AFRM vs FCFS vs SYF Stock Comparison

Affirm Holdings, FirstCash Holdings and Synchrony Financial Prices as of Oct 23, 2026 Peers: Industry group
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AFRM Affirm Holdings, Inc.
$70.08 +2.9% 1M -7.2% 1Y
Market cap
$23.32B
P/E
12.1x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
2 wins
FCFS FirstCash Holdings, Inc.
$172.75 -20.2% 1M +11.6% 1Y
Market cap
$7.62B
P/E
19.6x
Revenue (TTM)
$4.12B
Div. yield
–
Consumer Lending Financial Services
2 wins
SYF Synchrony Financial
$73.64 +4.2% 1M +0.5% 1Y
Market cap
$23.86B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
7 wins

Head to Head

11 decided of 12

Synchrony Financial leads on 7 of the 12 questions below (Synchrony Financial 7, Affirm Holdings 2, FirstCash Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMFCFSSYFLeader
Larger companyMarket capitalisation $23.32B $7.62B $23.86B SYF
Cheaper on earningsLower P/E, profitable companies only 12.1x 19.6x 7.4x SYF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.7x 14.8x 7.6x SYF
Faster revenue growthRevenue growth, trailing twelve months +32.2% +21.6% +2.6% AFRM
More profitableNet margin, trailing twelve months 45.3% 9.4% 16.8% AFRM
Better return on capitalReturn on invested capital 5.6% 8.4% 25.7% SYF
Less leveragedLower net debt / EBITDA 2.3x 3.3x -0.9x SYF
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.02% –
Better 1-year returnPrice return, last 12 months -7.2% +11.6% +0.5% FCFS
Better 5-year returnAnnualised price return, 5 years -14.7%/yr +13.7%/yr +8.4%/yr FCFS
Less volatileAnnualised volatility, 1 year 59.6% 36.1% 31.7% SYF
Higher overall scoreMean of the five percentile scores vs peers 54/100 59/100 80/100 SYF

Percentile Scorecard

AFRMFCFSSYF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMFCFSSYF
Valuation 32 #116 of 170 47 #91 of 170 94 #11 of 170
Growth 98 #4 of 165 76 #41 of 165 50 #83 of 165
Profitability 64 #57 of 155 77 #36 of 155 92 #14 of 155
Financial Health 62 #62 of 163 67 #55 of 163 80 #34 of 163
Shareholder Returns 15 #117 of 137 28 #99 of 137 85 #21 of 137
Overall 54 59 80
  • AFRM ranked among 175 companies in Lending and Credit
  • FCFS ranked among 175 companies in Lending and Credit
  • SYF ranked among 175 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMFCFSSYFSPY
1 month +2.9%-20.2%+4.2% -1.0%
3 months -0.2%-11.4%+1.0% +2.9%
6 months +10.0%-21.1%-3.5% +6.4%
Year to date -5.8%+8.4%-11.7% +11.4%
1 year -7.2%+11.6%+0.5% +13.1%
3 years +258.3%+69.7%+169.1% +79.4%
3 years, per year +53.1%+19.3%+39.1% +21.5%
5 years -54.8%+89.9%+49.7% +67.7%
5 years, per year -14.7%+13.7%+8.4% +10.9%
10 years —+268.7%+160.9% +255.2%
10 years, per year —+13.9%+10.1% +13.5%

Risk

MeasureAFRMFCFSSYFSPY
Volatility, 1Y 59.6%36.1%31.7% 12.7%
Downside volatility, 1Y 58.3%40.4%36.1% 12.7%
Beta vs S&P 500, 1Y 2.590.651.18 1.00
Return / volatility, 1Y -0.120.320.02 1.03
Max drawdown, 5Y -94.7%-36.2%-46.7% -25.4%
From 52-week high -18.3%-26.9%-16.8% -2.5%
52-week high $85.78$236.43$88.47 $779.14
52-week low $42.53$148.05$63.78 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMFCFSSYF
P/E now vs peer median 12.2xmedian 11.0x 19.5xmedian 11.0x 7.2xmedian 11.0x
P/S now vs peer median 5.5xmedian 2.6x 1.8xmedian 2.6x 1.2xmedian 2.6x
EV/EBITDA now vs peer median 33.8xmedian 13.1x 14.7xmedian 13.1x 1.7xmedian 13.1x
P/FCF now vs peer median 23.8xmedian 6.9x 14.1xmedian 6.9x 2.4xmedian 6.9x
P/B now vs peer median 4.3xmedian 0.7x 3.2xmedian 0.7x 1.4xmedian 0.7x
PEG now vs peer median 0.23median 0.31 0.97median 0.31 0.33median 0.31

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMFCFSSYF
Revenue $4.26B $4.12B $19.31B
Gross profit – $2.08B –
Operating income $416.98M $527.40M –
Net income $1.93B $388.15M $3.33B
Free cash flow $992.63M $531.91M $9.56B
EPS (diluted) $5.53 $8.81 $10.06
Cash & equivalents $1.63B $172.30M $15.90B
Total debt $10.58B $2.35B $8.11B
Shares (diluted) 348.85M 44.04M 322.40M
Enterprise value $17.01B $7.06B -$43.76B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMFCFSSYF
P/E 12.2x 19.5x 7.2x
P/FCF 23.8x 14.1x 2.4x
P/Operating cash flow 19.2x 11.1x 2.4x
P/S 5.5x 1.8x 1.2x
P/B 4.3x 3.2x 1.4x
P/Tangible book 4.3x 3.5x 1.4x
EV/EBITDA 33.8x 14.7x 1.7x
EV/EBIT 60.8x 18.3x 1.8x
EV/Revenue 5.9x 2.3x 0.8x
EV/FCF 25.5x 18.2x 1.6x
EV/Operating cash flow 20.6x 14.4x 1.6x
PEG (3Y EPS CAGR) 0.23 0.97 0.33

Growth

14 metrics
MetricAFRMFCFSSYF
Revenue growth (1Y) 32.2% 21.6% 2.6%
Revenue CAGR (3Y) 39.0% 12.0% 4.6%
Gross profit growth (1Y) – 24.1% –
Gross profit CAGR (3Y) – 14.8% –
Operating income growth (1Y) 577.8% 36.3% –
Operating income CAGR (3Y) 32.9% 20.6% –
Net income growth (1Y) 3,598% 33.0% -6.8%
Net income CAGR (3Y) 58.2% 18.7% 12.0%
EPS growth (1Y) 3,515% 34.6% 6.5%
EPS CAGR (3Y) 54.1% 20.2% 21.7%
Operating cash flow growth (1Y) 55.1% 21.3% -2.0%
Operating cash flow CAGR (3Y) 365.8% 14.5% 5.6%
Free cash flow growth (1Y) 65.0% 29.7% -2.0%
Free cash flow CAGR (3Y) 123.3% 15.5% 5.6%

Profitability

14 metrics
MetricAFRMFCFSSYF
Gross margin – 50.5% –
EBITDA margin 17.6% 15.9% 45.8%
Operating margin 9.8% 12.8% –
Pretax margin 11.6% 12.8% 22.6%
Net margin 45.3% 9.4% 16.8%
FCF margin 23.3% 12.9% 49.5%
Operating cash flow margin 28.9% 16.3% 49.5%
Return on equity 41.6% 16.8% 19.9%
Return on assets 13.3% 7.2% 2.7%
Return on invested capital 5.6% 8.4% 25.7%
Return on capital employed – 10.5% –
Asset turnover 0.3x 0.8x 0.2x
Cash conversion (OCF / net income) 0.6x 1.7x 2.9x
Stock comp / revenue 7.2% 0.5% –

Financial Health

11 metrics
MetricAFRMFCFSSYF
Debt / assets 21.1% 42.8% 6.6%
Debt / equity 0.6x 1.0x 0.5x
Net debt / EBITDA 2.3x 3.3x -0.9x
Debt / FCF 3.4x 4.4x 0.8x
Liabilities / assets 65.3% 57.7% 86.5%
Equity / assets 34.7% 42.3% 13.5%
Interest coverage 0.9x 3.8x 2.1x
Current ratio – 4.9x –
Quick ratio – 0.4x –
Cash ratio – 0.4x –
Altman Z-score – 3.31 –

Shareholder Returns

7 metrics
MetricAFRMFCFSSYF
Dividend yield – 1.0% 1.7%
Net buyback yield -0.7% 2.3% 16.8%
Shareholder yield -0.7% 3.3% 18.5%
Payout ratio (earnings) – – 12.6%
Payout ratio (FCF) – – 4.4%
Dividend growth (1Y) – – 0.5%
Dividend CAGR (3Y) – – 1.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMFCFSSYF
Forward P/E 37.7xFY2027 14.8xFY2026 7.6xFY2026
EPS, next fiscal year $1.86FY2027 $11.64FY2026 $9.74FY2026
EPS growth, next FY -66.4%FY2027 +32.9%FY2026 +5.0%FY2026
EPS growth, the year after +45.2% +8.4% +11.1%
Revenue, next fiscal year $5.22BFY2027 $4.27BFY2026 $15.70BFY2026
Revenue growth, next FY +22.5%FY2027 +16.8%FY2026 +4.8%FY2026
Revenue growth, the year after +24.2% +3.9% +7.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMFCFSSYF
Held by institutions 77.1% 97.2% 100.0%
Institutions holding 658 500 1,002
Change in shares held, QoQ +8.1% +2.9% -0.8%
Institutions buying 401 253 526
Institutions selling 173 166 345
Buyers to sellers 2.32 1.52 1.52

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMFCFSSYF
AFRM 1.00 0.08 0.51
FCFS 0.08 1.00 0.22
SYF 0.51 0.22 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, FCFS and SYF?

Synchrony Financial (SYF) is the largest by market capitalisation: Affirm Holdings (AFRM) $23.32B, FirstCash Holdings (FCFS) $7.62B, Synchrony Financial (SYF) $23.86B.

Which stock is cheaper, AFRM, FCFS and SYF?

Synchrony Financial (SYF) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 12.1x, FirstCash Holdings (FCFS) 19.6x, Synchrony Financial (SYF) 7.4x). On next year's consensus earnings, Synchrony Financial (SYF) is cheapest (Affirm Holdings (AFRM) 37.7x, FirstCash Holdings (FCFS) 14.8x, Synchrony Financial (SYF) 7.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.2%, FirstCash Holdings (FCFS) +21.6%, Synchrony Financial (SYF) +2.6%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 45.3%, FirstCash Holdings (FCFS) 9.4%, Synchrony Financial (SYF) 16.8%). On return on invested capital, Synchrony Financial (SYF) leads (Affirm Holdings (AFRM) 5.6%, FirstCash Holdings (FCFS) 8.4%, Synchrony Financial (SYF) 25.7%).

Which stock has performed better?

Over the past year FirstCash Holdings (FCFS) returned the most: Affirm Holdings (AFRM) -7.2%, FirstCash Holdings (FCFS) +11.6%, Synchrony Financial (SYF) +0.5%. Over five years, FirstCash Holdings (FCFS) compounded fastest (Affirm Holdings (AFRM) -14.7%/yr, FirstCash Holdings (FCFS) +13.7%/yr, Synchrony Financial (SYF) +8.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Affirm Holdings (AFRM) 0.00%, FirstCash Holdings (FCFS) 0.00%, Synchrony Financial (SYF) 0.02%. Affirm Holdings (AFRM) and FirstCash Holdings (FCFS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (Affirm Holdings (AFRM) 59.6%, FirstCash Holdings (FCFS) 36.1%, Synchrony Financial (SYF) 31.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, FCFS and SYF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.