APP vs CRTO vs NTES Stock Comparison

AppLovin, Criteo and NetEase Prices as of Nov 5, 2026 Peers: Industry group
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APP AppLovin Corp
$356.10 +27.7% 1M -42.3% 1Y
Market cap
$126.01B
P/E
25.1x
Revenue (TTM)
$7.61B
Div. yield
–
Digital Advertising Technology
5 wins
CRTO Criteo S.A.
$15.38 +3.9% 1M -31.0% 1Y
Market cap
$732.52M
P/E
10.1x
Revenue (TTM)
$1.81B
Div. yield
–
Digital Advertising Technology
3 wins
NTES NetEase, Inc.
$126.56 +6.3% 1M -9.0% 1Y
Market cap
$82.29B
P/E
18.5x
Revenue (TTM)
$16.70B
Div. yield
–
Video Games Technology
3 wins

Head to Head

11 decided of 12

AppLovin leads on 5 of the 12 questions below (AppLovin 5, Criteo 3, NetEase 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAPPCRTONTESLeader
Larger companyMarket capitalisation $126.01B $732.52M $82.29B APP
Cheaper on earningsLower P/E, profitable companies only 25.1x 10.1x 18.5x CRTO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 21.2x 4.5x 13.2x CRTO
Faster revenue growthRevenue growth, trailing twelve months +57.8% -7.5% +9.8% APP
More profitableNet margin, trailing twelve months 65.9% 4.0% 26.6% APP
Better return on capitalReturn on invested capital 74.1% 6.0% 22.7% APP
Less leveragedLower net debt / EBITDA 0.1x — -1.4x NTES
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -42.3% -31.0% -9.0% NTES
Better 5-year returnAnnualised price return, 5 years +29.3%/yr -17.7%/yr +4.5%/yr APP
Less volatileAnnualised volatility, 1 year 80.3% 57.7% 33.6% NTES
Higher overall scoreMean of the five percentile scores vs peers 70/100 70/100 62/100 CRTO

Percentile Scorecard

APPCRTONTES

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAPPCRTONTES
Valuation 35 #108 of 166 96 #7 of 166 54 #77 of 166
Growth 99 #2 of 154 35 #101 of 154 45 #85 of 154
Profitability 100 #1 of 154 65 #55 of 154 94 #11 of 154
Financial Health 66 #61 of 179 68 #58 of 179 85 #27 of 179
Shareholder Returns 49 #50 of 97 88 #13 of 97 33 #65 of 97
Overall 70 70 62
  • APP ranked among 185 companies in Internet Platforms
  • CRTO ranked among 185 companies in Internet Platforms
  • NTES ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAPPCRTONTESSPY
1 month +27.7%+3.9%+6.3% -5.9%
3 months +6.1%-12.5%-2.9% -4.6%
6 months -28.6%-6.5%+8.1% +0.2%
Year to date -47.2%-25.4%-8.0% +7.5%
1 year -42.3%-31.0%-9.0% +8.2%
3 years +803.3%-34.6%+13.4% +68.3%
3 years, per year +108.4%-13.2%+4.3% +19.0%
5 years +261.6%-62.2%+24.7% +56.5%
5 years, per year +29.3%-17.7%+4.5% +9.4%
10 years —-63.2%+159.9% +251.5%
10 years, per year —-9.5%+10.0% +13.4%

Risk

MeasureAPPCRTONTESSPY
Volatility, 1Y 80.3%57.7%33.6% 13.6%
Downside volatility, 1Y 83.1%66.1%32.5% 14.2%
Beta vs S&P 500, 1Y 1.450.410.29 1.00
Return / volatility, 1Y -0.53-0.54-0.27 0.60
Max drawdown, 5Y -91.9%-71.5%-52.0% -25.4%
From 52-week high -51.5%-33.9%-14.2% -5.9%
52-week high $733.60$23.28$147.56 $779.14
52-week low $228.50$14.17$109.26 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAPPCRTONTES
P/E now vs peer median 23.7xmedian 18.0x 10.4xmedian 18.0x 18.1xmedian 18.0x
P/S now vs peer median 15.5xmedian 1.3x 0.4xmedian 1.3x 4.8xmedian 1.3x
EV/EBITDA now vs peer median 19.6xmedian 15.5x —median 15.5x 11.6xmedian 15.5x
P/FCF now vs peer median 24.1xmedian 11.4x 5.7xmedian 11.4x 10.8xmedian 11.4x
P/B now vs peer median 35.8xmedian 1.7x 0.6xmedian 1.7x 3.3xmedian 1.7x
PEG now vs peer median 0.09median 0.38 0.08median 0.38 2.52median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAPPCRTONTES
Revenue $7.61B $1.81B $16.70B
Gross profit $6.76B $950.02M $11.22B
Operating income $5.92B $118.88M $5.90B
Net income $5.01B $72.83M $4.75B
Free cash flow $4.90B $131.78M $7.46B
R&D $378.04M $274.10M $2.59B
EPS (diluted) $14.98 $1.45 $6.91
Cash & equivalents $3.17B $274.84M $3.36B
Total debt $3.52B $8.55M $1.86B
Shares (diluted) 334.77M 49.80M 643.63M
Enterprise value $114.54B -$564.19M $40.53B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAPPCRTONTES
P/E 23.7x 10.4x 18.1x
P/FCF 24.1x 5.7x 10.8x
P/Operating cash flow 24.1x 2.6x 11.0x
P/S 15.5x 0.4x 4.8x
P/B 35.8x 0.6x 3.3x
P/Tangible book 39.8x 0.7x 3.4x
EV/EBITDA 19.6x – 11.6x
EV/EBIT 20.0x 3.9x 12.2x
EV/Revenue 15.6x 0.3x 4.3x
EV/FCF 24.1x 3.5x 9.6x
EV/Operating cash flow 24.1x 1.6x 9.8x
PEG (3Y EPS CAGR) 0.09 0.08 2.52

Growth

14 metrics
MetricAPPCRTONTES
Revenue growth (1Y) 57.8% -7.5% 9.8%
Revenue CAGR (3Y) 35.9% -2.4% 5.5%
Gross profit growth (1Y) 61.3% -9.8% 16.9%
Gross profit CAGR (3Y) 53.2% 4.5% 11.5%
Operating income growth (1Y) 68.9% -47.1% 23.6%
Operating income CAGR (3Y) 155.2% 46.8% 22.2%
Net income growth (1Y) 77.1% -58.4% -2.8%
Net income CAGR (3Y) 262.8% 92.5% 9.2%
EPS growth (1Y) 80.4% -53.6% -4.7%
EPS CAGR (3Y) 271.9% 125.2% 7.2%
Operating cash flow growth (1Y) 46.0% -10.6% 13.9%
Operating cash flow CAGR (3Y) 77.2% 15.0% 19.3%
Free cash flow growth (1Y) 46.0% -40.9% 12.3%
Free cash flow CAGR (3Y) 77.5% 11.3% 17.2%

Profitability

14 metrics
MetricAPPCRTONTES
Gross margin 88.8% 52.5% 67.2%
EBITDA margin 79.5% – 37.2%
Operating margin 77.8% 6.6% 35.3%
Pretax margin 78.0% 6.8% 34.9%
Net margin 65.9% 4.0% 26.6%
FCF margin 64.4% 7.3% 44.7%
Operating cash flow margin 64.4% 15.8% 44.0%
Return on equity 155.2% 6.2% 19.6%
Return on assets 59.5% 3.6% 14.0%
Return on invested capital 74.1% 6.0% 22.7%
Return on capital employed 85.4% 8.9% 23.0%
Asset turnover 0.9x 0.9x 0.5x
Cash conversion (OCF / net income) 1.0x 3.9x 1.5x
Stock comp / revenue 4.4% 2.5% 2.7%

Financial Health

11 metrics
MetricAPPCRTONTES
Debt / assets 41.0% 0.4% 5.4%
Debt / equity 1.1x 0.0x 0.1x
Net debt / EBITDA 0.1x – -1.4x
Debt / FCF 0.7x 0.1x 0.2x
Liabilities / assets 61.6% 41.9% 28.0%
Equity / assets 38.4% 58.1% 72.0%
Interest coverage 28.9x – –
Current ratio 3.8x 1.3x 3.5x
Quick ratio 3.7x 1.1x 1.4x
Cash ratio 2.1x 0.4x 1.3x
Altman Z-score 17.59 2.09 7.77

Shareholder Returns

7 metrics
MetricAPPCRTONTES
Dividend yield – – 2.3%
Net buyback yield 2.7% 13.5% 0.0%
Shareholder yield 2.7% 13.5% 2.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAPPCRTONTES
Forward P/E 21.2xFY2026 4.5xFY2026 13.2xFY2026
EPS, next fiscal year $16.79FY2026 $3.39FY2026 $9.56FY2026
EPS growth, next FY +72.2%FY2026 -26.6%FY2026 +15.3%FY2026
EPS growth, the year after +24.5% +14.5% +7.2%
Revenue, next fiscal year $8.58BFY2026 $986.69MFY2026 $17.10BFY2026
Revenue growth, next FY +56.5%FY2026 -15.7%FY2026 +6.2%FY2026
Revenue growth, the year after +13.0% +3.7% +7.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAPPCRTONTES
Held by institutions 67.5% 83.4% 9.2%
Institutions holding 1,460 128 461
Change in shares held, QoQ +6.5% +2.2% +1.9%
Institutions buying 836 64 264
Institutions selling 480 39 121
Buyers to sellers 1.74 1.64 2.18

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

APPCRTONTES
APP 1.00 0.17 0.24
CRTO 0.17 1.00 0.18
NTES 0.24 0.18 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, APP, CRTO and NTES?

AppLovin (APP) is the largest by market capitalisation: AppLovin (APP) $126.01B, Criteo (CRTO) $732.52M, NetEase (NTES) $82.29B.

Which stock is cheaper, APP, CRTO and NTES?

Criteo (CRTO) trades on the lowest price-to-earnings ratio (AppLovin (APP) 25.1x, Criteo (CRTO) 10.1x, NetEase (NTES) 18.5x). On next year's consensus earnings, Criteo (CRTO) is cheapest (AppLovin (APP) 21.2x, Criteo (CRTO) 4.5x, NetEase (NTES) 13.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

AppLovin (APP) grew revenue fastest over the trailing twelve months: AppLovin (APP) +57.8%, Criteo (CRTO) -7.5%, NetEase (NTES) +9.8%.

Which company is more profitable?

AppLovin (APP) has the highest net margin (AppLovin (APP) 65.9%, Criteo (CRTO) 4.0%, NetEase (NTES) 26.6%). On return on invested capital, AppLovin (APP) leads (AppLovin (APP) 74.1%, Criteo (CRTO) 6.0%, NetEase (NTES) 22.7%).

Which stock has performed better?

Over the past year NetEase (NTES) returned the most: AppLovin (APP) -42.3%, Criteo (CRTO) -31.0%, NetEase (NTES) -9.0%. Over five years, AppLovin (APP) compounded fastest (AppLovin (APP) +29.3%/yr, Criteo (CRTO) -17.7%/yr, NetEase (NTES) +4.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, NetEase (NTES) has been the steadiest (AppLovin (APP) 80.3%, Criteo (CRTO) 57.7%, NetEase (NTES) 33.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, APP, CRTO and NTES?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, AppLovin (APP) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.