AFRM vs BFH vs TAAG Stock Comparison

Affirm Holdings, Bread Financial Holdings and Awareness Prices as of Nov 5, 2026 Peers: Industry group
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AFRM Affirm Holdings, Inc.
$69.66 -7.0% 1M -2.6% 1Y
Market cap
$23.27B
P/E
11.6x
Revenue (TTM)
$4.59B
Div. yield
–
Consumer Lending Financial Services
3 wins
TAAG Awareness Group, Inc.
$0.01 0.0% 1M -50.0% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win

Head to Head

11 decided of 12

Bread Financial Holdings leads on 7 of the 12 questions below (Bread Financial Holdings 7, Affirm Holdings 3, Awareness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAFRMBFHTAAGLeader
Larger companyMarket capitalisation $23.27B $3.90B $584.09K AFRM
Cheaper on earningsLower P/E, profitable companies only 11.6x 7.4x 1.0x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.3x 8.3x — BFH
Faster revenue growthRevenue growth, trailing twelve months +32.7% +5.5% -65.3% AFRM
More profitableNet margin, trailing twelve months 43.9% 13.2% 10.7% AFRM
Better return on capitalReturn on invested capital 6.2% 19.7% — BFH
Less leveragedLower net debt / EBITDA 0.9x -1.0x — BFH
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months -2.6% +60.5% -50.0% BFH
Better 5-year returnAnnualised price return, 5 years -15.8%/yr +7.0%/yr -46.1%/yr BFH
Less volatileAnnualised volatility, 1 year 60.1% 39.8% 319.2% BFH
Higher overall scoreMean of the five percentile scores vs peers 54/100 80/100 53/100 BFH

Percentile Scorecard

AFRMBFHTAAG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAFRMBFHTAAG
Valuation 32 #115 of 168 96 #8 of 168 77 #39 of 168
Growth 97 #6 of 163 57 #70 of 163 49 #83 of 163
Profitability 64 #56 of 154 87 #21 of 154 70 #47 of 154
Financial Health 66 #56 of 161 76 #40 of 161 14 #139 of 161
Shareholder Returns 13 #118 of 136 87 #19 of 136 –
Overall 54 80 53
  • AFRM ranked among 173 companies in Lending and Credit
  • BFH ranked among 173 companies in Lending and Credit
  • TAAG ranked among 173 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAFRMBFHTAAGSPY
1 month -7.0%+4.9%0.0% -5.9%
3 months -9.0%-6.6%0.0% -4.6%
6 months +3.4%+18.7%-50.0% +0.2%
Year to date -6.4%+38.7%-50.0% +7.5%
1 year -2.6%+60.5%-50.0% +8.2%
3 years +220.9%+249.1%-95.0% +68.3%
3 years, per year +47.5%+51.7%-63.2% +19.0%
5 years -57.6%+39.9%-95.5% +56.5%
5 years, per year -15.8%+7.0%-46.1% +9.4%
10 years —-35.6%-98.0% +251.5%
10 years, per year —-4.3%-32.4% +13.4%

Risk

MeasureAFRMBFHTAAGSPY
Volatility, 1Y 60.1%39.8%319.2% 13.6%
Downside volatility, 1Y 59.1%45.3%930.7% 14.2%
Beta vs S&P 500, 1Y 2.491.062.16 1.00
Return / volatility, 1Y -0.041.52-0.16 0.60
Max drawdown, 5Y -94.5%-70.4%-99.2% -25.4%
From 52-week high -18.8%-9.5%-80.0% -5.9%
52-week high $85.78$113.40$0.05 $779.14
52-week low $42.53$59.98$0.01 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAFRMBFHTAAG
P/E now vs peer median 11.8xmedian 11.9x 7.5xmedian 11.9x 1.0xmedian 11.9x
P/S now vs peer median 5.1xmedian 2.7x 1.0xmedian 2.7x 0.1xmedian 2.7x
EV/EBITDA now vs peer median 27.3xmedian 12.1x 1.4xmedian 12.1x —median 12.1x
P/FCF now vs peer median 28.9xmedian 5.4x 1.8xmedian 5.4x 0.0xmedian 5.4x
P/B now vs peer median 4.1xmedian 0.7x 1.1xmedian 0.7x -0.7xmedian 0.7x
PEG now vs peer median 0.20median 0.34 0.99median 0.34 —median 0.34

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAFRMBFHTAAG
Revenue $4.59B $4.00B $5.41M
Gross profit – – $2.73M
Operating income $540.37M – $1.51M
Net income $2.01B $537.00M $1.32M
Free cash flow $816.99M $2.19B $17.35M
EPS (diluted) $5.72 $13.41 $0.01
Cash & equivalents $2.07B $3.96B $217.29K
Total debt $2.90B $2.32B –
Shares (diluted) 351.78M 39.30M 59.61M
Enterprise value $16.32B -$10.98B $289.71K

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAFRMBFHTAAG
P/E 11.8x 7.5x 1.0x
P/FCF 28.9x 1.8x 0.0x
P/Operating cash flow 22.2x 1.8x -2.7x
P/S 5.1x 1.0x 0.1x
P/B 4.1x 1.1x -0.7x
P/Tangible book 4.1x 1.1x -0.7x
EV/EBITDA 27.3x 1.4x –
EV/EBIT 45.2x 1.5x 0.2x
EV/Revenue 5.3x 0.6x 0.1x
EV/FCF 29.9x 1.0x 0.0x
EV/Operating cash flow 23.0x 1.0x -1.7x
PEG (3Y EPS CAGR) 0.20 0.99 –

Growth

14 metrics
MetricAFRMBFHTAAG
Revenue growth (1Y) 32.7% 5.5% -65.3%
Revenue CAGR (3Y) 38.6% -2.4% –
Gross profit growth (1Y) – – -66.7%
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) 395.7% – -77.9%
Operating income CAGR (3Y) 35.4% – 80.7%
Net income growth (1Y) 763.7% 13.8% -81.0%
Net income CAGR (3Y) 61.6% -0.2% 89.3%
EPS growth (1Y) 755.1% 34.9% -91.5%
EPS CAGR (3Y) 57.7% 7.6% –
Operating cash flow growth (1Y) 9.5% 9.3% 69.3%
Operating cash flow CAGR (3Y) 160.9% 5.4% -64.9%
Free cash flow growth (1Y) 6.2% 9.3% 2,159%
Free cash flow CAGR (3Y) 143.6% 5.7% 613.9%

Profitability

14 metrics
MetricAFRMBFHTAAG
Gross margin – – 50.5%
EBITDA margin 19.5% 39.3% –
Operating margin 11.8% – 27.9%
Pretax margin 13.4% 17.4% 24.2%
Net margin 43.9% 13.2% 10.7%
FCF margin 17.8% 54.7% 320.6%
Operating cash flow margin 23.2% 54.7% -4.0%
Return on equity 35.8% 15.8% –
Return on assets 12.5% 2.3% 4.2%
Return on invested capital 6.2% 19.7% –
Return on capital employed – – 8.0%
Asset turnover 0.3x 0.2x 0.2x
Cash conversion (OCF / net income) 0.5x 4.1x -0.2x
Stock comp / revenue 6.0% 1.5% –

Financial Health

11 metrics
MetricAFRMBFHTAAG
Debt / assets 17.6% 10.0% –
Debt / equity 0.5x 0.7x –
Net debt / EBITDA 0.9x -1.0x –
Debt / FCF 3.6x 1.1x –
Liabilities / assets 65.1% 85.2% 102.6%
Equity / assets 34.9% 14.8% -2.6%
Interest coverage 1.1x 1.9x –
Current ratio – – 0.3x
Quick ratio – – 0.3x
Cash ratio – – 0.0x
Altman Z-score – – -0.03

Shareholder Returns

7 metrics
MetricAFRMBFHTAAG
Dividend yield – 0.9% –
Net buyback yield -0.3% 13.4% –
Shareholder yield -0.3% 14.3% 0.0%
Payout ratio (earnings) – 9.3% –
Payout ratio (FCF) – 2.3% –
Dividend growth (1Y) – 19.0% –
Dividend CAGR (3Y) – 4.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAFRMBFHTAAG
Forward P/E 37.3xFY2027 8.3xFY2026 –
EPS, next fiscal year $1.87FY2027 $12.31FY2026 –
EPS growth, next FY -66.2%FY2027 +1.2%FY2026 –
EPS growth, the year after +44.9% +7.1% –
Revenue, next fiscal year $5.23BFY2027 $3.94BFY2026 –
Revenue growth, next FY +22.7%FY2027 +2.4%FY2026 –
Revenue growth, the year after +24.2% +11.0% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAFRMBFHTAAG
Held by institutions 77.1% 98.3% –
Institutions holding 660 424 –
Change in shares held, QoQ +8.1% -14.5% –
Institutions buying 403 205 –
Institutions selling 173 157 –
Buyers to sellers 2.33 1.31 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AFRMBFHTAAG
AFRM 1.00 0.47 -0.06
BFH 0.47 1.00 -0.02
TAAG -0.06 -0.02 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AFRM, BFH and TAAG?

Affirm Holdings (AFRM) is the largest by market capitalisation: Affirm Holdings (AFRM) $23.27B, Bread Financial Holdings (BFH) $3.90B, Awareness (TAAG) $584.09K.

Which stock is cheaper, AFRM, BFH and TAAG?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Affirm Holdings (AFRM) 11.6x, Bread Financial Holdings (BFH) 7.4x, Awareness (TAAG) 1.0x). On next year's consensus earnings, Bread Financial Holdings (BFH) is cheapest (Affirm Holdings (AFRM) 37.3x, Bread Financial Holdings (BFH) 8.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Affirm Holdings (AFRM) +32.7%, Bread Financial Holdings (BFH) +5.5%, Awareness (TAAG) -65.3%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Affirm Holdings (AFRM) 43.9%, Bread Financial Holdings (BFH) 13.2%, Awareness (TAAG) 10.7%). On return on invested capital, Bread Financial Holdings (BFH) leads (Affirm Holdings (AFRM) 6.2%, Bread Financial Holdings (BFH) 19.7%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Affirm Holdings (AFRM) -2.6%, Bread Financial Holdings (BFH) +60.5%, Awareness (TAAG) -50.0%. Over five years, Bread Financial Holdings (BFH) compounded fastest (Affirm Holdings (AFRM) -15.8%/yr, Bread Financial Holdings (BFH) +7.0%/yr, Awareness (TAAG) -46.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Affirm Holdings (AFRM) 0.00%, Bread Financial Holdings (BFH) 0.01%, Awareness (TAAG) 0.00%. Affirm Holdings (AFRM) and Awareness (TAAG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Bread Financial Holdings (BFH) has been the steadiest (Affirm Holdings (AFRM) 60.1%, Bread Financial Holdings (BFH) 39.8%, Awareness (TAAG) 319.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AFRM, BFH and TAAG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bread Financial Holdings (BFH) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.