AAPL vs MSFT vs NVDA Stock Comparison

Apple, Microsoft and Nvidia Prices as of Oct 23, 2026 Peers: Industry group
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AAPL Apple Inc.
$347.73 +3.2% 1M +34.0% 1Y
Market cap
$5.04T
P/E
39.1x
Revenue (TTM)
$466.82B
Div. yield
–
Smartphones and Wearables Technology
2 wins
MSFT Microsoft Corp
$524.51 +4.8% 1M +0.8% 1Y
Market cap
$3.96T
P/E
29.6x
Revenue (TTM)
$331.84B
Div. yield
0.01%
Cloud Platforms Technology
2 wins
NVDA Nvidia Corp
$210.96 -6.5% 1M +15.8% 1Y
Market cap
$5.23T
P/E
27.1x
Revenue (TTM)
$302.97B
Div. yield
–
Semiconductor Design Technology
7 wins

Head to Head

11 decided of 12

Nvidia leads on 7 of the 12 questions below (Nvidia 7, Microsoft 2, Apple 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAAPLMSFTNVDALeader
Larger companyMarket capitalisation $5.04T $3.96T $5.23T NVDA
Cheaper on earningsLower P/E, profitable companies only 39.1x 29.6x 27.1x NVDA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.7x 25.7x 24.1x NVDA
Faster revenue growthRevenue growth, trailing twelve months +14.2% +17.8% +83.4% NVDA
More profitableNet margin, trailing twelve months 27.6% 40.3% 63.7% NVDA
Better return on capitalReturn on invested capital 66.9% 26.7% 71.1% NVDA
Less leveragedLower net debt / EBITDA 0.1x -0.2x -0.2x MSFT
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months +34.0% +0.8% +15.8% AAPL
Better 5-year returnAnnualised price return, 5 years +18.5%/yr +11.2%/yr +56.2%/yr NVDA
Less volatileAnnualised volatility, 1 year 24.2% 32.7% 37.8% AAPL
Higher overall scoreMean of the five percentile scores vs peers 54/100 79/100 73/100 MSFT

Percentile Scorecard

AAPLMSFTNVDA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAAPLMSFTNVDA
Valuation 23 #86 of 112 54 #18 of 38 56 #42 of 95
Growth 65 #39 of 109 77 #9 of 36 97 #4 of 93
Profitability 95 #6 of 105 97 #2 of 34 99 #2 of 91
Financial Health 33 #79 of 117 84 #7 of 38 65 #36 of 102
Shareholder Returns 53 #39 of 82 81 #5 of 22 47 #41 of 76
Overall 54 79 73
  • AAPL ranked among 122 companies in Computer Hardware
  • MSFT ranked among 39 companies in Cloud Computing
  • NVDA ranked among 104 companies in Semiconductors

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAAPLMSFTNVDASPY
1 month +3.2%+4.8%-6.5% -1.0%
3 months +4.4%+37.4%+2.0% +2.9%
6 months +28.3%+23.5%+1.3% +6.4%
Year to date +27.9%+8.5%+13.1% +11.4%
1 year +34.0%+0.8%+15.8% +13.1%
3 years +100.5%+58.7%+383.2% +79.4%
3 years, per year +26.1%+16.7%+69.1% +21.5%
5 years +133.9%+69.7%+828.3% +67.7%
5 years, per year +18.5%+11.2%+56.2% +10.9%
10 years +1,092.9%+779.2%+12,390.2% +255.2%
10 years, per year +28.1%+24.3%+62.1% +13.5%

Risk

MeasureAAPLMSFTNVDASPY
Volatility, 1Y 24.2%32.7%37.8% 12.7%
Downside volatility, 1Y 24.9%30.9%36.6% 12.7%
Beta vs S&P 500, 1Y 0.571.001.94 1.00
Return / volatility, 1Y 1.400.020.42 1.03
Max drawdown, 5Y -33.4%-37.6%-66.4% -25.4%
From 52-week high -0.1%-3.5%-11.8% -2.5%
52-week high $348.22$543.45$239.24 $779.14
52-week low $246.63$352.83$165.17 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAAPLMSFTNVDA
P/E now vs peer median 39.5xmedian 31.3x 29.1xmedian 29.1x 26.5xmedian 41.5x
P/S now vs peer median 10.9xmedian 2.6x 11.7xmedian 4.5x 16.8xmedian 6.9x
EV/EBITDA now vs peer median 30.4xmedian 19.6x 19.4xmedian 21.5x 25.1xmedian 27.3x
P/FCF now vs peer median 37.2xmedian 28.3x 58.2xmedian 17.3x 40.0xmedian 35.6x
P/B now vs peer median 47.2xmedian 2.9x 8.8xmedian 3.9x 22.2xmedian 4.2x
PEG now vs peer median 2.95median 1.15 1.28median 0.33 0.16median 2.31

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAAPLMSFTNVDA
Revenue $466.82B $331.84B $302.97B
Gross profit $227.12B $225.47B $226.24B
Operating income $154.86B $155.24B $197.58B
Net income $128.93B $133.75B $192.88B
Free cash flow $136.68B $66.99B $127.01B
R&D $42.90B $35.56B $23.59B
EPS (diluted) $8.76 $17.95 $7.94
Cash & equivalents $39.54B $20.94B $22.44B
Total debt $84.34B $164.03B $33.37B
Shares (diluted) 14.71B 7.45B 24.29B
Enterprise value $4.79T $3.88T $5.00T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAAPLMSFTNVDA
P/E 39.5x 29.1x 26.5x
P/FCF 37.2x 58.2x 40.0x
P/Operating cash flow 34.6x 21.3x 37.8x
P/S 10.9x 11.7x 16.8x
P/B 47.2x 8.8x 22.2x
P/Tangible book 61.9x 9.2x 22.5x
EV/EBITDA 30.4x 19.4x 25.1x
EV/EBIT 32.9x 24.9x 25.6x
EV/Revenue 10.9x 11.6x 16.7x
EV/FCF 37.3x 57.6x 39.8x
EV/Operating cash flow 34.8x 21.1x 37.6x
PEG (3Y EPS CAGR) 2.95 1.28 0.16

Growth

14 metrics
MetricAAPLMSFTNVDA
Revenue growth (1Y) 14.2% 17.8% 83.4%
Revenue CAGR (3Y) 6.7% 16.1% 110.1%
Gross profit growth (1Y) 19.1% 16.3% 96.0%
Gross profit CAGR (3Y) 10.8% 15.6% 120.4%
Operating income growth (1Y) 18.9% 20.8% 105.9%
Operating income CAGR (3Y) 11.3% 20.6% 163.5%
Net income growth (1Y) 29.9% 31.3% 122.7%
Net income CAGR (3Y) 10.8% 22.7% 165.3%
EPS growth (1Y) 31.9% 31.6% 125.0%
EPS CAGR (3Y) 13.4% 22.8% 167.9%
Operating cash flow growth (1Y) 35.1% 34.4% 74.4%
Operating cash flow CAGR (3Y) 9.1% 27.8% 124.3%
Free cash flow growth (1Y) 42.1% -6.5% 76.3%
Free cash flow CAGR (3Y) 10.6% 4.0% 130.9%

Profitability

14 metrics
MetricAAPLMSFTNVDA
Gross margin 48.7% 67.9% 74.7%
EBITDA margin 36.0% 59.9% 66.4%
Operating margin 33.2% 46.8% 65.2%
Pretax margin 33.4% 50.0% 75.8%
Net margin 27.6% 40.3% 63.7%
FCF margin 29.3% 20.2% 41.9%
Operating cash flow margin 31.4% 55.1% 44.3%
Return on equity 120.5% 31.2% 90.9%
Return on assets 34.2% 18.4% 66.5%
Return on invested capital 66.9% 26.7% 71.1%
Return on capital employed 68.0% 27.8% 80.0%
Asset turnover 1.2x 0.5x 1.0x
Cash conversion (OCF / net income) 1.1x 1.4x 0.7x
Stock comp / revenue 2.9% 3.7% 2.4%

Financial Health

11 metrics
MetricAAPLMSFTNVDA
Debt / assets 22.0% 5.3% 10.4%
Debt / equity 0.8x 0.1x 0.1x
Net debt / EBITDA 0.1x -0.2x -0.2x
Debt / FCF 0.6x 0.6x 0.3x
Liabilities / assets 71.9% 41.7% 28.5%
Equity / assets 28.1% 58.3% 71.5%
Interest coverage – 50.9x –
Current ratio 1.0x 1.2x 4.6x
Quick ratio 0.8x 0.9x 3.0x
Cash ratio 0.4x 0.5x 1.5x
Altman Z-score 13.65 9.18 37.93

Shareholder Returns

7 metrics
MetricAAPLMSFTNVDA
Dividend yield 0.3% 0.7% 0.2%
Net buyback yield 1.6% 0.5% 1.1%
Shareholder yield 1.9% 1.2% 1.3%
Payout ratio (earnings) – 19.8% –
Payout ratio (FCF) – 39.5% –
Dividend growth (1Y) – 9.8% –
Dividend CAGR (3Y) – 10.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAAPLMSFTNVDA
Forward P/E 37.7xFY2026 25.7xFY2027 24.1xFY2026
EPS, next fiscal year $9.22FY2026 $20.38FY2027 $8.75FY2026
EPS growth, next FY +23.6%FY2026 +17.9%FY2027 +83.4%FY2026
EPS growth, the year after +9.0% +11.5% +91.8%
Revenue, next fiscal year $464.03BFY2026 $402.02BFY2027 $383.27BFY2026
Revenue growth, next FY +11.5%FY2026 +21.1%FY2027 +77.5%FY2026
Revenue growth, the year after +18.2% +12.7% +85.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAAPLMSFTNVDA
Held by institutions 66.0% 73.9% 69.0%
Institutions holding 6,126 6,227 5,922
Change in shares held, QoQ +3.6% +3.3% +4.0%
Institutions buying 2,797 3,432 3,278
Institutions selling 2,926 2,425 2,313
Buyers to sellers 0.96 1.42 1.42

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AAPLMSFTNVDA
AAPL 1.00 0.11 0.06
MSFT 0.11 1.00 0.25
NVDA 0.06 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AAPL, MSFT and NVDA?

Nvidia (NVDA) is the largest by market capitalisation: Apple (AAPL) $5.04T, Microsoft (MSFT) $3.96T, Nvidia (NVDA) $5.23T.

Which stock is cheaper, AAPL, MSFT and NVDA?

Nvidia (NVDA) trades on the lowest price-to-earnings ratio (Apple (AAPL) 39.1x, Microsoft (MSFT) 29.6x, Nvidia (NVDA) 27.1x). On next year's consensus earnings, Nvidia (NVDA) is cheapest (Apple (AAPL) 37.7x, Microsoft (MSFT) 25.7x, Nvidia (NVDA) 24.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Nvidia (NVDA) grew revenue fastest over the trailing twelve months: Apple (AAPL) +14.2%, Microsoft (MSFT) +17.8%, Nvidia (NVDA) +83.4%.

Which company is more profitable?

Nvidia (NVDA) has the highest net margin (Apple (AAPL) 27.6%, Microsoft (MSFT) 40.3%, Nvidia (NVDA) 63.7%). On return on invested capital, Nvidia (NVDA) leads (Apple (AAPL) 66.9%, Microsoft (MSFT) 26.7%, Nvidia (NVDA) 71.1%).

Which stock has performed better?

Over the past year Apple (AAPL) returned the most: Apple (AAPL) +34.0%, Microsoft (MSFT) +0.8%, Nvidia (NVDA) +15.8%. Over five years, Nvidia (NVDA) compounded fastest (Apple (AAPL) +18.5%/yr, Microsoft (MSFT) +11.2%/yr, Nvidia (NVDA) +56.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Apple (AAPL) 0.00%, Microsoft (MSFT) 0.01%, Nvidia (NVDA) 0.00%. Apple (AAPL) and Nvidia (NVDA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Apple (AAPL) has been the steadiest (Apple (AAPL) 24.2%, Microsoft (MSFT) 32.7%, Nvidia (NVDA) 37.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AAPL, MSFT and NVDA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Nvidia (NVDA) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.