AAPL vs HPQ vs ZBRA Stock Comparison

Apple, Hp and Zebra Technologies Prices as of Nov 4, 2026 Peers: Industry group
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AAPL Apple Inc.
$349.51 +5.0% 1M +29.4% 1Y
Market cap
$5.07T
P/E
38.4x
Revenue (TTM)
$478.83B
Div. yield
–
Smartphones and Wearables Technology
7 wins
HPQ Hp Inc
$29.94 -4.9% 1M +15.4% 1Y
Market cap
$27.13B
P/E
11.1x
Revenue (TTM)
$59.16B
Div. yield
0.04%
Personal Computers Technology
2 wins
ZBRA Zebra Technologies Corp
$332.44 -11.5% 1M +27.7% 1Y
Market cap
$15.31B
P/E
25.4x
Revenue (TTM)
$6.14B
Div. yield
–
Electronic Components Technology
2 wins

Head to Head

11 decided of 12

Apple leads on 7 of the 12 questions below (Apple 7, Hp 2, Zebra Technologies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAAPLHPQZBRALeader
Larger companyMarket capitalisation $5.07T $27.13B $15.31B AAPL
Cheaper on earningsLower P/E, profitable companies only 38.4x 11.1x 25.4x HPQ
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.9x 9.8x 14.7x HPQ
Faster revenue growthRevenue growth, trailing twelve months +15.1% +8.1% +16.9% ZBRA
More profitableNet margin, trailing twelve months 27.6% 4.1% 9.8% AAPL
Better return on capitalReturn on invested capital 68.3% 30.4% 11.9% AAPL
Less leveragedLower net debt / EBITDA 0.1x 1.2x 2.1x AAPL
Higher dividend yieldTrailing dividend yield 0.00% 0.04% 0.00% –
Better 1-year returnPrice return, last 12 months +29.4% +15.4% +27.7% AAPL
Better 5-year returnAnnualised price return, 5 years +18.2%/yr -1.3%/yr -11.4%/yr AAPL
Less volatileAnnualised volatility, 1 year 24.9% 46.7% 46.3% AAPL
Higher overall scoreMean of the five percentile scores vs peers 53/100 56/100 68/100 ZBRA

Percentile Scorecard

AAPLHPQZBRA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAAPLHPQZBRA
Valuation 21 #89 of 112 96 #6 of 112 70 #34 of 112
Growth 58 #46 of 108 34 #72 of 108 70 #33 of 108
Profitability 95 #6 of 104 75 #27 of 104 84 #18 of 104
Financial Health 34 #77 of 116 13 #101 of 116 18 #95 of 116
Shareholder Returns 56 #38 of 85 66 #30 of 85 96 #4 of 85
Overall 53 56 68
  • AAPL ranked among 121 companies in Computer Hardware
  • HPQ ranked among 121 companies in Computer Hardware
  • ZBRA ranked among 121 companies in Computer Hardware

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAAPLHPQZBRASPY
1 month +5.0%-4.9%-11.5% -1.0%
3 months +12.4%+5.0%-9.9% -0.4%
6 months +21.6%+39.8%+44.7% +4.5%
Year to date +28.6%+34.4%+36.9% +12.4%
1 year +29.4%+15.4%+27.7% +13.6%
3 years +97.9%+9.2%+55.1% +76.4%
3 years, per year +25.6%+3.0%+15.8% +20.8%
5 years +131.0%-6.3%-45.3% +63.7%
5 years, per year +18.2%-1.3%-11.4% +10.4%
10 years +1,184.5%+103.5%+427.9% +267.7%
10 years, per year +29.1%+7.4%+18.1% +13.9%

Risk

MeasureAAPLHPQZBRASPY
Volatility, 1Y 24.9%46.7%46.3% 12.8%
Downside volatility, 1Y 25.0%42.0%40.1% 12.7%
Beta vs S&P 500, 1Y 0.610.641.65 1.00
Return / volatility, 1Y 1.180.330.60 1.06
Max drawdown, 5Y -33.4%-54.9%-67.8% -25.4%
From 52-week high 0.0%-15.6%-15.0% -1.6%
52-week high $349.51$35.47$391.00 $779.14
52-week low $246.63$18.20$199.30 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAAPLHPQZBRA
P/E now vs peer median 38.8xmedian 28.1x 11.2xmedian 28.1x 26.1xmedian 28.1x
P/S now vs peer median 10.6xmedian 2.6x 0.5xmedian 2.6x 2.5xmedian 2.6x
EV/EBITDA now vs peer median 29.8xmedian 18.4x 7.7xmedian 18.4x 15.8xmedian 18.4x
P/FCF now vs peer median 37.3xmedian 26.6x 7.0xmedian 26.6x 15.8xmedian 26.6x
P/B now vs peer median 45.3xmedian 2.8x -293.9xmedian 2.8x 4.4xmedian 2.8x
PEG now vs peer median 2.86median 1.11 2.10median 1.11 2.25median 1.11

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAAPLHPQZBRA
Revenue $478.83B $59.16B $6.14B
Gross profit $233.60B $11.76B $3.00B
Operating income $158.06B $3.22B $912.00M
Net income $132.18B $2.45B $602.00M
Free cash flow $136.06B $3.88B $988.00M
R&D $45.77B $1.61B $634.00M
EPS (diluted) $8.98 $2.64 $12.59
Cash & equivalents $36.31B $4.17B $182.00M
Total debt $80.11B $9.16B $2.57B
Shares (diluted) 14.72B 927.00M 47.81M
Enterprise value $4.82T $12.40B $14.73B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAAPLHPQZBRA
P/E 38.8x 11.2x 26.1x
P/FCF 37.3x 7.0x 15.8x
P/Operating cash flow 35.0x 5.8x 14.7x
P/S 10.6x 0.5x 2.5x
P/B 45.3x -293.9x 4.4x
P/Tangible book 45.3x -293.9x 5.4x
EV/EBITDA 29.8x 7.7x 15.8x
EV/EBIT 32.3x 9.9x 19.8x
EV/Revenue 10.7x 0.5x 2.9x
EV/FCF 37.5x 8.3x 18.3x
EV/Operating cash flow 35.2x 6.9x 16.9x
PEG (3Y EPS CAGR) 2.86 2.10 2.25

Growth

14 metrics
MetricAAPLHPQZBRA
Revenue growth (1Y) 15.1% 8.1% 16.9%
Revenue CAGR (3Y) 7.7% 2.7% 6.5%
Gross profit growth (1Y) 19.7% 2.9% 18.1%
Gross profit CAGR (3Y) 11.4% 1.6% 8.4%
Operating income growth (1Y) 18.8% 0.5% 16.0%
Operating income CAGR (3Y) 11.4% 0.4% 11.0%
Net income growth (1Y) 18.0% -7.2% 17.6%
Net income CAGR (3Y) 10.9% 2.7% 9.0%
EPS growth (1Y) 20.3% -4.5% 25.8%
EPS CAGR (3Y) 13.5% 5.3% 11.6%
Operating cash flow growth (1Y) 30.2% 26.3% 23.3%
Operating cash flow CAGR (3Y) 9.5% 10.1% 106.1%
Free cash flow growth (1Y) 37.8% 36.5% 24.7%
Free cash flow CAGR (3Y) 11.0% 9.9% 170.4%

Profitability

14 metrics
MetricAAPLHPQZBRA
Gross margin 48.8% 19.9% 48.9%
EBITDA margin 35.8% 7.0% 18.6%
Operating margin 33.0% 5.4% 14.9%
Pretax margin 33.3% 4.7% 12.2%
Net margin 27.6% 4.1% 9.8%
FCF margin 28.4% 6.6% 16.1%
Operating cash flow margin 30.3% 7.9% 17.4%
Return on equity 120.4% – 17.2%
Return on assets 33.6% 5.5% 6.9%
Return on invested capital 68.3% 30.4% 11.9%
Return on capital employed 70.6% 31.1% 19.3%
Asset turnover 1.2x 1.3x 0.7x
Cash conversion (OCF / net income) 1.1x 1.9x 1.8x
Stock comp / revenue 2.9% 0.8% 2.8%

Financial Health

11 metrics
MetricAAPLHPQZBRA
Debt / assets 19.8% 20.0% 29.1%
Debt / equity 0.7x -99.6x 0.7x
Net debt / EBITDA 0.1x 1.2x 2.1x
Debt / FCF 0.6x 2.4x 2.6x
Liabilities / assets 72.3% 100.2% 59.5%
Equity / assets 27.7% -0.2% 40.5%
Interest coverage – – –
Current ratio 1.0x 0.8x 0.6x
Quick ratio 0.8x 0.4x 0.3x
Cash ratio 0.3x 0.1x 0.0x
Altman Z-score 12.95 1.63 3.51

Shareholder Returns

7 metrics
MetricAAPLHPQZBRA
Dividend yield 0.3% 4.0% –
Net buyback yield 1.7% 4.3% 6.0%
Shareholder yield 2.0% 8.4% 6.0%
Payout ratio (earnings) – 44.7% –
Payout ratio (FCF) – 28.2% –
Dividend growth (1Y) – 1.3% –
Dividend CAGR (3Y) – 2.2% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAAPLHPQZBRA
Forward P/E 37.9xFY2026 9.8xFY2026 14.7xFY2026
EPS, next fiscal year $9.22FY2026 $3.06FY2026 $22.59FY2026
EPS growth, next FY +23.6%FY2026 -1.9%FY2026 +42.6%FY2026
EPS growth, the year after +8.6% +1.0% -4.5%
Revenue, next fiscal year $464.04BFY2026 $56.44BFY2026 $6.35BFY2026
Revenue growth, next FY +11.5%FY2026 +2.1%FY2026 +17.7%FY2026
Revenue growth, the year after +17.8% +15.1% +1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAAPLHPQZBRA
Held by institutions 66.0% 90.9% 100.0%
Institutions holding 6,135 1,082 646
Change in shares held, QoQ +3.6% +1.1% +4.5%
Institutions buying 2,802 580 309
Institutions selling 2,930 326 242
Buyers to sellers 0.96 1.78 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AAPLHPQZBRA
AAPL 1.00 0.19 0.18
HPQ 0.19 1.00 0.26
ZBRA 0.18 0.26 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AAPL, HPQ and ZBRA?

Apple (AAPL) is the largest by market capitalisation: Apple (AAPL) $5.07T, Hp (HPQ) $27.13B, Zebra Technologies (ZBRA) $15.31B.

Which stock is cheaper, AAPL, HPQ and ZBRA?

Hp (HPQ) trades on the lowest price-to-earnings ratio (Apple (AAPL) 38.4x, Hp (HPQ) 11.1x, Zebra Technologies (ZBRA) 25.4x). On next year's consensus earnings, Hp (HPQ) is cheapest (Apple (AAPL) 37.9x, Hp (HPQ) 9.8x, Zebra Technologies (ZBRA) 14.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Zebra Technologies (ZBRA) grew revenue fastest over the trailing twelve months: Apple (AAPL) +15.1%, Hp (HPQ) +8.1%, Zebra Technologies (ZBRA) +16.9%.

Which company is more profitable?

Apple (AAPL) has the highest net margin (Apple (AAPL) 27.6%, Hp (HPQ) 4.1%, Zebra Technologies (ZBRA) 9.8%). On return on invested capital, Apple (AAPL) leads (Apple (AAPL) 68.3%, Hp (HPQ) 30.4%, Zebra Technologies (ZBRA) 11.9%).

Which stock has performed better?

Over the past year Apple (AAPL) returned the most: Apple (AAPL) +29.4%, Hp (HPQ) +15.4%, Zebra Technologies (ZBRA) +27.7%. Over five years, Apple (AAPL) compounded fastest (Apple (AAPL) +18.2%/yr, Hp (HPQ) -1.3%/yr, Zebra Technologies (ZBRA) -11.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Apple (AAPL) 0.00%, Hp (HPQ) 0.04%, Zebra Technologies (ZBRA) 0.00%. Apple (AAPL) and Zebra Technologies (ZBRA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Apple (AAPL) has been the steadiest (Apple (AAPL) 24.9%, Hp (HPQ) 46.7%, Zebra Technologies (ZBRA) 46.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AAPL, HPQ and ZBRA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Apple (AAPL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.