AAPL vs DELL vs SNAP Stock Comparison

Apple, Dell Technologies and Snap Prices as of Oct 28, 2026 Peers: Industry group
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AAPL Apple Inc.
$343.83 +1.6% 1M +27.8% 1Y
Market cap
$5.12T
P/E
39.7x
Revenue (TTM)
$466.82B
Div. yield
–
Smartphones and Wearables Technology
4 wins
DELL Dell Technologies Inc.
$494.06 -9.1% 1M +199.6% 1Y
Market cap
$306.54B
P/E
26.9x
Revenue (TTM)
$151.20B
Div. yield
0.01%
Server and Storage Hardware Technology
6 wins
SNAP Snap Inc
$5.95 +14.0% 1M -23.1% 1Y
Market cap
$9.37B
P/E
–
Revenue (TTM)
$6.35B
Div. yield
–
Social Media Technology
1 win

Head to Head

11 decided of 12

Dell Technologies leads on 6 of the 12 questions below (Dell Technologies 6, Apple 4, Snap 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAAPLDELLSNAPLeader
Larger companyMarket capitalisation $5.12T $306.54B $9.37B AAPL
Cheaper on earningsLower P/E, profitable companies only 39.7x 26.9x -30.1x DELL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.3x 18.1x — DELL
Faster revenue growthRevenue growth, trailing twelve months +14.2% +49.0% +12.6% DELL
More profitableNet margin, trailing twelve months 27.6% 7.5% -4.9% AAPL
Better return on capitalReturn on invested capital 66.9% 37.4% -5.8% AAPL
Less leveragedLower net debt / EBITDA 0.1x 1.3x -5.9x SNAP
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months +27.8% +199.6% -23.1% DELL
Better 5-year returnAnnualised price return, 5 years +18.1%/yr +54.8%/yr -35.3%/yr DELL
Less volatileAnnualised volatility, 1 year 24.2% 74.4% 58.3% AAPL
Higher overall scoreMean of the five percentile scores vs peers 55/100 67/100 56/100 DELL

Percentile Scorecard

AAPLDELLSNAP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAAPLDELLSNAP
Valuation 25 #84 of 111 77 #26 of 111 45 #92 of 166
Growth 65 #39 of 108 92 #10 of 108 87 #21 of 152
Profitability 96 #5 of 104 79 #23 of 104 36 #98 of 152
Financial Health 35 #75 of 115 11 #102 of 115 42 #105 of 179
Shareholder Returns 56 #35 of 78 75 #20 of 78 73 #26 of 94
Overall 55 67 56
  • AAPL ranked among 121 companies in Computer Hardware
  • DELL ranked among 121 companies in Computer Hardware
  • SNAP ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAAPLDELLSNAPSPY
1 month +1.6%-9.1%+14.0% +0.9%
3 months +1.7%+33.7%+25.5% +5.9%
6 months +27.3%+140.2%-0.5% +8.5%
Year to date +26.5%+292.5%-26.3% +13.3%
1 year +27.8%+199.6%-23.1% +12.4%
3 years +104.4%+649.0%-36.0% +88.1%
3 years, per year +26.9%+95.7%-13.8% +23.5%
5 years +129.5%+786.2%-88.7% +68.2%
5 years, per year +18.1%+54.8%-35.3% +11.0%
10 years +1,109.4%+3,501.0%— +263.4%
10 years, per year +28.3%+43.1%— +13.8%

Risk

MeasureAAPLDELLSNAPSPY
Volatility, 1Y 24.2%74.4%58.3% 12.7%
Downside volatility, 1Y 24.8%61.8%58.3% 12.7%
Beta vs S&P 500, 1Y 0.552.442.20 1.00
Return / volatility, 1Y 1.152.68-0.40 0.98
Max drawdown, 5Y -33.4%-60.0%-92.9% -25.4%
From 52-week high -1.3%-16.0%-34.5% -0.9%
52-week high $348.22$588.49$9.09 $779.14
52-week low $246.63$111.07$3.93 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAAPLDELLSNAP
P/E now vs peer median 39.1xmedian 33.5x 28.0xmedian 33.5x -31.8xmedian 16.8x
P/S now vs peer median 10.8xmedian 2.8x 2.1xmedian 2.8x 1.6xmedian 1.4x
EV/EBITDA now vs peer median 30.0xmedian 19.6x 19.6xmedian 19.6x -75.1xmedian 13.9x
P/FCF now vs peer median 36.7xmedian 29.8x 36.9xmedian 29.8x 14.6xmedian 11.4x
P/B now vs peer median 46.7xmedian 2.9x -221.6xmedian 2.9x 5.3xmedian 1.8x
PEG now vs peer median 2.91median 1.10 0.32median 1.10 -0.81median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAAPLDELLSNAP
Revenue $466.82B $151.20B $6.35B
Gross profit $227.12B $29.94B $3.64B
Operating income $154.86B $14.25B -$323.82M
Net income $128.93B $11.38B -$311.24M
Free cash flow $136.68B $8.56B $705.55M
R&D $42.90B $3.64B $1.95B
EPS (diluted) $8.76 $17.45 $-0.19
Cash & equivalents $39.54B $11.57B $958.85M
Total debt $84.34B $34.47B $3.53B
Shares (diluted) 14.71B 652.00M 1.66B
Enterprise value $4.86T $262.30B -$2.04B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAAPLDELLSNAP
P/E 39.1x 28.0x -31.8x
P/FCF 36.7x 36.9x 14.6x
P/Operating cash flow 34.2x 26.0x 11.2x
P/S 10.8x 2.1x 1.6x
P/B 46.7x -221.6x 5.3x
P/Tangible book 61.2x -54.8x 5.6x
EV/EBITDA 30.0x 19.6x -75.1x
EV/EBIT 32.6x 23.8x -34.4x
EV/Revenue 10.8x 2.2x 1.8x
EV/FCF 36.9x 39.6x 15.8x
EV/Operating cash flow 34.4x 27.9x 12.1x
PEG (3Y EPS CAGR) 2.91 0.32 -0.81

Growth

14 metrics
MetricAAPLDELLSNAP
Revenue growth (1Y) 14.2% 49.0% 12.6%
Revenue CAGR (3Y) 6.7% 17.3% 12.3%
Gross profit growth (1Y) 19.1% 39.7% 20.0%
Gross profit CAGR (3Y) 10.8% 10.9% 11.9%
Operating income growth (1Y) 18.9% 109.0% 50.5%
Operating income CAGR (3Y) 11.3% 39.3% 39.9%
Net income growth (1Y) 29.9% 135.2% 43.0%
Net income CAGR (3Y) 10.8% 79.0% 38.7%
EPS growth (1Y) 31.9% 147.5% 42.6%
EPS CAGR (3Y) 13.4% 86.5% 39.5%
Operating cash flow growth (1Y) 35.1% 62.5% 56.7%
Operating cash flow CAGR (3Y) 9.1% 14.5% 54.3%
Free cash flow growth (1Y) 42.1% 76.1% 79.8%
Free cash flow CAGR (3Y) 10.6% 17.5% 105.7%

Profitability

14 metrics
MetricAAPLDELLSNAP
Gross margin 48.7% 19.8% 57.3%
EBITDA margin 36.0% 11.4% -2.3%
Operating margin 33.2% 9.4% -5.1%
Pretax margin 33.4% 9.1% -4.9%
Net margin 27.6% 7.5% -4.9%
FCF margin 29.3% 5.7% 11.1%
Operating cash flow margin 31.4% 8.0% 14.5%
Return on equity 120.5% – -15.5%
Return on assets 34.2% 9.4% -4.2%
Return on invested capital 66.9% 37.4% -5.8%
Return on capital employed 68.0% 38.1% -5.3%
Asset turnover 1.2x 1.2x 0.8x
Cash conversion (OCF / net income) 1.1x 1.1x -3.0x
Stock comp / revenue 2.9% 0.5% 16.2%

Financial Health

11 metrics
MetricAAPLDELLSNAP
Debt / assets 22.0% 27.1% 47.3%
Debt / equity 0.8x -24.2x 1.8x
Net debt / EBITDA 0.1x 1.3x -5.9x
Debt / FCF 0.6x 4.0x 5.0x
Liabilities / assets 71.9% 101.1% 74.2%
Equity / assets 28.1% -1.1% 25.8%
Interest coverage – – -2.2x
Current ratio 1.0x 1.0x 2.9x
Quick ratio 0.8x 0.4x 2.7x
Cash ratio 0.4x 0.1x 1.9x
Altman Z-score 13.52 3.11 -0.51

Shareholder Returns

7 metrics
MetricAAPLDELLSNAP
Dividend yield 0.3% 0.5% –
Net buyback yield 1.6% 2.7% 8.3%
Shareholder yield 1.9% 3.2% 8.3%
Payout ratio (earnings) – 13.8% –
Payout ratio (FCF) – 18.3% –
Dividend growth (1Y) – 13.1% –
Dividend CAGR (3Y) – 15.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAAPLDELLSNAP
Forward P/E 37.3xFY2026 18.1xFY2026 –
EPS, next fiscal year $9.22FY2026 $27.28FY2026 $-0.05FY2026
EPS growth, next FY +23.6%FY2026 +164.9%FY2026 –
EPS growth, the year after +8.6% +20.3% –
Revenue, next fiscal year $464.04BFY2026 $203.24BFY2026 $7.07BFY2026
Revenue growth, next FY +11.5%FY2026 +79.0%FY2026 +19.2%FY2026
Revenue growth, the year after +17.8% +8.3% -0.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAAPLDELLSNAP
Held by institutions 66.0% 73.2% 37.8%
Institutions holding 6,129 2,120 534
Change in shares held, QoQ +3.6% -3.9% -2.3%
Institutions buying 2,800 1,193 254
Institutions selling 2,926 746 177
Buyers to sellers 0.96 1.60 1.44

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AAPLDELLSNAP
AAPL 1.00 0.01 0.14
DELL 0.01 1.00 0.11
SNAP 0.14 0.11 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AAPL, DELL and SNAP?

Apple (AAPL) is the largest by market capitalisation: Apple (AAPL) $5.12T, Dell Technologies (DELL) $306.54B, Snap (SNAP) $9.37B.

Which stock is cheaper, AAPL, DELL and SNAP?

Dell Technologies (DELL) trades on the lowest price-to-earnings ratio (Apple (AAPL) 39.7x, Dell Technologies (DELL) 26.9x, Snap (SNAP) -30.1x). On next year's consensus earnings, Dell Technologies (DELL) is cheapest (Apple (AAPL) 37.3x, Dell Technologies (DELL) 18.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Dell Technologies (DELL) grew revenue fastest over the trailing twelve months: Apple (AAPL) +14.2%, Dell Technologies (DELL) +49.0%, Snap (SNAP) +12.6%.

Which company is more profitable?

Apple (AAPL) has the highest net margin (Apple (AAPL) 27.6%, Dell Technologies (DELL) 7.5%, Snap (SNAP) -4.9%). On return on invested capital, Apple (AAPL) leads (Apple (AAPL) 66.9%, Dell Technologies (DELL) 37.4%, Snap (SNAP) -5.8%).

Which stock has performed better?

Over the past year Dell Technologies (DELL) returned the most: Apple (AAPL) +27.8%, Dell Technologies (DELL) +199.6%, Snap (SNAP) -23.1%. Over five years, Dell Technologies (DELL) compounded fastest (Apple (AAPL) +18.1%/yr, Dell Technologies (DELL) +54.8%/yr, Snap (SNAP) -35.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Apple (AAPL) 0.00%, Dell Technologies (DELL) 0.01%, Snap (SNAP) 0.00%. Apple (AAPL) and Snap (SNAP) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Apple (AAPL) has been the steadiest (Apple (AAPL) 24.2%, Dell Technologies (DELL) 74.4%, Snap (SNAP) 58.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AAPL, DELL and SNAP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Dell Technologies (DELL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.