AMZN vs JD vs CPNG Stock Comparison

Amazon Com, JD.com and Coupang Prices as of Oct 23, 2026 Peers: Industry group
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AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.3x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
7 wins
JD JD.com, Inc.
$25.36 -6.6% 1M -23.6% 1Y
Market cap
$35.76B
P/E
16.7x
Revenue (TTM)
$189.20B
Div. yield
–
Online Retail Consumer Discretionary
4 wins
CPNG Coupang, Inc.
$13.90 -2.8% 1M -55.4% 1Y
Market cap
$24.53B
P/E
–
Revenue (TTM)
$35.46B
Div. yield
–
Online Retail Consumer Discretionary

Head to Head

11 decided of 12

Amazon Com leads on 7 of the 12 questions below (Amazon Com 7, JD.com 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNJDCPNGLeader
Larger companyMarket capitalisation $2.68T $35.76B $24.53B AMZN
Cheaper on earningsLower P/E, profitable companies only 20.3x 16.7x -32.0x JD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.4x 8.2x — JD
Faster revenue growthRevenue growth, trailing twelve months +15.8% +7.6% +9.9% AMZN
More profitableNet margin, trailing twelve months 18.1% 1.1% -2.2% AMZN
Better return on capitalReturn on invested capital 11.0% 0.6% -10.6% AMZN
Less leveragedLower net debt / EBITDA 0.0x — 49.4x AMZN
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.2% -23.6% -55.4% AMZN
Better 5-year returnAnnualised price return, 5 years +8.3%/yr -21.1%/yr -13.7%/yr AMZN
Less volatileAnnualised volatility, 1 year 34.2% 29.8% 48.1% JD
Higher overall scoreMean of the five percentile scores vs peers 65/100 65/100 32/100 JD

Percentile Scorecard

AMZNJDCPNG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNJDCPNG
Valuation 20 #83 of 104 95 #6 of 104 10 #94 of 104
Growth 93 #8 of 99 34 #66 of 99 9 #90 of 99
Profitability 69 #31 of 99 39 #61 of 99 22 #77 of 99
Financial Health 77 #27 of 113 73 #31 of 113 33 #76 of 113
Shareholder Returns – 85 #12 of 73 86 #11 of 73
Overall 65 65 32
  • AMZN ranked among 115 companies in Retail
  • JD ranked among 115 companies in Retail
  • CPNG ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNJDCPNGSPY
1 month -0.5%-6.6%-2.8% -1.0%
3 months +6.8%-16.0%-10.3% +2.9%
6 months -6.1%-16.2%-32.2% +6.4%
Year to date +7.4%-11.6%-41.1% +11.4%
1 year +12.2%-23.6%-55.4% +13.1%
3 years +92.9%+0.4%-23.2% +79.4%
3 years, per year +24.5%+0.1%-8.4% +21.5%
5 years +48.7%-69.5%-52.1% +67.7%
5 years, per year +8.3%-21.1%-13.7% +10.9%
10 years +505.6%-5.6%— +255.2%
10 years, per year +19.7%-0.6%— +13.5%

Risk

MeasureAMZNJDCPNGSPY
Volatility, 1Y 34.2%29.8%48.1% 12.7%
Downside volatility, 1Y 30.1%27.3%50.1% 12.7%
Beta vs S&P 500, 1Y 1.450.631.38 1.00
Return / volatility, 1Y 0.36-0.79-1.15 1.03
Max drawdown, 5Y -55.7%-76.6%-69.3% -25.4%
From 52-week high -12.7%-26.6%-56.7% -2.5%
52-week high $284.02$34.53$32.13 $779.14
52-week low $198.79$25.19$13.76 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNJDCPNG
P/E now vs peer median 20.2xmedian 16.7x 16.8xmedian 16.7x -32.6xmedian 16.7x
P/S now vs peer median 3.7xmedian 0.5x 0.2xmedian 0.5x 0.7xmedian 0.5x
EV/EBITDA now vs peer median 16.9xmedian 9.1x —median 9.1x -301.4xmedian 9.1x
P/FCF now vs peer median -102.0xmedian 16.6x 4.1xmedian 16.6x 251.6xmedian 16.6x
P/B now vs peer median 4.8xmedian 1.7x 0.7xmedian 1.7x 8.3xmedian 1.7x
PEG now vs peer median 0.16median 0.73 -1.76median 0.73 0.58median 0.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNJDCPNG
Revenue $730.00B $189.20B $35.46B
Gross profit $377.28B $31.39B $10.06B
Operating income $87.91B $238.00M -$628.00M
Net income $132.25B $2.85B -$767.00M
Free cash flow -$26.23B $7.50B $99.00M
R&D – $3.82B –
EPS (diluted) $12.13 $1.44 $-0.43
Cash & equivalents $78.21B $13.11B $6.11B
Total debt $128.89B $14.71B $2.60B
Shares (diluted) 10.90B 1.49B 1.80B
Enterprise value $2.20T -$84.44B -$1.43B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNJDCPNG
P/E 20.2x 16.8x -32.6x
P/FCF -102.0x 4.1x 251.6x
P/Operating cash flow 19.2x 4.1x 17.5x
P/S 3.7x 0.2x 0.7x
P/B 4.8x 0.7x 8.3x
P/Tangible book 4.8x 0.8x 8.8x
EV/EBITDA 16.9x – -301.4x
EV/EBIT 30.5x 2.7x -34.1x
EV/Revenue 3.7x 0.0x 0.6x
EV/FCF -102.2x 0.1x 216.2x
EV/Operating cash flow 19.2x 0.1x 15.0x
PEG (3Y EPS CAGR) 0.16 -1.76 0.58

Growth

14 metrics
MetricAMZNJDCPNG
Revenue growth (1Y) 15.8% 7.6% 9.9%
Revenue CAGR (3Y) 12.7% 7.5% 17.1%
Gross profit growth (1Y) 18.8% 11.3% 4.3%
Gross profit CAGR (3Y) 16.9% -15.7% 22.6%
Operating income growth (1Y) 26.2% -94.3% -186.7%
Operating income CAGR (3Y) 68.7% -61.0% -52.0%
Net income growth (1Y) 106.3% -51.0% -310.1%
Net income CAGR (3Y) 130.7% -3.5% -55.9%
EPS growth (1Y) 104.5% -58.9% -316.7%
EPS CAGR (3Y) 127.5% -9.6% -55.9%
Operating cash flow growth (1Y) 38.4% 119.5% -25.4%
Operating cash flow CAGR (3Y) 49.6% 1.2% -10.1%
Free cash flow growth (1Y) -885.3% 119.5% -87.3%
Free cash flow CAGR (3Y) -17.6% 1.2% -55.0%

Profitability

14 metrics
MetricAMZNJDCPNG
Gross margin 51.7% 16.6% 28.4%
EBITDA margin 21.8% – -0.2%
Operating margin 12.0% 0.1% -1.8%
Pretax margin 23.2% 1.8% -1.7%
Net margin 18.1% 1.1% -2.2%
FCF margin -3.6% 4.0% 0.3%
Operating cash flow margin 19.1% 4.0% 4.0%
Return on equity 26.6% 6.9% -22.2%
Return on assets 13.2% 2.8% -4.4%
Return on invested capital 11.0% 0.6% -10.6%
Return on capital employed 11.5% 0.5% -9.3%
Asset turnover 0.7x 1.8x 2.0x
Cash conversion (OCF / net income) 1.1x 2.6x -1.9x
Stock comp / revenue 2.9% – 1.5%

Financial Health

11 metrics
MetricAMZNJDCPNG
Debt / assets 11.8% 2.4% 15.0%
Debt / equity 0.2x 0.1x 0.9x
Net debt / EBITDA 0.0x – 49.4x
Debt / FCF -4.9x 0.3x 26.3x
Liabilities / assets 49.7% 61.1% 82.8%
Equity / assets 50.3% 38.9% 17.2%
Interest coverage 27.7x 0.6x -8.3x
Current ratio 1.0x 1.1x 0.9x
Quick ratio 0.9x 0.6x 0.6x
Cash ratio 0.5x 0.6x 0.6x
Altman Z-score 4.33 – 2.47

Shareholder Returns

7 metrics
MetricAMZNJDCPNG
Dividend yield – 3.9% –
Net buyback yield – – 4.4%
Shareholder yield – 3.9% 4.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNJDCPNG
Forward P/E 20.4xFY2026 8.2xFY2026 –
EPS, next fiscal year $12.15FY2026 $3.11FY2026 $-0.51FY2026
EPS growth, next FY +69.5%FY2026 +22.0%FY2026 -563.6%FY2026
EPS growth, the year after -14.7% +42.4% –
Revenue, next fiscal year $774.65BFY2026 $193.99BFY2026 $36.30BFY2026
Revenue growth, next FY +8.1%FY2026 +3.7%FY2026 +5.1%FY2026
Revenue growth, the year after +27.8% +2.6% +23.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNJDCPNG
Held by institutions 67.0% 16.2% 81.8%
Institutions holding 6,141 424 588
Change in shares held, QoQ +4.8% +10.6% -2.8%
Institutions buying 3,241 220 262
Institutions selling 2,411 130 243
Buyers to sellers 1.34 1.69 1.08

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNJDCPNG
AMZN 1.00 0.23 0.31
JD 0.23 1.00 0.11
CPNG 0.31 0.11 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, JD and CPNG?

Amazon Com (AMZN) is the largest by market capitalisation: Amazon Com (AMZN) $2.68T, JD.com (JD) $35.76B, Coupang (CPNG) $24.53B.

Which stock is cheaper, AMZN, JD and CPNG?

JD.com (JD) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.3x, JD.com (JD) 16.7x, Coupang (CPNG) -32.0x). On next year's consensus earnings, JD.com (JD) is cheapest (Amazon Com (AMZN) 20.4x, JD.com (JD) 8.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amazon Com (AMZN) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.8%, JD.com (JD) +7.6%, Coupang (CPNG) +9.9%.

Which company is more profitable?

Amazon Com (AMZN) has the highest net margin (Amazon Com (AMZN) 18.1%, JD.com (JD) 1.1%, Coupang (CPNG) -2.2%). On return on invested capital, Amazon Com (AMZN) leads (Amazon Com (AMZN) 11.0%, JD.com (JD) 0.6%, Coupang (CPNG) -10.6%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Amazon Com (AMZN) +12.2%, JD.com (JD) -23.6%, Coupang (CPNG) -55.4%. Over five years, Amazon Com (AMZN) compounded fastest (Amazon Com (AMZN) +8.3%/yr, JD.com (JD) -21.1%/yr, Coupang (CPNG) -13.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, JD.com (JD) has been the steadiest (Amazon Com (AMZN) 34.2%, JD.com (JD) 29.8%, Coupang (CPNG) 48.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, JD and CPNG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amazon Com (AMZN) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.