AMZN vs APPS vs GOOGL Stock Comparison

Amazon Com, Digital Turbine and Alphabet Prices as of Oct 29, 2026 Peers: Industry group
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AMZN Amazon Com Inc
$243.79 -1.2% 1M +5.9% 1Y
Market cap
$2.58T
P/E
19.2x
Revenue (TTM)
$764.24B
Div. yield
–
Online Retail Consumer Discretionary
APPS Digital Turbine, Inc.
$10.57 -9.3% 1M +68.8% 1Y
Market cap
$1.02B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
1 win
GOOGL Alphabet Inc.
$283.82 -16.7% 1M +3.4% 1Y
Market cap
$3.39T
P/E
14.4x
Revenue (TTM)
$471.10B
Div. yield
–
Digital Advertising Technology
7 wins

Head to Head

8 decided of 12

Alphabet leads on 7 of the 12 questions below (Alphabet 7, Digital Turbine 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNAPPSGOOGLLeader
Larger companyMarket capitalisation $2.58T $1.02B $3.39T GOOGL
Cheaper on earningsLower P/E, profitable companies only 19.2x — 14.4x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.9x 14.3x 13.5x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +15.4% — +22.2% GOOGL
More profitableNet margin, trailing twelve months — — — –
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +5.9% +68.8% +3.4% APPS
Better 5-year returnAnnualised price return, 5 years +7.7%/yr -34.3%/yr +13.9%/yr GOOGL
Less volatileAnnualised volatility, 1 year 34.5% 93.6% 34.1% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 54/100 — 55/100 GOOGL

Percentile Scorecard

AMZNAPPSGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNAPPSGOOGL
Valuation 21 #82 of 104 – 36 #107 of 166
Growth 98 #3 of 98 – 82 #29 of 153
Profitability 43 #56 of 97 – 61 #61 of 153
Financial Health – 21 #141 of 179 78 #40 of 179
Shareholder Returns – – 20 #73 of 91
Overall 54 – 55
  • AMZN ranked among 115 companies in Retail
  • APPS ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNAPPSGOOGLSPY
1 month -1.2%-9.3%-16.7% +0.7%
3 months +3.5%+29.1%-14.9% +3.7%
6 months -8.0%+199.4%-26.2% +7.1%
Year to date +5.6%+111.4%-9.3% +12.8%
1 year +5.9%+68.8%+3.4% +11.9%
3 years +83.7%+126.3%+128.0% +85.2%
3 years, per year +22.5%+31.3%+31.6% +22.8%
5 years +44.6%-87.7%+91.7% +67.6%
5 years, per year +7.7%-34.3%+13.9% +10.9%
10 years +528.1%+1,368.1%+592.6% +262.0%
10 years, per year +20.2%+30.8%+21.4% +13.7%

Risk

MeasureAMZNAPPSGOOGLSPY
Volatility, 1Y 34.5%93.6%34.1% 12.7%
Downside volatility, 1Y 30.6%76.3%34.6% 12.6%
Beta vs S&P 500, 1Y 1.472.061.39 1.00
Return / volatility, 1Y 0.170.740.10 0.94
Max drawdown, 5Y -55.7%-98.7%-44.3% -25.4%
From 52-week high -14.2%-26.5%-29.5% -1.2%
52-week high $284.02$14.39$402.62 $779.14
52-week low $198.79$2.82$273.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNAPPSGOOGL
P/E now vs peer median 19.5xmedian 17.0x —median 16.7x 14.7xmedian 16.7x
P/S now vs peer median 3.4xmedian 0.5x —median 1.4x 7.3xmedian 1.4x
EV/EBITDA now vs peer median —median 9.2x —median 12.7x —median 12.7x
P/FCF now vs peer median -101.4xmedian 15.6x —median 10.5x 77.8xmedian 10.5x
P/B now vs peer median 4.3xmedian 1.7x 6.3xmedian 1.7x 5.1xmedian 1.7x
PEG now vs peer median 0.25median 0.77 —median 0.39 0.26median 0.39

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNAPPSGOOGL
Revenue $764.24B – $471.10B
Operating income $96.81B – $156.98B
Net income $134.77B – $235.69B
R&D – – $74.46B
EPS (diluted) $12.36 – $19.12
Cash & equivalents $55.78B $37.96M $56.33B
Total debt – $360.96M –
Shares (diluted) 10.90B 120.47M 12.31B
Enterprise value $2.58T $869.48M $3.08T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNAPPSGOOGL
P/E 19.5x – 14.7x
P/FCF -101.4x – 77.8x
P/Operating cash flow 17.6x – 19.2x
P/S 3.4x – 7.3x
P/B 4.3x 6.3x 5.1x
P/Tangible book 4.3x -73.9x 5.2x
EV/EBITDA – – –
EV/EBIT – – –
EV/Revenue 3.4x – 6.8x
EV/FCF – – –
EV/Operating cash flow 17.6x – 17.7x
PEG (3Y EPS CAGR) 0.25 – 0.26

Growth

14 metrics
MetricAMZNAPPSGOOGL
Revenue growth (1Y) 15.4% – 22.2%
Revenue CAGR (3Y) 12.8% – 16.6%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) 33.7% – 26.5%
Operating income CAGR (3Y) 54.7% – 25.8%
Net income growth (1Y) 87.7% – 89.7%
Net income CAGR (3Y) 81.1% – 52.3%
EPS growth (1Y) 86.7% – 87.8%
EPS CAGR (3Y) 79.2% – 57.2%
Operating cash flow growth (1Y) 34.5% – 18.6%
Operating cash flow CAGR (3Y) 40.5% – 19.0%
Free cash flow growth (1Y) – – –
Free cash flow CAGR (3Y) – – –

Profitability

14 metrics
MetricAMZNAPPSGOOGL
Gross margin – – –
EBITDA margin – – –
Operating margin – – –
Pretax margin – – –
Net margin – – –
FCF margin – – –
Operating cash flow margin 19.5% – 38.1%
Return on equity 23.1% – 35.8%
Return on assets 11.5% – 24.5%
Return on invested capital – – –
Return on capital employed – – –
Asset turnover 0.7x – 0.5x
Cash conversion (OCF / net income) 1.1x – 0.8x
Stock comp / revenue 2.7% – 6.5%

Financial Health

11 metrics
MetricAMZNAPPSGOOGL
Debt / assets – 42.9% –
Debt / equity – 1.8x –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets – 76.2% 32.5%
Equity / assets 49.3% 23.8% 67.5%
Interest coverage – – –
Current ratio 1.0x 1.2x 2.8x
Quick ratio – 1.5x 2.0x
Cash ratio – 0.1x 2.0x
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricAMZNAPPSGOOGL
Dividend yield – – 0.3%
Net buyback yield – – –
Shareholder yield – – 0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNAPPSGOOGL
Forward P/E 19.9xFY2026 14.3xFY2026 13.5xFY2026
EPS, next fiscal year $12.23FY2026 $0.74FY2026 $21.10FY2026
EPS growth, next FY +70.6%FY2026 +32.1%FY2026 +95.2%FY2026
EPS growth, the year after -15.3% +32.4% -31.6%
Revenue, next fiscal year $774.81BFY2026 $690.88MFY2026 $528.22BFY2026
Revenue growth, next FY +8.1%FY2026 +22.2%FY2026 +31.1%FY2026
Revenue growth, the year after +27.9% +3.6% +21.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNAPPSGOOGL
Held by institutions 67.0% 64.5% 80.1%
Institutions holding 6,145 211 5,742
Change in shares held, QoQ +4.8% +7.1% +4.6%
Institutions buying 3,244 128 2,657
Institutions selling 2,412 62 2,574
Buyers to sellers 1.34 2.06 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNAPPSGOOGL
AMZN 1.00 0.19 0.60
APPS 0.19 1.00 0.14
GOOGL 0.60 0.14 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, APPS and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: Amazon Com (AMZN) $2.58T, Digital Turbine (APPS) $1.02B, Alphabet (GOOGL) $3.39T.

Which stock is cheaper, AMZN, APPS and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 19.2x, Alphabet (GOOGL) 14.4x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Amazon Com (AMZN) 19.9x, Digital Turbine (APPS) 14.3x, Alphabet (GOOGL) 13.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.4%, Alphabet (GOOGL) +22.2%.

Which stock has performed better?

Over the past year Digital Turbine (APPS) returned the most: Amazon Com (AMZN) +5.9%, Digital Turbine (APPS) +68.8%, Alphabet (GOOGL) +3.4%. Over five years, Alphabet (GOOGL) compounded fastest (Amazon Com (AMZN) +7.7%/yr, Digital Turbine (APPS) -34.3%/yr, Alphabet (GOOGL) +13.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Amazon Com (AMZN) 34.5%, Digital Turbine (APPS) 93.6%, Alphabet (GOOGL) 34.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, APPS and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.