APPF vs PAPL vs ZG Stock Comparison

Appfolio, Pineapple Financial and Zillow Prices as of Nov 4, 2026 Peers: Industry group
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APPF Appfolio Inc
$236.85 +16.0% 1M -9.1% 1Y
Market cap
$8.39B
P/E
49.4x
Revenue (TTM)
$1.09B
Div. yield
–
Real Estate Software Technology
7 wins
ZG Zillow Group, Inc.
$34.45 +22.5% 1M -50.7% 1Y
Market cap
$7.77B
P/E
–
Revenue (TTM)
$2.86B
Div. yield
–
Real Estate Software Technology
2 wins

Head to Head

9 decided of 12

Appfolio leads on 7 of the 12 questions below (Appfolio 7, Zillow 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAPPFPAPLZGLeader
Larger companyMarket capitalisation $8.39B $18.64M $7.77B APPF
Cheaper on earningsLower P/E, profitable companies only 49.4x -7.4x -68.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 35.5x — 14.7x ZG
Faster revenue growthRevenue growth, trailing twelve months +20.0% -6.6% +15.1% APPF
More profitableNet margin, trailing twelve months 15.6% -90.1% -4.0% APPF
Better return on capitalReturn on invested capital — — -3.1% –
Less leveragedLower net debt / EBITDA — 26.6x -2.3x ZG
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -9.1% -80.7% -50.7% APPF
Better 5-year returnAnnualised price return, 5 years +11.9%/yr — -12.2%/yr APPF
Less volatileAnnualised volatility, 1 year 45.1% 138.8% 52.6% APPF
Higher overall scoreMean of the five percentile scores vs peers 75/100 28/100 62/100 APPF

Percentile Scorecard

APPFPAPLZG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAPPFPAPLZG
Valuation 48 #47 of 89 6 #157 of 167 65 #32 of 89
Growth 91 #8 of 82 44 #92 of 162 32 #56 of 82
Profitability 91 #8 of 78 12 #135 of 153 46 #43 of 78
Financial Health 92 #9 of 95 51 #79 of 160 70 #29 of 95
Shareholder Returns 55 #25 of 54 – 98 #2 of 54
Overall 75 28 62
  • APPF ranked among 98 companies in Vertical Software
  • PAPL ranked among 172 companies in Lending and Credit
  • ZG ranked among 98 companies in Vertical Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAPPFPAPLZGSPY
1 month +16.0%-21.5%+22.5% -1.0%
3 months +22.7%-40.7%-6.6% -0.4%
6 months +41.7%-32.4%-23.2% +4.5%
Year to date +1.8%-48.2%-49.5% +12.4%
1 year -9.1%-80.7%-50.7% +13.6%
3 years +19.6%-98.0%-6.3% +76.4%
3 years, per year +6.1%-73.1%-2.2% +20.8%
5 years +75.4%—-47.9% +63.7%
5 years, per year +11.9%—-12.2% +10.4%
10 years +1,153.2%—+1.7% +267.7%
10 years, per year +28.8%—+0.2% +13.9%

Risk

MeasureAPPFPAPLZGSPY
Volatility, 1Y 45.1%138.8%52.6% 12.8%
Downside volatility, 1Y 44.2%125.6%55.7% 12.7%
Beta vs S&P 500, 1Y 0.401.541.21 1.00
Return / volatility, 1Y -0.20-0.58-0.97 1.06
Max drawdown, 5Y -55.4%-99.4%-68.1% -25.4%
From 52-week high -9.1%-80.7%-53.4% -1.6%
52-week high $260.62$3.79$73.87 $779.14
52-week low $143.34$0.58$27.70 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAPPFPAPLZG
P/E now vs peer median 49.4xmedian 42.1x -7.4xmedian 12.0x -68.7xmedian 42.1x
P/S now vs peer median 7.7xmedian 2.6x 6.7xmedian 2.6x 2.7xmedian 2.6x
EV/EBITDA now vs peer median 34.0xmedian 16.8x 72.0xmedian 13.2x 54.4xmedian 16.8x
P/FCF now vs peer median 29.8xmedian 21.0x -3.6xmedian 5.5x 24.8xmedian 21.0x
P/B now vs peer median 14.4xmedian 1.8x 0.4xmedian 0.7x 1.8xmedian 1.8x
PEG now vs peer median 0.63median 1.52 —median 0.34 -7.36median 1.52

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAPPFPAPLZG
Revenue $1.09B $2.78M $2.86B
Gross profit $693.53M – $2.07B
Operating income $204.71M -$402.62K -$146.00M
Net income $169.86M -$2.51M -$113.00M
Free cash flow $282.10M -$5.13M $313.00M
R&D $199.70M – $610.00M
EPS (diluted) $4.77 $-0.10 $-0.50
Cash & equivalents $258.54M $10.51M $602.00M
Total debt – $21.44M $392.00M
Shares (diluted) 35.58M 25.58M 225.31M
Enterprise value $7.46B -$13.37M $4.31B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAPPFPAPLZG
P/E 49.4x -7.4x -68.7x
P/FCF 29.8x -3.6x 24.8x
P/Operating cash flow 29.6x -3.6x 17.5x
P/S 7.7x 6.7x 2.7x
P/B 14.4x 0.4x 1.8x
P/Tangible book 15.2x 8.4x 2.0x
EV/EBITDA 34.0x 72.0x 54.4x
EV/EBIT 39.5x -73.4x -51.1x
EV/Revenue 7.4x 10.6x 2.6x
EV/FCF 28.7x -5.8x 23.8x
EV/Operating cash flow 28.5x -5.8x 16.8x
PEG (3Y EPS CAGR) 0.63 – -7.36

Growth

14 metrics
MetricAPPFPAPLZG
Revenue growth (1Y) 20.0% -6.6% 15.1%
Revenue CAGR (3Y) 23.8% – 14.5%
Gross profit growth (1Y) 20.6% – 11.5%
Gross profit CAGR (3Y) 26.1% – 11.1%
Operating income growth (1Y) 54.7% 88.0% -58.7%
Operating income CAGR (3Y) 85.0% – 16.2%
Net income growth (1Y) -16.6% 29.1% -253.1%
Net income CAGR (3Y) 77.5% – 10.4%
EPS growth (1Y) -15.0% 98.2% -301.6%
EPS CAGR (3Y) 78.5% – 9.3%
Operating cash flow growth (1Y) 32.7% -628.7% 6.5%
Operating cash flow CAGR (3Y) 100.5% – 8.1%
Free cash flow growth (1Y) 33.3% -629.0% 12.2%
Free cash flow CAGR (3Y) 114.3% – 12.0%

Profitability

14 metrics
MetricAPPFPAPLZG
Gross margin 63.8% – 72.5%
EBITDA margin 21.9% 14.8% 4.8%
Operating margin 18.8% -14.5% -5.1%
Pretax margin 19.6% -74.1% -3.7%
Net margin 15.6% -90.1% -4.0%
FCF margin 25.9% -184.6% 11.0%
Operating cash flow margin 26.1% -184.6% 15.6%
Return on equity 30.6% -5.2% -2.6%
Return on assets 24.9% -3.3% -2.1%
Return on invested capital – – -3.1%
Return on capital employed 35.3% -1.0% -3.4%
Asset turnover 1.6x 0.0x 0.5x
Cash conversion (OCF / net income) 1.7x 2.0x -3.9x
Stock comp / revenue 6.8% 3.9% 12.2%

Financial Health

11 metrics
MetricAPPFPAPLZG
Debt / assets – 28.3% 7.4%
Debt / equity – 0.4x 0.1x
Net debt / EBITDA – 26.6x -2.3x
Debt / FCF – -4.2x 1.3x
Liabilities / assets 18.6% 31.9% 20.6%
Equity / assets 81.4% 68.1% 79.4%
Interest coverage – -0.4x -7.0x
Current ratio 4.0x 1.0x 1.8x
Quick ratio 3.5x 1.0x 0.9x
Cash ratio 3.0x 0.4x 0.7x
Altman Z-score 41.89 0.21 4.35

Shareholder Returns

7 metrics
MetricAPPFPAPLZG
Dividend yield – – –
Net buyback yield 1.5% – 13.4%
Shareholder yield 1.5% – 13.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAPPFPAPLZG
Forward P/E 35.5xFY2026 – 14.7xFY2026
EPS, next fiscal year $6.68FY2026 $-0.32FY2026 $2.34FY2026
EPS growth, next FY +26.3%FY2026 – +42.7%FY2026
EPS growth, the year after +17.4% – +26.9%
Revenue, next fiscal year $1.19BFY2026 $4.16MFY2026 $3.04BFY2026
Revenue growth, next FY +25.2%FY2026 +39.1%FY2026 +17.8%FY2026
Revenue growth, the year after +18.3% +77.2% +11.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAPPFPAPLZG
Held by institutions 65.3% – 100.0%
Institutions holding 393 – 264
Change in shares held, QoQ +9.3% – +0.1%
Institutions buying 227 – 125
Institutions selling 130 – 98
Buyers to sellers 1.75 – 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

APPFPAPLZG
APPF 1.00 0.04 0.52
PAPL 0.04 1.00 0.10
ZG 0.52 0.10 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, APPF, PAPL and ZG?

Appfolio (APPF) is the largest by market capitalisation: Appfolio (APPF) $8.39B, Pineapple Financial (PAPL) $18.64M, Zillow (ZG) $7.77B.

Which company is growing faster?

Appfolio (APPF) grew revenue fastest over the trailing twelve months: Appfolio (APPF) +20.0%, Pineapple Financial (PAPL) -6.6%, Zillow (ZG) +15.1%.

Which company is more profitable?

Appfolio (APPF) has the highest net margin (Appfolio (APPF) 15.6%, Pineapple Financial (PAPL) -90.1%, Zillow (ZG) -4.0%).

Which stock has performed better?

Over the past year Appfolio (APPF) returned the most: Appfolio (APPF) -9.1%, Pineapple Financial (PAPL) -80.7%, Zillow (ZG) -50.7%. Over five years, Appfolio (APPF) compounded fastest (Appfolio (APPF) +11.9%/yr, Zillow (ZG) -12.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Appfolio (APPF) has been the steadiest (Appfolio (APPF) 45.1%, Pineapple Financial (PAPL) 138.8%, Zillow (ZG) 52.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, APPF, PAPL and ZG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Appfolio (APPF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.