AAPL vs AMZN vs ZBRA Stock Comparison

Apple, Amazon Com and Zebra Technologies Prices as of Nov 3, 2026 Peers: Industry group
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AAPL Apple Inc.
$331.90 -0.5% 1M +23.4% 1Y
Market cap
$5.13T
P/E
39.8x
Revenue (TTM)
$466.82B
Div. yield
–
Smartphones and Wearables Technology
7 wins
AMZN Amazon Com Inc
$250.69 -0.3% 1M -1.3% 1Y
Market cap
$2.88T
P/E
21.4x
Revenue (TTM)
$764.24B
Div. yield
–
Online Retail Consumer Discretionary
1 win
ZBRA Zebra Technologies Corp
$329.50 -12.3% 1M +21.8% 1Y
Market cap
$15.68B
P/E
26.0x
Revenue (TTM)
$6.14B
Div. yield
–
Electronic Components Technology
3 wins

Head to Head

11 decided of 12

Apple leads on 7 of the 12 questions below (Apple 7, Zebra Technologies 3, Amazon Com 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAAPLAMZNZBRALeader
Larger companyMarket capitalisation $5.13T $2.88T $15.68B AAPL
Cheaper on earningsLower P/E, profitable companies only 39.8x 21.4x 26.0x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 36.0x 20.5x 14.6x ZBRA
Faster revenue growthRevenue growth, trailing twelve months +14.2% +15.4% +16.9% ZBRA
More profitableNet margin, trailing twelve months 27.6% 17.6% 9.8% AAPL
Better return on capitalReturn on invested capital 66.9% 10.1% 11.9% AAPL
Less leveragedLower net debt / EBITDA 0.1x 0.3x 2.1x AAPL
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +23.4% -1.3% +21.8% AAPL
Better 5-year returnAnnualised price return, 5 years +17.1%/yr +7.6%/yr -11.2%/yr AAPL
Less volatileAnnualised volatility, 1 year 24.4% 33.0% 46.5% AAPL
Higher overall scoreMean of the five percentile scores vs peers 54/100 62/100 68/100 ZBRA

Percentile Scorecard

AAPLAMZNZBRA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAAPLAMZNZBRA
Valuation 23 #87 of 112 19 #87 of 107 70 #34 of 112
Growth 63 #41 of 108 90 #11 of 103 70 #33 of 108
Profitability 95 #6 of 104 68 #33 of 102 85 #17 of 104
Financial Health 32 #79 of 116 71 #33 of 113 18 #95 of 116
Shareholder Returns 60 #35 of 85 – 96 #4 of 85
Overall 54 62 68
  • AAPL ranked among 121 companies in Computer Hardware
  • AMZN ranked among 115 companies in Retail
  • ZBRA ranked among 121 companies in Computer Hardware

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAAPLAMZNZBRASPY
1 month -0.5%-0.3%-12.3% -2.0%
3 months +7.3%-9.6%-10.7% -2.2%
6 months +16.8%-8.4%+44.3% +4.2%
Year to date +22.1%+8.6%+35.7% +10.6%
1 year +23.4%-1.3%+21.8% +10.4%
3 years +87.9%+80.9%+53.8% +73.6%
3 years, per year +23.4%+21.9%+15.4% +20.2%
5 years +119.9%+44.2%-44.8% +61.6%
5 years, per year +17.1%+7.6%-11.2% +10.1%
10 years +1,108.8%+553.7%+414.2% +261.3%
10 years, per year +28.3%+20.7%+17.8% +13.7%

Risk

MeasureAAPLAMZNZBRASPY
Volatility, 1Y 24.4%33.0%46.5% 12.8%
Downside volatility, 1Y 25.0%30.4%40.3% 12.8%
Beta vs S&P 500, 1Y 0.561.411.69 1.00
Return / volatility, 1Y 0.96-0.040.47 0.81
Max drawdown, 5Y -33.4%-55.7%-67.8% -25.4%
From 52-week high -4.9%-11.7%-15.7% -3.2%
52-week high $348.91$284.02$391.00 $779.14
52-week low $246.63$198.79$199.30 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAAPLAMZNZBRA
P/E now vs peer median 37.7xmedian 30.7x 20.1xmedian 17.7x 25.9xmedian 30.7x
P/S now vs peer median 10.4xmedian 2.6x 3.5xmedian 0.5x 2.5xmedian 2.6x
EV/EBITDA now vs peer median 29.0xmedian 18.9x 16.0xmedian 9.1x 15.7xmedian 18.9x
P/FCF now vs peer median 35.5xmedian 28.0x -44.1xmedian 15.7x 15.7xmedian 28.0x
P/B now vs peer median 45.1xmedian 2.8x 4.4xmedian 1.7x 4.3xmedian 2.8x
PEG now vs peer median 2.81median 1.07 0.25median 0.83 2.23median 1.07

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAAPLAMZNZBRA
Revenue $466.82B $764.24B $6.14B
Gross profit $227.12B $397.75B $3.00B
Operating income $154.86B $96.81B $912.00M
Net income $128.93B $134.77B $602.00M
Free cash flow $136.68B -$61.40B $988.00M
R&D $42.90B – $634.00M
EPS (diluted) $8.76 $12.33 $12.59
Cash & equivalents $39.54B $55.78B $182.00M
Total debt $84.34B $173.13B $2.57B
Shares (diluted) 14.71B 10.93B 47.81M
Enterprise value $4.88T $2.38T $15.10B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAAPLAMZNZBRA
P/E 37.7x 20.1x 25.9x
P/FCF 35.5x -44.1x 15.7x
P/Operating cash flow 33.0x 18.1x 14.5x
P/S 10.4x 3.5x 2.5x
P/B 45.1x 4.4x 4.3x
P/Tangible book 59.1x 4.4x 5.4x
EV/EBITDA 29.0x 16.0x 15.7x
EV/EBIT 31.5x 28.6x 19.6x
EV/Revenue 10.4x 3.6x 2.9x
EV/FCF 35.6x -45.1x 18.1x
EV/Operating cash flow 33.2x 18.5x 16.8x
PEG (3Y EPS CAGR) 2.81 0.25 2.23

Growth

14 metrics
MetricAAPLAMZNZBRA
Revenue growth (1Y) 14.2% 15.4% 16.9%
Revenue CAGR (3Y) 6.7% 12.8% 6.5%
Gross profit growth (1Y) 19.1% 18.7% 18.1%
Gross profit CAGR (3Y) 10.8% 16.8% 8.4%
Operating income growth (1Y) 18.9% 33.7% 16.0%
Operating income CAGR (3Y) 11.3% 54.7% 11.0%
Net income growth (1Y) 29.9% 87.7% 17.6%
Net income CAGR (3Y) 10.8% 81.1% 9.0%
EPS growth (1Y) 31.9% 86.2% 25.8%
EPS CAGR (3Y) 13.4% 79.1% 11.6%
Operating cash flow growth (1Y) 35.1% 34.5% 23.3%
Operating cash flow CAGR (3Y) 9.1% 40.5% 106.1%
Free cash flow growth (1Y) 42.1% -1,478% 24.7%
Free cash flow CAGR (3Y) 10.6% -359.2% 170.4%

Profitability

14 metrics
MetricAAPLAMZNZBRA
Gross margin 48.7% 52.0% 48.9%
EBITDA margin 36.0% 22.7% 18.6%
Operating margin 33.2% 12.7% 14.9%
Pretax margin 33.4% 23.0% 12.2%
Net margin 27.6% 17.6% 9.8%
FCF margin 29.3% -8.0% 16.1%
Operating cash flow margin 31.4% 19.5% 17.4%
Return on equity 120.5% 23.1% 17.2%
Return on assets 34.2% 11.5% 6.9%
Return on invested capital 66.9% 10.1% 11.9%
Return on capital employed 68.0% 10.6% 19.3%
Asset turnover 1.2x 0.7x 0.7x
Cash conversion (OCF / net income) 1.1x 1.1x 1.8x
Stock comp / revenue 2.9% 2.7% 2.8%

Financial Health

11 metrics
MetricAAPLAMZNZBRA
Debt / assets 22.0% 13.9% 29.1%
Debt / equity 0.8x 0.3x 0.7x
Net debt / EBITDA 0.1x 0.3x 2.1x
Debt / FCF 0.6x -2.8x 2.6x
Liabilities / assets 71.9% 50.7% 59.5%
Equity / assets 28.1% 49.3% 40.5%
Interest coverage – 22.3x –
Current ratio 1.0x 1.0x 0.6x
Quick ratio 0.8x 0.8x 0.3x
Cash ratio 0.4x 0.4x 0.0x
Altman Z-score 13.14 3.86 3.50

Shareholder Returns

7 metrics
MetricAAPLAMZNZBRA
Dividend yield 0.3% – –
Net buyback yield 1.7% – 6.1%
Shareholder yield 2.0% – 6.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAAPLAMZNZBRA
Forward P/E 36.0xFY2026 20.5xFY2026 14.6xFY2026
EPS, next fiscal year $9.22FY2026 $12.23FY2026 $22.59FY2026
EPS growth, next FY +23.6%FY2026 +70.6%FY2026 +42.6%FY2026
EPS growth, the year after +8.6% -15.3% -4.5%
Revenue, next fiscal year $464.04BFY2026 $774.81BFY2026 $6.35BFY2026
Revenue growth, next FY +11.5%FY2026 +8.1%FY2026 +17.7%FY2026
Revenue growth, the year after +17.8% +27.9% +1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAAPLAMZNZBRA
Held by institutions 66.0% 67.0% 100.0%
Institutions holding 6,134 6,150 646
Change in shares held, QoQ +3.6% +4.8% +4.5%
Institutions buying 2,801 3,247 309
Institutions selling 2,930 2,414 242
Buyers to sellers 0.96 1.35 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AAPLAMZNZBRA
AAPL 1.00 0.04 0.18
AMZN 0.04 1.00 0.13
ZBRA 0.18 0.13 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AAPL, AMZN and ZBRA?

Apple (AAPL) is the largest by market capitalisation: Apple (AAPL) $5.13T, Amazon Com (AMZN) $2.88T, Zebra Technologies (ZBRA) $15.68B.

Which stock is cheaper, AAPL, AMZN and ZBRA?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Apple (AAPL) 39.8x, Amazon Com (AMZN) 21.4x, Zebra Technologies (ZBRA) 26.0x). On next year's consensus earnings, Zebra Technologies (ZBRA) is cheapest (Apple (AAPL) 36.0x, Amazon Com (AMZN) 20.5x, Zebra Technologies (ZBRA) 14.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Zebra Technologies (ZBRA) grew revenue fastest over the trailing twelve months: Apple (AAPL) +14.2%, Amazon Com (AMZN) +15.4%, Zebra Technologies (ZBRA) +16.9%.

Which company is more profitable?

Apple (AAPL) has the highest net margin (Apple (AAPL) 27.6%, Amazon Com (AMZN) 17.6%, Zebra Technologies (ZBRA) 9.8%). On return on invested capital, Apple (AAPL) leads (Apple (AAPL) 66.9%, Amazon Com (AMZN) 10.1%, Zebra Technologies (ZBRA) 11.9%).

Which stock has performed better?

Over the past year Apple (AAPL) returned the most: Apple (AAPL) +23.4%, Amazon Com (AMZN) -1.3%, Zebra Technologies (ZBRA) +21.8%. Over five years, Apple (AAPL) compounded fastest (Apple (AAPL) +17.1%/yr, Amazon Com (AMZN) +7.6%/yr, Zebra Technologies (ZBRA) -11.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Apple (AAPL) has been the steadiest (Apple (AAPL) 24.4%, Amazon Com (AMZN) 33.0%, Zebra Technologies (ZBRA) 46.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AAPL, AMZN and ZBRA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Apple (AAPL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.