AAPL vs MA vs GOOGL Stock Comparison

Apple, Mastercard and Alphabet Prices as of Nov 2, 2026 Peers: Industry group
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AAPL Apple Inc.
$338.32 +1.4% 1M +25.1% 1Y
Market cap
$4.94T
P/E
38.5x
Revenue (TTM)
$466.82B
Div. yield
0.31%
Smartphones and Wearables Technology
4 wins
MA Mastercard Inc
$658.39 +19.2% 1M +19.3% 1Y
Market cap
$573.26B
P/E
34.2x
Revenue (TTM)
$36.29B
Div. yield
0.53%
Payment Networks Financial Services
2 wins
GOOGL Alphabet Inc.
$278.99 -18.8% 1M -0.8% 1Y
Market cap
$3.39T
P/E
14.4x
Revenue (TTM)
$471.10B
Div. yield
0.31%
Digital Advertising Technology
6 wins

Head to Head

12 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, Apple 4, Mastercard 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAAPLMAGOOGLLeader
Larger companyMarket capitalisation $4.94T $573.26B $3.39T AAPL
Cheaper on earningsLower P/E, profitable companies only 38.5x 34.2x 14.4x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 36.7x 31.4x 13.2x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +14.2% +15.3% +22.2% GOOGL
More profitableNet margin, trailing twelve months 27.6% 46.7% 49.9% GOOGL
Better return on capitalReturn on invested capital 66.9% 56.6% 16.7% AAPL
Less leveragedLower net debt / EBITDA 0.1x 0.5x -0.8x GOOGL
Higher dividend yieldTrailing dividend yield 0.31% 0.53% 0.31% MA
Better 1-year returnPrice return, last 12 months +25.1% +19.3% -0.8% AAPL
Better 5-year returnAnnualised price return, 5 years +17.4%/yr +14.9%/yr +13.7%/yr AAPL
Less volatileAnnualised volatility, 1 year 24.4% 23.1% 34.1% MA
Higher overall scoreMean of the five percentile scores vs peers 53/100 51/100 57/100 GOOGL

Percentile Scorecard

AAPLMAGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAAPLMAGOOGL
Valuation 19 #91 of 112 12 #825 of 939 38 #102 of 165
Growth 64 #40 of 108 64 #298 of 814 67 #51 of 153
Profitability 95 #6 of 104 99 #12 of 828 83 #27 of 153
Financial Health 34 #77 of 116 53 #421 of 898 74 #47 of 179
Shareholder Returns 54 #37 of 80 25 #541 of 725 20 #75 of 94
Overall 53 51 57
  • AAPL ranked among 121 companies in Computer Hardware
  • MA ranked among 1,003 companies in Financial Services
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAAPLMAGOOGLSPY
1 month +1.4%+19.2%-18.8% -2.3%
3 months +11.5%+15.3%-25.3% -0.7%
6 months +22.2%+30.4%-27.2% +4.8%
Year to date +24.4%+15.3%-10.9% +10.3%
1 year +25.1%+19.3%-0.8% +10.3%
3 years +91.5%+70.5%+116.1% +73.0%
3 years, per year +24.2%+19.5%+29.3% +20.1%
5 years +123.3%+99.9%+90.3% +61.9%
5 years, per year +17.4%+14.9%+13.7% +10.1%
10 years +1,112.7%+533.1%+607.7% +258.6%
10 years, per year +28.3%+20.3%+21.6% +13.6%

Risk

MeasureAAPLMAGOOGLSPY
Volatility, 1Y 24.4%23.1%34.1% 12.8%
Downside volatility, 1Y 25.0%22.7%34.5% 12.8%
Beta vs S&P 500, 1Y 0.570.241.40 1.00
Return / volatility, 1Y 1.030.83-0.02 0.80
Max drawdown, 5Y -33.4%-28.6%-44.3% -25.4%
From 52-week high -3.0%0.0%-30.7% -3.5%
52-week high $348.91$658.39$402.62 $779.14
52-week low $246.63$471.55$273.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAAPLMAGOOGL
P/E now vs peer median 38.5xmedian 29.9x 34.2xmedian 13.6x 14.4xmedian 17.3x
P/S now vs peer median 10.6xmedian 2.8x 15.8xmedian 3.3x 7.2xmedian 1.4x
EV/EBITDA now vs peer median 29.6xmedian 18.5x 23.4xmedian 6.0x 17.6xmedian 14.5x
P/FCF now vs peer median 36.2xmedian 28.0x 35.6xmedian 11.0x 171.7xmedian 10.8x
P/B now vs peer median 46.0xmedian 2.8x 84.9xmedian 1.2x 5.0xmedian 1.7x
PEG now vs peer median 2.87median 1.00 1.87median 0.92 0.25median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAAPLMAGOOGL
Revenue $466.82B $36.29B $471.10B
Gross profit $227.12B – $286.70B
Operating income $154.86B $21.27B $156.98B
Net income $128.93B $16.96B $235.69B
Free cash flow $136.68B $16.08B $19.75B
R&D $42.90B – $74.46B
EPS (diluted) $8.76 $19.20 $19.12
Cash & equivalents $39.54B $10.15B $56.33B
Total debt $84.34B $23.94B $125.10B
Shares (diluted) 14.71B 883.00M 12.31B
Enterprise value $4.69T $533.34B $3.12T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAAPLMAGOOGL
P/E 38.5x 34.2x 14.4x
P/FCF 36.2x 35.6x 171.7x
P/Operating cash flow 33.7x 34.0x 18.9x
P/S 10.6x 15.8x 7.2x
P/B 46.0x 84.9x 5.0x
P/Tangible book 60.2x 546.5x 5.1x
EV/EBITDA 29.6x 23.4x 17.6x
EV/EBIT 32.1x 27.6x 20.7x
EV/Revenue 10.6x 16.2x 6.9x
EV/FCF 36.3x 36.5x 164.6x
EV/Operating cash flow 33.8x 34.8x 18.1x
PEG (3Y EPS CAGR) 2.87 1.87 0.25

Growth

14 metrics
MetricAAPLMAGOOGL
Revenue growth (1Y) 14.2% 15.3% 22.2%
Revenue CAGR (3Y) 6.7% 14.2% 16.6%
Gross profit growth (1Y) 19.1% – 25.7%
Gross profit CAGR (3Y) 10.8% – 20.0%
Operating income growth (1Y) 18.9% 18.6% 26.5%
Operating income CAGR (3Y) 11.3% 15.4% 25.8%
Net income growth (1Y) 29.9% 19.0% 89.7%
Net income CAGR (3Y) 10.8% 15.8% 52.3%
EPS growth (1Y) 31.9% 22.0% 87.8%
EPS CAGR (3Y) 13.4% 18.3% 57.2%
Operating cash flow growth (1Y) 35.1% -3.5% 18.6%
Operating cash flow CAGR (3Y) 9.1% 15.5% 19.0%
Free cash flow growth (1Y) 42.1% -5.4% -73.2%
Free cash flow CAGR (3Y) 10.6% 15.2% -36.6%

Profitability

14 metrics
MetricAAPLMAGOOGL
Gross margin 48.7% – 60.9%
EBITDA margin 36.0% 69.2% 39.3%
Operating margin 33.2% 58.6% 33.3%
Pretax margin 33.4% 57.6% 61.1%
Net margin 27.6% 46.7% 49.9%
FCF margin 29.3% 44.3% 4.2%
Operating cash flow margin 31.4% 46.5% 38.1%
Return on equity 120.5% 274.4% 35.8%
Return on assets 34.2% 29.3% 24.5%
Return on invested capital 66.9% 56.6% 16.7%
Return on capital employed 68.0% 63.1% 19.0%
Asset turnover 1.2x 0.6x 0.5x
Cash conversion (OCF / net income) 1.1x 1.0x 0.8x
Stock comp / revenue 2.9% 1.8% 6.5%

Financial Health

11 metrics
MetricAAPLMAGOOGL
Debt / assets 22.0% 41.2% 12.5%
Debt / equity 0.8x 3.5x 0.2x
Net debt / EBITDA 0.1x 0.5x -0.8x
Debt / FCF 0.6x 1.5x 6.3x
Liabilities / assets 71.9% 88.4% 32.5%
Equity / assets 28.1% 11.6% 67.5%
Interest coverage – 26.2x –
Current ratio 1.0x 1.0x 2.8x
Quick ratio 0.8x 0.6x 2.5x
Cash ratio 0.4x 0.4x 2.0x
Altman Z-score 13.35 10.83 8.24

Shareholder Returns

7 metrics
MetricAAPLMAGOOGL
Dividend yield 0.3% 0.5% 0.3%
Net buyback yield 1.7% 2.7% -0.2%
Shareholder yield 2.0% 3.2% 0.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAAPLMAGOOGL
Forward P/E 36.7xFY2026 31.4xFY2026 13.2xFY2026
EPS, next fiscal year $9.22FY2026 $20.99FY2026 $21.10FY2026
EPS growth, next FY +23.6%FY2026 +23.4%FY2026 +95.2%FY2026
EPS growth, the year after +8.6% +14.7% -31.6%
Revenue, next fiscal year $464.04BFY2026 $38.99BFY2026 $528.22BFY2026
Revenue growth, next FY +11.5%FY2026 +18.9%FY2026 +31.1%FY2026
Revenue growth, the year after +17.8% +0.4% +21.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAAPLMAGOOGL
Held by institutions 66.0% 87.5% 70.1%
Institutions holding 6,131 3,586 5,743
Change in shares held, QoQ +3.6% +0.6% +4.6%
Institutions buying 2,800 1,590 2,657
Institutions selling 2,928 1,528 2,575
Buyers to sellers 0.96 1.04 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AAPLMAGOOGL
AAPL 1.00 0.16 0.09
MA 0.16 1.00 0.02
GOOGL 0.09 0.02 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AAPL, MA and GOOGL?

Apple (AAPL) is the largest by market capitalisation: Apple (AAPL) $4.94T, Mastercard (MA) $573.26B, Alphabet (GOOGL) $3.39T.

Which stock is cheaper, AAPL, MA and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Apple (AAPL) 38.5x, Mastercard (MA) 34.2x, Alphabet (GOOGL) 14.4x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Apple (AAPL) 36.7x, Mastercard (MA) 31.4x, Alphabet (GOOGL) 13.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Apple (AAPL) +14.2%, Mastercard (MA) +15.3%, Alphabet (GOOGL) +22.2%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Apple (AAPL) 27.6%, Mastercard (MA) 46.7%, Alphabet (GOOGL) 49.9%). On return on invested capital, Apple (AAPL) leads (Apple (AAPL) 66.9%, Mastercard (MA) 56.6%, Alphabet (GOOGL) 16.7%).

Which stock has performed better?

Over the past year Apple (AAPL) returned the most: Apple (AAPL) +25.1%, Mastercard (MA) +19.3%, Alphabet (GOOGL) -0.8%. Over five years, Apple (AAPL) compounded fastest (Apple (AAPL) +17.4%/yr, Mastercard (MA) +14.9%/yr, Alphabet (GOOGL) +13.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Mastercard (MA) has the highest dividend yield: Apple (AAPL) 0.31%, Mastercard (MA) 0.53%, Alphabet (GOOGL) 0.31%.

Which stock is riskier?

By one-year price volatility, Mastercard (MA) has been the steadiest (Apple (AAPL) 24.4%, Mastercard (MA) 23.1%, Alphabet (GOOGL) 34.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AAPL, MA and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.