AON vs WTW vs BWIN Stock Comparison

Aon, Willis Towers Watson and Baldwin Insurance Prices as of Nov 4, 2026 Peers: Industry group
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AON Aon plc
$344.66 +26.7% 1M +0.1% 1Y
Market cap
$73.01B
P/E
18.6x
Revenue (TTM)
$17.68B
Div. yield
0.01%
Insurance Brokers Financial Services
5 wins
WTW Willis Towers Watson Plc
$337.37 +17.1% 1M +4.5% 1Y
Market cap
$31.22B
P/E
20.0x
Revenue (TTM)
$10.27B
Div. yield
0.01%
Insurance Brokers Financial Services
4 wins

Head to Head

12 decided of 12

Aon leads on 5 of the 12 questions below (Aon 5, Willis Towers Watson 4, Baldwin Insurance 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAONWTWBWINLeader
Larger companyMarket capitalisation $73.01B $31.22B $2.97B AON
Cheaper on earningsLower P/E, profitable companies only 18.6x 20.0x -36.5x AON
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.0x 16.5x 15.0x BWIN
Faster revenue growthRevenue growth, trailing twelve months +3.8% +4.8% +7.6% BWIN
More profitableNet margin, trailing twelve months 22.2% 15.2% -611.2% AON
Better return on capitalReturn on invested capital 11.6% 12.6% -1.5% WTW
Less leveragedLower net debt / EBITDA 2.3x 1.7x 28.2x WTW
Higher dividend yieldTrailing dividend yield 0.01% 0.01% 0.00% WTW
Better 1-year returnPrice return, last 12 months +0.1% +4.5% +39.7% BWIN
Better 5-year returnAnnualised price return, 5 years +3.6%/yr +7.8%/yr -3.4%/yr WTW
Less volatileAnnualised volatility, 1 year 29.7% 31.7% 58.2% AON
Higher overall scoreMean of the five percentile scores vs peers 38/100 33/100 16/100 AON

Percentile Scorecard

AONWTWBWIN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAONWTWBWIN
Valuation 12 #105 of 119 15 #101 of 119 3 #116 of 119
Growth 44 #66 of 116 37 #74 of 116 36 #75 of 116
Profitability 75 #30 of 116 65 #41 of 116 9 #106 of 116
Financial Health 20 #95 of 118 17 #98 of 118 4 #113 of 118
Shareholder Returns 42 #64 of 109 29 #78 of 109 30 #77 of 109
Overall 38 33 16
  • AON ranked among 126 companies in Insurance
  • WTW ranked among 126 companies in Insurance
  • BWIN ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAONWTWBWINSPY
1 month +26.7%+17.1%+0.8% -1.0%
3 months -4.2%-0.2%+11.7% -0.4%
6 months +11.8%+33.7%+56.1% +4.5%
Year to date -2.3%+2.7%+33.7% +12.4%
1 year +0.1%+4.5%+39.7% +13.6%
3 years +6.6%+42.8%+42.9% +76.4%
3 years, per year +2.2%+12.6%+12.6% +20.8%
5 years +19.5%+45.9%-15.8% +63.7%
5 years, per year +3.6%+7.8%-3.4% +10.4%
10 years +219.8%+188.9%— +267.7%
10 years, per year +12.3%+11.2%— +13.9%

Risk

MeasureAONWTWBWINSPY
Volatility, 1Y 29.7%31.7%58.2% 12.8%
Downside volatility, 1Y 30.9%33.6%49.6% 12.7%
Beta vs S&P 500, 1Y -0.25-0.14-0.04 1.00
Return / volatility, 1Y 0.000.140.68 1.06
Max drawdown, 5Y -34.2%-30.8%-70.2% -25.4%
From 52-week high -9.6%-3.8%0.0% -1.6%
52-week high $381.11$350.75$32.14 $779.14
52-week low $269.45$242.12$16.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAONWTWBWIN
P/E now vs peer median 18.6xmedian 11.1x 20.1xmedian 11.1x -36.7xmedian 11.1x
P/S now vs peer median 4.1xmedian 1.4x 3.0xmedian 1.4x 337.1xmedian 1.4x
EV/EBITDA now vs peer median 15.5xmedian 7.3x 13.2xmedian 7.3x 83.9xmedian 7.3x
P/FCF now vs peer median 22.4xmedian 9.0x 17.8xmedian 9.0x 102.5xmedian 9.0x
P/B now vs peer median 7.2xmedian 1.6x 4.0xmedian 1.6x 3.2xmedian 1.6x
PEG now vs peer median 1.61median 0.64 1.02median 0.64 -1.66median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAONWTWBWIN
Revenue $17.68B $10.27B $13.29M
Operating income $4.65B $2.26B -$119.63M
Net income $4.01B $1.58B -$127.55M
Free cash flow $3.27B $1.74B $43.71M
EPS (diluted) $18.46 $16.64 $-0.88
Cash & equivalents $2.02B $1.95B $184.50M
Total debt $28.04B $6.53B $2.45B
Shares (diluted) 213.00M 94.00M 92.76M
Enterprise value $52.21B $22.57B $2.42B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAONWTWBWIN
P/E 18.6x 20.1x -36.7x
P/FCF 22.4x 17.8x 102.5x
P/Operating cash flow 20.5x 15.7x 49.4x
P/S 4.1x 3.0x 337.1x
P/B 7.2x 4.0x 3.2x
P/Tangible book 15.5x 4.9x -155.2x
EV/EBITDA 15.5x 13.2x 83.9x
EV/EBIT 18.5x 15.8x -56.4x
EV/Revenue 4.9x 3.5x 507.8x
EV/FCF 26.3x 20.5x 154.4x
EV/Operating cash flow 24.0x 18.0x 74.4x
PEG (3Y EPS CAGR) 1.61 1.02 -1.66

Growth

14 metrics
MetricAONWTWBWIN
Revenue growth (1Y) 3.8% 4.8% 7.6%
Revenue CAGR (3Y) 10.4% 3.4% -76.2%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) 9.9% 6.5% -227.4%
Operating income CAGR (3Y) 5.0% 20.4% -3.1%
Net income growth (1Y) 44.1% -25.7% -331.5%
Net income CAGR (3Y) 12.8% 15.2% 15.0%
EPS growth (1Y) 47.2% -22.9% -235.3%
EPS CAGR (3Y) 11.5% 19.6% 22.1%
Operating cash flow growth (1Y) 8.8% 23.8% 279.4%
Operating cash flow CAGR (3Y) 3.6% 18.3% 34.1%
Free cash flow growth (1Y) 7.4% 26.2% 146.9%
Free cash flow CAGR (3Y) 3.5% 18.6% 36.2%

Profitability

14 metrics
MetricAONWTWBWIN
Gross margin – – –
EBITDA margin 31.2% 26.2% 605.3%
Operating margin 26.3% 22.0% -900.0%
Pretax margin 28.8% 19.6% -2,082%
Net margin 22.2% 15.2% -611.2%
FCF margin 18.5% 17.0% 328.8%
Operating cash flow margin 20.2% 19.3% 682.9%
Return on equity 40.3% 20.2% -8.9%
Return on assets 6.8% 5.2% -2.2%
Return on invested capital 11.6% 12.6% -1.5%
Return on capital employed 13.6% 14.4% -2.8%
Asset turnover 0.3x 0.3x 0.0x
Cash conversion (OCF / net income) 0.9x 1.3x -0.7x
Stock comp / revenue 2.1% 2.2% 563.3%

Financial Health

11 metrics
MetricAONWTWBWIN
Debt / assets 43.0% 21.8% 39.7%
Debt / equity 2.7x 0.8x 1.7x
Net debt / EBITDA 2.3x 1.7x 28.2x
Debt / FCF 8.6x 3.7x 56.1x
Liabilities / assets 84.3% 73.9% 77.0%
Equity / assets 15.7% 26.1% 23.0%
Interest coverage 6.2x 7.5x –
Current ratio 1.6x 1.1x 1.1x
Quick ratio 0.8x 0.3x 0.6x
Cash ratio 0.6x 0.1x 0.1x
Altman Z-score 1.58 1.46 0.44

Shareholder Returns

7 metrics
MetricAONWTWBWIN
Dividend yield 0.9% 1.1% –
Net buyback yield 1.8% 4.2% 2.8%
Shareholder yield 2.7% 5.4% 2.8%
Payout ratio (earnings) 16.8% 22.5% –
Payout ratio (FCF) 20.6% 20.4% –
Dividend growth (1Y) 9.4% -0.6% –
Dividend CAGR (3Y) 11.7% 0.2% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAONWTWBWIN
Forward P/E 19.0xFY2026 16.5xFY2026 15.0xFY2026
EPS, next fiscal year $18.15FY2026 $20.42FY2026 $2.14FY2026
EPS growth, next FY +6.3%FY2026 +19.6%FY2026 +28.1%FY2026
EPS growth, the year after +8.1% +8.1% +20.6%
Revenue, next fiscal year $19.12BFY2026 $10.10BFY2026 $2.08BFY2026
Revenue growth, next FY +11.3%FY2026 +4.1%FY2026 +38.8%FY2026
Revenue growth, the year after +8.7% +16.0% +1.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAONWTWBWIN
Held by institutions 90.5% 97.1% 93.3%
Institutions holding 1,257 695 231
Change in shares held, QoQ +3.1% +0.8% +0.2%
Institutions buying 604 315 112
Institutions selling 450 280 76
Buyers to sellers 1.34 1.13 1.47

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AONWTWBWIN
AON 1.00 0.70 0.37
WTW 0.70 1.00 0.35
BWIN 0.37 0.35 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AON, WTW and BWIN?

Aon (AON) is the largest by market capitalisation: Aon (AON) $73.01B, Willis Towers Watson (WTW) $31.22B, Baldwin Insurance (BWIN) $2.97B.

Which stock is cheaper, AON, WTW and BWIN?

Aon (AON) trades on the lowest price-to-earnings ratio (Aon (AON) 18.6x, Willis Towers Watson (WTW) 20.0x, Baldwin Insurance (BWIN) -36.5x). On next year's consensus earnings, Baldwin Insurance (BWIN) is cheapest (Aon (AON) 19.0x, Willis Towers Watson (WTW) 16.5x, Baldwin Insurance (BWIN) 15.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Baldwin Insurance (BWIN) grew revenue fastest over the trailing twelve months: Aon (AON) +3.8%, Willis Towers Watson (WTW) +4.8%, Baldwin Insurance (BWIN) +7.6%.

Which company is more profitable?

Aon (AON) has the highest net margin (Aon (AON) 22.2%, Willis Towers Watson (WTW) 15.2%, Baldwin Insurance (BWIN) -611.2%). On return on invested capital, Willis Towers Watson (WTW) leads (Aon (AON) 11.6%, Willis Towers Watson (WTW) 12.6%, Baldwin Insurance (BWIN) -1.5%).

Which stock has performed better?

Over the past year Baldwin Insurance (BWIN) returned the most: Aon (AON) +0.1%, Willis Towers Watson (WTW) +4.5%, Baldwin Insurance (BWIN) +39.7%. Over five years, Willis Towers Watson (WTW) compounded fastest (Aon (AON) +3.6%/yr, Willis Towers Watson (WTW) +7.8%/yr, Baldwin Insurance (BWIN) -3.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Willis Towers Watson (WTW) has the highest dividend yield: Aon (AON) 0.01%, Willis Towers Watson (WTW) 0.01%, Baldwin Insurance (BWIN) 0.00%. Baldwin Insurance (BWIN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Aon (AON) has been the steadiest (Aon (AON) 29.7%, Willis Towers Watson (WTW) 31.7%, Baldwin Insurance (BWIN) 58.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AON, WTW and BWIN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Aon (AON) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.