AMZN vs GOOGL vs MGNI Stock Comparison

Amazon Com, Alphabet and Magnite Prices as of Nov 5, 2026 Peers: Industry group
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AMZN Amazon Com Inc
$260.21 +1.5% 1M +4.0% 1Y
Market cap
$2.81T
P/E
20.8x
Revenue (TTM)
$764.24B
Div. yield
–
Online Retail Consumer Discretionary
2 wins
GOOGL Alphabet Inc.
$282.57 -18.7% 1M -0.6% 1Y
Market cap
$3.46T
P/E
14.6x
Revenue (TTM)
$471.10B
Div. yield
0.30%
Digital Advertising Technology
8 wins
MGNI Magnite, Inc.
$27.52 +10.8% 1M +60.9% 1Y
Market cap
$3.95B
P/E
21.8x
Revenue (TTM)
$766.75M
Div. yield
–
Digital Advertising Technology
1 win

Head to Head

11 decided of 12

Alphabet leads on 8 of the 12 questions below (Alphabet 8, Amazon Com 2, Magnite 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNGOOGLMGNILeader
Larger companyMarket capitalisation $2.81T $3.46T $3.95B GOOGL
Cheaper on earningsLower P/E, profitable companies only 20.8x 14.6x 21.8x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 21.3x 14.0x 24.8x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +15.4% +22.2% +9.1% GOOGL
More profitableNet margin, trailing twelve months 17.6% 49.9% 23.6% GOOGL
Better return on capitalReturn on invested capital 10.1% 16.7% 10.9% GOOGL
Less leveragedLower net debt / EBITDA 0.3x -0.8x -0.2x GOOGL
Higher dividend yieldTrailing dividend yield — 0.30% — –
Better 1-year returnPrice return, last 12 months +4.0% -0.6% +60.9% MGNI
Better 5-year returnAnnualised price return, 5 years +8.1%/yr +13.7%/yr +4.0%/yr GOOGL
Less volatileAnnualised volatility, 1 year 33.5% 34.1% 60.3% AMZN
Higher overall scoreMean of the five percentile scores vs peers 63/100 57/100 59/100 AMZN

Percentile Scorecard

AMZNGOOGLMGNI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNGOOGLMGNI
Valuation 20 #87 of 108 39 #102 of 166 46 #90 of 166
Growth 89 #12 of 104 67 #51 of 154 78 #34 of 154
Profitability 69 #33 of 103 82 #28 of 154 78 #35 of 154
Financial Health 74 #31 of 114 73 #50 of 179 48 #94 of 179
Shareholder Returns – 23 #75 of 97 46 #53 of 97
Overall 63 57 59
  • AMZN ranked among 116 companies in Retail
  • GOOGL ranked among 185 companies in Internet Platforms
  • MGNI ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNGOOGLMGNISPY
1 month +1.5%-18.7%+10.8% -5.9%
3 months -4.4%-21.0%+13.2% -4.6%
6 months -4.0%-29.0%+96.6% +0.2%
Year to date +12.7%-9.7%+69.6% +7.5%
1 year +4.0%-0.6%+60.9% +8.2%
3 years +86.2%+116.9%+281.7% +68.3%
3 years, per year +23.0%+29.5%+56.3% +19.0%
5 years +47.9%+89.8%+21.4% +56.5%
5 years, per year +8.1%+13.7%+4.0% +9.4%
10 years +589.2%+623.4%+332.0% +251.5%
10 years, per year +21.3%+21.9%+15.8% +13.4%

Risk

MeasureAMZNGOOGLMGNISPY
Volatility, 1Y 33.5%34.1%60.3% 13.6%
Downside volatility, 1Y 30.4%34.5%58.5% 14.2%
Beta vs S&P 500, 1Y 1.341.300.43 1.00
Return / volatility, 1Y 0.12-0.021.01 0.60
Max drawdown, 5Y -55.7%-44.3%-76.0% -25.4%
From 52-week high -8.4%-29.8%0.0% -5.9%
52-week high $284.02$402.62$27.52 $779.14
52-week low $198.79$273.50$11.20 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNGOOGLMGNI
P/E now vs peer median 20.8xmedian 18.8x 14.6xmedian 18.0x 21.8xmedian 18.0x
P/S now vs peer median 3.7xmedian 0.5x 7.4xmedian 1.3x 5.2xmedian 1.3x
EV/EBITDA now vs peer median 16.6xmedian 9.0x 18.0xmedian 15.5x 19.5xmedian 15.5x
P/FCF now vs peer median -45.8xmedian 15.3x 175.4xmedian 11.4x 16.4xmedian 11.4x
P/B now vs peer median 4.6xmedian 1.8x 5.1xmedian 1.7x 4.1xmedian 1.7x
PEG now vs peer median 0.26median 0.87 0.25median 0.38 0.55median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNGOOGLMGNI
Revenue $764.24B $471.10B $766.75M
Gross profit $397.75B $286.70B $510.77M
Operating income $96.81B $156.98B $141.45M
Net income $134.77B $235.69B $180.84M
Free cash flow -$61.40B $19.75B $240.36M
R&D – $74.46B $91.31M
EPS (diluted) $12.33 $19.12 $1.20
Cash & equivalents $55.78B $56.33B $392.86M
Total debt $173.13B $125.10B $349.95M
Shares (diluted) 10.93B 12.31B 150.81M
Enterprise value $2.31T $3.20T $2.49B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNGOOGLMGNI
P/E 20.8x 14.6x 21.8x
P/FCF -45.8x 175.4x 16.4x
P/Operating cash flow 18.8x 19.3x 13.3x
P/S 3.7x 7.4x 5.2x
P/B 4.6x 5.1x 4.1x
P/Tangible book 4.6x 5.2x 4.1x
EV/EBITDA 16.6x 18.0x 19.5x
EV/EBIT 29.7x 21.2x 27.6x
EV/Revenue 3.8x 7.1x 5.1x
EV/FCF -46.8x 168.3x 16.3x
EV/Operating cash flow 19.2x 18.5x 13.1x
PEG (3Y EPS CAGR) 0.26 0.25 0.55

Growth

14 metrics
MetricAMZNGOOGLMGNI
Revenue growth (1Y) 15.4% 22.2% 9.1%
Revenue CAGR (3Y) 12.8% 16.6% 8.0%
Gross profit growth (1Y) 18.7% 25.7% 16.7%
Gross profit CAGR (3Y) 16.8% 20.0% 48.1%
Operating income growth (1Y) 33.7% 26.5% 64.8%
Operating income CAGR (3Y) 54.7% 25.8% 38.3%
Net income growth (1Y) 87.7% 89.7% 211.9%
Net income CAGR (3Y) 81.1% 52.3% 40.9%
EPS growth (1Y) 86.2% 87.8% 216.8%
EPS CAGR (3Y) 79.1% 57.2% 39.7%
Operating cash flow growth (1Y) 34.5% 18.6% 33.6%
Operating cash flow CAGR (3Y) 40.5% 19.0% 11.6%
Free cash flow growth (1Y) -1,478% -73.2% 38.5%
Free cash flow CAGR (3Y) -359.2% -36.6% 9.3%

Profitability

14 metrics
MetricAMZNGOOGLMGNI
Gross margin 52.0% 60.9% 66.6%
EBITDA margin 22.7% 39.3% 26.2%
Operating margin 12.7% 33.3% 18.4%
Pretax margin 23.0% 61.1% 16.0%
Net margin 17.6% 49.9% 23.6%
FCF margin -8.0% 4.2% 31.3%
Operating cash flow margin 19.5% 38.1% 38.8%
Return on equity 23.1% 35.8% 19.1%
Return on assets 11.5% 24.5% 5.9%
Return on invested capital 10.1% 16.7% 10.9%
Return on capital employed 10.6% 19.0% 10.9%
Asset turnover 0.7x 0.5x 0.2x
Cash conversion (OCF / net income) 1.1x 0.8x 1.6x
Stock comp / revenue 2.7% 6.5% 9.6%

Financial Health

11 metrics
MetricAMZNGOOGLMGNI
Debt / assets 13.9% 12.5% 11.2%
Debt / equity 0.3x 0.2x 0.4x
Net debt / EBITDA 0.3x -0.8x -0.2x
Debt / FCF -2.8x 6.3x 1.5x
Liabilities / assets 50.7% 32.5% 69.3%
Equity / assets 49.3% 67.5% 30.7%
Interest coverage 22.3x – 7.2x
Current ratio 1.0x 2.8x 1.0x
Quick ratio 0.8x 2.5x 1.0x
Cash ratio 0.4x 2.0x 0.2x
Altman Z-score 3.96 8.37 1.30

Shareholder Returns

7 metrics
MetricAMZNGOOGLMGNI
Dividend yield – 0.3% –
Net buyback yield – -0.2% 1.7%
Shareholder yield – 0.1% 1.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNGOOGLMGNI
Forward P/E 21.3xFY2026 14.0xFY2026 24.8xFY2026
EPS, next fiscal year $12.20FY2026 $20.18FY2026 $1.11FY2026
EPS growth, next FY +70.2%FY2026 +86.7%FY2026 +27.6%FY2026
EPS growth, the year after -13.9% -29.8% +20.7%
Revenue, next fiscal year $775.37BFY2026 $528.44BFY2026 $744.22MFY2026
Revenue growth, next FY +8.2%FY2026 +31.2%FY2026 +11.1%FY2026
Revenue growth, the year after +29.0% +24.0% +10.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNGOOGLMGNI
Held by institutions 67.0% 70.1% 98.6%
Institutions holding 6,152 5,749 311
Change in shares held, QoQ +4.8% +4.6% +8.0%
Institutions buying 3,248 2,661 170
Institutions selling 2,414 2,576 91
Buyers to sellers 1.35 1.03 1.87

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNGOOGLMGNI
AMZN 1.00 0.61 0.15
GOOGL 0.61 1.00 0.10
MGNI 0.15 0.10 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, GOOGL and MGNI?

Alphabet (GOOGL) is the largest by market capitalisation: Amazon Com (AMZN) $2.81T, Alphabet (GOOGL) $3.46T, Magnite (MGNI) $3.95B.

Which stock is cheaper, AMZN, GOOGL and MGNI?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.8x, Alphabet (GOOGL) 14.6x, Magnite (MGNI) 21.8x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Amazon Com (AMZN) 21.3x, Alphabet (GOOGL) 14.0x, Magnite (MGNI) 24.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.4%, Alphabet (GOOGL) +22.2%, Magnite (MGNI) +9.1%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Amazon Com (AMZN) 17.6%, Alphabet (GOOGL) 49.9%, Magnite (MGNI) 23.6%). On return on invested capital, Alphabet (GOOGL) leads (Amazon Com (AMZN) 10.1%, Alphabet (GOOGL) 16.7%, Magnite (MGNI) 10.9%).

Which stock has performed better?

Over the past year Magnite (MGNI) returned the most: Amazon Com (AMZN) +4.0%, Alphabet (GOOGL) -0.6%, Magnite (MGNI) +60.9%. Over five years, Alphabet (GOOGL) compounded fastest (Amazon Com (AMZN) +8.1%/yr, Alphabet (GOOGL) +13.7%/yr, Magnite (MGNI) +4.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alphabet (GOOGL) 0.30%. Amazon Com (AMZN) and Magnite (MGNI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Amazon Com (AMZN) has been the steadiest (Amazon Com (AMZN) 33.5%, Alphabet (GOOGL) 34.1%, Magnite (MGNI) 60.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, GOOGL and MGNI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.