ADBE vs CRM vs CXM Stock Comparison

Adobe, Salesforce and Sprinklr Prices as of Oct 28, 2026 Peers: Industry group
ADBE Adobe Inc.
$249.76 +8.1% 1M -30.6% 1Y
Market cap
$97.66B
P/E
13.5x
Revenue (TTM)
$25.97B
Div. yield
–
Creative Software Technology
7 wins
CRM Salesforce, Inc.
$242.28 +6.6% 1M -4.7% 1Y
Market cap
$199.40B
P/E
20.6x
Revenue (TTM)
$43.94B
Div. yield
0.72%
CRM and Sales Software Technology
4 wins
CXM Sprinklr, Inc.
$6.94 +39.1% 1M -10.6% 1Y
Market cap
$1.65B
P/E
70.6x
Revenue (TTM)
$872.88M
Div. yield
–
CRM and Sales Software Technology

Head to Head

11 decided of 12

Adobe leads on 7 of the 12 questions below (Adobe 7, Salesforce 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionADBECRMCXMLeader
Larger companyMarket capitalisation $97.66B $199.40B $1.65B CRM
Cheaper on earningsLower P/E, profitable companies only 13.5x 20.6x 70.6x ADBE
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.0x 13.7x 14.2x ADBE
Faster revenue growthRevenue growth, trailing twelve months +12.0% +11.2% +6.3% ADBE
More profitableNet margin, trailing twelve months 28.0% 22.0% 2.7% ADBE
Better return on capitalReturn on invested capital 44.3% 9.0% — ADBE
Less leveragedLower net debt / EBITDA -0.1x 1.9x — ADBE
Higher dividend yieldTrailing dividend yield 0.00% 0.72% — –
Better 1-year returnPrice return, last 12 months -30.6% -4.7% -10.6% CRM
Better 5-year returnAnnualised price return, 5 years -17.4%/yr -4.2%/yr -18.5%/yr CRM
Less volatileAnnualised volatility, 1 year 42.2% 46.8% 44.8% ADBE
Higher overall scoreMean of the five percentile scores vs peers 65/100 69/100 67/100 CRM

Percentile Scorecard

ADBECRMCXM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisADBECRMCXM
Valuation 61 #12 of 29 76 #25 of 101 81 #20 of 101
Growth 19 #22 of 27 72 #28 of 97 49 #50 of 97
Profitability 100 #1 of 26 88 #12 of 94 63 #35 of 94
Financial Health 60 #13 of 31 41 #64 of 108 64 #40 of 108
Shareholder Returns 88 #3 of 17 70 #20 of 64 79 #14 of 64
Overall 65 69 67
  • ADBE ranked among 32 companies in Workplace Software
  • CRM ranked among 114 companies in Business Applications
  • CXM ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodADBECRMCXMSPY
1 month +8.1%+6.6%+39.1% +0.9%
3 months -5.2%+28.6%+7.8% +5.9%
6 months +2.5%+33.7%+39.1% +8.5%
Year to date -28.6%-8.5%-10.8% +13.3%
1 year -30.6%-4.7%-10.6% +12.4%
3 years -50.8%+23.3%-47.9% +88.1%
3 years, per year -21.1%+7.2%-19.6% +23.5%
5 years -61.6%-19.2%-64.0% +68.2%
5 years, per year -17.4%-4.2%-18.5% +11.0%
10 years +132.1%+222.5%— +263.4%
10 years, per year +8.8%+12.4%— +13.8%

Risk

MeasureADBECRMCXMSPY
Volatility, 1Y 42.2%46.8%44.8% 12.7%
Downside volatility, 1Y 44.2%41.8%48.8% 12.7%
Beta vs S&P 500, 1Y 0.220.400.21 1.00
Return / volatility, 1Y -0.72-0.10-0.24 0.98
Max drawdown, 5Y -71.9%-59.2%-75.9% -25.4%
From 52-week high -30.6%-9.0%-15.6% -0.9%
52-week high $359.91$266.23$8.22 $779.14
52-week low $193.41$150.12$4.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleADBECRMCXM
P/E now vs peer median 13.5xmedian 31.0x 20.6xmedian 27.6x 70.6xmedian 27.6x
P/S now vs peer median 3.8xmedian 2.5x 4.5xmedian 2.7x 1.9xmedian 2.7x
EV/EBITDA now vs peer median 9.6xmedian 11.2x 15.2xmedian 17.4x 21.7xmedian 17.4x
P/FCF now vs peer median 9.2xmedian 15.6x 13.2xmedian 15.8x 12.9xmedian 15.8x
P/B now vs peer median 8.3xmedian 3.2x 5.2xmedian 3.2x 3.2xmedian 3.2x
PEG now vs peer median 0.74median 0.74 0.22median 0.84 1.18median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsADBECRMCXM
Revenue $25.97B $43.94B $872.88M
Gross profit $23.18B $33.96B $572.53M
Operating income $9.27B $8.74B $46.29M
Net income $7.28B $9.66B $23.16M
Free cash flow $10.59B $15.15B $127.75M
R&D $4.69B $6.37B $97.82M
EPS (diluted) $18.42 $11.77 $0.10
Cash & equivalents $4.36B $8.31B $231.42M
Total debt $4.77B $39.29B –
Shares (diluted) 395.50M 821.00M 237.84M
Enterprise value $72.91B $155.27B $897.83M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricADBECRMCXM
P/E 13.5x 20.6x 70.6x
P/FCF 9.2x 13.2x 12.9x
P/Operating cash flow 9.0x 12.7x 12.7x
P/S 3.8x 4.5x 1.9x
P/B 8.3x 5.2x 3.2x
P/Tangible book 9.0x 6.2x 3.2x
EV/EBITDA 9.6x 15.2x 21.7x
EV/EBIT 10.4x 26.0x 30.5x
EV/Revenue 3.7x 5.2x 1.6x
EV/FCF 9.1x 15.0x 11.1x
EV/Operating cash flow 9.0x 14.4x 10.9x
PEG (3Y EPS CAGR) 0.74 0.22 1.18

Growth

14 metrics
MetricADBECRMCXM
Revenue growth (1Y) 12.0% 11.2% 6.3%
Revenue CAGR (3Y) 11.2% 9.9% 9.0%
Gross profit growth (1Y) 12.2% 10.7% -0.3%
Gross profit CAGR (3Y) 11.8% 11.3% 4.0%
Operating income growth (1Y) 10.3% 9.4% 40.8%
Operating income CAGR (3Y) 13.1% 47.8% 136.5%
Net income growth (1Y) 4.7% 45.0% -80.7%
Net income CAGR (3Y) 12.5% 82.9% 50.7%
EPS growth (1Y) 12.3% 69.9% -78.7%
EPS CAGR (3Y) 18.2% 94.5% 59.9%
Operating cash flow growth (1Y) 10.4% 19.6% -3.0%
Operating cash flow CAGR (3Y) 10.4% 23.3% 31.5%
Free cash flow growth (1Y) 10.3% 21.3% -2.3%
Free cash flow CAGR (3Y) 11.6% 26.1% 37.9%

Profitability

14 metrics
MetricADBECRMCXM
Gross margin 89.3% 77.3% 65.6%
EBITDA margin 38.6% 34.0% 7.5%
Operating margin 35.7% 19.9% 5.3%
Pretax margin 35.7% 28.2% 7.7%
Net margin 28.0% 22.0% 2.7%
FCF margin 40.8% 34.5% 14.6%
Operating cash flow margin 41.6% 35.8% 14.8%
Return on equity 62.6% 26.7% 4.6%
Return on assets 24.3% 8.9% 2.2%
Return on invested capital 44.3% 9.0% –
Return on capital employed 51.3% 10.7% 8.0%
Asset turnover 0.9x 0.4x 0.8x
Cash conversion (OCF / net income) 1.5x 1.6x 5.6x
Stock comp / revenue 8.0% 8.3% 9.4%

Financial Health

11 metrics
MetricADBECRMCXM
Debt / assets 15.9% 35.8% –
Debt / equity 0.4x 1.0x –
Net debt / EBITDA -0.1x 1.9x –
Debt / FCF 0.4x 2.6x –
Liabilities / assets 60.8% 65.0% 50.6%
Equity / assets 39.2% 35.0% 49.4%
Interest coverage 35.7x 9.4x –
Current ratio 0.8x 0.8x 1.6x
Quick ratio 0.7x 0.7x 0.9x
Cash ratio 0.5x 0.4x 0.5x
Altman Z-score 7.36 2.64 2.75

Shareholder Returns

7 metrics
MetricADBECRMCXM
Dividend yield – 0.7% –
Net buyback yield 9.2% 17.2% 7.8%
Shareholder yield 9.2% 17.9% 7.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusADBECRMCXM
Forward P/E 10.0xFY2026 13.7xFY2026 14.2xFY2026
EPS, next fiscal year $25.10FY2026 $17.65FY2026 $0.49FY2026
EPS growth, next FY +19.9%FY2026 +41.0%FY2026 0.0%FY2026
EPS growth, the year after +5.7% -5.3% +6.1%
Revenue, next fiscal year $24.94BFY2026 $43.89BFY2026 $812.15MFY2026
Revenue growth, next FY +4.9%FY2026 +5.7%FY2026 -5.3%FY2026
Revenue growth, the year after +21.1% +11.7% +3.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersADBECRMCXM
Held by institutions 82.5% 80.7% 93.9%
Institutions holding 1,982 2,471 266
Change in shares held, QoQ +3.7% -4.8% -17.2%
Institutions buying 838 1,003 131
Institutions selling 928 1,270 100
Buyers to sellers 0.90 0.79 1.31

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ADBECRMCXM
ADBE 1.00 0.77 0.63
CRM 0.77 1.00 0.65
CXM 0.63 0.65 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ADBE, CRM and CXM?

Salesforce (CRM) is the largest by market capitalisation: Adobe (ADBE) $97.66B, Salesforce (CRM) $199.40B, Sprinklr (CXM) $1.65B.

Which stock is cheaper, ADBE, CRM and CXM?

Adobe (ADBE) trades on the lowest price-to-earnings ratio (Adobe (ADBE) 13.5x, Salesforce (CRM) 20.6x, Sprinklr (CXM) 70.6x). On next year's consensus earnings, Adobe (ADBE) is cheapest (Adobe (ADBE) 10.0x, Salesforce (CRM) 13.7x, Sprinklr (CXM) 14.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Adobe (ADBE) grew revenue fastest over the trailing twelve months: Adobe (ADBE) +12.0%, Salesforce (CRM) +11.2%, Sprinklr (CXM) +6.3%.

Which company is more profitable?

Adobe (ADBE) has the highest net margin (Adobe (ADBE) 28.0%, Salesforce (CRM) 22.0%, Sprinklr (CXM) 2.7%). On return on invested capital, Adobe (ADBE) leads (Adobe (ADBE) 44.3%, Salesforce (CRM) 9.0%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Adobe (ADBE) -30.6%, Salesforce (CRM) -4.7%, Sprinklr (CXM) -10.6%. Over five years, Salesforce (CRM) compounded fastest (Adobe (ADBE) -17.4%/yr, Salesforce (CRM) -4.2%/yr, Sprinklr (CXM) -18.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Adobe (ADBE) 0.00%, Salesforce (CRM) 0.72%. Adobe (ADBE) and Sprinklr (CXM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Adobe (ADBE) has been the steadiest (Adobe (ADBE) 42.2%, Salesforce (CRM) 46.8%, Sprinklr (CXM) 44.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ADBE, CRM and CXM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Adobe (ADBE) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.