AON vs BWIN vs WTW Stock Comparison

Aon, Baldwin Insurance and Willis Towers Watson Prices as of Oct 26, 2026 Peers: Industry group
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AON Aon plc
$302.08 +8.7% 1M -10.6% 1Y
Market cap
$64.63B
P/E
16.5x
Revenue (TTM)
$17.58B
Div. yield
0.01%
Insurance Brokers Financial Services
5 wins
WTW Willis Towers Watson Plc
$324.67 +10.4% 1M -1.1% 1Y
Market cap
$30.05B
P/E
19.2x
Revenue (TTM)
$10.10B
Div. yield
0.01%
Insurance Brokers Financial Services
4 wins

Head to Head

12 decided of 12

Aon leads on 5 of the 12 questions below (Aon 5, Willis Towers Watson 4, Baldwin Insurance 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAONBWINWTWLeader
Larger companyMarket capitalisation $64.63B $2.96B $30.05B AON
Cheaper on earningsLower P/E, profitable companies only 16.5x -36.4x 19.2x AON
Cheaper on forward earningsLower price / next fiscal year consensus EPS 16.6x 14.9x 15.9x BWIN
Faster revenue growthRevenue growth, trailing twelve months +4.9% +7.6% +3.0% BWIN
More profitableNet margin, trailing twelve months 22.3% -611.2% 15.5% AON
Better return on capitalReturn on invested capital 14.8% -1.5% 12.5% AON
Less leveragedLower net debt / EBITDA 2.5x 28.2x 1.8x WTW
Higher dividend yieldTrailing dividend yield 0.01% 0.00% 0.01% WTW
Better 1-year returnPrice return, last 12 months -10.6% +36.3% -1.1% BWIN
Better 5-year returnAnnualised price return, 5 years -1.0%/yr -2.8%/yr +6.2%/yr WTW
Less volatileAnnualised volatility, 1 year 29.2% 58.8% 31.8% AON
Higher overall scoreMean of the five percentile scores vs peers 39/100 17/100 44/100 WTW

Percentile Scorecard

AONBWINWTW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAONBWINWTW
Valuation 11 #106 of 119 2 #117 of 119 17 #99 of 119
Growth 42 #67 of 115 33 #77 of 115 74 #31 of 115
Profitability 85 #18 of 113 8 #104 of 113 70 #35 of 113
Financial Health 5 #108 of 114 4 #109 of 114 23 #88 of 114
Shareholder Returns 54 #50 of 107 37 #68 of 107 36 #69 of 107
Overall 39 17 44
  • AON ranked among 126 companies in Insurance
  • BWIN ranked among 126 companies in Insurance
  • WTW ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAONBWINWTWSPY
1 month +8.7%+0.4%+10.4% -0.8%
3 months -17.7%+16.8%+7.3% +3.5%
6 months -6.7%+31.2%+12.2% +7.0%
Year to date -14.4%+33.1%-1.2% +12.2%
1 year -10.6%+36.3%-1.1% +13.0%
3 years -1.6%+51.7%+41.8% +86.3%
3 years, per year -0.5%+14.9%+12.4% +23.1%
5 years -4.7%-13.4%+35.1% +68.6%
5 years, per year -1.0%-2.8%+6.2% +11.0%
10 years +179.2%—+157.4% +258.0%
10 years, per year +10.8%—+9.9% +13.6%

Risk

MeasureAONBWINWTWSPY
Volatility, 1Y 29.2%58.8%31.8% 12.7%
Downside volatility, 1Y 31.0%50.5%33.5% 12.7%
Beta vs S&P 500, 1Y -0.31-0.02-0.18 1.00
Return / volatility, 1Y -0.360.62-0.04 1.02
Max drawdown, 5Y -34.2%-70.2%-30.8% -25.4%
From 52-week high -20.7%0.0%-7.4% -1.8%
52-week high $381.11$32.00$350.75 $779.14
52-week low $269.45$16.50$242.12 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAONBWINWTW
P/E now vs peer median 16.5xmedian 10.6x -36.5xmedian 10.6x 19.5xmedian 10.6x
P/S now vs peer median 3.6xmedian 1.4x 335.6xmedian 1.4x 3.0xmedian 1.4x
EV/EBITDA now vs peer median 14.0xmedian 7.6x 83.6xmedian 7.6x 13.1xmedian 7.6x
P/FCF now vs peer median 19.7xmedian 8.6x 102.1xmedian 8.6x 17.9xmedian 8.6x
P/B now vs peer median 6.6xmedian 1.5x 3.1xmedian 1.5x 3.9xmedian 1.5x
PEG now vs peer median 1.35median 0.52 -1.65median 0.52 1.06median 0.52

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAONBWINWTW
Revenue $17.58B $13.29M $10.10B
Operating income $4.65B -$119.63M $2.25B
Net income $3.99B -$127.55M $1.58B
Free cash flow $3.25B $43.71M $1.69B
EPS (diluted) $18.30 $-0.88 $16.65
Cash & equivalents $1.06B $184.50M $1.63B
Total debt $14.97B $2.45B $6.53B
Shares (diluted) 213.90M 92.76M 94.00M
Enterprise value $57.85B $2.42B $21.46B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAONBWINWTW
P/E 16.5x -36.5x 19.5x
P/FCF 19.7x 102.1x 17.9x
P/Operating cash flow 18.1x 49.1x 15.7x
P/S 3.6x 335.6x 3.0x
P/B 6.6x 3.1x 3.9x
P/Tangible book 15.9x -154.5x 4.8x
EV/EBITDA 14.0x 83.6x 13.1x
EV/EBIT 16.7x -56.2x 15.6x
EV/Revenue 4.4x 506.2x 3.5x
EV/FCF 23.9x 153.9x 20.7x
EV/Operating cash flow 22.0x 74.1x 18.2x
PEG (3Y EPS CAGR) 1.35 -1.65 1.06

Growth

14 metrics
MetricAONBWINWTW
Revenue growth (1Y) 4.9% 7.6% 3.0%
Revenue CAGR (3Y) 10.9% -76.2% 3.6%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) 15.4% -227.4% 140.2%
Operating income CAGR (3Y) 5.9% -3.1% 20.3%
Net income growth (1Y) 49.7% -331.5% 972.1%
Net income CAGR (3Y) 13.4% 15.0% 13.2%
EPS growth (1Y) 52.8% -235.3% 1,115%
EPS CAGR (3Y) 12.2% 22.1% 18.3%
Operating cash flow growth (1Y) 12.1% 279.4% 36.7%
Operating cash flow CAGR (3Y) 3.1% 34.1% 25.0%
Free cash flow growth (1Y) 11.5% 146.9% 43.3%
Free cash flow CAGR (3Y) 3.3% 36.2% 26.9%

Profitability

14 metrics
MetricAONBWINWTW
Gross margin – – –
EBITDA margin 31.6% 605.3% 26.4%
Operating margin 26.5% -900.0% 22.2%
Pretax margin 28.9% -2,082% 19.8%
Net margin 22.3% -611.2% 15.5%
FCF margin 18.5% 328.8% 16.7%
Operating cash flow margin 20.1% 682.9% 19.0%
Return on equity 40.6% -8.9% 19.9%
Return on assets 7.6% -2.2% 5.2%
Return on invested capital 14.8% -1.5% 12.5%
Return on capital employed 18.5% -2.8% 15.1%
Asset turnover 0.3x 0.0x 0.3x
Cash conversion (OCF / net income) 0.9x -0.7x 1.2x
Stock comp / revenue 2.1% 563.3% 1.9%

Financial Health

11 metrics
MetricAONBWINWTW
Debt / assets 28.1% 39.7% 21.4%
Debt / equity 1.5x 1.7x 0.8x
Net debt / EBITDA 2.5x 28.2x 1.8x
Debt / FCF 4.6x 56.1x 3.9x
Liabilities / assets 81.8% 77.0% 74.6%
Equity / assets 18.2% 23.0% 25.4%
Interest coverage 6.2x – 7.9x
Current ratio 1.0x 1.1x 1.1x
Quick ratio 0.3x 0.6x 0.3x
Cash ratio 0.0x 0.1x 0.1x
Altman Z-score 1.52 0.44 1.39

Shareholder Returns

7 metrics
MetricAONBWINWTW
Dividend yield 1.0% – 1.2%
Net buyback yield 2.4% 2.8% 5.6%
Shareholder yield 3.4% 2.8% 6.8%
Payout ratio (earnings) 16.5% – 22.7%
Payout ratio (FCF) 20.3% – 21.1%
Dividend growth (1Y) 9.5% – 0.0%
Dividend CAGR (3Y) 11.5% – 0.0%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAONBWINWTW
Forward P/E 16.6xFY2026 14.9xFY2026 15.9xFY2026
EPS, next fiscal year $18.15FY2026 $2.14FY2026 $20.42FY2026
EPS growth, next FY +6.3%FY2026 +28.1%FY2026 +19.6%FY2026
EPS growth, the year after +8.1% +20.6% +8.1%
Revenue, next fiscal year $19.12BFY2026 $2.08BFY2026 $10.10BFY2026
Revenue growth, next FY +11.3%FY2026 +38.8%FY2026 +4.1%FY2026
Revenue growth, the year after +8.7% +1.6% +16.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAONBWINWTW
Held by institutions 90.5% 64.5% 97.1%
Institutions holding 1,254 229 692
Change in shares held, QoQ +3.1% +0.2% +0.8%
Institutions buying 603 112 314
Institutions selling 448 76 280
Buyers to sellers 1.35 1.47 1.12

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AONBWINWTW
AON 1.00 0.37 0.70
BWIN 0.37 1.00 0.35
WTW 0.70 0.35 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AON, BWIN and WTW?

Aon (AON) is the largest by market capitalisation: Aon (AON) $64.63B, Baldwin Insurance (BWIN) $2.96B, Willis Towers Watson (WTW) $30.05B.

Which stock is cheaper, AON, BWIN and WTW?

Aon (AON) trades on the lowest price-to-earnings ratio (Aon (AON) 16.5x, Baldwin Insurance (BWIN) -36.4x, Willis Towers Watson (WTW) 19.2x). On next year's consensus earnings, Baldwin Insurance (BWIN) is cheapest (Aon (AON) 16.6x, Baldwin Insurance (BWIN) 14.9x, Willis Towers Watson (WTW) 15.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Baldwin Insurance (BWIN) grew revenue fastest over the trailing twelve months: Aon (AON) +4.9%, Baldwin Insurance (BWIN) +7.6%, Willis Towers Watson (WTW) +3.0%.

Which company is more profitable?

Aon (AON) has the highest net margin (Aon (AON) 22.3%, Baldwin Insurance (BWIN) -611.2%, Willis Towers Watson (WTW) 15.5%). On return on invested capital, Aon (AON) leads (Aon (AON) 14.8%, Baldwin Insurance (BWIN) -1.5%, Willis Towers Watson (WTW) 12.5%).

Which stock has performed better?

Over the past year Baldwin Insurance (BWIN) returned the most: Aon (AON) -10.6%, Baldwin Insurance (BWIN) +36.3%, Willis Towers Watson (WTW) -1.1%. Over five years, Willis Towers Watson (WTW) compounded fastest (Aon (AON) -1.0%/yr, Baldwin Insurance (BWIN) -2.8%/yr, Willis Towers Watson (WTW) +6.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Willis Towers Watson (WTW) has the highest dividend yield: Aon (AON) 0.01%, Baldwin Insurance (BWIN) 0.00%, Willis Towers Watson (WTW) 0.01%. Baldwin Insurance (BWIN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Aon (AON) has been the steadiest (Aon (AON) 29.2%, Baldwin Insurance (BWIN) 58.8%, Willis Towers Watson (WTW) 31.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AON, BWIN and WTW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Aon (AON) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.