AEG vs EQH vs PRU Stock Comparison

Aegon, Equitable Holdings and Prudential Financial Prices as of Nov 5, 2026 Peers: Industry group
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AEG Aegon Ltd.
$8.45 -0.5% 1M +12.7% 1Y
Market cap
$13.12B
P/E
–
Revenue (TTM)
—
Div. yield
5.68%
Life Insurance Financial Services
3 wins
EQH Equitable Holdings, Inc.
$52.87 -3.0% 1M +16.9% 1Y
Market cap
$14.20B
P/E
9.9x
Revenue (TTM)
$13.05B
Div. yield
2.16%
Life Insurance Financial Services
5 wins
PRU Prudential Financial Inc
$122.32 +7.7% 1M +17.1% 1Y
Market cap
$41.96B
P/E
10.9x
Revenue (TTM)
$61.33B
Div. yield
4.54%
Life Insurance Financial Services
3 wins

Head to Head

11 decided of 12

Equitable Holdings leads on 5 of the 12 questions below (Equitable Holdings 5, Prudential Financial 3, Aegon 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAEGEQHPRULeader
Larger companyMarket capitalisation $13.12B $14.20B $41.96B PRU
Cheaper on earningsLower P/E, profitable companies only — 9.9x 10.9x EQH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.5x 7.6x 9.2x AEG
Faster revenue growthRevenue growth, trailing twelve months — +8.7% +6.5% EQH
More profitableNet margin, trailing twelve months — 11.1% 6.3% EQH
Better return on capitalReturn on invested capital — 61.4% 17.1% EQH
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 5.68% 2.16% 4.54% AEG
Better 1-year returnPrice return, last 12 months +12.7% +16.9% +17.1% PRU
Better 5-year returnAnnualised price return, 5 years +11.1%/yr +8.5%/yr +2.0%/yr AEG
Less volatileAnnualised volatility, 1 year 24.8% 33.2% 23.8% PRU
Higher overall scoreMean of the five percentile scores vs peers — 64/100 52/100 EQH

Percentile Scorecard

AEGEQHPRU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAEGEQHPRU
Valuation – 77 #28 of 119 88 #15 of 119
Growth – 85 #18 of 117 80 #24 of 117
Profitability – 57 #51 of 117 33 #79 of 117
Financial Health 37 #75 of 118 30 #83 of 118 15 #101 of 118
Shareholder Returns 93 #9 of 108 71 #32 of 108 44 #61 of 108
Overall – 64 52
  • AEG ranked among 126 companies in Insurance
  • EQH ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAEGEQHPRUSPY
1 month -0.5%-3.0%+7.7% -5.9%
3 months -10.8%+1.4%+0.7% -4.6%
6 months +2.7%+23.4%+23.0% +0.2%
Year to date +9.6%+11.0%+8.4% +7.5%
1 year +12.7%+16.9%+17.1% +8.2%
3 years +67.3%+99.0%+33.2% +68.3%
3 years, per year +18.7%+25.8%+10.0% +19.0%
5 years +69.3%+50.2%+10.3% +56.5%
5 years, per year +11.1%+8.5%+2.0% +9.4%
10 years +100.2%—+42.6% +251.5%
10 years, per year +7.2%—+3.6% +13.4%

Risk

MeasureAEGEQHPRUSPY
Volatility, 1Y 24.8%33.2%23.8% 13.6%
Downside volatility, 1Y 27.6%36.4%25.7% 14.2%
Beta vs S&P 500, 1Y 0.831.220.66 1.00
Return / volatility, 1Y 0.510.510.72 0.60
Max drawdown, 5Y -39.2%-37.1%-36.4% -25.4%
From 52-week high -11.4%-5.8%-3.4% -5.9%
52-week high $9.54$56.11$126.67 $779.14
52-week low $6.79$35.34$92.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAEGEQHPRU
P/E now vs peer median —median 10.9x 9.9xmedian 10.9x 10.9xmedian 10.9x
P/S now vs peer median —median 1.4x 1.1xmedian 1.4x 0.7xmedian 1.4x
EV/EBITDA now vs peer median —median 7.1x —median 7.1x —median 7.1x
P/FCF now vs peer median —median 8.3x 5.5xmedian 8.3x 4.0xmedian 8.3x
P/B now vs peer median 1.3xmedian 1.5x -7.9xmedian 1.5x 1.4xmedian 1.5x
PEG now vs peer median —median 0.62 -5.25median 0.62 0.20median 0.62

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAEGEQHPRU
Revenue – $13.05B $61.33B
Gross profit – $11.47B $27.30B
Operating income – $2.35B $10.82B
Net income – $1.68B $3.99B
Free cash flow – $2.60B $10.61B
EPS (diluted) – $5.30 $11.19
Cash & equivalents $4.01B $17.53B $18.69B
Total debt $2.55B $3.84B $20.73B
Shares (diluted) 1.91B 273.40M 346.40M
Enterprise value -$13.97B -$48.14B -$89.45B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAEGEQHPRU
P/E – 9.9x 10.9x
P/FCF – 5.5x 4.0x
P/Operating cash flow – 5.4x 4.0x
P/S – 1.1x 0.7x
P/B 1.3x -7.9x 1.4x
P/Tangible book 1.3x -7.9x 1.4x
EV/EBITDA – – –
EV/EBIT – -0.6x 2.5x
EV/Revenue – -0.1x 0.4x
EV/FCF – -0.5x 2.5x
EV/Operating cash flow – -0.5x 2.5x
PEG (3Y EPS CAGR) – -5.25 0.20

Growth

14 metrics
MetricAEGEQHPRU
Revenue growth (1Y) – 8.7% 6.5%
Revenue CAGR (3Y) – 8.7% 5.4%
Gross profit growth (1Y) – 23.1% 16.1%
Gross profit CAGR (3Y) – 15.8% 8.7%
Operating income growth (1Y) – 2,039% 32.4%
Operating income CAGR (3Y) – -5.5% 27.9%
Net income growth (1Y) – 435.8% 39.8%
Net income CAGR (3Y) – -10.5% 52.7%
EPS growth (1Y) – 302.2% 51.1%
EPS CAGR (3Y) – -1.9% 53.6%
Operating cash flow growth (1Y) – 106.6% 101.1%
Operating cash flow CAGR (3Y) – 120.0% 30.4%
Free cash flow growth (1Y) – 118.2% 101.1%
Free cash flow CAGR (3Y) – 197.3% 30.4%

Profitability

14 metrics
MetricAEGEQHPRU
Gross margin – 87.9% 44.5%
EBITDA margin – – –
Operating margin – 18.0% 17.6%
Pretax margin – 16.3% 7.8%
Net margin – 11.1% 6.3%
FCF margin – 19.9% 17.3%
Operating cash flow margin – 20.1% 17.3%
Return on equity – – 12.9%
Return on assets – 0.6% 0.5%
Return on invested capital – 61.4% 17.1%
Return on capital employed – – –
Asset turnover – 0.0x 0.1x
Cash conversion (OCF / net income) – 1.6x 2.7x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricAEGEQHPRU
Debt / assets 0.7% 1.1% 2.7%
Debt / equity 0.3x -2.1x 0.7x
Net debt / EBITDA – – –
Debt / FCF – 1.5x 2.0x
Liabilities / assets 97.4% 100.5% 96.1%
Equity / assets 2.6% -0.5% 3.9%
Interest coverage – 10.7x 1.8x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricAEGEQHPRU
Dividend yield 5.7% 2.2% 4.5%
Net buyback yield – 7.3% 2.1%
Shareholder yield 5.7% 9.5% 6.6%
Payout ratio (earnings) – 18.9% 49.0%
Payout ratio (FCF) – 12.2% 18.4%
Dividend growth (1Y) – 1.9% 1.9%
Dividend CAGR (3Y) – 1.8% 2.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAEGEQHPRU
Forward P/E 7.5xFY2026 7.6xFY2026 9.2xFY2026
EPS, next fiscal year $1.12FY2026 $6.92FY2026 $13.33FY2026
EPS growth, next FY +62.3%FY2026 +22.7%FY2026 -7.6%FY2026
EPS growth, the year after +6.2% +22.1% -0.9%
Revenue, next fiscal year $11.07BFY2026 $15.88BFY2026 $56.08BFY2026
Revenue growth, next FY -50.0%FY2026 +5.5%FY2026 -2.8%FY2026
Revenue growth, the year after +1.3% +9.0% +6.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAEGEQHPRU
Held by institutions 7.9% 95.4% 62.9%
Institutions holding 307 482 1,420
Change in shares held, QoQ -5.6% +14.2% +1.0%
Institutions buying 170 213 700
Institutions selling 56 205 471
Buyers to sellers 3.04 1.04 1.49

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AEGEQHPRU
AEG 1.00 0.43 0.39
EQH 0.43 1.00 0.57
PRU 0.39 0.57 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AEG, EQH and PRU?

Prudential Financial (PRU) is the largest by market capitalisation: Aegon (AEG) $13.12B, Equitable Holdings (EQH) $14.20B, Prudential Financial (PRU) $41.96B.

Which stock is cheaper, AEG, EQH and PRU?

Equitable Holdings (EQH) trades on the lowest price-to-earnings ratio (Equitable Holdings (EQH) 9.9x, Prudential Financial (PRU) 10.9x). On next year's consensus earnings, Aegon (AEG) is cheapest (Aegon (AEG) 7.5x, Equitable Holdings (EQH) 7.6x, Prudential Financial (PRU) 9.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Equitable Holdings (EQH) grew revenue fastest over the trailing twelve months: Equitable Holdings (EQH) +8.7%, Prudential Financial (PRU) +6.5%.

Which company is more profitable?

Equitable Holdings (EQH) has the highest net margin (Equitable Holdings (EQH) 11.1%, Prudential Financial (PRU) 6.3%). On return on invested capital, Equitable Holdings (EQH) leads (Equitable Holdings (EQH) 61.4%, Prudential Financial (PRU) 17.1%).

Which stock has performed better?

Over the past year Prudential Financial (PRU) returned the most: Aegon (AEG) +12.7%, Equitable Holdings (EQH) +16.9%, Prudential Financial (PRU) +17.1%. Over five years, Aegon (AEG) compounded fastest (Aegon (AEG) +11.1%/yr, Equitable Holdings (EQH) +8.5%/yr, Prudential Financial (PRU) +2.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Aegon (AEG) has the highest dividend yield: Aegon (AEG) 5.68%, Equitable Holdings (EQH) 2.16%, Prudential Financial (PRU) 4.54%.

Which stock is riskier?

By one-year price volatility, Prudential Financial (PRU) has been the steadiest (Aegon (AEG) 24.8%, Equitable Holdings (EQH) 33.2%, Prudential Financial (PRU) 23.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AEG, EQH and PRU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Equitable Holdings (EQH) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.