the 12 questions below (Alphabet 5, Viant Technology 2, Digital Turbine 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAPPSDSPGOOGLLeader
Larger companyMarket capitalisation $1.19B $950.30M $3.95T GOOGL
Cheaper on earningsLower P/E, profitable companies only — 32.4x 16.8x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.4x 84.1x 15.4x APPS
Faster revenue growthRevenue growth, trailing twelve months — +22.0% +22.2% GOOGL
More profitableNet margin, trailing twelve months — 2.2% — –
Better return on capitalReturn on invested capital — 3.0% — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield — — 0.26% –
Better 1-year returnPrice return, last 12 months +54.1% +58.4% +21.5% DSP
Better 5-year returnAnnualised price return, 5 years -35.1%/yr +4.0%/yr +17.0%/yr GOOGL
Less volatileAnnualised volatility, 1 year 93.5% 68.8% 31.3% GOOGL
Higher overall scoreMean of the five percentile scores vs peers — 58/100 54/100 DSP

Percentile Scorecard

APPSDSPGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAPPSDSPGOOGL
Valuation – 50 #83 of 166 30 #117 of 166
Growth – 86 #22 of 152 82 #29 of 152
Profitability – 57 #66 of 152 62 #58 of 152
Financial Health 23 #139 of 179 75 #45 of 179 79 #38 of 179
Shareholder Returns – 20 #75 of 94 19 #76 of 94
Overall – 58 54
  • APPS ranked among 185 companies in Internet Platforms
  • DSP ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAPPSDSPGOOGLSPY
1 month -11.7%+16.8%-5.2% +0.9%
3 months +22.0%+24.8%-3.5% +5.9%
6 months +194.1%+34.8%-7.2% +8.5%
Year to date +98.2%+18.8%+3.8% +13.3%
1 year +54.1%+58.4%+21.5% +12.4%
3 years +108.6%+184.3%+165.9% +88.1%
3 years, per year +27.8%+41.7%+38.6% +23.5%
5 years -88.5%+21.7%+119.4% +68.2%
5 years, per year -35.1%+4.0%+17.0% +11.0%
10 years +1,276.4%—+692.8% +263.4%
10 years, per year +30.0%—+23.0% +13.8%

Risk

MeasureAPPSDSPGOOGLSPY
Volatility, 1Y 93.5%68.8%31.3% 12.7%
Downside volatility, 1Y 76.0%72.9%28.9% 12.7%
Beta vs S&P 500, 1Y 2.081.261.35 1.00
Return / volatility, 1Y 0.580.850.69 0.98
Max drawdown, 5Y -98.7%-75.0%-44.3% -25.4%
From 52-week high -31.1%0.0%-19.3% -0.9%
52-week high $14.39$14.30$402.62 $779.14
52-week low $2.82$8.50$267.47 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAPPSDSPGOOGL
P/E now vs peer median —median 16.8x 32.4xmedian 16.8x 16.8xmedian 16.8x
P/S now vs peer median —median 1.4x 2.4xmedian 1.4x 8.4xmedian 1.4x
EV/EBITDA now vs peer median —median 13.9x 25.3xmedian 13.9x —median 13.9x
P/FCF now vs peer median —median 11.4x 14.4xmedian 11.4x 77.8xmedian 11.4x
P/B now vs peer median 5.9xmedian 1.8x 3.0xmedian 1.8x 5.8xmedian 1.8x
PEG now vs peer median —median 0.36 1.06median 0.36 0.29median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAPPSDSPGOOGL
Revenue – $388.50M $471.10B
Gross profit – $173.06M –
Operating income – $9.12M $156.98B
Net income – $21.59M $235.69B
Free cash flow – $66.03M –
R&D – – $74.46B
EPS (diluted) – $0.13 $19.12
Cash & equivalents $37.96M $193.05M $56.33B
Total debt $360.96M – –
Shares (diluted) 120.47M 65.19M 12.31B
Enterprise value $1.03B $424.50M $3.63T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAPPSDSPGOOGL
P/E – 32.4x 16.8x
P/FCF – 14.4x 77.8x
P/Operating cash flow – 14.1x 22.0x
P/S – 2.4x 8.4x
P/B 5.9x 3.0x 5.8x
P/Tangible book -69.3x 3.1x 5.9x
EV/EBITDA – 25.3x –
EV/EBIT – 83.1x –
EV/Revenue – 1.9x 7.8x
EV/FCF – 11.5x –
EV/Operating cash flow – 11.2x 20.5x
PEG (3Y EPS CAGR) – 1.06 0.29

Growth

14 metrics
MetricAPPSDSPGOOGL
Revenue growth (1Y) – 22.0% 22.2%
Revenue CAGR (3Y) – 24.3% 16.6%
Gross profit growth (1Y) – 20.0% –
Gross profit CAGR (3Y) – 26.3% –
Operating income growth (1Y) – 78.9% 26.5%
Operating income CAGR (3Y) – 30.8% 25.8%
Net income growth (1Y) – 70.6% 89.7%
Net income CAGR (3Y) – 38.5% 52.3%
EPS growth (1Y) – 12.6% 87.8%
EPS CAGR (3Y) – 30.6% 57.2%
Operating cash flow growth (1Y) – 34.7% 18.6%
Operating cash flow CAGR (3Y) – 62.0% 19.0%
Free cash flow growth (1Y) – 36.4% –
Free cash flow CAGR (3Y) – 63.4% –

Profitability

14 metrics
MetricAPPSDSPGOOGL
Gross margin – 44.5% –
EBITDA margin – 7.7% –
Operating margin – 2.3% –
Pretax margin – 1.8% –
Net margin – 2.2% –
FCF margin – 17.0% –
Operating cash flow margin – 17.3% 38.1%
Return on equity – 7.1% 35.8%
Return on assets – 4.6% 24.5%
Return on invested capital – 3.0% –
Return on capital employed – 2.9% –
Asset turnover – 0.8x 0.5x
Cash conversion (OCF / net income) – 3.1x 0.8x
Stock comp / revenue – 7.6% 6.5%

Financial Health

11 metrics
MetricAPPSDSPGOOGL
Debt / assets 42.9% – –
Debt / equity 1.8x – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 76.2% 36.0% 32.5%
Equity / assets 23.8% 64.0% 67.5%
Interest coverage – – –
Current ratio 1.2x 2.3x 2.8x
Quick ratio 1.5x 2.3x 2.0x
Cash ratio 0.1x 1.3x 2.0x
Altman Z-score – 4.20 –

Shareholder Returns

7 metrics
MetricAPPSDSPGOOGL
Dividend yield – – 0.3%
Net buyback yield – -0.3% –
Shareholder yield – -0.3% 0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAPPSDSPGOOGL
Forward P/E 13.4xFY2026 84.1xFY2026 15.4xFY2026
EPS, next fiscal year $0.74FY2026 $0.17FY2026 $21.10FY2026
EPS growth, next FY +32.1%FY2026 -52.8%FY2026 +95.2%FY2026
EPS growth, the year after +32.4% +76.5% -31.6%
Revenue, next fiscal year $690.88MFY2026 $248.57MFY2026 $528.22BFY2026
Revenue growth, next FY +22.2%FY2026 +19.1%FY2026 +31.1%FY2026
Revenue growth, the year after +3.6% +31.2% +21.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAPPSDSPGOOGL
Held by institutions 64.5% 58.1% 80.1%
Institutions holding 211 121 5,741
Change in shares held, QoQ +7.1% +14.8% +4.6%
Institutions buying 128 77 2,657
Institutions selling 62 28 2,573
Buyers to sellers 2.06 2.75 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

APPSDSPGOOGL
APPS 1.00 0.33 0.17
DSP 0.33 1.00 0.27
GOOGL 0.17 0.27 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, APPS, DSP and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: Digital Turbine (APPS) $1.19B, Viant Technology (DSP) $950.30M, Alphabet (GOOGL) $3.95T.

Which stock is cheaper, APPS, DSP and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Viant Technology (DSP) 32.4x, Alphabet (GOOGL) 16.8x). On next year's consensus earnings, Digital Turbine (APPS) is cheapest (Digital Turbine (APPS) 13.4x, Viant Technology (DSP) 84.1x, Alphabet (GOOGL) 15.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Viant Technology (DSP) +22.0%, Alphabet (GOOGL) +22.2%.

Which stock has performed better?

Over the past year Viant Technology (DSP) returned the most: Digital Turbine (APPS) +54.1%, Viant Technology (DSP) +58.4%, Alphabet (GOOGL) +21.5%. Over five years, Alphabet (GOOGL) compounded fastest (Digital Turbine (APPS) -35.1%/yr, Viant Technology (DSP) +4.0%/yr, Alphabet (GOOGL) +17.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alphabet (GOOGL) 0.26%. Digital Turbine (APPS) and Viant Technology (DSP) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Digital Turbine (APPS) 93.5%, Viant Technology (DSP) 68.8%, Alphabet (GOOGL) 31.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, APPS, DSP and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.