AFRM vs STNE vs TAAG Stock Comparison

Affirm Holdings, StoneCo and Awareness Prices as of Oct 29, 2026 Peers: Industry group
AFRM Affirm Holdings, Inc.
$74.84 +8.0% 1M +3.0% 1Y
Market cap
$24.55B
P/E
12.7x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
6 wins
STNE StoneCo Ltd.
$8.00 -13.8% 1M -58.0% 1Y
Market cap
$2.06B
P/E
2.9x
Revenue (TTM)
$2.73B
Div. yield
–
Consumer Lending Financial Services
2 wins
TAAG Awareness Group, Inc.
$0.01 0.0% 1M -66.7% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win

Head to Head

9 decided of 12

Affirm Holdings leads on 6 of the 12 questions below (Affirm Holdings 6, StoneCo 2, Awareness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMSTNETAAGLeader
Larger companyMarket capitalisation $24.55B $2.06B $584.09K AFRM
Cheaper on earningsLower P/E, profitable companies only 12.7x 2.9x 1.0x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 40.0x 4.3x — STNE
Faster revenue growthRevenue growth, trailing twelve months +32.2% +18.3% -65.3% AFRM
More profitableNet margin, trailing twelve months 45.3% 26.2% 10.7% AFRM
Better return on capitalReturn on invested capital 5.6% — — –
Less leveragedLower net debt / EBITDA 2.3x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +3.0% -58.0% -66.7% AFRM
Better 5-year returnAnnualised price return, 5 years -14.4%/yr -25.1%/yr -42.6%/yr AFRM
Less volatileAnnualised volatility, 1 year 59.6% 65.3% 327.0% AFRM
Higher overall scoreMean of the five percentile scores vs peers 53/100 80/100 53/100 STNE

Percentile Scorecard

AFRMSTNETAAG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMSTNETAAG
Valuation 32 #116 of 169 96 #7 of 169 79 #36 of 169
Growth 99 #3 of 159 89 #19 of 159 48 #84 of 159
Profitability 66 #51 of 146 85 #23 of 146 72 #41 of 146
Financial Health 58 #65 of 153 33 #103 of 153 14 #132 of 153
Shareholder Returns 13 #117 of 135 99 #3 of 135 –
Overall 53 80 53
  • AFRM ranked among 174 companies in Lending and Credit
  • STNE ranked among 174 companies in Lending and Credit
  • TAAG ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMSTNETAAGSPY
1 month +8.0%-13.8%0.0% +0.7%
3 months +2.2%-30.0%0.0% +3.7%
6 months +16.4%-27.1%0.0% +7.1%
Year to date +0.6%-45.9%-50.0% +12.8%
1 year +3.0%-58.0%-66.7% +11.9%
3 years +337.7%-17.8%-95.0% +85.2%
3 years, per year +63.6%-6.3%-63.2% +22.8%
5 years -53.9%-76.4%-93.8% +67.6%
5 years, per year -14.4%-25.1%-42.6% +10.9%
10 years ——-98.0% +262.0%
10 years, per year ——-32.4% +13.7%

Risk

MeasureAFRMSTNETAAGSPY
Volatility, 1Y 59.6%65.3%327.0% 12.7%
Downside volatility, 1Y 58.5%74.4%899.8% 12.6%
Beta vs S&P 500, 1Y 2.601.442.60 1.00
Return / volatility, 1Y 0.05-0.89-0.20 0.94
Max drawdown, 5Y -94.7%-78.6%-99.2% -25.4%
From 52-week high -12.8%-58.0%-80.0% -1.2%
52-week high $85.78$19.06$0.05 $779.14
52-week low $42.53$8.00$0.01 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMSTNETAAG
P/E now vs peer median 13.0xmedian 11.7x 3.0xmedian 11.7x 1.0xmedian 11.7x
P/S now vs peer median 5.9xmedian 2.7x 0.9xmedian 2.7x 0.1xmedian 2.7x
EV/EBITDA now vs peer median 36.0xmedian 13.1x 0.8xmedian 13.1x —median 13.1x
P/FCF now vs peer median 25.4xmedian 6.5x 2.9xmedian 6.5x 0.0xmedian 6.5x
P/B now vs peer median 4.6xmedian 0.7x 1.4xmedian 0.7x -0.7xmedian 0.7x
PEG now vs peer median 0.24median 0.33 0.04median 0.33 —median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMSTNETAAG
Revenue $4.26B $2.73B $5.41M
Gross profit – $1.19B $2.73M
Operating income $416.98M $1.03B $1.51M
Net income $1.93B $545.33M $1.32M
Free cash flow $992.63M $874.35M $17.35M
EPS (diluted) $5.53 $2.62 $0.01
Cash & equivalents $1.63B $1.42B $217.29K
Total debt $10.58B – –
Shares (diluted) 348.85M 273.49M 59.61M
Enterprise value $18.24B -$3.65B $289.71K

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMSTNETAAG
P/E 13.0x 3.0x 1.0x
P/FCF 25.4x 2.9x 0.0x
P/Operating cash flow 20.5x 3.2x -2.7x
P/S 5.9x 0.9x 0.1x
P/B 4.6x 1.4x -0.7x
P/Tangible book 4.6x 1.4x -0.7x
EV/EBITDA 36.0x 0.8x –
EV/EBIT 64.6x 0.9x 0.2x
EV/Revenue 6.3x 0.3x 0.1x
EV/FCF 27.1x 1.1x 0.0x
EV/Operating cash flow 21.9x 1.2x -1.7x
PEG (3Y EPS CAGR) 0.24 0.04 –

Growth

14 metrics
MetricAFRMSTNETAAG
Revenue growth (1Y) 32.2% 18.3% -65.3%
Revenue CAGR (3Y) 39.0% 2.0% –
Gross profit growth (1Y) – 13.7% -66.7%
Gross profit CAGR (3Y) – -16.8% –
Operating income growth (1Y) 577.8% 1,432% -77.9%
Operating income CAGR (3Y) 32.9% -3.0% 80.7%
Net income growth (1Y) 3,598% 86.4% -81.0%
Net income CAGR (3Y) 58.2% 51.1% 89.3%
EPS growth (1Y) 3,515% 89.5% -91.5%
EPS CAGR (3Y) 54.1% 84.2% –
Operating cash flow growth (1Y) 55.1% 415.0% 69.3%
Operating cash flow CAGR (3Y) 365.8% 22.3% -64.9%
Free cash flow growth (1Y) 65.0% 249.7% 2,159%
Free cash flow CAGR (3Y) 123.3% 16.5% 613.9%

Profitability

14 metrics
MetricAFRMSTNETAAG
Gross margin – 43.7% 50.5%
EBITDA margin 17.6% 42.4% –
Operating margin 9.8% 37.5% 27.9%
Pretax margin 11.6% 19.8% 24.2%
Net margin 45.3% 26.2% 10.7%
FCF margin 23.3% 32.0% 320.6%
Operating cash flow margin 28.9% 28.5% -4.0%
Return on equity 41.6% 35.1% –
Return on assets 13.3% 6.4% 4.2%
Return on invested capital 5.6% – –
Return on capital employed – 28.7% 8.0%
Asset turnover 0.3x 0.2x 0.2x
Cash conversion (OCF / net income) 0.6x 1.4x -0.2x
Stock comp / revenue 7.2% 1.7% –

Financial Health

11 metrics
MetricAFRMSTNETAAG
Debt / assets 21.1% – –
Debt / equity 0.6x – –
Net debt / EBITDA 2.3x – –
Debt / FCF 3.4x – –
Liabilities / assets 65.3% 84.4% 102.6%
Equity / assets 34.7% 15.6% -2.6%
Interest coverage 0.9x 1.2x –
Current ratio – 1.3x 0.3x
Quick ratio – 0.2x 0.3x
Cash ratio – 0.2x 0.0x
Altman Z-score – 1.02 -0.03

Shareholder Returns

7 metrics
MetricAFRMSTNETAAG
Dividend yield – 31.6% –
Net buyback yield -0.6% – –
Shareholder yield -0.6% 31.6% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMSTNETAAG
Forward P/E 40.0xFY2027 4.3xFY2026 –
EPS, next fiscal year $1.87FY2027 $1.84FY2026 –
EPS growth, next FY -66.2%FY2027 +4.0%FY2026 –
EPS growth, the year after +44.4% +15.8% –
Revenue, next fiscal year $5.23BFY2027 $2.94BFY2026 –
Revenue growth, next FY +22.7%FY2027 +14.0%FY2026 –
Revenue growth, the year after +24.0% +4.0% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMSTNETAAG
Held by institutions 77.1% 59.4% –
Institutions holding 659 273 –
Change in shares held, QoQ +8.1% -7.6% –
Institutions buying 402 148 –
Institutions selling 173 81 –
Buyers to sellers 2.32 1.83 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMSTNETAAG
AFRM 1.00 0.18 -0.06
STNE 0.18 1.00 -0.05
TAAG -0.06 -0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, STNE and TAAG?

Affirm Holdings (AFRM) is the largest by market capitalisation: Affirm Holdings (AFRM) $24.55B, StoneCo (STNE) $2.06B, Awareness (TAAG) $584.09K.

Which stock is cheaper, AFRM, STNE and TAAG?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 12.7x, StoneCo (STNE) 2.9x, Awareness (TAAG) 1.0x). On next year's consensus earnings, StoneCo (STNE) is cheapest (Affirm Holdings (AFRM) 40.0x, StoneCo (STNE) 4.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.2%, StoneCo (STNE) +18.3%, Awareness (TAAG) -65.3%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 45.3%, StoneCo (STNE) 26.2%, Awareness (TAAG) 10.7%).

Which stock has performed better?

Over the past year Affirm Holdings (AFRM) returned the most: Affirm Holdings (AFRM) +3.0%, StoneCo (STNE) -58.0%, Awareness (TAAG) -66.7%. Over five years, Affirm Holdings (AFRM) compounded fastest (Affirm Holdings (AFRM) -14.4%/yr, StoneCo (STNE) -25.1%/yr, Awareness (TAAG) -42.6%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Affirm Holdings (AFRM) has been the steadiest (Affirm Holdings (AFRM) 59.6%, StoneCo (STNE) 65.3%, Awareness (TAAG) 327.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, STNE and TAAG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Affirm Holdings (AFRM) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.